car service station questionnaire
TRANSCRIPT
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Name Age Gender Monthly IncomeDhaval 25 Male 0-15k 6Sagar Sitaram 24 Male 0-15k 3Jigish Patel 24 Male 0-15k 10Rajesh Arora 25 Male >80k 1Chhavi Aggarwal 24 Female 0-15k 1Deepak Narayan 50 Male 30k-50k 5Mohit Tyagi 26 Male 30k-50k 5Sneha 25 Female 0-15k 6Neha Agarwal 25 Female 0-15k 5Ekansh Babbar 22 Male 0-15k 5Vivek Singh 25 Male 15k-30k 2Ashish Jain 26 Male 30k-50k 4Abhishek Jain 24 Male 0-15k 1.5Anuj agarwal 26 Male 15k-30k 3.5Sandy 27 Male 30k-50k 2Deep Tarun 25 Male 15k-30k 1.5Ankit Mehrotra 25 Male 15k-30k 2.5veena venkat 24 Female 0-15k 10Nikhil Singhal 24 Male 0-15k 1Aman Narang 24 Male 0-15k 4Ajay LAxman 25 Male 15k-30k 4Srini 24 Male 15k-30k 2Nikhil S Patil 25 Male 15k-30k 8Mehul Bakliwal 24 Male 0-15k 1Deepika Mangla 23 Female 0-15k 2Virat 25 Male 30k-50k 8Sandeepan Raha 28 Male >80k 7Ankit 25 Male 30k-50k 4Megha Mukerjee 27 Female 30k-50k 1Akshay Ringe 28 Male 50k-80k 3Shantanu Kumar 30 Male 50k-80k 1Shantanu Kher 25 Male 15k-30k 0.25Arjun Dutt 23 Male 30k-50k 4Rohan Gupta 25 Male 15k-30k 6Karan Talwar 24 Male 30k-50k 8M Ramya 23 Female 0-15k 3Arjun 23 Male 15k-30k 4Kanyaka Basu 26 Female 15k-30k 10Nitesh Bhardwaj 24 Male 0-15k 0.5Himanshu Gahlaut 24 Male >80k 5Abha 23 Female 0-15k 3Jai Dhiman 35 Male 50k-80k 2Tilak Agarwal 21 Male 30k-50k 2Pulkit 25 Male 15k-30k 6Rahul Sharma 26 Male 15k-30k 8
How old is your car?
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Chetan 24 Male 50k-80k 1Kartik Luthra 24 Male 15k-30k 5Nikhil Gupta 24 Male 15k-30k 2Rohan 36 Male 50k-80k 7Samir Kumar 38 Male >80k 2Jigar Parekh 25 Male 50k-80k 3Neelam Aggarwal 47 Female 30k-50k 5Sushmita Das 25 Female 30k-50k 1.5Natasha Gulati 25 Female 15k-30k 2.5
Ankit Jain 24 Male 0-15k 3tanu 24 Female 0-15k 2Mohit Gupta 25 Male 0-15k 2karan 24 Male 15k-30k 3Shauvik 25 Male 0-15k 2Anirvan Sen 24 Male 0-15k 0.5nishant barnwal 26 Male 30k-50k 1
RUCHI 24 Female 0-15k 2shilpi 25 Female 0-15k 2
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Once in a year Maruti 800 6 6 3Once in 3 months Honda Civic 6 4 5Once in a month Maruti 800 3 3 3Once in 3 months Hyundai i20 6 7 5Once in 3 months Swift 5 7 4Once in 6 months Maruti Alto 6 5 6Once in 3 months Accent 6 6 6Once in 6 months Honda City 6 7 5Once in a month Santro 7 7 4Once in 6 months Honda Civic 7 7 5Once in 3 months WagonR 6 6 4Once in 3 months Esteem 5 5 6Once in 6 months i-10 7 5 5Once in 3 months Santro 5 5 6Once in 3 months Spark 7 7 3Once in 6 months WagonR 5 6 3Once in 6 months Alto 7 6 4Once in 6 months Honda Civic 2010 5 1 5Once in 6 months Dzire 6 5 3Once in 6 months SX4 6 6 4Once in 6 months Honda City 5 5 5Once in 3 months SX4 7 4 5Once in 3 months Ford Escort 6 5 3Once in 3 months Swift Dzire 5 7 5Once in 6 months i10 7 7 7Once in a month Maruti 800 6 6 6Once in 6 months Tata Indigo 7 5 5Once in 6 months Alto 5 3 4Once in 2 months i10 6 6 3Once in 3 months Alto 5 6 6Once in 2 months Chevrolet U-VA 3 4 4Once in 3 months WagonR 5 5 2Once in 6 months Maruti Alto 6 5 3Once in 6 months Hyundai Santro 6 5 7Once in 3 months Maruti Zen 6 7 5Once in a year WagonR 5 4 3Once in 6 months Maruti Alto 6 5 5Once in 2 months Zen 6 5 6Once in a month i10 7 7 4Once in 2 months WagonR 6 5 6Once in 2 months Fiat Palio 6 5 4Once in 3 months WagonR 6 2 6Once in 6 months Swift Dzire 6 5 6Once in 6 months Ford Fiesta 7 6 4Once in 2 months Baleno 3 5 2
How frequently do you get your car
serviced?Car Model you
have
My previous years of experience with
the service provider is a factor for continuing with the same service
station
Proximity of service station to
my residence influences my
decision making
Service station brand matters to
me while choosing a service provider (e.g. Pasco, Apra
etc.)
