Capital One Case StudyWolfgang JankRH Smith School of BusinessUniversity of Maryland

InstructionFirst, very carefully read through the entire caseThen, let the following questions guide your case analysisPrepare a presentation in which you address all questions on the following slide

Discussion QuestionsWhat distinguishes Capital One from the many other companies that use and exploit customer data? How is this strategy different from other mass customization strategies?What are the limits to the sustainability of such a strategy?What are the consequences of an information-based strategy for expansion into different segments of the credit card industry, and into other industries?Do you see opportunities for Capital Ones strategy at your company? How would you apply their strategy to your products and services?Are there any institutional hurdles that need to be overcome? Would Capital Ones strategy need to be implemented differently in your country?