Carat Media Weekly NewsletterNo. 857

1

Media Report

:Ad Block/ : techcrunch(2015.09)837Ad BlockAdblock PlusAndroidiOS (Native Advertising)

Yahoo & MillwardBrown Survey of AdReaction2014197201520-29232

/: Yahoo(2016.05)2014//

(Time spent daily on screens)

125()134()197()59()

FacebookIHS Technology202063.2%530FacebookInstagram (Facebook)2020530/ : (2016.04)Media Post(2016.04) mobilemarketer(2015.12)

()()20%60%

(Awareness):Yahoo1,000app114%279%(Recall):app Wazelogo(Engagement):YahooCeltra40%(Intent & Action):Pinterest53%IPG&Sharethrough52%34%

/ : Native Advertising Institute (2016.01)Celtra (2014.02)YAHOO(2016.05)

appClub Tourism YOKOSO Japan Tourappdyson/ : (2016.07)

app

Sit Or Squat app sponsored by Charmin

: appYouBikecity bikeCitibikelogoapp/ : (Mobile Marketing Association, MMA 2015.12)getlevelten(2013.06)

Sit OR Squat appCharminCharminappCharmin

/appapp WazelogoDunkin DonutsWaze applogo1,000logo/ : mobilemarketer (2015.12)specializeddigitalmarketing(2016.01)mobilecommercedaily(2015.09)

/ : wtoutiao (2016.04) kpopsnaps.com (2015.08)yologadget

CCS 2015appAngry Birds Go!(Crossy Road)PSY

logoState Farm(kart)

LINELINE

/ : LINE (2016.07)

sponsoredappapp/ : 3C(2016.03)YAHOO(2016.05)Oracle Marketing Cloud

carat.weekly@carat.com (02) 2717-5238 ext.9282