Dos and Don’ts of Social Media Recruiting

By Kate Tykocki, APRpublic relations.communications.writing.social media

@katetykocki

“98% of recruiters use LinkedIn, 42% use Twitter and 33% use Facebook.

48% of recruiters use LinkedIn exclusively.”

2012 Bullhorn Reach Social Recruiting Activity Report

“The average recruiter has 616 connections on LinkedIn, 245 on

Facebook and 37 on Twitter.”2012 Bullhorn Reach Social Recruiting Activity Report

“According to SHRM, LinkedIn is the ‘suit and tie’ network and Facebook is

gaining interest for the more blue collar jobs.”

2012 Bullhorn Reach Social Recruiting Activity Report

“The employee referral program in many organizations is operated in isolation as are the organizations’ social media efforts, but talent managers are beginning to realize the real strength of social media is relationship-building by your employees.”

ere.net “10 Predictions for 2012: Top Trends in Talent Management & Recruiting”

Case Studies: The Nerdery

http://nerdery.com/jobs

Case Studies: General Mills

http://www.facebook.com/generalmillscareers

http://twitter.com/GenMillsCareers

Case Studies: Liquid Web

Relationships

• Capital Area Michigan Works!: @camwjobs and Facebook

• Capital Gains: capitalgainsmedia.com @lansingcapitalgains and Facebook

• Internships: @msuinterns @lccinterns interninmichigan.com

Resources:

• http://www.commpro.biz/hiring-hub/stunning-social-recruiting-stats-why-you-must-use-linkedin-twitter-and-facebook-in-your-job-search/

• http://www.ere.net/2011/12/05/10-predictions-for-2012-the-top-trends-in-talent-management-and-recruiting/

• http://www.inc.com/guides/2010/04/social-media-recruiting.html

• http://www.pewinternet.org/• http://www.slideshare.net/katetykocki