Capitalizing on disability:Will advertising images persuade the

public?

Presentation byBeth Haller, Ph.D.,

Author of Representing Disability in an Ableist World: Essays on Mass Media

Little people played Buster Brown for shoe promotions, 1904-1930

Shoe ad from 1930s featured tallest man in the USA, Robert Wadlow

March of Dimes ad, early 1950s

Wyeth ad for braces, 1942

Liberty Mutual TV ad,starring Teal Sherer

http://www.youtube.com/watch?v=3Vvr8E-OzK8

Cingular Wireless ad,starring artist Dan Keplinger

http://www.youtube.com/watch?v=XL_rVZrC8Hw

Christopher Reeve in Nuveen ad, 2000

http://www.youtube.com/watch?v=OWf4ujg8NRY

Paralympian Oscar Pistorius Nike ad

Paralympian/“Murderball” star Mark Zupan, Reebok ad, 2005

Paralympian runner April Holmes, 1st woman & first disabled person to represent Air Jordan

athletic shoe brand

UPS Paralympics ad

Benetton ad

Benetton ad

Milk-Bone partnered with Canine Assistants for ad: Jake Jeter & Baxter, 2009

http://archive.montgomeryadvertiser.com/VideoNetwork/74261998001/Montgomery-s-Jake-Jeter-stars-in-Milk-Bone-commercial

Target ad 1995

Target ad 1995

Target ad 1993

Target ad

Target ad 1994

JC Penney ad

Strawbridge-Clothier Ad

Microsoft ad

Controversial Nike ad

British TV ad with employee at B&Q (like a Home Depot)

Disability awareness ad from Belgium (recreates a bra ad)