Care and support and you

Care Act – national campaign

•Radio adverts on Smooth, Gold, Magic from 2 February

•Leaflets posted through doors in Swinton and Cadishead from 9 February

•Adverts in the Mirror, Best, Real People, Netdoctor during February and March

•Leaflets to some GP surgeries

• Getting the right care and support

• Support for carers

• Deferred payment agreements

Care Act – national messages

•Care and support in England is changing for the better. The new Care Act will help to make care and support more consistent across the country.

•Getting the right care and support for you

•consistent assessments across England

•more control of decisions that affect you

•know how much it will cost to meet your needs and how much the council will contribute

Care Act – national messages

•Care and support in England is changing for the better. The new Care Act will help to make care and support more consistent across the country.

•Support for carers

•Carers assessments

•Direct payments (personal budgets?)

Care Act – national messages

•Care and support in England is changing for the better. The new Care Act will help to make care and support more consistent across the country.

•Deferred payment agreements

•An arrangement with the council that will enable some people to use the value of their homes to pay for their care costs.

Care Act – local messages

•Care and support is changing.

•Assessments will consider the person’s wellbeing and what is important for them and their family. The support they need could be met by something going on in the local community, their family or by care and support services.

•Carers will be entitled to an assessment and could receive support from the council.

•A Deferred Payment Agreement will be introduced nationally. Salford already has a deferred payment agreement scheme.

Communications activity

National radio and print adverts

10 health centres will receive leaflets

Swinton North and Cadishead leaflet drop

Web content – www.salford.gov.uk/care-act about the Care Act and updated content to make it easier for people to find relevant information and advice

Animation on website

Briefings

Implications

Increase demand and enquiries

Will become worthwhile for self-funders to contact the council and therefore need for better access to information to allow for choice and control

Some of the national messages over-promise

Larger changes happen next year:

Cap on care costs

Increased capital limits

Care accounts

Need to manage increased demand and improve our information and advice.

Salford City Council must/ should• Proactively provide targeted

information and advice at key touch

points – bereavement; applying for

benefits; diagnosis of long-term

condition.

• Identify people who may benefit

from independent financial advice

and actively facilitate people to

access it

• Provide information and advice to

the whole population

What does the strategy say?

•We should rationalise information and advice resources:

•Focus on a smaller number of organisations and websites

•Identify expert I&A providers for different topics

•Develop a city-wide I&A network covering all aspects of care,

support and wellbeing

What does the strategy say?

When a person phones up or visits for information and advice, the worker has a conversation with them.

If the person needs more help, the worker knows which organisation is the expert in that area.

The worker either gives the person a phone number (signpost them) or put them in contact with (refer them) the expert organisation.

Salford Together Centre of Contact is the expert organisation for health and social care.

Improving web content

Rationalise web content

Services, activities and events directory

Approved provider list

Currently

Currently

Next few months

Engagement with stakeholder organisations and workers

Co-production and rebuilding of care and support pages on SCC website and other sites identified

Recruiting member of staff to help us resolve issues with the directory

Marketing your services

Consider your audience:social work stafffamily membersother agencies - GPs

Consider what makes you different and what is important to your service users:

personal trustrelationships

Marketing your services

Consider your language:keep it simpletell people what they get, not how your organised

Consider what you offer:spectrum of support needsnot just the complex support