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Once in 3 months Palio 3 1 1Once in 6 months Santro Xing 6 7 4Once in 6 months Swift Dzire 7 5 3Once in 3 months Maruti Zen 7 5 2Once in 2 months Swift Dzire 3 3 3Once in 6 months Palio 6 5 6Once in 6 months Santro Zing 7 6 6Once in 6 months i-20 6 6 5Once in 3 months Honda City 5 6 5
Once in 6 months 5 6 3Once in 6 months i 10 3 5 6Once in 6 months Wagon-R 6 6 4Once in 6 months maruti alto 3 4 6Once in 2 months i10 6 6 4Once in a month BMW X1 5 5 7Once in 2 months Punto 4 6 3
Once in 6 months 6 5 6Once in 6 months honda city 6 7 5
Maruti Alto, Maruti Swift
TATA SAFARI DICOR
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7 6 7 7 66 6 6 6 54 6 6 5 26 7 7 6 65 4 5 6 57 7 6 6 66 5 6 6 77 7 7 7 77 4 7 4 47 7 7 7 55 6 7 6 56 4 5 6 66 6 4 4 66 5 5 6 65 5 7 6 75 6 5 6 56 5 5 5 56 5 5 6 55 6 6 7 67 7 7 5 56 4 6 7 67 4 7 7 66 5 6 6 67 4 7 7 67 5 7 7 76 4 5 5 67 5 7 7 56 4 7 7 67 5 6 7 66 2 6 6 66 5 5 6 77 5 7 7 55 6 6 6 56 5 5 6 77 5 6 6 65 5 6 7 57 7 6 6 57 5 6 6 55 5 5 6 55 6 5 6 55 7 5 6 56 3 6 6 77 6 6 7 76 6 7 7 76 1 7 7 7
Quick and timely services plays an
important role while choosing a service station
Peer references and word of mouth
influences my decision making
Trust plays an important role
while choosing my service provider
Credibility of the service provider
matters while choosing a service
station (uses genuine
accessories etc.)
Technical soundness and
friendly behavior of the staff
appeals to me while choosing a service station
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7 7 6 4 57 4 7 7 75 5 6 7 57 4 5 5 64 6 6 5 57 7 5 6 55 4 6 7 66 4 5 5 66 5 6 7 5
7 6 7 7 66 6 6 7 56 6 6 6 55 4 7 7 66 6 5 5 76 5 5 5 57 7 7 7 7
5 4 6 6 55 7 6 5 6
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5 5 3 3 45 6 5 5 46 5 4 5 55 6 5 5 45 6 3 4 35 5 4 5 36 7 5 5 46 6 6 6 54 4 7 4 56 7 4 2 26 6 4 4 45 6 6 5 52 5 2 5 56 6 5 6 55 2 7 1 25 7 5 4 35 6 6 5 47 7 5 1 44 5 4 3 34 6 4 5 45 7 4 5 12 4 3 4 15 6 5 3 47 5 5 4 47 5 6 4 65 4 7 6 35 5 5 5 35 5 3 3 23 6 3 4 47 5 5 4 37 5 3 4 55 5 2 5 55 6 6 5 46 7 6 6 37 5 6 6 56 5 2 4 35 5 6 5 55 6 4 3 37 4 3 4 37 4 3 4 45 5 3 5 26 5 4 7 56 5 5 5 65 5 6 7 41 4 1 5 2
I choose my service provider on the basis of
range of services offered (wheel
balancing, alignment, car washing etc)
Cost of service plays an important
role while choosing a service
provider
Pick and drop services from my service provider influences my
decision making
The appearance of the service station
appeals to me while choosing the
service provider (i.e. cleanliness, spacious etc.)
