cardinal pharmacy may webinar - build a network
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Cardinal Health Social Media for Pharmacies
May 2011
Building Your Facebook & Twitter Networks
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How to build a network on Twitter
• Keep your Twitter profile updated with fresh, relevant content
• Update several times each week• Specials, events, photos, video, Q&A, wellness tips
• Use keywords • pharmacy, allergies, asthma, spring, summer, flu, cold, medication
names
• Retweet those you follow
• Respond to questions
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How to build a network on Twitter• Register Twitter profile on Twitter directories to be found more easily
• Twellow – www.twellow.com • Register with Twellow first and then tie to Twitter profile• Provide longer bio, link to other social networks
• WeFollow – wefollow.com • Login with Twitter, just send tweet to be added
• Listorious - listorious.com • Login with Twitter, send tweet to be added
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How to build a network on Twitter
• Let your customers know you are on Twitter.
• Add a link to your Twitter profile on:
• Your website
• Blog
• Email signature
• Business cards
• Receipts
• Newsletters
• Twitter buttons and widgets http://twitter.com/about/resources
Follow us on Twitter!
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How to build a network on Twitter
• Search for relevant users to follow
• Local residents, physicians, nurses, media
• Twellow search
• Search for categories
• Twellowhood - http://www.twellow.com/twellowhood
• Zoom in on specific neighborhoods to find the top local residents
• Twitter Search - http://search.twitter.com
• Search for topics and conversations and start following
• Listorious - http://listorious.com
• Search for Twitter lists to find relevant groups of people
• Watch for Twitter links on websites you visit
• Muck Rack - http://muckrack.com
• Journalists on Twitter
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How to build a network on Twitter
• Use appropriate hashtags in your tweets
• Hashtags are a tool used to mark keywords or topics in a tweet as a way to categorize messages
• Events• Online discussions • Trends
• Popular possible hashtags for pharmacies to use• #allergies • #asthma • #health• #NWHW – National Women’s Health Week• #Clean_Your_Hands – WHO's global annual campaign
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How to build a network on Facebook
• Update Facebook Page with fresh, relevant content
• Update several times each week• Specials, events, photos, video, Q&A, wellness tips
• Use keywords• pharmacy, allergies, flu, cold, asthma, spring, summer, medication
names
• Tag people and pages• Powerful way to have your post show up on others’ walls, which gives
you more exposure and brings more fans or potential fans to your page
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How to build your Facbeook network
• Let your customers know you are on Facebook.
• Add a link to your Facebook page on:
• Your website
• Blog
• Email signature
• Business cards
• Receipts
• Newsletters
• Social Plugins http://developers.facebook.com/docs/plugins
Like us on Facebook!
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How to build your Facbeook network
• Promote events on your Facebook page
• List all upcoming events on the event tab and send updates to fans.• Go to event page – click “Update fans of..”
• Encourage fans to RSVP through the Facebook page
• Look for national events on Facebook and RSVP as your page
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How to build your Facbeook network
• Use Facebook as your page and connect with other pages
• Visit other pages and Like them (this replaces favorite pages)
• Comment on other page’s walls
• Tag pages you have liked in your own page updates
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How to build your Facbeook network
• Use your own personal profile and network to get the ball rolling
• Add your own comment to the wall
• Invite your personal connections to the Facebook page• Use Facebook page for main updates, not your personal profile
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Facebook Page vs. Profile • Profile – Personal profile belonging to a person
• “Bill Balderaz”
• Page – Business page belonging to a company
• “Webbed Marketing”
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Questions?
• Remember you can email [email protected] with questions anytime.
• Webinars will be available to view at http://vimeo.com/cardinalsocialmedia