capital campaign
DESCRIPTION
The basic information and processes you need to undertake if you are going to launch a successful capital campaignTRANSCRIPT
![Page 1: Capital campaign](https://reader033.vdocuments.mx/reader033/viewer/2022061304/5495b54bb47959237d8b4569/html5/thumbnails/1.jpg)
Developing your fundraising through
a successful capital campaign
A presentation to the trustees of
![Page 2: Capital campaign](https://reader033.vdocuments.mx/reader033/viewer/2022061304/5495b54bb47959237d8b4569/html5/thumbnails/2.jpg)
your charitable objectives
• Help ROH provide its patients with the highest standards of care
• Raise © £4 million• Raise charity’s profile• Develop new networks including local media• Strengthen fundraising across all income streams• Set up a new Fundraising Board
Delivering an effective Capital Campaign
![Page 3: Capital campaign](https://reader033.vdocuments.mx/reader033/viewer/2022061304/5495b54bb47959237d8b4569/html5/thumbnails/3.jpg)
critical fundraising success factors
• The Case for Support• Committed leadership• Integrated fundraising and communications strategy• Internal Commitment
Delivering an effective Capital Campaign
![Page 4: Capital campaign](https://reader033.vdocuments.mx/reader033/viewer/2022061304/5495b54bb47959237d8b4569/html5/thumbnails/4.jpg)
3 stages of work
1. Internal Review2. External Assessment , including the Fundraising &
Communications Strategy3. Implementation
Delivering an effective Capital Campaign
![Page 5: Capital campaign](https://reader033.vdocuments.mx/reader033/viewer/2022061304/5495b54bb47959237d8b4569/html5/thumbnails/5.jpg)
internal review
Delivering an effective Capital Campaign
• Confidential interviews with key figures in and associated with the Trust
• Development of a Needs List including planned outcomes
• Develop your master list of contacts • The writing of a persuasive Case for Support
![Page 6: Capital campaign](https://reader033.vdocuments.mx/reader033/viewer/2022061304/5495b54bb47959237d8b4569/html5/thumbnails/6.jpg)
external assessment
• Test the Case on prospective donors / start cultivation process and Appeal Leadership identification
• Feasibility of fundraising target• Volunteer, staff and infrastructure resources
needed to deliver strategy• Duration of appeal
Delivering an effective Capital Campaign
![Page 7: Capital campaign](https://reader033.vdocuments.mx/reader033/viewer/2022061304/5495b54bb47959237d8b4569/html5/thumbnails/7.jpg)
fundraising strategy
• Fundraising & Communications strategy including key stakeholder and media involvement
• Timetable for Appeal with key activities, milestones & duration
• Volunteer, staff and infrastructure resources needed to deliver strategy
• Initial budget
Delivering an effective Capital Campaign
![Page 8: Capital campaign](https://reader033.vdocuments.mx/reader033/viewer/2022061304/5495b54bb47959237d8b4569/html5/thumbnails/8.jpg)
implementation
• Guiding and supporting the recruitment of the Campaign Board
• Coaching & training senior volunteers, trustees & staff
• Begin initial funding submissions, using the Case for Support as the source document
• Accompanying senior volunteers to face-to-face representations with key major prospects
• Ensuring gift size schedule & timetable are being followed
Delivering an effective Capital Campaign
![Page 9: Capital campaign](https://reader033.vdocuments.mx/reader033/viewer/2022061304/5495b54bb47959237d8b4569/html5/thumbnails/9.jpg)
the importance of stewardship
• Corporate culture of flawless relationship management
• Investment• From Campaign Board to Fundraising Board• Increased networks, influence and revenue
Delivering an effective Capital Campaign
![Page 10: Capital campaign](https://reader033.vdocuments.mx/reader033/viewer/2022061304/5495b54bb47959237d8b4569/html5/thumbnails/10.jpg)
THANK YOU
Delivering an effective Capital Campaign