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88 BEAUTY LAUNCHPAD
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Beauty industry leaders are stepping up in the fight against breast cancer. Now it’s your turn.
October brings with it Breast Cancer Awareness and countless campaigns to educate everyone about one of the leading killers of women in America. The beauty industry, always ready to lend several limited-edition items and promotional sales. Do your part by spreading the word to your clients. These two pages represent only a small part of the industry’s largesse. For more about the beauty battle against breast cancer, visit www.beautylaunchpad.com. —Karie L. Frost
ESSIE COSMETICSPink Ribbon Nail Polish, Pink Ribbon Mini Duo Percentage of the proceeds to The Libby Ross Foundation
MEHAZ Professional Slanted Depil-A-Tweez, Signature Slanted Tweezer
During October, a free Pink Tweezer Pouch and a portion of the proceeds to The
Expedition Inspiration Fund for Breast Cancer Research
BELLETRESSE24/7 hair productsGift with purchase and $1 donation to Breast Cancer AwarenessPink Shoes, Pink HandbagPortion of proceeds in October to the Susan G. Komen Breast Cancer Foundation
ERGO Velecta TGR 4000iPledges $15,000 from sales to the City of Hope
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Pink-Haired LadiesFranco Hernandez of Steven Paul Salon works with hair extensions
regularly. One day he found himself twisting an extension into a loop that
resembled a ribbon. The idea hit him: Why not apply pink extensions for
$10 a graft to involve people in the breast cancer awareness movement?
Hernandez reached out to SO.CAP. USA, which stepped up to the plate
and took the initiative in the Pink Hair for Hope campaign. “I really want to
enhance women’s beauty, which enhances their lives,” says Hernandez. So
when you see a flash of pink hair, you know that hope is out there.
TWEEZERMAN INTERNATIONALSpecial edition Pink Ribbon Tweezer$1 per sale up to $75,000 to CancerCare, American Cancer Society, Young Survival Coalition and others
JATAIPink Feather Razor Intro KitPercentage of the proceeds from the sales of this kit during the months of September and October to breast cancer research
HAICLASSICHAI-J Pink Blow DryerPortion of its proceeds throughout the year to Scripps Polster Breast Cancer Center
HOT TOOLS PROFESSIONALNano Silver UltraLite Tourmaline Ionic 1875 Watt Professional Dryer$1 per dryer sold in October to Texas Tech Medical Center University Breast Care Center and City of Hope
PHILIP PELUSIHaiRx lineDuring October 3 percent of sales from the Professional Products Division and a portion of the P2 Professional Products Division to the American Cancer Society
MARILYN BRUSH Tribute to the Cure line of brushes gives back continuously, Pink NinYos, 8 percent of annual corporate net sales of the collection to The Breast Cancer Research Foundation
AVEDALimited edition Hand Relief lotion$4 from the sale of each to the Breast Cancer Research Foundation; goal is $280,000
ER’GO CANDLEPink Ribbon Candle Percentage of the proceeds to the Susan G. Komen Breast Cancer Foundation
FAROUK SYSTEMSPINK CHI Pro Dryer; the PINK CHI Ceramic Flat Iron; PINK CHI Ceramic Hair Brushes; CHI Ceramic Nail Lacquer in pretty pink.10 percent of profits to the Susan G. Komen Foundation and to Dr. Seema Kahn’s Breast Cancer Research fund at the Lynn Sage Comprehensive Breast Center