1. CARAT MEDIA WEEKLY NEWSLETTER No. 626

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Media Report 2011 Image: ddpavumba / FreeDigitalPhotos.net 3. 2011 2011201020111.902012 77.58 2010-2012()&() (%) 15.0012.96110 109108.0210811.24 12.90100 10710.006.621064.52 4.99 5.31903.64105 5.003.42 6.502.67 77.58 1041.9080103 0.00 7010211-Sep11-Nov 11-Aug 11-Dec 11-Feb11-Mar11-Jul11-May11-Jan 11-Oct 11-Apr 11-Jun 10Q1 12Q1 (f)12Q2 (f) 12Q3 (f)12Q4 (f) 10Q2 10Q4 11Q111Q2 11Q311Q4 (a)10Q3 (2012/01/31)(2012/01/05)Note: 2006100 (a)(f) (2011/12/27) 4. 2011 20111.0% 2004-2011 500 2004 60,000 54,577 50,247 40%49,043 47,778 49,748 50,00045,377 42,365 41,85318.9% 40,000 20% 610 30,000 / 20,000 -6.6% -1.2%1.0% 0% 10,000-2.6% -5.0%-10.1% 0 -20% 3-511-122004 2005200620072008 200920102011 2010/20112010 2011 5,0004,5754,327 4,444 4,59915%10.4% 4,315 4,425 4,009 4,039 4,125 4,1354,5104,000 3,551 3,7044,2644,1934,593 10% 4,277 4,092 4,239 4,206 4,0973,908 3,864 2.0% 5%3,000 3,505 7.3%5.7%6.0% 0%2,000 1.3%0.7% -2.5% -5%-4.1% -4.7% -3.7%1,000-5.6% -10% 0 -15% JanFeb MarAprMayJun Jul Aug SepOctNov Dec Source AIS (Advertisement Information Service) 2004 0.10/ 0.05/ 0.58/ 0.44/ 0.59/ ()1.02008 0.109/ 0.034/ 0.380/ 0.435/ 0.410/ ()1.0 2005 0.09/ 0.05/ 0.48/ 0.44/ 0.54/ ()1.02009 0.097/ 0.039/ 0.37/ 0.435/ 0.400/ ()1.0 2006 0.09/ 0.04/ 0.45/ 0.43/ 0.48/ ()1.02010 0.110/ 0.043/ 0.377/ 0.443/ 0.397/ ()1.0 2007 0.111/ 0.033/ 0.39/ 0.425/ 0.445/ ()1.02011 0.106/ 0.050/ 0.350/ 0.440/ 0.400/ ()1.0 5. 2011 9.1%6.6%(11.9%)(2.3%)(-10.7%)(-7.7%)3.2% 201150% 2010/20112011 5,060 - 3.2 % +: 4,900 7.3%9.8% 51.9(6.6%) (10.2%)19,409 9.1 (49.2%)21,175 8.2% (9.0%) 11,956 - 10.7 %10,674 11.3% 5,550 2.3 (11.2%) 5,6782010 42.1% 4,483 4,140 - 7.7%(39.0%)2011 3,290 11.93,680 21.2% (24.0%) 0 5,000 10,000 15,000 20,000 25,000 Source AIS (Advertisement Information Service)2010 6. 201120 20111066.8%(13.0%)(13.2%)18.0% 20113SP2011 201118.0%20107% 10(11.9%)(10.8%) 2 7. 201120 20112010 16,599.113.1% -18.0%8,045.1 16.2%12 3,951.17.9% 1.5% 3,893.2 7.8%2 33,590.0 7.1%13.0%3,178.0 6.4% 3 43,283.9 6.5%13.2%2,901.7 5.8% 65 3,135.56.2% 9.6% 2,860.1 5.7%7 6 2,953.65.9% -5.5%3,125.1 6.3%57 2,841.35.7%-10.6%3,176.5 6.4%4 8 2,721.25.4% 4.6% 2,601.1 5.2%89 2,510.25.0% 7.6% 2,333.2 4.7%9 10 1,993.94.0% 9.1% 1,827.3 3.7% 1111 1,971.83.9% 5.0% 1,877.3 3.8% 10 12 1,909.53.8% 8.8% 1,754.7 3.5% 13 