cannes lions 2013 awarded campaigns vol. 3
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Cannes Lions 2013 Awarded Campaigns Vol. 3 (PR/Press)TRANSCRIPT
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PR / Press
3 / 4
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PR
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GRAND PRIX
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Brand: Metro TrainsAgency: McCann Erickson, Melbourne
Industry: Transport & TourismMedia: CyberMarket: Australia
Executive Creative Director: John MescallCreative Director: John MescallCopywriter: John MescallArt Director: Pat Baron
Dumb Ways to Die Watch the video
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GOLD
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Brand: ToyotaAgency: Saatchi & Saatchi, Los Angeles
Industry: Automotive & ServicesMedia: Promotion & EventMarket: United States
Executive Creative Director: ChrisAdams, Margaret KeeneCreative Director: Erich FunkeCopywriter: Graham McCann, AdamWolinskyArt Director: Avery Oldfield, Verner Soler
TUNDRA SPACE SHUTTLE ENDEAVOUR CAMPAIGN Watch the video
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Brand: Design and Technology AssociationAgency: Weber Shandwick, London
Industry: Professional & Public servicesMedia: Promotion & EventMarket: United Kingdom
WE BELIEVE IN D&T - AVERTING A CRISIS
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Brand: DES´SAgency: VCCP, Madrid
Industry: House, Garden & PetsMedia: Promotion & EventMarket: Spain
Executive Creative Director: Beto NahmadCreative Director: Javi del Río, OscarMorenoCopywriter: Walter Belenky, SergioRiquelmeArt Director: Laia Prades, Sonia Romero
MY MATTRESS SAVINGS BANK Watch the video
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Brand: HeinekenAgency: Publicis, Milan
Industry: Alcoholic drinksMedia: Promotion & EventMarket: Italy
Creative Director: Bruno Bertelli, CristianaBoccassini, Dario Gargiulo, DomenicoManno, Micha ShipperCopywriter: Daniele Papa, Michele PicciArt Director: Jorge Delgrado, DomenicoManno, Marco ViganòDirector: David Pugh
THE CANDIDATE
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Brand: GoogleAgency: Ogilvy, Paris
Industry: Internet sites & ServicesMedia: Promotion & EventMarket: France
Chief Creative Officer: Chris GarbuttCreative Director: Frédéric LevronCopywriter: Benjamin Dessagne, StephaneSantanaArt Director: Jeremy Bouchet, PaulBr, Bruno Bicalho Carvalhaeso, BenjaminDessagne, Robyn Makinson, EliseRichardson, Stephane SantanaDirector: Jonathan Millet
SAME SEX MARRIAGE Watch the video
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Brand: Metropole OrkestAgency: Havas, Amsterdam
Industry: Culture, Recreation & SportMedia: CyberMarket: Netherlands
Creative Director: Thijs de Boer, PeterHamelinckArt Director: Alex Herwig, Jeroen Thissen
Metropole Tweetphony Watch the video
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Brand: DoveAgency: Ogilvy, Sao Paulo
Industry: Beauty & HealthMedia: Promotion & EventMarket: Brazil
Chief Creative Officer: Anselmo RamosExecutive Creative Director: PacoConde, Roberto FernandezCopywriter: Hugo VeigaArt Director: Diego MachadoDirector: Paranoid, John X. Carey
REAL BEAUTY SKETCHES Watch the video
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Brand: FebelfinAgency: Duval Guillaume, Antwerp
Industry: Financial & Legal servicesMedia: Promotion & EventMarket: Belgium
Executive Creative Director: KatrienBottez, Geoffrey HantsonCopywriter: Ralf De HouwerArt Director: Jonas CaluweDirector: Tom Willems
AMAZING MINDREADER Watch the video
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Brand: Sport Club do RecifeAgency: Ogilvy, Sao Paulo
Industry: Culture, Recreation & SportMedia: Promotion & EventMarket: Brazil
Chief Creative Officer: Anselmo RamosExecutive Creative Director: PacoConde, Roberto FernandezCopywriter: Paco CondeArt Director: Joáo Coutinho
IMMORTAL FANS Watch the video
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Brand: Metro TrainsAgency: McCann Erickson, Melbourne
Industry: Transport & TourismMedia: Promotion & EventMarket: Australia
Executive Creative Director: John MescallCreative Director: John MescallCopywriter: John MescallArt Director: Pat Baron
DUMB WAYS TO DIE Watch the video
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Brand: Amnesty InternationalAgency: TRY, Oslo
Industry: Public interest & Non-profitMedia: Promotion & EventMarket: Norway
Director: Hans Petter Moland
No Means No Watch the video
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Brand: URA.RUAgency: Voskhod, Yekaterinburg
Industry: Internet sites & ServicesMedia: Promotion & EventMarket: Russia
Creative Director: Andrey GubaydullinCopywriter: Egor Gavrilin, EvgenyPrimachenkoArt Director: Vladislav Derevyannykh, DmitryMaslakov
Make the politicians work Watch the video
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Brand: BUND (Friends of the Earth Germany)Agency: BBDO, Berlin
Industry: Public interest & Non-profitMedia: Promotion & EventMarket: Germany
Chief Creative Officer: Wolfgang SchneiderCreative Director: Jan HarbeckCopywriter: Lukas LiskeArt Director: Daniel Schweinzer
Tree Concert Watch the video
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Brand: GreenpeaceAgency: Circus DF, Mexico City
Industry: Public interest & Non-profitMedia: Promotion & EventMarket: Mexico
Creative Director: Emiliano RodriguezNueschArt Director: Martín ZetaDirector: Christian Murguia
TOXIC TOURS Watch the video
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Brand: Sea ContainersAgency: Golden Goose PR
Industry: Real estateMedia: Promotion & EventMarket: United Kingdom
Director: Zoe Sobol, Harriet Vocking
PUTTING SEA CONTAINERS ON THE MAP Watch the video
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Brand: SamsungAgency: Cheil, London
Industry: Electronics & Audio-VisualMedia: Promotion & EventMarket: United Kingdom
Executive Creative Director: Logan Wilmont
WE ARE DAVID BAILEY Watch the video
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Brand: OreoAgency: DraftFCB, New York
Industry: Confectionery & SnacksMedia: CyberMarket: United States
Creative Director: Jill Applebaum, MeganSheehanCopywriter: Noel PottsArt Director: Jackie Anzaldi, Jared Isle, MikeLubranoDirector: Cindy Chen, Russ Dyer
OREO DAILY TWIST Watch the video
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SLIVER
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Brand: DES´SAgency: VCCP, Madrid
Industry: House, Garden & PetsMedia: Promotion & EventMarket: Spain
