capio power point_final
TRANSCRIPT
Reinvigorating Internal Communications and Employee EngagementDeDe Cordell, Placer County Communications Director (former USACE Sacramento Public Affairs Chief)Lori Woods, Placer County Employee Engagement Analyst
AgendaWhy we are here – It’s all about engagementU.S. Army Corps of Engineers•Process – Results – Implementation
Placer County•Process – Results – Implementation
Your Ideas and Questions
Why we are here
U.S. Army Corps of Engineers Internal Communications
Our priorities before: external focus; internal secondary
Practicum for Masters degree (11 days left!)Challenge/Opportunity•Improve internal communications•Improve employee engagement/morale•Communicate across stovepipes•Discover what is/is not working
Research Findings – External• The 200 “most admired” companies
prioritized employee coms• Only 30 percent of workers are actively
engaged; 18 percent are actively disengaged
• Create an authentic real-time dialogue with and among your employees
U.S. Army Corps of Engineers Internal Communications
Research Findings – ExternalSuccess factors: • Know: Strong internal communication =
positive return for the brand • Have: Arsenal of tools/practices for both
listening and communicating• Have: Strong commitment to keeping
employees informed, before stories break • Do: Surround audience in messages
(multiple mediums)• Know: Supervisory to employee
communications is #1
U.S. Army Corps of Engineers Internal Communications
Research Findings – Internal Audit:• Internal coms not a key business
process• Leader coms varies on skills• Coms all ‘one way’ –
no engagement• Hierarchical bureaucracy and
stovepipes hamper timely communication
U.S. Army Corps of Engineers Internal Communications
Research Findings – Internal Survey (Survey Gizmo): • Intranet not valued or used• Perception of secrecy or lack of
transparency• More employees – less VIPs in coverage• Remote employees need love too• Elevator bay bulletin boards left a
communication void• Many surveys – no action as a result• PAO announcements #1
U.S. Army Corps of Engineers Internal Communications
Research Findings – Internal Focus Groups• Used to test our strategies and tactics• Helped refine our plan and ensure employee
buy-in• Workers appreciated opportunity to engage• Wide concern from managers
• Generational/priority differences
U.S. Army Corps of Engineers Internal Communications
Strategies• Executive leadership
communications• Supervisor to employee
communication• Two-way communication environment -
active employee engagement • Improve & maximize use of current
outputs • Improve coverage of remote field office
staff • Clearly communicate survey findings
U.S. Army Corps of Engineers Internal Communications
Key Tactics• Intranet revisions – home page• ‘Ask Me Anything’ sessions via webinar• Monthly walk-abouts by leadership• Digital display in elevator bays• Communication training for supervisors• More articles featuring remote employees• Town hall revisions• Standard comm objectives for leaders• Leadership buy-in on all recommendations
except objectives
U.S. Army Corps of Engineers Internal Communications
Implementation: Easier said than done
Digital Display
Intranet
U.S. Army Corps of Engineers Internal Communications
• “Excellent and innovative service delivery relies upon employees that are highly motivated and connected with residents and communities they serve.”
• David Boesch
First StepsHuman Capital Institute Conference Resources
Why work with a consultant?• Build trust• Established survey deployment tools• Expert data analysis• Action planning
Our Itinerary• Survey design• Survey deployment• Data analysis• Focus groups• Action plans
Survey Results
Survey Results
High Performing Areas• Working environment• Coworker relationships• Work life balance
Survey Results
Opportunities for Improvement• Senior Management
Relationships• Rewards & Recognition• Compensation
Internal Communication Theme
3 I Communication Model Embraced
Employee Portal Update kicked into high gear
Our SharePoint Superstar
Meet Darren!
Portal CharterVisionGoals• Enhance Communication• Improve Productivity• Promote Employee
EngagementBackgroundProject approachRole clarificationMilestonesCommunication planCritical success factors
Involve-Genius Hour
Roll-Out
After Go-Live
Another Opportunity to• Involve• Interact• Inform
Our Internal Communication Future
Where does the road ahead take us?
Key Findings
• Resources are scarce• Management needs help to understand
engagement & talent management• Ask & listen to employees• Do something• Building trust takes time• Enthusiasm is contagious
Genius Moments• We want to hear if any of you have
genius ideas that helped you to move past similar challenges.
• What is working in your agency/org
Thank you.DeDe Cordell, Placer County Communications [email protected] Woods, Placer County Employee Engagement [email protected]