13 1,737.23.5% 9.7% 1,583.4 3.2% 1414 1,690.33.4% -6.1%1,800.6 3.6% 12 151,608.5 3.2%10.8%1,451.8 2.9%16 16 1,544.43.1% 4.8% 1,473.8 3.0% 15 17 1,456.32.9% 7.8% 1,351.4 2.7% 1718 1,135.12.3% 8.1% 1,049.9 2.1% 18 191,120.4 2.2%11.9%1,001.6 2.0%1920 986.02.0% 5.2% 937.7 1.9% 20Top 10 -33,579.9 66.8%-1.1% 33,941.3 68.2%-Top 20 -48,739.6 97.0% 1.1% 48,223.5 96.9%- -50,246.7 100%1.0% 49,748.1 100% -//8Source AIS (Advertisement Information Service) 8. 201120 (35.9%)/(29.4%)(31.0%)3 20119(201017)2010 /SP2011 201021133D201113201020102 20(-21.8%)(-12.9%)(-11.8%) 20118% 9. 201120 20112010 1 5,260.510.5% -21.8%6,726.8 13.5% 1 2 1,427.8 2.8%22.1%1,169.5 2.4%4 31,314.92.6% 3.4% 1,272.3 2.6% 3 4 1,230.9 2.4% -12.9%1,413.7 2.8%2 5 960.8 1.9%29.4%742.6 1.5%8/6852.61.7% -2.5%874.4 1.8% 57799.91.6% 3.7% 771.7 1.6% 6 8757.31.5% 9.6% 691.1 1.4% 9 9 675.2 1.3%35.9%496.8 1.0% 17 10 668.2 1.3% -11.8%757.6 1.5%7 11630.31.3%14.5% 550.6 1.1%1112603.81.2% -4.8%633.9 1.3%10 13 602.6 1.2%31.0%460.0 0.9% 21 14569.51.1%11.3% 511.6 1.0%1415567.91.1%13.2% 501.5 1.0%16 16563.01.1% 4.1% 540.6 1.1%1317520.71.0% 6.1% 490.7 1.0%1818495.31.0%10.1% 450.1 0.9%2319494.21.0% -2.6%507.4 1.0%1520486.81.0% 9.7% 443.6 0.9%25Top 20 - 19,482.0 38.8%-2.6% 20,006.5 40.2% - - 50,246.7 100%1.0% 49,748.1 100%-Source AIS (Advertisement Information Service) 10. 2011 20102011107(33.0%)2 201050%40%(300)2010/2011102010/20111,000 +5.9%-3.2900-2.2% 800+32.4% +11.8+1.4%-23.5% 700 +2.9% +8.8% 600 -1.8% +33.0% +21.6% +28.1%+ 14.7% 500+ 17.5% 400 300+ 3.0 200 /+ 11.9 1000+ 17.7 - 26.8 2010 + 9.1+ 17.5 2011 / 01,000 2,000 3,000 4,000 5,000 6,000 7,0008,000 20102011 AIS (Advertisement Information Service) 11. 2011 2010201110.7%24.7% 201110(3C/) (-14.7%)(-10.6%)(-6.0%)// 2010/201110 6,000 -24.7%2011 2010 5,000 4,000 19,635.8 90.3% - 10.6% 10,779.9 90.2% 1 3,000 2 651.5 6.1% - 14.7% 764.0 6.4% 2 2,000 3 387.1 3.6% - 6.0%411.7 3.4% 3 +13.7%+6.0% +25.8% -0.4% -8.3% 10,674.4 11,955.7 1,000 -3.4% -10.7% +95.7% -4.0% +8.7%0 3C - (9) - (2) - (1)() AIS (Advertisement Information Service) 2010 2011 12. 2011 201120102.3% 30% 2010/201110500 +23.0% 2011 2010 2010 2011450 400 -16.3% 11,498.4 26.4% 0.8%1,486.0 26.8% 1350 2 1,388.824.5% 13.5%1,224.022.1% 2300 +16.9%250 3 1,063.518.7% - 4.6% 1,114.920.1% 3200 +4.8% +2.2%// 4 597.310.5% -2.9%615.211.1% 4 +23.2% -2.4% +33.1%150+18.4% 5 326.85.8%7.5% 303.95.5%6+19.8%100/ 6 310.75.5%0.1% 310.35.6%5 50 7 286.45.0%-2.1%292.55.3%70 8 118.22.1%- 9.0%129.9 2.3%8 /9 52.6 0.9%2.7%51.20.9%9 10 35.0 0.6%59.6% 21.9 0.4% 10 5,677.6 2.3%5,549.8 / AIS (Advertisement Information Service) 2011 2010420116 13. 