Executive Creative Director: Beto NahmadCreative Director: Javi del Río, OscarMorenoCopywriter: Walter Belenky, SergioRiquelmeArt Director: Laia Prades, Sonia Romero
MY MATTRESS SAVINGS BANK Watch the video
Click for full credits Click for all Cannes Lions winners
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Brand: Amnesty InternationalAgency: DDB, Sao Paulo
Industry: Public interest & Non-profitMedia: CyberMarket: Brazil
Executive Creative Director: AlvaroRodriguesCreative Director: Diogo MelloCopywriter: Rodrigo Dorfman, LeonardoKonjedicArt Director: Guilherme Cunha, Ana CeciliaNovis, Igor Quintella
CENSORED TWEET Watch the video
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Brand: DurexAgency: Havas, Sydney
Industry: Beauty & HealthMedia: Promotion & EventMarket: Australia
Executive Creative Director: Steve CollCopywriter: Jack NunnDirector: Nick Hayden, Kim McKay, AmyWhittaker
DUREXPERIMENT FUNDAWEAR Watch the video
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Brand: CORRECTIONAL ANDREHABILITATION DEPARTMENTAgency: Starcom Mediavest Group, San Juan
Industry: Public interest & Non-profitMedia: CyberMarket: Puerto Rico
FOLLOW2UNFOLLOW Watch the video
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Brand: Spies
Industry: Transport & TourismMedia: Promotion & Event
Creative Director: Michael RobertCopywriter: James GodfreyArt Director: Anders Kure, HeinrichVejlgaardDirector: Laurits Munch-Petersen
SOLAR CHARGING DUMMIES Watch the video
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Brand: Civil Right DefendersAgency: Prime, Stockholm
Industry: Public interest & Non-profitMedia: Promotion & EventMarket: Sweden
Creative Director: Tom Beckman, OlleThunbergCopywriter: Louise Sallander
Civil Rights Captcha Watch the video
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Brand: Thai Health Promotion FoundationAgency: Ogilvy, Bangkok
Industry: Public interest & Non-profitMedia: Promotion & EventMarket: Thailand
Executive Creative Director: WisitLumsiricharoenchoke, NopadolSrikieatikajohnCreative Director: TaewitJariyanukulpan, Prasert VijitpawanCopywriter: Denchai Kheereerak, KrisGarford SpindlerArt Director: WisitLumsiricharoenchoke, NopadolSrikieatikajohn, Asawin TejasakulsinDirector: Kittithat Tangsirikit
Smoking Kid Watch the video
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Brand: PepsiAgency: Adverpr, Buenos Aires
Industry: Non-alcoholic drinksMedia: Promotion & EventMarket: Argentina
Executive Creative Director: RamiroRodriguez Cohen, Rodrigo GrauCreative Director: Luciano BellelliCopywriter: Agustín SuarezArt Director: Maximiliano Ballarini, JosefinaCasellas, Gustavo Chiocconi, LauraSturzeneggerDirector: Natalia Rodoni
INMESSIONANTE Watch the video
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Brand: Axe/LynxAgency: DDB, Guatemala
Industry: Beauty & HealthMedia: Promotion & EventPublished: Oct., 2012Market: Puerto RicoLanguage: English
Creative Director: Manuel Bordé, SantiagoCuesta, Enrique Renta, Leslie RoblesCopywriter: Manuel Bordé, Santiago CuestaArt Director: Luis Figueroa, Juan CarlosLópezPhotography: Alejandro PedrosaDirector: Alejandro Pedrosa
AXE MORNING AFTER PILLOW Watch the video
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Brand: Hemoba FoundationAgency: Leo Burnett, Sao Paulo
Industry: Public interest & Non-profitMedia: Promotion & EventMarket: Brazil
Chief Creative Officer: Marcelo ReisCreative Director: GuilhermeJahara, Rodrigo Jatene, Marcelo ReisCopywriter: Joáo Caetano Brasil, ErickMendonçaArt Director: Rodolfo Fernandes, GuilhermeJahara, Alexandre PaganoPhotography: Brasileira Filmes, VetorZero, Gabriel TeixeiraDirector: Bia Flecha, Fernando Sanches
My blood is red and black Watch the video
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Brand: AmiaAgency: Ogilvy, Buenos Aires
Industry: Public interest & Non-profitMedia: Promotion & EventMarket: Argentina
Executive Creative Director: MaximilianoMaddalena, Javier MentastiCreative Director: Juan PabloCarrizo, Patricio ElfiCopywriter: Lucas Antunes, Tomás GianelliArt Director: Daniel Corrêa, MaximilianoElbo
The bread of memory Watch the video
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Brand: VirginAgency: Y&R, New York
Industry: Transport & TourismMedia: Promotion & EventMarket: United States
Chief Creative Officer: Jim ElliottCreative Director: Eric Jannon, ChrisNorthamDirector: Sam Cadman
UPPER CLASS PARK BENCH Watch the video
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Brand: SamsungAgency: Cheil, Seoul
Industry: Financial & Legal servicesMedia: Ambient & InteractiveMarket: South Korea
Executive Creative Director: ThomasHongtack KimCreative Director: Joohoon LeeCopywriter: Yongkyu Choi, YukyungJoo, Byoung-hee Kang, DongwookKim, Youngjun Kim, Jieun ParkArt Director: Jiyeon Choi, JaeyeonKim, Minjoo Kim, ChaehoonLee, Hyungkyun Oh, Jinwoo RyuPhotography: Planet WDirector: Jaechul Lee, Yunsung So
Bridge of Life Watch the video
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Brand: SPCAAgency: DraftFCB, Auckland
Industry: Public interest & Non-profitMedia: Promotion & EventMarket: New Zealand
Executive Creative Director: TonyClewett, Regan Grafton, James Mok
DRIVING DOGS Watch the video
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Brand: XboxAgency: Edelman, London
Industry: Toys & GamesMedia: Promotion & EventMarket: United Kingdom
EXPERIENCE: HALO FOR HALO 4 Watch the video
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Brand: World Alzheimer's DayAgency: Ogilvy, Beijing
Industry: Public interest & Non-profitMedia: CyberMarket: China
Creative Director: Sam de WinCopywriter: Nathalie StrybosArt Director: Brigitte BourgeoisDirector: Dagmar Duportail
DONATE YOUR FACEBOOK TIMELINE Watch the video
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Brand: Apollo TyresAgency: Publicis, Gurgaon
Industry: Automotive & ServicesMedia: Promotion & EventMarket: India
Executive Creative Director: Ritu ShardaCreative Director: Auryndom Bose, PankajGupt, Avinash Kumar, Mohit TomarCopywriter: Ravikant TagoreArt Director: Rohit Bagga, Gurmeet Singh
ADOPT A POTHOLE PROJECT Watch the video
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Brand: SamusocialAgency: Saatchi & Saatchi, Berlin
Industry: Public interest & Non-profitMedia: Promotion & EventMarket: Germany
Executive Creative Director: VeljkoGolubovic, Oliver Kapusta, Johan H.Ohlson, Max OlechCreative Director: Jurg Aemmer, DraganaPetkovic, Anne Petri, Zarko VeljkovicCopywriter: Felix Freese, TanyaMoseeva, Kathrin Schaller, Nikola ZmajevicArt Director: Christopher Jones, FrédéricNogier, Anna Pushkareva
Days of Hope Watch the video
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Brand: Duchenne Muscular Dystrophy CharityAgency: Red, Sydney