Promotions, advertising campaigns,
discount offers influences my
choice of service provider
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5 4 4 5 55 6 7 4 56 4 4 4 35 4 7 6 35 6 3 4 47 4 3 5 57 2 7 2 65 5 6 6 54 4 5 5 5
5 3 5 4 45 4 5 4 25 5 4 3 35 5 4 5 36 5 6 6 56 6 6 6 65 5 5 4 5
6 3 5 4 66 7 5 6 6
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6 6 5 6 16 5 5 5 14 5 3 4 35 5 6 5 15 5 4 5 16 5 4 6 16 6 6 6 16 5 6 6 16 2 3 4 16 5 1 5 16 5 6 6 16 6 6 6 16 5 5 6 36 6 5 7 16 6 6 6 16 5 6 6 16 4 5 5 15 5 5 5 36 6 6 6 15 6 5 6 16 6 5 6 14 5 2 4 26 5 5 5 15 5 4 5 16 6 6 6 15 6 6 6 16 6 5 3 15 5 5 5 26 6 6 5 16 6 5 6 16 6 6 6 35 5 5 5 35 5 5 6 15 5 5 5 15 4 4 3 16 6 5 6 36 6 4 5 16 5 5 7 15 6 6 5 16 6 6 6 16 6 5 6 36 6 6 6 17 7 5 5 16 6 3 6 15 5 3 4 2
I am satisfied with the quality of the services provided
by my service provider
My service provider
consistently delivers a good
service
I am satisfied with the cost of services
Overall I am satisfied with my
car service provider
Cluster Membership
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6 6 6 6 35 6 3 5 15 5 6 6 15 6 6 6 15 5 4 5 36 5 5 5 17 6 6 6 15 5 5 5 15 6 5 6 1
6 6 6 6 1
5 5 3 5 15 5 5 5 15 5 5 5 16 6 5 6 16 6 6 6 15 6 5 5 1
5 4 4 5 1
6 6 6 5 1
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Factor Score Factor 1 Factor 2 Factor 3 Factor 432.25 5.75 7 5 432.75 5.25 6 5 5
27.3333333333333 4 5.5 3.33333333333333 4.534.75 5.25 6.5 6 529.25 4.75 5.5 5 4.533.75 5.25 6 5 5.5
35.1666666666667 6 6 5.66666666666667 637.5833333333333 5.75 7 6.33333333333333 5.5
29.75 3.75 5.5 7 434.25 4.25 7 6 5.5
33.0833333333333 5.75 6.5 5.33333333333333 532.8333333333333 6 5.5 5.33333333333333 5.528.6666666666667 5.5 4 4.66666666666667 3.5
34 6 5.5 5 630 6 6.5 7 4
31.5833333333333 5.75 5.5 5.33333333333333 431.8333333333333 5 5 6.33333333333333 4.529.6666666666667 5 5.5 3.66666666666667 6
30.5 6 6.5 5 3.533.3333333333333 5.5 6 5.33333333333333 432.9166666666667 5.75 6.5 4.66666666666667 528.4166666666667 3.75 7 4.66666666666667 3.530.5833333333333 5.25 6 5.33333333333333 433.4166666666667 4.75 7 5.66666666666667 637.1666666666667 6 7 6.66666666666667 732.5833333333333 5.75 5 6.33333333333333 5.533.6666666666667 5 7 5.66666666666667 529.1666666666667 5 7 3.66666666666667 4.5
31.25 5.75 6.5 5 332.0833333333333 5.75 6 5.33333333333333 6.530.3333333333333 6 5.5 3.33333333333333 5.5
30.5 5 7 4 3.531.9166666666667 5.25 6 5.66666666666667 434.6666666666667 5 5.5 5.66666666666667 6.533.8333333333333 4 6 6.33333333333333 629.9166666666667 5.75 6.5 3.66666666666667 4.533.9166666666667 5.25 6 5.66666666666667 5
32.75 5.75 6 5 5.531.1666666666667 5.5 5.5 5.66666666666667 5.532.1666666666667 6 5.5 4.66666666666667 6.531.4166666666667 5.75 5.5 4.66666666666667 4.5
32.5 6 6 4 635.3333333333333 6 6.5 5.33333333333333 635.0833333333333 5.25 7 6.33333333333333 4.5
23.75 4.25 7 3 1.5
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28.1666666666667 6 5 2.66666666666667 333.4166666666667 4.75 7 6.66666666666667 4.530.8333333333333 5.5 6.5 5.33333333333333 4.531.0833333333333 5.75 5 6.33333333333333 3.5
27.25 4.75 5.5 3 433.4166666666667 5.25 5.5 4.66666666666667 6.532.4166666666667 6.25 6.5 6.66666666666667 6.5
31.5 5 5 6 531.8333333333333 5.5 6.5 5.33333333333333 4.5
32.3333333333333 6 7 5.33333333333333 4
30.8333333333333 4.5 6.5 4.33333333333333 5.530.8333333333333 5 6 5.33333333333333 4.530.6666666666667 5 7 3.66666666666667 5.5
33.25 5.75 5 6 534.3333333333333 6 5 5.33333333333333 6.5
32.75 5.25 7 5 4
29.8333333333333 4.5 6 5.33333333333333 6
35.25 5.75 5.5 6 5.5
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Factor 5 Factor 65 5.5
5.5 64.5 5.55.5 6.54.5 5
6 65.5 66.5 6.55.5 44.5 74.5 65.5 55.5 5.5
6 5.53 3.5
4.5 6.55.5 5.53.5 6
4 5.56 6.5
5.5 5.55.5 44.5 5.55.5 4.55.5 5
6 46 5
4.5 4.55.5 5.5
5 3.55 56 55 66 6
6.5 54.5 5
6 65 5.5
4.5 4.54.5 5
5 66.5 4
6 5.56.5 5.55.5 2.5
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6 5.55.5 54.5 4.56.5 4
4 66 5.5
3.5 36 4.5
5.5 4.5
5.5 4.5
5 54.5 5.5
5 4.56 5.56 5.5
5.5 6
4.5 3.5
5.5 7