2011 20117.7%19.7%()1010.5%/ 201133.9% 2010/2011102011 20101,200-19.7%2010 2011 1,00012,027.1 49.0%-1.7%2,063.0 46.0% 1 80021,640.7 39.6%-3.8%1,705.8 38.1% 2 6003 471.8 11.4%- 33.9% 714.1 15.9% 3+10.5% +2.8%4,139.5-7.7%4,482.8 400-6.1%-10.2% -32.0% -3.2% 200 +11.4% +35.7% +10.9%- (7)989(i like radio)ICRT 0 - (6)POP Radioi radioHIT FMKISS RADIO / - (2)NEWS 98 AIS (Advertisement Information / Service) 14. 20112011201011.9% 2010/201110 2,013 +11.4% 2,242 2011 680 17.2% 798 +17.2% / 449 +2.0% 458 201020112.0% 146 2011 183+25.4% 05001,000 1,500 2,000 2,500(25.4%) 2011 1 164.0 -16.2% 143.7 82.7% 29.4 13.3% 24.9 122.9%2 91.6 314.5% 69.3 12.8%27.4 1726.2% 11.4 -21.4%3 90.5 3.3% 54.6 66.8%21.2 -36.2% 9.3 -0.3%4 / 85.8 37.0%51.8 -0.8%20.9 3.8% 8.0 220.5%5 80.1 78.1%/ 48.1 -9.0%//16.8 61.9% 7.7 223.7%6 80.0 -11.2% 44.7 -1.2% 15.4 -2.7% 7.5 274.9%7 63.1 51.9%34.6 103.0% 13.3 492.8% 7.1 180.7%8 57.8 15.2% 24.3 6.6% 12.9 79.4% 6.8 388.2%9 53.0 261.5% 19.8 44.6% 11.5 195.2% 6.2 122.5% 10 // 51.8 0.8% 17.4 -8.9% 10.7 -0.6% 5.7 -47.7%Top 1036.5% 63.7% 39.1%51.8% 2011(14)/2010(13)(2011) AIS (Advertisement Information Service) - 2011 15. 20115002012 20115021.0%6.6%11.9%(-7.7%)(-10.7%) 2012() () 16. 2011 GTVGTV TVBSGJET* MUCHGTVK** TVBS-NTVBS * AXN LS Time ESPNZ ANIMXDisneyCartoon NetworkMOMO MTV GTV / Discovery2011/01/052011(*)(2011.01) (2011.06)(2011.06)(2011.08) 17. 2011 /30CHEERS CareerSMARTMoney ***VI VIELLEBAZAARCOSMOPOLITANVOGUEBRANDWith efViViGIRLCOCO JASMINEBeauty()Beauty()RayminaChoc-Scawaiime!VoCEFG*Buy+***AANGEL***TVBS()TVBS(/)* TVBS(/)* ()( )()()()()***ARCHDECOLa VieVita**//BODYOptionMotor World /COOLA TYPECOOLB TYPEFHMGQ()Mens unoEsquireWE PEOPLEBANG!Taipei Walker7-WATCHTOGOAZTravelerGOLF()* ()*StuffPC HOMEGOGOComputerDIYPC DIYdigitalhome*** / ppaper2535MY LOHAS** (A)(B)(A)(B) ** AIS (Advertisement Information Service)2011(*)me! VoCEFGTVBS(/) TVBS(/) () ()2011(**) VitaMY LOHAS(***)(2011/06(2011/02)AANGEL (2011/01)digitalhome(2010/12)Buy+(2010/04) 18. (Carat)(Vizeum)(AAA)(wwwins Isobar) (Posterscope) (iProspect) Aegis Group plc.Aegis Group plc. . 19. twn.mediaweekly@carat.com(02) 2717-3988 ext.9285