Industry: Public interest & Non-profitMedia: Promotion & EventMarket: Australia
Executive Creative Director: Steve CollCreative Director: Tim BuesingCopywriter: Simon FowlerArt Director: Nicole Hetherington, GabrielTamboriniDirector: Alyssa McClelland
THE MOST POWERFUL ARM EVER INVENTED Watch the video
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Brand: World Wildlife Fund (WWF)Agency: Grey, Sao Paulo
Industry: Public interest & Non-profitMedia: Promotion & EventMarket: Brazil
Chief Creative Officer: Pedro CappelettiExecutive Creative Director: PedroCappelettiCreative Director: Pedro Cappeletti, DanielPerezCopywriter: Paulo Amaral, GuilhermeCamargos, Marcos PiccininiArt Director: Lucas Heck, Eduardo NoseDirector: Matheus Ruas
DEFORESTED FIELD Watch the video
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Brand: UNICEFAgency: TBWA, Asuncion
Industry: Public interest & Non-profitMedia: Promotion & EventMarket: Paraguay
Chief Creative Officer: Camilo GuanesExecutive Creative Director: Daniel AchavalCreative Director: Jorge Tercarioli, ArturoValiente
NO NAME MATCH Watch the video
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Brand: VirginAgency: Havas, Sydney
Industry: Professional & Public servicesMedia: Promotion & EventMarket: Australia
Executive Creative Director: Steve Coll, KatThomasArt Director: Will Brown, Stan CheungPhotography: Janyon BoshoffDirector: The Glue Society, Matt Devine
FAIR GO BRO Watch the video
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Brand: For Life - For Organ DonationAgency: Ogilvy, Frankfurt am Main
Industry: Public interest & Non-profitMedia: Promotion & EventMarket: Germany
Chief Creative Officer: Stephan VogelExecutive Creative Director: TimStuebane, Birgit Van Den ValentynCopywriter: Anke RoellArt Director: Matthias Bauer, Johannes JostDirector: Thomas Bausenwein
Waiting. For seven years. Watch the video
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Brand: IBMAgency: Ogilvy, New York
Industry: Professional & Public servicesMedia: Promotion & EventMarket: United States
Chief Creative Officer: Steve SimpsonExecutive Creative Director: Susan WestreCreative Director: Ryan Blank, MikeHahn, Ricardo Leme Lopes, Niels WestraCopywriter: Lauren CostaArt Director: Ramona Todoca
A BOY AND HIS ATOM: THE WORLD’S SMALLEST MOVIE Watch the video
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Brand: Studio BrusselsAgency: Mortierbrigade, Brussels
Industry: Media & PublishingMedia: Promotion & EventMarket: Belgium
Creative Director: Joost Berends, Philippede Ceuster, Jens Mortier
MAKE IT TO MUSE Watch the video
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BRONZE
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Brand: MentosAgency: BBH, Singapore
Industry: Confectionery & SnacksMedia: Promotion & EventMarket: Singapore
Executive Creative Director: ScottMcClellandCreative Director: Maurice WeeCopywriter: Paul Edmonds, DouglasHamiltonArt Director: Adrian Chan, Uni Lee, MarcusYuen
NATIONAL NIGHT Watch the video
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Brand: THE MOSCOW MUSEUM OF EROTICARTAgency: Y&R, Moscow
Industry: Culture, Recreation & SportMedia: Promotion & EventMarket: Russia
Executive Creative Director: Marco CremonaCopywriter: Anton ZiminArt Director: Federico Fanti
THE AUDIOGUIDE PROJECT Watch the video
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Brand: CORRECTIONAL ANDREHABILITATION DEPARTMENTAgency: Starcom Mediavest Group, San Juan
Industry: Public interest & Non-profitMedia: CyberMarket: Puerto Rico
FOLLOW2UNFOLLOW Watch the video
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Brand: United NationsAgency: Cheil, Schwabach
Industry: Public interest & Non-profitMedia: CyberMarket: Germany
Executive Creative Director: Roland RudolfCreative Director: Thomas Schroeder, JoernWelleCopywriter: Thilo Mueller-OhldachArt Director: Ian Lit Shen Lim
FREE THE FORCED! Watch the video
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Brand: Civil Right DefendersAgency: Prime, Stockholm
Industry: Public interest & Non-profitMedia: Promotion & EventMarket: Sweden
Creative Director: Tom Beckman, OlleThunbergCopywriter: Louise Sallander
Civil Rights Captcha Watch the video
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Brand: Call MeAgency: Lead, Copenhagen
Industry: Public interest & Non-profitMedia: Promotion & EventMarket: Denmark
WATCH YOUR MOUTH! Watch the video
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Brand: LifebuoyAgency: Ogilvy, Mumbai
Industry: Public interest & Non-profitMedia: MiscellaneousPublished: Jan., 2013Market: IndiaLanguage: Hindi
Executive Creative Director: Vipul SalviCreative Director: Aarti NichlaniArt Director: Shripad Paturkar, SanjeevSinghDirector: Vishal Mangalorkar
Roti Watch the video
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Brand: Procter & Gamble (P&G)Agency: Fleishman-Hillard, Dublin
Industry: Culture, Recreation & SportMedia: Promotion & EventMarket: Ireland
Creative Director: Brian MelarkeyDirector: Gill Madden
P&G PARALYMPICS MEDAL CEREMONY - GOLDEN MOMENT OF THE GAMES
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Brand: Department of Families, Housing,Community Services and Indigenous AffairsAgency: McCann Erickson, Melbourne
Industry: Public interest & Non-profitMedia: Promotion & EventMarket: Australia
Executive Creative Director: John MescallCreative Director: Pat BaronCopywriter: John Mescall, Natasha WoodArt Director: Pat Baron, Matt StoddartDirector: Aaron Wilson
IMPOSSIBLE ORCHESTRA Watch the video
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Brand: The Swedish Civil ContingenciesAgencyAgency: Prime, Stockholm
Industry: Public interest & Non-profitMedia: Promotion & EventMarket: Sweden
Creative Director: Peter LindgrenArt Director: Olle Thunberg
PARENTAL MULTITASKING Watch the video
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Brand: PhilipsAgency: Onevoice, London
Industry: Electronics & Audio-VisualMedia: Promotion & EventMarket: United Kingdom
PHILIP'S PERFECTCARE MAKES IRONING HOT Watch the video
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Brand: AmiaAgency: Ogilvy, Buenos Aires
Industry: Public interest & Non-profitMedia: Promotion & EventMarket: Argentina
Executive Creative Director: MaximilianoMaddalena, Javier MentastiCreative Director: Juan PabloCarrizo, Patricio ElfiCopywriter: Lucas Antunes, Tomás GianelliArt Director: Daniel Corrêa, MaximilianoElbo
The bread of memory Watch the video
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Brand: BUND (Friends of the Earth Germany)Agency: BBDO, Berlin
