8/3/2019 Canon 2006 Market Share Pres

1/10

2007 U.S. Market Share

Copier / Printer / Fax

Source: Gartner Dataquest Feb. 2008

Canon U.S.A.Imaging Systems Group

8/3/2019 Canon 2006 Market Share Pres

2/10

#1 in Total Copier Market

(Color and Monochrome)

#1in Total Monochrome Copier Market

The 25th time in the last 26 years

#1 in Total Fax Market

Canon 2007 Market Share Highlights

Canon maintains its Leadership Position!

Technology Leadership Innovation Service Support

8/3/2019 Canon 2006 Market Share Pres

3/10

Vendor Units

Canon 521,629

HP 376,785

Ricoh 290,749

Brother 276,625

Xerox 209,562

Konica Minolta 137,844

Dell 96,700

Sharp 93,205

Samsung E. 76,852

Toshiba 76,625

Panasonic 64,333

Kyocera Mita 64,239

Other 131,065

TOTAL 2,416,213

Market Share by Vendor(includes retail and general office market all segments)

HP

15.6%

Brother

11.4%

Toshiba

3.2%

Panasonic

2.7%

Sharp

3.9%

Samsung E.

3.2%

Dell Inc.

4.0%

Konica Minolta5.7%

Xerox

8.7%

Kyocera Mita

2.7%

Canon

21.6%

other

5.4%

Ricoh

12%

Canon #1 in Total Copier Market (Color and BW)

Source: Gartner Dataquest (Feb. 2008)

8/3/2019 Canon 2006 Market Share Pres

4/10

Market Share by Top 6 Vendors(includes retail and general office market all segments)

Total Copier Market Trend (Color and BW)

Source: Gartner Dataquest (Feb. 2004, 2005, 2006, 2007, 2008)

Total Copier Market

Top 6 Vendors

0

100000

200000

300000

400000

500000

600000

700000

2003 2004 2005 2006 2007

BrotherKonica M.

HP

Xerox

Ricoh

Canon

Summary Canon continues its solid year-over-year leadership in the overall Copier market

New players in the low-end; shift from single function to multi-function

8/3/2019 Canon 2006 Market Share Pres

5/10

Vendor Units

Canon 464,206

HP 283,817

Brother 235,846

Ricoh 215,566

Xerox 152,484

Konica M 95,573

Sharp 77,655

Dell 77,250

Panasonic 62,200

Toshiba 61,152

Other 217,933TOTAL 1,943,682

Market Share by Vendor(includes retail and general office market all segments)

Canon #1 in Total Monochrome Copier Market

HP

14.6%

Brother

12.1%

Panasonic

3.2%

Toshiba

3.1%Canon

23.9%

other

11.2%

Ricoh11.1%

Xerox7.8%

Konica M

4.9%

Sharp4.0%

Dell

4.0%

Source: Gartner Dataquest (Feb. 2008)

Canon #1 in Total Placements in the Monochrome Market for the 25thtime in the last 26 years!

8/3/2019 Canon 2006 Market Share Pres

6/10

Market Share by Segment(includes retail and general office market)

2007 Total Monochrome Copier Market Share

Source: Gartner Dataquest (Feb. 2008)

Segment #1 #2 #3 #4 #5 other TOTALCanon Xerox Konica M. Ricoh IKON

42.9% 24.5% 15.1% 7.8% 4.6% 5.1%

7,182 4,102 2,529 1,313 772 858 16,756

Ricoh Canon Xerox Toshiba Konica M.

29.1% 19.2% 18.6% 9.7% 9.1% 14.3%

10,486 6,926 6,703 3,484 3,278 5115 35,992

Canon Xerox Ricoh Konica M HP

21.1% 18.9% 17.9% 10.8% 9.4% 21.9%

53,597 48,032 45,324 27,517 23,856 55,438 253,764

Canon Ricoh Xerox HP Konica M

20.9% 17.4% 15.7% 11.9% 11.0% 23.1%

34,358 28,671 25,790 19,562 18,094 38,265 164,740

Canon Brother Ricoh Dell HP

21.9% 16.9% 12.8% 11.2% 11.2% 26.0%

124,528 95,838 72,696 63,750 63,455 148,417 568,684

Canon HP Brother Ricoh Panasonic

24.6% 20.0% 15.9% 6.5% 5.8% 27.2%217,037 176,944 140,008 57,076 50,923 241,180 883,168

Canon

100.0%

20,578 20,578

2

(21-30 ppm)

1(11-20 ppm)

PC

(

8/3/2019 Canon 2006 Market Share Pres

7/10

Vendor Units

Canon 143,179

Brother 134,010

HP 98,280

Ricoh 27,881

Panasonic 25,014

Muratec 15,928

Oce I. 15,363

Samsung E. 13,437

Sharp 12,148

Toshiba 9,023

Xerox 6,742other 11,006

TOTAL 512,011

Market Share by Vendor(includes retail and general office market all segments)

Canon #1 in Fax Market

Brother26.2%

Oce I

3.0%

Sharp

2.4%

Toshiba

1.8%

Xerox

1.3% other

2.1%Samsung E.

2.6%

Panasonic

4.9%

Muratec3.1%

Ricoh

5.4%

HP

19.2%

Canon

28.0%

Source: Gartner Dataquest (Feb. 2008)

8/3/2019 Canon 2006 Market Share Pres

8/10

Vendor Units

HP 92,968

Ricoh 75,183

Canon 57,423

Xerox 57,078

Konica M 42,271

Brother 40,779

Dell 19,450

Samsung E. 18,735

Toshiba 16,231

Sharp 15,550

Other 37,621TOTAL 473,289

Market Share by Vendor(includes retail and general office market all segments)

Canon #3 in Total Color Copier Market

Ricoh

15.9%

Canon12.1%

Sharp

3.3%

Toshiba

3.4%Samsung E.

4.0%

Dell4.1%

Brother

8.6%

Konica M

8.9%

Xerox

12.1%

other

7.9%HP

19.6%

Source: Gartner Dataquest (Feb. 2008)

8/3/2019 Canon 2006 Market Share Pres

9/10

Market Share by Vendor

Kodak,

69

Canon,

304

Xerox,

460

050

100

150

200

250

300

350

400

450

500

Xerox Canon Kodak

Source: Gartner Dataquest (Feb. 2008)

Canon takesthe #2 position

in the 70-90ppmColor

ProductionPrinter market

with only 6

months ofparticipation!

Canon #2 in 70-90ppm Color Production Printer Market

8/3/2019 Canon 2006 Market Share Pres

10/10

Canon 2007 Market Share Highlights

Thank you for your efforts

Lets Do It Again in 2008!!!