captains of industry - ipsos · captains of industry prospectus 2012 30 years of interviewing...

Captains of industryProsPectus 201230 years of interviewing Britain’s Business elite

Captains of industry ProsPectus 2012

30 years of interviewing Britain’s Business elite |2|

interviewing leading exeCutives from the top British Companies

Board Directors:

• Chairman,CEO,CFO,COO/MD,Otherboarddirectors

Companies drawn from:

• FTSE350

• Top500byturnover

• Top100financialsbycapitalemployed

100 face-to-face interviews completed each year

Alistofparticipantsfrom2011isshownintheappendix.

Of those we interviewed last year:

• 55%FTSE350

• 20%FTSE100

|2|

the authoritative syndiCated study among Britain’s Business leaders

Outstandingsamplequalityand

responseratetracking

business opinion over three decades

Highqualityface-to-faceinterviewing

Captains’views‘intheirown

words’

Costssharedbymultiplesubscribers

Extensivebenchmarkingandtrenddata

Strongmediacredibility

Expertinterpretationandpresentation

30yearsoftrenddata





ipsos mori’s Captains of industry study is a powerful and Cost effeCtive way to…

Gain insight into boardroom

priorities and drivers for

British business

Assess Captains’ disposition

towards your organisation and sector

Build a dialogue

with Britain’s business leaders

Evaluate and benchmark the effectiveness

of your communications and engagement

work

Develop high quality insight and content for ‘thought leadership’

activity

Establish a platform for

media comment (2011 findings covered by the Telegraph, the Evening

Standard, the Times, the Financial Times, Marketing

Magazine, the Independent and the Today Show)



hear the views of Britain’s Business leaders in their own words

the challenges facing the country…

… and their own company

Confidence in the economy and this constant press telling us the world is coming to an end; that we are in the biggest financial crisis the world has ever seen, the Eurozone is about to collapse, it is all over, doom and gloom. Actually it is not that bad and the press need to stop talking the country down.

How to drive operational performance and growth in an environment of low economic growth and high cost pressure. How to motivate a large people workforce at a time when there is limited flexibility to pay them more money or give them massive career advancement because the economy is not growing. Access to bank lending and ensuring that continues at a sensible price.

Regulation - not so much in this country but more internationally; Italy, Spain and Germany, European regulation. We are clearly affected by the general economic sentiment, to some degree, but regulation is the one that really dominates what we think about.



flexiBle suBsCription paCkages

Basic Bespoke package price2closed/pre-codedquestionsand1open-ended £6,500

reputation package Thereputationpackageconsistsof: priceFamiliarity,favourabilityandadvocacyratingforyourorganisation+3comparators

£18,750Followupfree-responsequestiontocriticsandadvocates

Ratingsforyouand1comparatoron7imageattributes

additional options pricePre-codedquestions(perquestion) from £1,900

Open(free-response)questions(perquestion) from £2,700

‘Booster’interviews/samplesorsub-groupanalysis on request

FeesexcludeVATandtravel/accommodationexpensesforpresentationsoutsideofLondonFeesarebilled70%oncommission,30%oncompletion



fully tailored reporting

presentation of results

DetailedanalysisandinterpretationofCaptains’attitudesandexpectations

Fullverbatimlistingsfromopen-endedquestions,i.e.Captains’views‘intheirownwords’

Trackingandbenchmarkdataagainstnominatedcompetitorsfromourdatabaseofhundredsoforganisations

Insightintoyourcorporatereputationandhowyoucanstrengthenit

50%

45%

42%

33%

26%

25%

25%

46%37%

1%2%

10%4%

Very valuable Fairly valuableNot very valuable Not at all valuable

Never read it Don't know

More practical advice

More focus on my sector

More robust/insightful analysis

More easily digestible presentation

More international perspective

More detailed case studies

More sector comparisons

3719

3219

32 35 32

16 14 17 11 9 10 8 7

25910

1520

% regarding organisation as above average compared to peers% regarding organisation as below average compared to peers

Org A Org B Org A Org B Org A Org B

Quality of management

Financial performance

Communications with people like you

Quality of products and services

Acts with honesty and integrity

Org A Org B Org A Org B

-1

-0.5

0

0.5

1

1.5

0 0.5 1 1.5 2 2.5 3 3.5 4

Mean Favourability

Mean Familiarity

Mai

nly

fa

vour

able

Never heard of

Heard of, know nothing

Know just a little

Know very well

Nei

ther

favo

urab

le

nor u

nfav

oura

ble

Know a tnuoma riaf

Mai

nly

un

favo

urab

le

|7|

Economic confidence, clarity over the economic strategic direction of this Government. Chairman, ftse 250

