car data – new access via telematic systems maja berends, …...the in-vehicle telematic...

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10 - 13 SEPT •1 Car Data – New access via telematic systems Maja Berends, ADAC 12 September 2013

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Page 1: Car Data – New access via telematic systems Maja Berends, …...The in-vehicle telematic technology means a new access to car data for which currently no sufficient regulations or

10 - 13 SEPT • 1

Car Data – New access via telematic systems Maja Berends, ADAC 12 September 2013

Page 2: Car Data – New access via telematic systems Maja Berends, …...The in-vehicle telematic technology means a new access to car data for which currently no sufficient regulations or

Access to car data

Relevance for Automobile Clubs

Ø  Consumer protection – Consumers´ free choice

Ø  Consumer data protection Ø  Independent repairer / authorised by Automobile Clubs / Roadside Assistance

Car data – new access via telematic systems 12. September 2013

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Page 3: Car Data – New access via telematic systems Maja Berends, …...The in-vehicle telematic technology means a new access to car data for which currently no sufficient regulations or

Automobile Club

Insurance Garage

Today Costumer

directly calls roadside assistance of choice

Without open access to in-vehicle telematic systems:

New avenues: threat or challenge

Tomorrow

Vehicle

sends bCall and car data

Authorised network

transfers selected data

Vehicle

Manufacture receives vehicle

data (server/cloud)

An example: BMW AG - "Teleservices" - YouTube

Page 4: Car Data – New access via telematic systems Maja Berends, …...The in-vehicle telematic technology means a new access to car data for which currently no sufficient regulations or

Access to repair and maintenance information (RMI) Access to RMI via On-Board Diagnostic (OBD)

Ø  Access to RMI discussion started anew at political level with the introduction of OBD in California in 1988 •  ISO standard of OBD plug-in and emission-related codes;

Ø  Introduction of European (E)OBD in Europe for petrol engines and for diesel engines in the early 2000s, together with Euro 3 legislation;

Ø  Actually: main objective of the type approval legislation was emission control not answering the question of fair competition!

Page 5: Car Data – New access via telematic systems Maja Berends, …...The in-vehicle telematic technology means a new access to car data for which currently no sufficient regulations or

Non-discriminatory access to RMI

Ø  For the first time: non-discriminatory access to RMI granted in Regulations Euro 5 (EC No. 715/2007) and 6 (EC No. 692/2008);

Ø  Update Euro 5 & 6: Access related to independent operators´ justified interest;

Ø  The next step of vehicle technology development and new access to car data: in-vehicle telematic systems.

Access to repair and maintenance information via OBD

Page 6: Car Data – New access via telematic systems Maja Berends, …...The in-vehicle telematic technology means a new access to car data for which currently no sufficient regulations or

Basic (eCall) telematic technology

Basic factory-fitted in-vehicle telematic technology

Satellite positioning

(GPS)

Operating unit (HMI)

Control unit connected to on-

board vehicle system

Wireless Communication

Future widespread use of telematic technology in all new vehicles will pave the way for the add-on telematic services mass market.

Page 7: Car Data – New access via telematic systems Maja Berends, …...The in-vehicle telematic technology means a new access to car data for which currently no sufficient regulations or

Basic telematic technology

Basic factory-fitted in-vehicle telematic technology

Satellite positioning

(GPS)

Operating unit (HMI)

Control unit connected to on-

board vehicle system

Wireless Communication

Possible retrofit solution

GPS phone

“black box”/ OBD Dongle

OBD plug-in connection

Blue tooth connection

Wireless communication

Future widespread use of telematic technology in all new vehicles will pave the way for the add-on telematic services mass market.

Page 8: Car Data – New access via telematic systems Maja Berends, …...The in-vehicle telematic technology means a new access to car data for which currently no sufficient regulations or

eCall and add-on services in the vehicle

Vehicle PSAP

Vehicle Vehicle manufac- turer’s number

PSAP

Vehicle Vehicle

manufac- turer’s

number

Vehicle manufac-

turer’s call centre

Vehicle after sales supplier’s number

Service provider

after sales supplier’s

added service

Only vehicle- manufacturer?

Only vehicle- manufacturer?

Only with separate device?

mandatory 2015 EU

112

Vehicle manufac-

turer’s call centre

TPS eCall

112

Only vehicle manufacturers can use the system for TPS eCall and other add-on services. Other service providers will be required to install additional technology in the vehicle, Customer will pay twice for the technology.