Industry: Public interest & Non-profitMedia: Promotion & EventMarket: Germany
Chief Creative Officer: Wolfgang SchneiderCreative Director: Jan HarbeckCopywriter: Lukas LiskeArt Director: Daniel Schweinzer
Tree Concert Watch the video
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Brand: Edf EnergyAgency: Weber Shandwick, London
Industry: Industrial & AgriculturalMedia: Promotion & EventMarket: United States
Director: Roxanne Kalha, KatherineMcgettigan, Emma Robertson
ENERGY OF THE NATION
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Brand: SamsungAgency: Cheil, Seoul
Industry: Financial & Legal servicesMedia: Ambient & InteractiveMarket: South Korea
Executive Creative Director: ThomasHongtack KimCreative Director: Joohoon LeeCopywriter: Yongkyu Choi, YukyungJoo, Byoung-hee Kang, DongwookKim, Youngjun Kim, Jieun ParkArt Director: Jiyeon Choi, JaeyeonKim, Minjoo Kim, ChaehoonLee, Hyungkyun Oh, Jinwoo RyuPhotography: Planet WDirector: Jaechul Lee, Yunsung So
Bridge of Life Watch the video
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Brand: SPCAAgency: DraftFCB, Auckland
Industry: Public interest & Non-profitMedia: Promotion & EventMarket: New Zealand
Executive Creative Director: TonyClewett, Regan Grafton, James Mok
DRIVING DOGS Watch the video
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Brand: #GIVINGTUESDAYAgency: Havas, New York
Industry: Public interest & Non-profitMedia: Promotion & EventMarket: United States
Director: Beverly Greenfield, JessicaSchneider
MAKING A NEW HOLIDAY TRADITION: #GIVINGTUESDAY Watch the video
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Brand: DurexAgency: Havas, Milan
Industry: Beauty & HealthMedia: Promotion & EventMarket: Italy
Executive Creative Director: Giovanni PorroCreative Director: Selmi Barissever, LorenzoCrespiDirector: Alberto Colombo
LOVEVILLE Watch the video
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Brand: GilletteAgency: BBDO, Mumbai
Industry: Beauty & HealthMedia: Promotion & EventMarket: India
Chief Creative Officer: Josy PaulCreative Director: Rajdeepak Das, JosyPaul, Sandeep SawantCopywriter: Arzan Antia, RajdeepakDas, Namrata Patnaik, Josy Paul, GunjanPoddar, Sandeep SawantArt Director: Rajdeepak Das, NamrataPatnaik, Josy Paul, GunjanPoddar, Sandeep Sawant, Naini Shah
SHAVE OR CRAVE Watch the video
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Brand: IRAgency: Wrong Digital
Industry: Media & PublishingMedia: Promotion & EventMarket: Denmark
Creative Director: Oskars Cirsis, VoldemarsDudums, Valters Jonats, Renars LiepinsArt Director: Martins Zutis
THE BIKE THEFT / VELOFENDERS Watch the video
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Brand: Territorio de ZaguatesAgency: BBDO, San Jose
Industry: Public interest & Non-profitMedia: Promotion & EventMarket: Costa Rica
Creative Director: Alan Carmona, RolandoMadrigal, Manuel Travisany, Diego VasquezArt Director: Héctor Acuña, Manuel MéndezPhotography: José Pastor, Alex Zuñiga
UNIQUE BREEDS Watch the video
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Brand: VidacolAgency: Ketchum, Buenos Aires
Industry: Confectionery & SnacksMedia: Promotion & EventMarket: Argentina
BEAT FOR ME, ARGENTINA Watch the video
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Brand: Finnish HIV CouncilAgency: McCann Erickson, Helsinki
Industry: Public interest & Non-profitMedia: Promotion & EventMarket: Finland
Creative Director: Jyrki Poutanen, TimoSilvennoinenCopywriter: Timo SilvennoinenArt Director: Jyrki PoutanenDirector: Ragnar Jansson
FACEBOOK IN YOUR PANTS Watch the video
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Brand: SamsungAgency: Cheil, London
Industry: Electronics & Audio-VisualMedia: Promotion & EventMarket: United Kingdom
Executive Creative Director: Logan Wilmont
WE ARE DAVID BAILEY Watch the video
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Brand: YWCAAgency: DDB, Auckland
Industry: Public interest & Non-profitMedia: Promotion & EventMarket: New Zealand
Executive Creative Director: Andy FackrellCreative Director: Aaron Goldring, SteveKaneCopywriter: Ben Barnes, LisaFedyszyn, Simone Louis, JonathanMcMahon, Toby Morris, Matt WebsterArt Director: Ben Barnes, LisaFedyszyn, Simone Louis, JonathanMcMahon, Toby Morris, Matt Webster
DEMAND EQUAL PAY Watch the video
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Brand: Dr PepperAgency: Ketchum, Washington
Industry: Non-alcoholic drinksMedia: Promotion & EventMarket: United States
Director: Chris Barnes
MCKAYLA MARONEY IS FINALLY IMPRESSED...WITH 7UP TEN
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Brand: U.S. FARMERS AND RANCHERSALLIANCE (USFRA)Agency: Ketchum, Los Angeles
Industry: Professional & Public servicesMedia: Promotion & EventMarket: United States
FARMERS & RANCHERS ANSWER THE TOUGH QUESTIONS Watch the video
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Brand: KraftAgency: Fred & Farid, Paris
Industry: Confectionery & SnacksMedia: Promotion & EventMarket: France
Creative Director: Fred/FaridCopywriter: Olivier Aumard, PascalCrifo, Francois Grouiller, Pierre JouffrayArt Director: Romain Joveneau, CarolineTang
THE COUNTRYWIDE JOKE Watch the video
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Brand: New Zealand TourismAgency: TBWA, Auckland
Industry: Transport & TourismMedia: Promotion & EventMarket: New Zealand
Executive Creative Director: AndyBlood, Dave Bowman, Matty BurtonCreative Director: Mark ZemanCopywriter: Andy Blood, TammyKeegan, Lucy Morgan, Ryan PriceArt Director: Andy Blood, CraigBrooks, Cece ChuDirector: Darryl Ward
100% MIDDLE-EARTH, 100% PURE NEW ZEALAND Watch the video
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Brand: Promote IcelandAgency: The Brooklyn Brothers, London
Industry: Transport & TourismMedia: Promotion & EventMarket: United Kingdom
ICELAND BY ANOTHER NAME
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Brand: Duchenne Muscular Dystrophy CharityAgency: Red, Sydney
Industry: Public interest & Non-profitMedia: Promotion & EventMarket: Australia
Executive Creative Director: Steve CollCreative Director: Tim BuesingCopywriter: Simon FowlerArt Director: Nicole Hetherington, GabrielTamboriniDirector: Alyssa McClelland
THE MOST POWERFUL ARM EVER INVENTED Watch the video
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Brand: UNICEFAgency: TBWA, Asuncion
Industry: Public interest & Non-profitMedia: Promotion & EventMarket: Paraguay
Chief Creative Officer: Camilo GuanesExecutive Creative Director: Daniel AchavalCreative Director: Jorge Tercarioli, ArturoValiente
NO NAME MATCH Watch the video
