carat - radio & digital presentation
DESCRIPTION
Christian O'Connell and I presented this to Carat as part of their 'radio week'.TRANSCRIPT
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radio, digital and social mediawhat’s in it for you?
Matt DeeganFolder Media
twitter: @mattweb: foldermedia.co.uk
web: mattdeegan.com
Christian O’ConnellAbsolute Radio
@OCRadioabsoluteradio.co.uk/onair/breakfast
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1. Social Networks2. Behaviour Shifts3. Video4. App Usage5. Radioplayer6. Digital Radio Strategies
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Analogue Radio
DAB Digital RadioDigital
Television
InternetRadio
Station Websites
Podcasts
YouTube
Email Marketing
Social Networks
Radioplayer
SMS
Mobile Apps
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App Stats Example
263,000 people used Absolute Radio’s apps in October, generating 2million listening sessions.
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Radioplayer Data• 6.7 million unique users listen through Radioplayer each month• 28 million Radioplayer consoles were launched or switched by those users • Grown from 157 stations at launch, to 300 now – with even more to come • About 20% of Radioplayer users are sampling more than one station
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Or....
• UK Radio Player players: 6.7m unique users, 28m total sessions
• ITV video streams: 2.3m unique users, 36m total streams
• Channel 4 video streams: 1.4m unique users, 55m total streams
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New Digital Services
1.New Extensions2.New Entrants3.New Models
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• 1993: National AM Radio Station • 1995: Added London FM Licence• 1999: Added National DAB Coverage• Also broadcasts online, through digital television and mobile
Main Service:• Reach: 1.6m/week• Hours: 14.3m/week
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•Independently Owned
•Coverage: • National DAB• Digital Television• Online • Mobile
•Audience• 857,000 listeners• 5,800,000 hours
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•Independently Owned
•Coverage: •London DAB•Online
•Audience•45,000 adults•100,000 kids
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radio, digital and social mediawhat’s in it for you?
Matt DeeganFolder Media
twitter: @mattweb: foldermedia.co.uk
web: mattdeegan.com
Christian O’ConnellAbsolute Radio
@OCRadioabsoluteradio.co.uk/onair/breakfast