Our whole role within the world in terms of our defence and military capabilities and how we perceive ourselves as a world player, economically, militarily and socially. managing director

Employment and cash management, debt management. Solvency and how we manage our debt as a country. The only way to sort that out is to raise taxes and to reduce spending. The raising of taxes is going to hurt people and the reduction in spending is going to create unemployment. We have already seen an element of civil unrest, with the students, but we have a very difficult 12 months ahead. Chairman

“ “

“ “

“ “


timetaBle

timetable 2012

Deadlineforparticipation mid-July

Questionnairefinalisation late July

Interviewing septemBer - novemBer

Reports/Presentations deCemBer - January

|8|



appendiCessummary of topics covered

example outputs

2011 participant list



summary of topiCs Covered

Gain insight into boardroom priorities and

drivers for UK business

Bespoke questions

Insight & content generation

• Understandboardroomprioritiesanddrivers

• ProfileBritain’sbusinesselite

• Developandpositionnewproductsandservices

• Generateinsightfulandinterestingmaterialfor‘thoughtleadership’andothercommunicationsactivity

reputation package

Trends & Benchmarking

• Performanceonfamiliarity,favourabilityandadvocacyversus3competitors/comparators

• IpsosMORItrenddataonyourorganisationandkeycompetitors(whereavailable)

Diagnostics• Performanceon7imagecriteriaversus1keycompetitor

• Detailedperceptionsthatunderpinyourreputation–yourperceivedstrengthsandweaknesses

Context• Familiarity,favourabilityandadvocacyforleadingorganisations

• KeyfactorsdrivingCaptains’ratingoforganisations



-1

-0.5

0

0.5

1

1.5

0 0.5 1 1.5 2 2.5 3 3.5 4

Mean Favourability

Mean Familiarity

Mai

nly

fa

vour

able

Never heard of

Heard of, know nothing

Know just a little

Know very well

Nei

ther

favo

urab

le

nor u

nfav

oura

ble

Know a tnuoma riaf

Mai

nly

un

favo

urab

le

example output (1): reputation profile

familiarity and favourability in 2011

Base:BritishCaptainsofIndustry(100),interviewedSep-Dec2011



3719

3219

32 35 32

16 14 17 11 9 10 8 7

25910

1520

% regarding organisation as above average compared to peers% regarding organisation as below average compared to peers

Org A Org B Org A Org B Org A Org B

Quality of management

Financial performance

Communications with people like you

Quality of products and services

Acts with honesty and integrity

Org A Org B Org A Org B

example output (2): strengths and weaknesses of your Corporate Brand

what are your strengths to build on…and weaknesses to address?



example output (3): verBatim Comment - Captains in their own words

what do you see as the most important issues facing Britain today?

Lack of liquidity in the debt market, so inability of banks to lend money basically. There is congestion in the financial markets. Rising costs, I am concerned about inflation in the short term, certainly for the next 12 to 24 months.“ “

“ The diminution of the public sector versus increase in the private sector. My view is the private sector will not pick up the slack that the public sector will quite rightly let go, to be honest. “

How we fare in all the volatility around us, current focus on the Eurozone and the burdens of coping with failing economies, or over-stretched economies.“ “




22%

16%

15%

13%

13%

10%

10%

9%

Global economic uncertainty

Lack of (consumer) demand

Over-regulation/inefficient regulatory system/regulatory change

Availability of finance

Lack of confidence

Eurozone crisis

Lack of industrial/economic growth/investment

Recruitment needs/attracting and keeping staff

example output (4): insight into the faCtors driving the Corporate agenda

what do you see as the most important issues facing your company today?

top Mentions




Net percentage points

10% 43% 15% 29% 2%

The Euro currency will survive the

current European Sovereign debt

crisis

+22pp

Net= % Agree-% Disagree

% Strongly disagree % Tend to disagree % Tend to agree % Strongly agree % Neither

example output (5): euro

to what extent do you agree or disagree with each of the following statements?




partiCipating organisations (1)