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Brand: PublicisAgency: Digitas, Levallois-Perret
Industry: Corporate self-promoMedia: Promotion & EventMarket: France
Chief Creative Officer: Bridget JungCreative Director: Nicolas ThiboutotArt Director: Frédéric Roux
THE HUMAN YOUTUBE PLAYER Watch the video
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Brand: The European Food AidAgency: Havas, Paris
Industry: Public interest & Non-profitMedia: Promotion & EventMarket: France
Creative Director: Coffre ChristopheCopywriter: Blanc GuillaumeArt Director: Florian RousselDirector: Nathan Besse
THE AIRFOOD PROJECT Watch the video
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Brand: VirginAgency: Havas, Sydney
Industry: Professional & Public servicesMedia: Promotion & EventMarket: Australia
Executive Creative Director: Steve Coll, KatThomasArt Director: Will Brown, Stan CheungPhotography: Janyon BoshoffDirector: The Glue Society, Matt Devine
FAIR GO BRO Watch the video
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Brand: ProtoleafAgency: TBWA, Tokyo
Industry: House, Garden & PetsMedia: Promotion & EventMarket: Japan
Chief Creative Officer: Miki MatsuiExecutive Creative Director: Kazoo SatoCreative Director: Tomoki HaradaCopywriter: Tomoki Harada, ChinoYamaguchiArt Director: Nozomi Imaoka, KeisukeShimizu
THE SOIL RESTAURANT Watch the video
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Brand: NeckermannAgency: Ogilvy, Frankfurt am Main
Industry: Retail & DistributionMedia: Promotion & EventMarket: Germany
Chief Creative Officer: Stephan VogelExecutive Creative Director: MatthiasStorathCreative Director: Helmut MeyerCopywriter: Stephan Vogel
The worlds most powerful banner Watch the video
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Brand: NissanAgency: TBWA, Tokyo
Industry: Automotive & ServicesMedia: Promotion & EventMarket: Japan
Chief Creative Officer: Miki MatsuiExecutive Creative Director: KazutoFukushimaCreative Director: Takayuki NizawaCopywriter: Naoto Ichikawa, KentaIkoma, Kenya TakaoArt Director: Shawn SchraderDirector: Yasuyuki Fukatsu
VOICE DRIVER Watch the video
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Brand: The Swedish Social InsuranceAgency: Prime, Stockholm
Industry: Financial & Legal servicesMedia: Promotion & EventMarket: Sweden
Creative Director: Tom Beckman
THE ENEMIES OF DESPAIR Watch the video
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Brand: WarburtonsAgency: Clarion, London
Industry: FoodMedia: Promotion & EventMarket: United Kingdom
TOASTIE KNIFE Watch the video
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PRESS
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GRAND PRIX
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Brand: AppleAgency: TBWA, Los Angeles
Industry: Electronics & Audio-VisualMedia: PrintMarket: United States
Chief Creative Officer: Duncan MilnerExecutive Creative Director: Eric GrunbaumCreative Director: Kevin Butler, SimonCassels, Jon LancaricArt Director: Joe Fotheringham, MelindaKeough, Paul WysocanPhotography: Andy Bettles
NEW YORKER
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Brand: AppleAgency: TBWA, Los Angeles
Industry: Electronics & Audio-VisualMedia: PrintMarket: United States
Chief Creative Officer: Duncan MilnerExecutive Creative Director: Eric GrunbaumCreative Director: Kevin Butler, SimonCassels, Jon LancaricArt Director: Joe Fotheringham, MelindaKeough, Paul WysocanPhotography: Andy Bettles
WIRED
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Brand: AppleAgency: TBWA, Los Angeles
Industry: Electronics & Audio-VisualMedia: PrintMarket: United States
Chief Creative Officer: Duncan MilnerExecutive Creative Director: Eric GrunbaumCreative Director: Kevin Butler, SimonCassels, Jon LancaricArt Director: Joe Fotheringham, MelindaKeough, Paul WysocanPhotography: Andy Bettles
TIME
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Brand: AppleAgency: TBWA, Los Angeles
Industry: Electronics & Audio-VisualMedia: PrintMarket: United States
Chief Creative Officer: Duncan MilnerExecutive Creative Director: Eric GrunbaumCreative Director: Kevin Butler, SimonCassels, Jon LancaricArt Director: Joe Fotheringham, MelindaKeough, Paul WysocanPhotography: Andy Bettles
SURFER
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Brand: AppleAgency: TBWA, Los Angeles
Industry: Electronics & Audio-VisualMedia: PrintMarket: United States
Chief Creative Officer: Duncan MilnerExecutive Creative Director: Eric GrunbaumCreative Director: Kevin Butler, SimonCassels, Jon LancaricArt Director: Joe Fotheringham, MelindaKeough, Paul WysocanPhotography: Andy Bettles
WALLPAPER
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GOLD
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Brand: SamsoniteAgency: JWT, Shanghai
Industry: Personal accessoriesMedia: PrintMarket: China
Executive Creative Director: ElvisChau, Yang YeoCreative Director: Rojana ChuasakulCopywriter: Jun QianArt Director: Visionary Bangkok, KomsonYamshuen
Kid proof.
Wrestler Bear
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Fruit bad soup:A gourmet treat on the Island of Palau.Adventure rating: 10/10
Brand: Land RoverAgency: Y&R, Dubai
Industry: Automotive & ServicesMedia: PrintMarket: United Arab Emirates
Chief Creative Officer: Shahir ZagCreative Director: Kalpesh Patankar, ShahirZagCopywriter: Shahir ZagArt Director: Kalpesh PatankarPhotography: James Day Photography, JamesDay
Eating Out, Fruit bat
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Brand: The Times of IndiaAgency: TapRoot, Mumbai
Industry: Media & PublishingMedia: PrintMarket: India
Chief Creative Officer: Agnello Dias, SantoshPadhiExecutive Creative Director: AgnelloDias, Santosh PadhiCreative Director: Agnello Dias, Santosh PadhiCopywriter: Pallavi Chakravarti, PallaviChakravati, Santosh PadhiArt Director: Anant Nanavare, Santosh PadhiPhotography: Amol Jadhav, Loknath Panigrahi
FARMERS' SUICIDES 2
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Brand: Comedy CentralAgency: Grey, Buenos Aires
Industry: Media & PublishingMedia: OutdoorMarket: Argentina
Chief Creative Officer: Lucas PanizzaCreative Director: Lisandro Cardozo, HernanKritzerCopywriter: Daniel ArangoArt Director: Ariel Chiesa, Carlos Mendez
When you see the logo, you know it’s funny.
Logo, Shower
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Brand: SunlightAgency: Lowe, Bangkok
Industry: House, Garden & PetsMedia: PrintMarket: Thailand
Chief Creative Officer: Dominic Stallard, EricYeoCreative Director: Basil Mina, RicardoTurciosCopywriter: Gabriele Espaldon, EJGalang, Sarah KoArt Director: Katrina EncantoPhotography: Surachai Puthikulangkura
Separate them.
