canopy final presentation
TRANSCRIPT
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wayfindingCONNECTING PITTSBURGH’S TRAIL COMMUNITIES
Stephanie Butler, Jon Chan, Kelsey Stroshane, Judith Tucker
June 28, 2013
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PROJECT BACKGROUND1
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our process
Scoping the project
Needfinding and field research
Synthesis
Formgiving and user testing
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hunt statement
Our goal is to discover the needs, desires, and problems of people who use the City of Pittsburgh trail system and to develop a conceptual solution to connect those people with communities adjacent to the trail
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RESEARCH
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our research process
Domain knowledge
Trail researchGuerrilla interviewsSurvey
Synthesis
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research >> domain knowledge
Tools and servicesLocation mapping and sharingReviewing businesses and attractionsPittsburgh-specific
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research >> domain knowledgeYelp
Connects individuals to each other and to the community
Not Pittsburgh-specific
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research >> domain knowledgeYelp
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Take away: use a similar model, but create a tool that taps into the extensive knowledge held by Pittsburgh locals and apply it to the Great Allegheny Passage
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research >> domain knowledgeYelp
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research >> domain knowledgeBike Pittsburgh
Promotes and supports biking culture in the region
Currently lacks a mobile option
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research >> domain knowledgeBike Pittsburgh
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Take away: attempt to tap into the rich communities like those found with Bike Pittsburgh, and support non-biking users
research >> domain knowledgeBike Pittsburgh
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Helps people find businesses, bike shops, hotels, food, and more
Currently lacks a mobile option
research >> domain knowledgeThree Rivers Heritage Trail map
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research >> domain knowledgeThree Rivers Heritage
Trail map
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Take away: create a more flexible tool that enriches users’ experience on the trail
research >> domain knowledgeThree Rivers Heritage
Trail map
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research >> trail research
Great Allegheny Passage survey
Guerrilla research
Our survey
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research >> guerrilla research
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research >> guerrilla research
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research >> our survey
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synthesis >> affinity diagramming
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3FINDINGS
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our findings
Community
Usage
Concerns
Information
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our findings>> community
People have favorite parts of the trail
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our findings>> community
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People take action to improve the trail experience
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our findings>> usage
Activities on the trail are planned
People have routines on the trail
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before 99 to
11:3011:30-1:30
1:30-4:30
4:30-6:30
after 6:30
Activities on the trail are planned
People have routines on the trail
our findings>> usage
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our findings>> concerns
There are three major concerns: the trail, people, and cars
There is tension between bikers and pedestrians
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our findings>> concerns
There are three major concerns: the trail, people, and cars
There is tension between bikers and pedestrians
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our findings>> concerns
There are three major concerns: the trail, people, and cars
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our findings>>concerns
There is tension between bikers and pedestrians
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our findings>> information
The rules of the trail are not known or are not followed
People bring smartphones on the trail
Information about the trial is not communicated effectively
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our findings>> informationPeople bring smartphones on the
trail6 out of 10 carry smartphones
2 out of 3 use them
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Even though our survey was distrubed through the FOR
Facebook page,only 1 in 4 people would contact
FOR when there is a problem on the trail
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Information about the trail is not communicated effectively
our findings>> information
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4VISIONS
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opportunities
People can recommend things to each other
Provide rewards when people help to maintain the trail
Encourage people to break from routines and engage with the trail in new ways
Provide more educational opportunities on the trail
Bring together communities that are located along the trail
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visions >> brainstorming
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our visions
Trail maintenance reporting
Discussion forum physical communities
Trail MeetUp
Yelp for the Trail Best Choice for Friends of the Riverfront
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QuickTime™ and aPlanar RGB decompressor
are needed to see this picture.
ALI VINESH SPIKE
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•Local Pittsburgher•Cares deeply about the trail•Walks Fluffy with his wife•Fast bikers are a concern•Wants to find quiet spots•Wants to share the trail’s history
SPIKE
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•New to Pittsburgh•Trying to figure out the city•Uses his smart phone to learn more about the city•Likes running near the water•Wants to know the trail rules•Wants to be able to find his way on trail
VINESH
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QuickTime™ and aPlanar RGB decompressor
are needed to see this picture.
•Lived in Pittsburgh for a few years•Commutes by bike•Environmentally conscious•Occasionally stops for breakfast•Feels like she sticks to the same places•Wants to do more than just commute on the trail
ALI
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5DESIGN
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design process
Ideation Testing Refinement
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ideation
We created interactive wireframes using Proto.io
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design >> user testing
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ideation
We had 12 iterations of prototypes across 3 different concepts
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concept #1: Canape
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concept #2: MarkIt
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concept #3: TrailMix
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what is TrailMix?
A platform for trail users to communicate with each other about experience on and near the trail
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Trail users can share tips on safety, traversing poorly marked areas, and locations of amenities as well as report issues they find on the trail
Businesses can provide information so that trail users can be made aware of local services
what is TrailMix?
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features of TrailMix
Find nearby spots on the trail
Write reviews of spots and offer advice
Report a problem to Friends of the Riverfront
Ask TrailMix to suggest a nearby spot
Save favorite spots
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RECOMMENDATIONS
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6RECOMMENDATIONS
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recommendations
Involve key partners in TrailMix’s content
Use TrailMix as a communication channel
Leverage TrailMix data for future planning
Continue partnering with CMU
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Municipal& Public Services
Outreach Organization
s
Commercial Organization
s
recommendations >> involve key partners
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recommendations >> use TrailMix as a communication channel
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recommendations >> use TrailMix as a communication channel
Alert feed provides immediate information about new issues on the trail
Announce updates to the trail
Encourage users to provide advice about parts of the trail where signage is lacking or safety is a concern
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recommendations >> leverage TrailMix data for future planning
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recommendations >> leverage TrailMix data for future planning
Profiles may provide demographic and usage data
Analyzing most-favorited advice can help prioritize repairs and changes to the trail
Create new signage strategies based on communication from TrailMix users
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recommendations >> continue partnering with Carnegie Mellon
University
Work with students at CMU to create cross-platform design elements
Work with students at CMU to build a functional app
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Thank You!