Page 9: Car Data – New access via telematic systems Maja Berends, …...The in-vehicle telematic technology means a new access to car data for which currently no sufficient regulations or

9

The networked vehicle

*wireless transmission

Networked vehicle Recipient of RMI*

Info-tainment

Consumer choice:

R

Car radio

Consumer choice:

R

bCall

Consumer choice:

Q

Consumer choice:

Q TPS eCall

Consumer choice:

Q

Telephony

Consumer choice:

R

Consumers do not only want “seamless” and “always on”, but also flexibility, data protection and freedom of choice!

Page 10: Car Data – New access via telematic systems Maja Berends, …...The in-vehicle telematic technology means a new access to car data for which currently no sufficient regulations or

The networked vehicle consumers´ choice and data protection

•  It should be ensured that consumers remain free – over the vehicle’s lifetime – to decide if and with whom their vehicle “communicates”;

•  Built-in activation/deactivation features for add-on services which the consumer can select and deselect any time are needed;

•  The consumer should further be provided with clear information about the processing of data carried by third-party providers.

Page 11: Car Data – New access via telematic systems Maja Berends, …...The in-vehicle telematic technology means a new access to car data for which currently no sufficient regulations or

Possible uses of the vehicle system? – Opportunities

Add-on after sales services – expected top 3* 1. Breakdown assistance – bCall (RMI needed);

2. Traffic information, alternative routes (no RMI needed);

3. Stolen vehicle tracking, information services.

*Source: Final Report EeIP, Task Force OPEN

Page 12: Car Data – New access via telematic systems Maja Berends, …...The in-vehicle telematic technology means a new access to car data for which currently no sufficient regulations or

Automobile Club

Insurance Garage

Today Costumer

directly calls roadside assistance of choice

Without open access to in-vehicle telematic systems:

Vehicle

sends bCall and car data

Authorised dealer

New avenues: threat, challenge, opportunity

transfers (selected) data

Tomorrow

VM

receives vehicle data

(server/cloud)

Page 13: Car Data – New access via telematic systems Maja Berends, …...The in-vehicle telematic technology means a new access to car data for which currently no sufficient regulations or

What are possible uses of the vehicle system?

Add-on telematic services offered by bigger car brands: Ø  Remote diagnostic and services;

Ø  Real time traffic information;

Ø  TPS eCall;

Ø  Repair and maintenance fleet management (heavy duty vehicles);

Ø  …..

Telematics: New access for existing services and potential access for innovative services. Usage attractive for third-party, private service providers.

Page 14: Car Data – New access via telematic systems Maja Berends, …...The in-vehicle telematic technology means a new access to car data for which currently no sufficient regulations or

In a nutshell Ø  The discussion on access to Repair

and Maintenance Information is not new OBD Plug-In;

Ø  A relation between access to RMI and a fair competition is recognised by EU legislation Non-discriminatory access;

Ø  The new access to RMI will be the in-vehicle telematic systems; Ø  But: For this new access currently no sufficient regulations

or agreements exists for independent operators; Ø  An assured open and standardised access to the

interoperable in-vehicle telematic platforms is needed.

Advocacy is needed now to protect consumers´ free choice and fair competition in the future aftersales market.

Page 15: Car Data – New access via telematic systems Maja Berends, …...The in-vehicle telematic technology means a new access to car data for which currently no sufficient regulations or

In a nutshell Access to RMI Discussion related to OBD:

Ø  ISO Standard OBD plug-in emission-related codes Ø  Non-discriminatory access to RMI (via OBD) with Euro 5 & 6

Next Step – New Access to RMI, e.g. with:

Ø  eCall type approval at EU level Ø  possible eCall directive at UNECE* level (United Nations);

But: Ø  The in-vehicle telematic technology means a new access to car

data for which currently no sufficient regulations or agreements exists.

Ø  More advocacy is needed to protect consumers´ free choice and fair competition. * United Nations Economic Commission for Europe

In the future telematics mass market, an open access to interoperable in-vehicle platforms with a standardised interface is needed.

Page 16: Car Data – New access via telematic systems Maja Berends, …...The in-vehicle telematic technology means a new access to car data for which currently no sufficient regulations or

Thank you!