Lamb
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Toasted Goliath Tarantula:A favourite snack for children in the OrinocoRiver Basin.Adventure rating: 8/10
Brand: Land RoverAgency: Y&R, Dubai
Industry: Automotive & ServicesMedia: PrintMarket: United Arab Emirates
Chief Creative Officer: Shahir ZagCreative Director: Kalpesh Patankar, ShahirZagCopywriter: Shahir ZagArt Director: Kalpesh PatankarPhotography: James Day Photography, JamesDay
Eating Out, GoaliathTarantula
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Brand: DuracellAgency: Grey, Mumbai
Industry: House, Garden & PetsMedia: PrintMarket: India
Chief Creative Officer: Amit Akali, MalvikaMehraExecutive Creative Director: Vishnu SrivatsavCreative Director: Goral AjmeraCopywriter: Vishnu SrivatsavArt Director: Goral Ajmera, Malvika Mehra
POSITIVE & NEGATIVE
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Brand: Crisis ReliefAgency: Publicis, Singapore
Industry: Public interest & Non-profitMedia: OutdoorMarket: Singapore
Chief Creative Officer: Erik VervroegenExecutive Creative Director: AjayThrivikramanCreative Director: Kris NgCopywriter: Dunstan LeeArt Director: Xiu Lu Chua, Zi Wei Tan, TanZi WeiPhotography: Getty Images, ShootingGallery, Sebastian Siah
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Flood
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Brand: Penguin BooksAgency: McCann Erickson, Mumbai
Industry: Culture, Recreation & SportMedia: OutdoorMarket: India
Chief Creative Officer: Prasoon JoshiExecutive Creative Director: AshishChakravartyCreative Director: Rohit Devgun, Talha NazimCopywriter: Rohit Devgun, Talha NazimArt Director: Rohit Devgun, Talha Nazim
William Shakespeare
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Brand: ANLCIAgency: DDB, Paris
Industry: Public interest & Non-profitMedia: PrintPublished: Jan., 2013Market: France
Executive Creative Director: AlexandreHervéCopywriter: Jean-François BouchetArt Director: Emmanuel Courteau
Dragon
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Brand: The Times of IndiaAgency: TapRoot, Mumbai
Industry: Media & PublishingMedia: PrintMarket: India
Chief Creative Officer: Agnello Dias, SantoshPadhiExecutive Creative Director: AgnelloDias, Santosh PadhiCreative Director: Agnello Dias, Santosh PadhiCopywriter: Pallavi Chakravarti, PallaviChakravati, Santosh PadhiArt Director: Anant Nanavare, Santosh PadhiPhotography: Amol Jadhav, Loknath Panigrahi
FARMERS' SUICIDES 3
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Brand: Star ModelsAgency: Revolution
Industry: Professional & Public servicesMedia: Print
Chief Creative Officer: Emerson BragaExecutive Creative Director: Edson RosaCopywriter: Emerson BragaArt Director: Edson RosaPhotography: Diego Freire
Brunette
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Brand: ANLCIAgency: DDB, Paris
Industry: Public interest & Non-profitMedia: PrintPublished: Jan., 2013Market: France
Executive Creative Director: AlexandreHervéCopywriter: Jean-François BouchetArt Director: Emmanuel Courteau
Holidays
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Brand: ANLCIAgency: DDB, Paris
Industry: Public interest & Non-profitMedia: PrintPublished: Jan., 2013Market: France
Executive Creative Director: AlexandreHervéCopywriter: Jean-François BouchetArt Director: Emmanuel Courteau
Computer
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Brand: Star ModelsAgency: Revolution
Industry: Professional & Public servicesMedia: Print
Chief Creative Officer: Emerson BragaExecutive Creative Director: Edson RosaCopywriter: Emerson BragaArt Director: Edson RosaPhotography: Diego Freire
Blonde
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Brand: DoveAgency: Ogilvy, Sao Paulo
Industry: Beauty & HealthMedia: OutdoorMarket: Brazil
Chief Creative Officer: Anselmo RamosExecutive Creative Director: PacoConde, Roberto FernandezCopywriter: Hugo VeigaArt Director: Diego Machado
LANI
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Brand: Star ModelsAgency: Revolution
Industry: Professional & Public servicesMedia: Print
Chief Creative Officer: Emerson BragaExecutive Creative Director: Edson RosaCopywriter: Emerson BragaArt Director: Edson RosaPhotography: Diego Freire
African
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Brand: Comedy CentralAgency: Grey, Buenos Aires
Industry: Media & PublishingMedia: OutdoorMarket: Argentina
Chief Creative Officer: Lucas PanizzaCreative Director: Lisandro Cardozo, HernanKritzerCopywriter: Daniel ArangoArt Director: Ariel Chiesa, Carlos Mendez
When you see the logo, you know it’s funny.
Logo, Piñata
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Brand: LeicaAgency: Saatchi & Saatchi, Sao Paulo
Industry: Electronics & Audio-VisualMedia: PrintMarket: Brazil
Creative Director: Fábio Fernandes, EduardoLimaCopywriter: Thiago CarvalhoArt Director: Bruno Oppido
Soul Ads
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Brand: UNICEFAgency: Y&R, Santiago
Industry: Public interest & Non-profitMedia: PrintMarket: Chile
Executive Creative Director: AlvaroBecker, Francisco Cavada, EmersonNavarreteCopywriter: Andres Acevedo, TomásAlmuna, Jaime DiazArt Director: Sergio ArayaPhotography: David Calderón
DEALER
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Brand: The Times of IndiaAgency: TapRoot, Mumbai
Industry: Media & PublishingMedia: PrintMarket: India
Chief Creative Officer: Agnello Dias, SantoshPadhiExecutive Creative Director: AgnelloDias, Santosh PadhiCreative Director: Agnello Dias, Santosh PadhiCopywriter: Pallavi Chakravarti, PallaviChakravati, Santosh PadhiArt Director: Anant Nanavare, Santosh PadhiPhotography: Amol Jadhav, Loknath Panigrahi
FARMERS' SUICIDES 1
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Brand: Asociación De Editores De MadridAgency: Grey, Madrid
Industry: Culture, Recreation & SportMedia: PrintMarket: Spain
Chief Creative Officer: Antonio MonteroExecutive Creative Director: AntonioMonteroCreative Director: Matias LópezNavajas, Fernando RiverosCopywriter: Matias López NavajasArt Director: Alejandro De Antonio, JoseCarlos Gomez, Fernando Riveros
When you spend all those hours playingwar video games, it's not just your enemiesyou finish off.Save a book. Read a book."The little prince" Antoine de Saint-Exupéry1943
The Little Prince
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Brand: Beijing Sports RadioAgency: Ogilvy, Hong Kong
Industry: Media & PublishingMedia: PrintPublished: Nov., 2012Market: China
Executive Creative Director: SandyChan, Simon HandfordCreative Director: Alvin Lim, RichardSorensenCopywriter: Richard SorensenArt Director: Alvin Lim, Sonny Tjahjadi
Hear it live.
