Title slide

CareContent is an online reserve of

customizable health features, patient quizzes,

slide shows and current medical news articles.

We talked to:✔48 Unique Potential

Customers

✔10 Unique Potential

Partners

Team Members

Potential Market Size

5,000 – hospitals10,000 – outpatient/urgent care centers16,000+ – skilled nursing facilities1,400 – retail clinics1,200 – federally qualified health centers260,000 to 275,000 – physician practices

Plus: health insurance companies, pharmaceutical companies, academic hospital departments

The Canvas Before…

• Problem Interviews• Problem Interviews• And more problem interviews

What we did…

Early AdopterArchetype - Hospitals

• Recently redesigned or launched websites• Are actively trying to update contentSo they:• Use freelancers• Have a small web team, i.e. “the web guy.”• Scrambles to create content

• Built a demo site• Tested ways to driving traffic -

LinkedIn, guest blog post, conference

• Solution interviews with validated segment

• 10 Channel partner interviews

What we did next…

•Solution interviews with demo site•Solution interviews with demo site•And more solution interviews with demo site

What we did…

• Customer archetype

• Other possible markets

• Revenue model

• How to reach customers

Major iterations, lessons and pivots

Channel Diagram

CareContent.com

Tradeshows/Conferences

Key Partners

Cold Calls

Guest Blog Posts

Referrals

Distribution Diagram

Health Care Organizations

Our Customers

CareContent

Our Company

CareContent.com

Is it Viable…Yes

• Fulfilling a top pain point in huge market

• Revenue-ready, $100,000/month in revenue by February 2015

• 3%of potential market = $66.5 Million/yr

• Low Customer Acquisition Cost

What’s Next…

• Validate other potential markets

• More solution interviews

• CareContent.com 2.0

• Two national conferences

• Startup Leadership Program

• City Treasurer Business Plan

Thank YouCareContent.com

Twitter: @CareContentFacebook.com/carecontent