capstone final presentation (1)

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Business Presentation

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PROBLEM STATEMENT

The incentive programs in the State of Oklahoma have been questioned regarding the effectiveness they have on Oklahoma’s economic growth. The following campaign and research will provide information and recommendations to protect the State’s incentive programs and tax credits.

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SUMMARY OF RESEARCH

Key Findings

Primary Research

Secondary Research

❖ Some incentive programs are seen as more important than others.

❖ Incentive programs are vital to remain competitive.

❖ Some sources found the incentives to be vital for economic growth, but others did not.

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RENO-SPARKS, NV

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KANSAS CITY, MO

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SAN ANTONIO, TX

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Competitor Analysis

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Target Stakeholders

Business Owner

Chamber Member

Registered Voter

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Recommendations

Tactics1Goal

9Objectives

14Strategies

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CAMPAIGN GOAL

RELATIONSHIP MANAGEMENT GOAL

Increase support for the State’s incentive

programs and tax credits from business

owners, Chamber members and Oklahoma

voters.

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STRATEGIES

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COMBINED OBJECTIVES

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❖ Digital Media Campaign❖ Social Media Campaign❖ Special Event

❖ Understand the incentive programs and tax credits in Oklahoma

❖ 50 percent by March 2017

Awareness

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STRATEGIES

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COMBINED OBJECTIVES

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❖ Media Relations❖ Community Relations

❖ Advance positive attitude regarding Oklahoma’s incentive programs and tax credits


Acceptance

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STRATEGIES

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COMBINED OBJECTIVES

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❖ Email Campaign❖ PSA Campaign❖ Podcast Series❖ Social Media Campaign

❖ Reach out to Oklahoma State Legislators with their support of the incentive programs


Action

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CHAMBER MEMBERS

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Lunch & Learn

❖ Chamber members can learn about the incentives

❖ Invite someone to lobby for the incentive programs

❖ First Thursday of every month

AwarenessAwareness

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Feb. 15

Acceptance

The Historical Building Rehabilitation Tax Credit has brought buildings like the 21c Museum Hotel back to life! For more information about this incentive program, please visit www.okcchamber.com. #ProtectAndProgress

http://www.okcchamber.com

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Business Presentation Action

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BUSINESS OWNERS

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Business Presentation0:00 / 3:08

Oklahoma’s Aerospace Engineering Tax Credit: Dennis Muilenburg354 Views 1 Day Ago

Dennis Muilenburg, Boeing CEO, gives a testimonial about his experiences with Oklahoma’s Aerospace Engineering Tax Credit. Over the years, Boeing has been able to expand its business with the help of the tax credit. In addition, the Aerospace Engineering Tax Credit has encouraged aerospace engineers to stay in Oklahoma.

The Aerospace Engineering Tax Credit is just one of the many incentives Oklahoma offers in order to expand and help create successful businesses within the State.

Awareness

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Business Presentation AcceptanceAcceptance

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Episode 6: Quality Jobs Program

Oklahoma’s Quality Jobs Program: How businesses are benefiting from...

Approved in 2006 by State Question 734, the Freeport Exemption in Okla...

Episode 5: Freeport Exemption

Episode 4: Aerospace Engineering

Episode 3: Historical RehabilitationIn 1999, the Skirvin Hotel began a lo...

Planet Money -- Feb. 7, 2016

In this episode, we interview Boeing’s CEO, Dennis Muilenburg to underst...

Episode 3: Historical Rehabilitation

Podcast Series

❖ Podcast featuring interviews with the CEO’s

from Devon, American Airlines, and AT&T.

❖ 20-minute interview

❖ Ask questions targeting how Quality Jobs has

helped expand their business.

❖ Explain how listeners can help protect

Oklahoma’s incentive programs.

Episode 6: Quality Jobs Program

Action

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BILLBOARD ADVERTISEMENT

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OKLAHOMA VOTERS

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Historical Rehabilitation

Aerospace Engineering

OK Investment

Quality Jobs Act

Quality Jobs makes cash payments to qualifying businesses that create

jobs in Oklahoma.

Support these programs? Contact a State

Representative now!

Contact Information

AUGMENTED REALITY

Five-year Ad Valorem

Freeport Exemption

Awareness

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AUGMENTED REALITY

Awareness

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Oklahoma’s Quality Jobs Program has been helping businesses expand in Oklahoma since 1993. The increasing businesses are contributing to the quality of life in the state by creating new jobs. According to the Oklahoma Department of Commerce, more than 775 companies have received more than 1 billion in wage rebates as a result of the incentive program. How it works: The Qualify Jobs Program will reimburse 5 percent of payroll for 10 years to companies that make at least 2.5 million in new payroll. Companies that are eligible for the program include administrative offices, research and development agencies, manufacturing and distribution centers. For more information about the Quality Jobs Program, contact the Greater Oklahoma City Chamber Economic Development or visit www.okcchamber.com.

Quality Jobs Program Expanding Businesses in Oklahoma Submitted Content from the Oklahoma City Chamber of Economic Development

Acceptance

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MEDIA CAMPAIGN

Acceptance

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“Oklahoma City depends on the State’s incentive programs to create vibrant communities and high quality of life. These incentive programs are crucial to bring the best businesses to Oklahoma. However, every year the incentive programs are at risk of being eliminated during the State’s Legislative Session. To learn how you protect and progress Oklahoma’s incentive programs, visit okcchamber.com.”

Radio PSA

Action

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PSA Commercial

❖ 30-second Spot

❖ To air on News Channel 9

❖ Protect & Progress

Video Information

❖ OKC Citizens with

different professions

❖ Reciting the PSA

Action

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TIMELINE

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Plan of Action & Milestones

Week 3-4

Week 1-2

❖ Start Social Media

Updates

❖ Start Testimonial Video

❖ Monthly Lunch & Learn

❖ Video Testimonial

❖ Feature Story

❖ Display Billboards

❖ Start Podcast

❖ Oklahoman News Article

❖ Display Augmented Reality

MID-DECEMBER

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Week 9-10

Week 7-8

Week 5-6

❖ Podcast

❖ Submit Feature

Story


❖ Email to Contact State

Reps.

❖ Podcast

❖ Air Commercial

❖ Press Release


Reps.

❖ Business After Hours

❖ Podcast

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Week 13-14

Week 11-12

END OF MARCH

❖ Press Release


Reps.

❖ Podcast


❖ Social Media

Competitions

❖ Start Radio PSA


Reps.

❖ Podcast

❖ Social Media

Competitions

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51% 10% 12% 18%

Digital Advertising ● Hiring Videographer

for Video Testimonials

● Podcast Series● Commercial● Hiring Videographer

for Commercial● Social Media

Competition ● Radio PSA● Augmented Reality

9%

Print Media Special Events Outdoor Advertising Other

● Feature Story in The Oklahoman

● News Article in The Oklahoman

● Business After Hours

● Lunch & Learn

● Billboards● Outdoor

Augmented Reality

● Hire Trifecta Marketing for Augmented Reality

● What if Not Funded?

Itemized Budget Breakdown

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Questions?

capstone final presentation (1)

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