cantaloupe connect
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TRANSCRIPT
CONNECT01VIDEO TO VIEWERS = Bolt.On Process
CONNECT02VIEWERS TO EMOTION = Authentic / Emotional / Story
CONNECT03ON AN ONGOING BASIS = Emotional Equity
CONNECT01VIDEO TO VIEWERS = Bolt.On Process
FIND
INTRODUCE
INDUSTRY XPERT
EXTERNAL
DIGEST
TELL
ABOUT US
WEB ASSETS
CONFIRM
PROVE
CLARITY
PROSPECT DB
BELIEVE
REINFORCE
BEST PRACTICES
CLIENT DB
CF D B
Fran Dan Claire Bob
! AWARE
!I LIKE IT
$I’M BUYING
$$BUY AGAIN
?UNAWARE
SalesStage
YourStory
StoryStyle
Placed
Change
CONNECT01VIDEO TO VIEWERS = Bolt.On Process
CONNECT01VIDEO TO VIEWERS = Bolt.On Process
POST TO PUBLISHERS
STORYBOOK
ONGOING
POPULATE TOYOUR WEB SPACE
STORYBOOK
STAGNANT
EMAIL TO PROSPECTS
STORYBOOK
ONGOING
EMAIL TO CLIENTS
STORYBOOK
ONGOING
Action
BreadCrumb
Delivery
Flow
BLOGS
COMMUNITIES
MOBILE
CONTENT SITES
STORYBOOK
HOME
PRODUCTS
ABOUT US
OUR PEOPLE
STORYBOOK
SOCIAL
PROSPECTS DB
STORYBOOK
SOCIAL
CLIENTS DB
STORYBOOK
CONNECT01VIDEO TO VIEWERS = Bolt.On Process
FIND DIGEST CONFIRM BELIEVE
PRIMARY
SECONDARY
UTILITY
PAIN SCORE
DISTRIBUTION
VEHICLE
CONNECT02VIEWERS TO EMOTION = Authentic / Emotional / Story
What is an Emotional Connection?
Heart Data Distribution Personal
CONNECT02VIEWERS TO EMOTION = Authentic / Emotional / Story
Gut feeling
Facts & Data
CONNECT02VIEWERS TO EMOTION = Authentic / Emotional / Story
CONNECT02VIEWERS TO EMOTION = Authentic / Emotional / Story
01. Primary Emotional Connection
02. Secondary Emotional Connection
Cart before the horse
CONNECT02VIEWERS TO EMOTION = Authentic / Emotional / Story
01. Primary Emotional Connection
02. Secondary Emotional Connection
Horse before the cart
CONNECT02VIEWERS TO EMOTION = Authentic / Emotional / Story
CONNECT02VIEWERS TO EMOTION = Authentic / Emotional / Story
What makes a Story?
Question Journey Reflection Reward Story
?
CONNECT02VIEWERS TO EMOTION = Authentic / Emotional / Story
F
Client
V
Viewer
FactsData
Compliance
RelevantBelievableReward
CONNECT02VIEWERS TO EMOTION = Authentic / Emotional / Story
F
Client
V
Viewer
FactsData
Compliance
RelevantBelievableReward
CONNECT03ON AN ONGOING BASIS = Emotional Equity
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CONNECT03ON AN ONGOING BASIS = Emotional Equity
✆ $
CONNECT03ON AN ONGOING BASIS = Emotional Equity
✆ $
4 weeks
CONNECT03ON AN ONGOING BASIS = Emotional Equity
✆ $
4 weeks
✔
18mn
CONNECT03ON AN ONGOING BASIS = Emotional Equity
✆ $
4 weeks
✔
18mn
CONNECT03ON AN ONGOING BASIS = Emotional Equity
✆ $
4 weeks
✔
18mn
CONNECT03ON AN ONGOING BASIS = Emotional Equity
✆ $
4 weeks
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18mn
CONNECT03ON AN ONGOING BASIS = Emotional Equity
✆ $
4 weeks
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18mn
CONNECT03ON AN ONGOING BASIS = Emotional Equity
✆ $
4 weeks
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CONNECT03ON AN ONGOING BASIS = Emotional Equity
✆ $
4 weeks
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4
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18mn
CONNECT03ON AN ONGOING BASIS = Emotional Equity
✆ $
4 weeks
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4
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18mn
CONNECT03ON AN ONGOING BASIS = Emotional Equity
Email Clicks WITH Embedded video
Email Clicks WITHOUT Embedded video
CONNECT03ON AN ONGOING BASIS = Emotional Equity
CONNECT01VIDEO TO VIEWERS = Bolt.On Process
CONNECT02VIEWERS TO EMOTION = Authentic / Emotional / Story
CONNECT03ON AN ONGOING BASIS = Emotional Equity
STORYBOOKB Y C A N T A L O U P E . T V
CONNECT03ON AN ONGOING BASIS = Emotional Equity
CONNECT02VIEWERS TO EMOTION = Authentic / Emotional / Story
CONNECT01VIDEO TO VIEWERS = Bolt.On Process