carbon cultures lecture 2 bus model canvas

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Our challenge is to generate Our challenge is to generate profits from their problems. profits from their problems. The PI, hard at work… customer discovery Timber landowners have Timber landowners have a waste problem a waste problem

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Page 1: Carbon cultures lecture 2 bus model canvas

Our challenge is to generate profits from Our challenge is to generate profits from their problems.their problems.

The PI, hard at work… customer discovery

Timber landowners have a Timber landowners have a waste problemwaste problem

Page 2: Carbon cultures lecture 2 bus model canvas

www.C6Systems.net

What We Do

We convert renewable forestry waste into a high-value soil amendment for sale at wholesale and retail.

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Page 3: Carbon cultures lecture 2 bus model canvas

www.C6Systems.net

How We Make it

1.

2.

3. 4.

500lb Test Pile

Mobile process with low Mobile process with low operating costs allows for operating costs allows for the cost effective the cost effective production and removal of production and removal of biochar from the forest.biochar from the forest.

Page 4: Carbon cultures lecture 2 bus model canvas

Hypothesis: C6 Systems operates in a 2-sided marketHypothesis: C6 Systems operates in a 2-sided market

LandownersLandowners Biochar ConsumersBiochar Consumers

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Page 5: Carbon cultures lecture 2 bus model canvas

The Business Model Canvas

Distribution

C - SequestrationR.E.Credits

Landowners

Blanket sale/Franchise

Waste Removal

Air QualityImprovement

Landowners-Wood waste generators

IPKnow HowDistributors

Personal Assistance

Personal Assistance

DirectSale

Sale of Biochar

Biochar userIndustrial

Biochar userRetail Gardening

Biochar userAgricultural

Biochar usersEnergy

Wholesale

Retail

Franchise

Service For Waste Removal

Low costReliable Char

source

Reduce Run Off

Increased SoilProductivity with

Lower inputs

Crew Training

Secure feedstock

Marketing

RelationshipsWith

Landowners

Blanket Manufacturer

BiocharAdvocates

PeoplePeople

FieldOperation

CapitalFixed costs

Low costSupply

Page 6: Carbon cultures lecture 2 bus model canvas

Hypothesis: 2 Customer SegmentsHypothesis: 2 Customer Segments

Potential for BiocharPotential for Biochar ConsumptionConsumption

U.S. Slash≈200 MM

tons/yr

WA State≈5.8 MMtons/yr

Ready Partners≈2 MMtons/yr

U.S. AG≈60MMtons/yr

LandownersLandowners

WA State AG≈800Ktons/yr

Organic/Retail≈200Ktons/yr

Page 7: Carbon cultures lecture 2 bus model canvas

Speak With Speak With Biochar UsersBiochar Users•Nurseries

•Community sponsored Ag

•Organic farmers

•Specialty Retail

•Ecological Conscious Gardeners

Learn from Trusted Learn from Trusted Agents:Agents:

•Advocates

•Market Makers -

Getting out of the BuildingGetting out of the Building

Speak With Speak With LandownersLandowners

•Tribal

•Corporate

•Government

•NGO’s

e.g. The Nature Conservancy

Perform Trial Burns on Perform Trial Burns on Customer LandCustomer Land

•Pack Forest Field test

•Dept. Natural Resource

•Yakama Nation

Page 8: Carbon cultures lecture 2 bus model canvas

Biochar UsersBiochar UsersAgriculture:Agriculture:What is the value of adding SOC?

What is the value of reducing fertilizer runoff? Nitrification?

How much per acre is spent on inputs?

What are biochar benefits worth?

Retail:Retail:What kind of soil amendments do your customers look for?

What benefit do you see from adding biochar to your product line?

What price range do you anticipate to sell biochar?

Advocates:Advocates:Describe what holds this market back?

Who are the early adopters?

What defines biochar quality?

Market Makers:Market Makers:What is the supply availability and pricing trends?

Getting out of the BuildingGetting out of the Building

LandownerLandownerWhat are they paying now?

What is the value of risk mitigation? (fire)

What is improved air quality worth?

Can our technology lengthen the burn season? (policy change)

What is the annual burden of waste removal?