Horse Racing
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Brand: Beijing Sports RadioAgency: Ogilvy, Hong Kong
Industry: Media & PublishingMedia: PrintPublished: Nov., 2012Market: China
Executive Creative Director: SandyChan, Simon HandfordCreative Director: Alvin Lim, RichardSorensenCopywriter: Richard SorensenArt Director: Alvin Lim, Sonny Tjahjadi
Hear it live.
Soccer
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Stewed Wildebeest Eyeballs:A tribal delicacy served at weddings in theNamibian Bush.Adventure rating: 9/10
Brand: Land RoverAgency: Y&R, Dubai
Industry: Automotive & ServicesMedia: PrintMarket: United Arab Emirates
Chief Creative Officer: Shahir ZagCreative Director: Kalpesh Patankar, ShahirZagCopywriter: Shahir ZagArt Director: Kalpesh PatankarPhotography: James Day Photography, JamesDay
Eating Out, Wildebeesteyeballs
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Brand: VolkswagenAgency: BBDO, Sao Paulo
Industry: Automotive & ServicesMedia: OutdoorMarket: Brazil
Chief Creative Officer: Marcello SerpaExecutive Creative Director: Luiz SanchesCreative Director: André Kassu, MarcosMedeiros, Bruno Prosperi, Renato SimõesCopywriter: Daniel OksenbergArt Director: André NassarPhotography: Hugo Treu
Don't rely on something just because it fits.
Cat
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Brand: DoveAgency: Ogilvy, Sao Paulo
Industry: Beauty & HealthMedia: OutdoorMarket: Brazil
Chief Creative Officer: Anselmo RamosExecutive Creative Director: PacoConde, Roberto FernandezCopywriter: Hugo VeigaArt Director: Diego Machado
MELINDA
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Brand: Penguin BooksAgency: McCann Erickson, Mumbai
Industry: Culture, Recreation & SportMedia: OutdoorMarket: India
Chief Creative Officer: Prasoon JoshiExecutive Creative Director: AshishChakravartyCreative Director: Rohit Devgun, Talha NazimCopywriter: Rohit Devgun, Talha NazimArt Director: Rohit Devgun, Talha Nazim
Mark Twain
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Brand: ONGAgency: Ogilvy, Sao Paulo
Industry: Public interest & Non-profitMedia: PrintMarket: Brazil
Chief Creative Officer: Anselmo RamosExecutive Creative Director: PacoConde, Roberto FernandezCreative Director: Fabio SeidlCopywriter: Hugo VeigaArt Director: Diego Machado, RenatoZandonáPhotography: D'vick
PAKISTAN
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Brand: SamsoniteAgency: JWT, Shanghai
Industry: Personal accessoriesMedia: PrintMarket: China
Executive Creative Director: ElvisChau, Yang YeoCreative Director: Rojana ChuasakulCopywriter: Jun QianArt Director: Visionary Bangkok, KomsonYamshuen
Kid proof.
Sumo Elephant
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Brand: Comedy CentralAgency: Grey, Buenos Aires
Industry: Media & PublishingMedia: OutdoorMarket: Argentina
Chief Creative Officer: Lucas PanizzaCreative Director: Lisandro Cardozo, HernanKritzerCopywriter: Daniel ArangoArt Director: Ariel Chiesa, Carlos Mendez
When you see the logo, you know it’s funny.
Logo, Maid
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Brand: DoveAgency: Ogilvy, Sao Paulo
Industry: Beauty & HealthMedia: OutdoorMarket: Brazil
Chief Creative Officer: Anselmo RamosExecutive Creative Director: PacoConde, Roberto FernandezCopywriter: Hugo VeigaArt Director: Diego Machado
FLORENCE
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Brand: UNICEFAgency: Y&R, Santiago
Industry: Public interest & Non-profitMedia: PrintMarket: Chile
Executive Creative Director: AlvaroBecker, Francisco Cavada, EmersonNavarreteCopywriter: Andres Acevedo, TomásAlmuna, Jaime DiazArt Director: Sergio ArayaPhotography: David Calderón
SLUT
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Brand: DoveAgency: Ogilvy, Sao Paulo
Industry: Beauty & HealthMedia: OutdoorMarket: Brazil
Chief Creative Officer: Anselmo RamosExecutive Creative Director: PacoConde, Roberto FernandezCopywriter: Hugo VeigaArt Director: Diego Machado
JENISE
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Brand: DoveAgency: Ogilvy, Sao Paulo
Industry: Beauty & HealthMedia: OutdoorMarket: Brazil
Chief Creative Officer: Anselmo RamosExecutive Creative Director: PacoConde, Roberto FernandezCopywriter: Hugo VeigaArt Director: Diego Machado
KELA
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Brand: Land RoverAgency: Y&R, Dubai
Industry: Automotive & ServicesMedia: PrintMarket: United Arab Emirates
Chief Creative Officer: Shahir ZagCreative Director: Kalpesh Patankar, ShahirZagCopywriter: Shahir ZagArt Director: Kalpesh PatankarPhotography: James Day Photography, JamesDay
DHAB LIZARD
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Brand: ONGAgency: Ogilvy, Sao Paulo
Industry: Public interest & Non-profitMedia: PrintMarket: Brazil
Chief Creative Officer: Anselmo RamosExecutive Creative Director: PacoConde, Roberto FernandezCreative Director: Fabio SeidlCopywriter: Hugo VeigaArt Director: Diego Machado, RenatoZandonáPhotography: D'vick
MIANMAR
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Brand: Fight for literacyAgency: DDB, Paris
Industry: Public interest & Non-profitMedia: PrintPublished: Jan., 2013Market: France
Executive Creative Director: AlexandreHervéCopywriter: Jean-François BouchetArt Director: Emmanuel Courteau
Car
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Brand: ANLCIAgency: DDB, Paris
Industry: Public interest & Non-profitMedia: PrintPublished: Jan., 2013Market: France
Executive Creative Director: AlexandreHervéCopywriter: Jean-François BouchetArt Director: Emmanuel Courteau
Bikini
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Brand: Crisis ReliefAgency: Publicis, Singapore
Industry: Public interest & Non-profitMedia: OutdoorMarket: Singapore
Chief Creative Officer: Erik VervroegenExecutive Creative Director: AjayThrivikramanCreative Director: Kris NgCopywriter: Dunstan LeeArt Director: Xiu Lu Chua, Zi Wei Tan, TanZi WeiPhotography: Getty Images, ShootingGallery, Sebastian Siah
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War
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Brand: Harvey NicholsAgency: Y&R, Dubai
Industry: Retail & DistributionMedia: PrintMarket: United Arab Emirates
Chief Creative Officer: Shahir ZagCreative Director: Kalpesh Patankar, ShahirZagCopywriter: Shahir ZagArt Director: Kalpesh PatankarPhotography: Remix Studio, Bangkok NokPipattungkul, Anuchai Secharunputong
Starts 1st june
Pelicans
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Brand: Penguin BooksAgency: McCann Erickson, Mumbai
Industry: Culture, Recreation & SportMedia: OutdoorMarket: India
Chief Creative Officer: Prasoon JoshiExecutive Creative Director: AshishChakravartyCreative Director: Rohit Devgun, Talha NazimCopywriter: Rohit Devgun, Talha NazimArt Director: Rohit Devgun, Talha Nazim
Oscar Wilde
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Brand: LeicaAgency: Saatchi & Saatchi, Sao Paulo
Industry: Electronics & Audio-VisualMedia: PrintMarket: Brazil
Creative Director: Fábio Fernandes, EduardoLimaCopywriter: Thiago CarvalhoArt Director: Bruno Oppido
Soul Ads
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Brand: VolkswagenAgency: BBDO, Sao Paulo
Industry: Automotive & ServicesMedia: OutdoorMarket: Brazil
Chief Creative Officer: Marcello SerpaExecutive Creative Director: Luiz SanchesCreative Director: André Kassu, MarcosMedeiros, Bruno Prosperi, Renato SimõesCopywriter: Daniel OksenbergArt Director: André NassarPhotography: Hugo Treu
Don't rely on something just because it fits.
