A resource for older people

to ensure their mobility is even better than when

they had a car

The Worried Carer

The Coffee Club

The GP

The Reluctant Changer

The Local Authority

User Interaction

Strategy

• Begin by creating a valued and trusted brand

• Open up mobility options to elderly

• Create innovative mobility tools which benefit

operators and users – test these in Stage 2

• Extend to cover currently fragmented statutory

services

• Enable local Car Freedom operations

Keeping Connected

 

Month 1: Activities and Learning• User Research

• What mobility problems do elderly face?• How do older people plan, budget for & pay for their

mobility?• Surveyed Taxi Companies

• Do taxi companies offer personal accounts?• If not, why not?

• Blue-Printed Service• Delivery Partners on Board

Set Up Model

Plus minimum 100% match funding from partners

Advertising Sponsorship Research Funding

£108k £20k £40k

CONTRACT

Service Design

£40k

Training £20k

10 Car Freedom

Workshops

£50k

Advertising £40k

R&D £20k

£170k

CORE

Project Manager

£50k

Admin £25k

Development £50k

Member Services

£40k

Website £40k

Office Services

£80k

£285k1 million over 60s

90,000 giver uppers per year

Assume 1/8 become Car Freedom Members

(11,250)

MEMBERS£5/month= £56,250 per month=£675,000 per year

Taxi Service

Statutory Service

Journey Call Royalty

May 2012 – May 2013Total Cost = £455k, Total Income = £843k

Self Sustaining

Slippery eels• how much user work did we do this month?

– In-depth work with x people (our relatives) – how many? My mum and dad, Beth’s Gran…? Also taxis…finding out what like to be a user (carer). Any more?

More in terms of service design;• How will we ethically work with people and co-designing.

– (We should set up co-design partnerships with local authorities and NEC, be transparent with all involved, run a development blog/newsletter)

• How will multiple households use the service?– (Scanning NEC cards eventually) but we will work on this.

• Data sharing, if we know people are not in their house, could this data be used in the wrong way? – We will take precautionary measures and gain feedback on this and expertise

• You're planning to get these people together for workshops and get ideas from them about places to go and journey's to do - what's in it for them? What's the connecting bit? – 1. They get to meet others and share ideas/experiences, – 2. their ideas go into the ALISS Engine and then re-appear for them and others in newsletters, statements,

suggestions for places to go, things to do/see etc. – 3. They (maybe) come away with something to take home – a record of what they’ve learned. – 4. They join the CF community and will help us shape the service

• You say in your proposal that you’ll begin to involve buddies and a network of volunteers – ho will you ensure the safety of vulnerable older people? How will you check the volunteers?– We’ll work with existing agencies, volunteers drivers orgs etc. – who already deal with this, and partner with/learn

from them

• A large proportion of your ££ is for website development – what functionality will you offer by next May? What exactly will stages 1,2 & 3 provide to the consumer?– Information, planning tools, sign up and profiles, forums, proof of concept for taxi bookings/city car club integrations