Note:9participantswishedtoremainanonymous

name CompanyMrColinDavison AbbeyProtectionPLC

MrRogerTaylor AmlinPLC

MrWarrenEast ARMHoldingsPLC

MrAndrewMoss Aviva

MrIanTyler BalfourBeattyPLC

MrCliveFenton BarrattDevelopmentsPLC

MrSimonPryce BBAAviationPLC

MrAnthonyPidgley BerkleyGroupHoldingsPLC

MrEdwardWray BetfairGroupPLC

MrRonaldHanna BowlevenPLC

MrIanFraser Brammer

MrJamieMatheson BrewinDolphinHoldingsPLC

DrChristopherGibson-Smith BritishLandCompanyPLC

MrPhilipRogerson BunzlPLC

SirRichardLapthorneCBE Cable&Wireless

MrHughScott-Barrett CapitalandRegional

MrNeilPage CarpetrightPLC

MrMichaelLilwall CharlesStanleyGroupPLC

MrPeterHickson ChemringGroupPLC

name CompanyLordBellofBelgravia ChimeCommunications

MrTonyConophy ComputacenterPLC

MrTobyWoolrych ConsortMedicalPLC

MrFrantisekBlaha CoveEnergyPLC

MrColinChild DeLaRue

MrJohnIvey DerwentLondonPLC

MrChrisMoore Domino'sPizzaUK&IrelandPLC

MrTonyQuinlan DraxGroupPLC

MrRogerSiddel Findel

MrTimO'Toole FirstgroupPLC

MrChristopherBell GameGroupPLC

MrRogerDavis GemDiamonds

MrHowardBoyd GlobalShipLeaseINC

MrGarethJones GoochandHousegoPLC

MrAndrewCunningham GraingerPLC

MrTobyCourtauld GreatPortlandEstates

DrGeoffreyGuy GWPharmaceuticalsPLC

MrDavidWild HalfordsGroupPLC

MrGordonBanham HargreavesServicesPLC





name CompanyMrAlanWalker HealthcareLocumsPLC

MrNigelScott HelicalBarPLC

MrJohnSutcliffe HenryBootPLC

MrDavidRadcliffe HoggRobinsonGroupPLC

MsSallyWithey Huntsworth

MrCharlesGregson ICAPPLC

MrJonathanDavie IGGroupHoldingsPLC

MrFrancisGugen IGasEnergyPLC

MrChristopherCookson ImmunodiagnosticSystemsHoldingsPLC

MsSusanSearle ImperialInnovationsGroupPLC

MrAndrewSukawaty InmarsatGroupPLC

MrChristopherRodriguesCBE InternationalPersonalFinancePLC

MrAdrianRingrose InterservePLC

MrIanGriffiths ITVPLC

MrMikeCoupe JSainsburyPLC

MrHaydnMursell KierGroupPLC

MrNigelKeen LairdPLC

MrRobertNoel LandSecuritiesGroupPLC

MsRachelRhodes LondonMiningPLC

name CompanyMrNickStagg ManagementConsultingGroupPLC

MrBobHolt MearsGroup

MrTonyAlt NMRothschild&SonsLtd

MsHelenMahy NationalGridPLC

MrGeoffreyHowe NationwideBuildingSocietyLtd

MrBrendanHynes NicholsPLC

MrJeremyAdams NovaeGroup

MrPatrickO'Sullivan OldMutualPLC

MrJonathanFlint OxfordInstruments

DrGlenMoreno PearsonPLC

MrColinDrummond PennonGroupPLC

MrTonyDurrant PremierOilPLC

MrHarryHyman PrimaryHealthProperties

MrNeilJohnson PrometheanWorldPLC

DrPeterFinnegan PVCrystaloxSolarPLC

MrKeithHenry RegalPetroleumPLC

MrMikaleBreuer-Weil RITCapitalPartnersPLC

SirSimonRobertson Rolls-RoyceGroupPLC

MrPeterGowers SafestoreHoldingsPLC





name CompanyMrPeterSmith SavillsPLC

MrGregorAlexander Scottish&SouthernEnergyPLC

MrNigelRichCBE SegroPLC

MrChrisHyman SercoGroupPLC

MrKeithSkeoch StandardLifePLC

MsLucyNeville-Rolfe TescoPLC

MrDickElsy TorotrakPLC

DrPeterBuchanan ValiantPetroleumPLC

MrMikeMcTighe VolexGroup

MrAlanMitchelson WeirGroup

MrHarryPlatt WorkspaceGroupPLC

MrAllanCookCBE WSAtkinsPLC

MrPhilLawler XaarPLC

MrDavidBauernfeind XchangingPLC

MrAdrianWhitfield YuleCatto&Co

aBout ipsos mori IpsosMORIisoneofthelargestandbestknownresearchcompaniesintheUKandakeypartoftheIpsosGroup,aleadingglobalresearchcompany.Withadirectpresencein60countries,ourclientsbenefitfromspecialistknowledgedrawnfromourfiveglobalpractices:publicaffairsresearch,advertisingtestingandtracking,mediaevaluation,marketingresearchandconsultancy,customersatisfactionandloyalty.

further information

IPSOSMORI79-81BOROUGHROADLONDONSE11FY

t:+44(0)2073473112f:+44(0)2073473800

e:[email protected]:[email protected]:[email protected]

www.ipsos-mori.com/kit/captains

captains of industry - ipsos · captains of industry prospectus 2012 30 years of interviewing...

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