Fox
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Brand: UNICEFAgency: Y&R, Santiago
Industry: Public interest & Non-profitMedia: PrintMarket: Chile
Executive Creative Director: AlvaroBecker, Francisco Cavada, EmersonNavarreteCopywriter: Andres Acevedo, TomásAlmuna, Jaime DiazArt Director: Sergio ArayaPhotography: David Calderón
DRUNK
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Brand: SunlightAgency: Lowe, Bangkok
Industry: House, Garden & PetsMedia: PrintMarket: Thailand
Chief Creative Officer: Dominic Stallard, EricYeoCreative Director: Basil Mina, RicardoTurciosCopywriter: Gabriele Espaldon, EJGalang, Sarah KoArt Director: Katrina EncantoPhotography: Surachai Puthikulangkura
Separate them.
Pig
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Brand: ONGAgency: Ogilvy, Sao Paulo
Industry: Public interest & Non-profitMedia: PrintMarket: Brazil
Chief Creative Officer: Anselmo RamosExecutive Creative Director: PacoConde, Roberto FernandezCreative Director: Fabio SeidlCopywriter: Hugo VeigaArt Director: Diego Machado, RenatoZandonáPhotography: D'vick
ISRAEL
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Brand: LeicaAgency: Saatchi & Saatchi, Sao Paulo
Industry: Electronics & Audio-VisualMedia: PrintMarket: Brazil
Creative Director: Fábio Fernandes, EduardoLimaCopywriter: Thiago CarvalhoArt Director: Bruno Oppido
Soul Ads
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Brand: Beijing Sports RadioAgency: Ogilvy, Hong Kong
Industry: Media & PublishingMedia: PrintPublished: Nov., 2012Market: China
Executive Creative Director: SandyChan, Simon HandfordCreative Director: Alvin Lim, RichardSorensenCopywriter: Richard SorensenArt Director: Alvin Lim, Sonny Tjahjadi
Hear it live.
Golf
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Brand: Crisis ReliefAgency: Publicis, Singapore
Industry: Public interest & Non-profitMedia: OutdoorMarket: Singapore
Chief Creative Officer: Erik VervroegenExecutive Creative Director: AjayThrivikramanCreative Director: Kris NgCopywriter: Dunstan LeeArt Director: Xiu Lu Chua, Zi Wei Tan, TanZi WeiPhotography: Getty Images, ShootingGallery, Sebastian Siah
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Earthquake
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Brand: DuracellAgency: Grey, Mumbai
Industry: House, Garden & PetsMedia: PrintMarket: India
Chief Creative Officer: Amit Akali, MalvikaMehraExecutive Creative Director: Vishnu SrivatsavCreative Director: Goral AjmeraCopywriter: Vishnu SrivatsavArt Director: Goral Ajmera, Malvika Mehra
POSITIVE & NEGATIVE
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Brand: ANLCIAgency: DDB, Paris
Industry: Public interest & Non-profitMedia: PrintPublished: Jan., 2013Market: France
Executive Creative Director: AlexandreHervéCopywriter: Jean-François BouchetArt Director: Emmanuel Courteau
Mascara
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SLIVER
![Page 151: Cannes Lions 2013 Awarded Campaigns Vol. 3](https://reader035.vdocuments.mx/reader035/viewer/2022062223/568c3a171a28ab0235a4df00/html5/thumbnails/151.jpg)
Brand: LGAgency: Y&R, Sao Paulo
Industry: Electronics & Audio-VisualMedia: OutdoorMarket: Brazil
Chief Creative Officer: Rui BranquinhoExecutive Creative Director: Flavio CasarottiCreative Director: Rui Branquinho, FlavioCasarottiCopywriter: Marcelo Conde, Fábio TedeschiArt Director: Leandro Camara, Eiji Kozaka
LG Cinema 3D Smart TV.With 2D to 3D converter.
Titanic
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Brand: Chez RestaurantAgency: Y&R, Sao Paulo
Industry: FoodMedia: PrintMarket: Brazil
Chief Creative Officer: Rui BranquinhoExecutive Creative Director: Flavio CasarottiCreative Director: Rui Branquinho, FlavioCasarottiCopywriter: Samir MesquitaArt Director: José Neto, Daniel Salles
In case you get stuck at home.
Ex vs Bride
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Stir Fried Sago Worms:A popular breakfast dish in the Jungles ofBorneo.Adventure rating: 7/10
Brand: Land RoverAgency: Y&R, Dubai
Industry: Automotive & ServicesMedia: PrintMarket: United Arab Emirates
Chief Creative Officer: Shahir ZagCreative Director: Kalpesh Patankar, ShahirZagCopywriter: Shahir ZagArt Director: Kalpesh PatankarPhotography: James Day Photography, JamesDay
Eating Out, Sago worms
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You either see the letter or the bus. Don’t textand drive.
Brand: FiatAgency: Leo Burnett, Sao Paulo
Industry: Automotive & ServicesMedia: PrintMarket: Brazil
Chief Creative Officer: Marcelo ReisExecutive Creative Director: Guilherme JaharaCopywriter: Paulo Henrique Gomes, MarceloHenriquesArt Director: Tiago Valadão
Bus
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Fruit bad soup:A gourmet treat on the Island of Palau.Adventure rating: 10/10
Brand: Land RoverAgency: Y&R, Dubai
Industry: Automotive & ServicesMedia: PrintMarket: United Arab Emirates
Chief Creative Officer: Shahir ZagCreative Director: Kalpesh Patankar, ShahirZagCopywriter: Shahir ZagArt Director: Kalpesh PatankarPhotography: James Day Photography, JamesDay
Eating Out, Fruit bat
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Brand: PalmersAgency: Simple, Santiago
Industry: Apparel, Clothing & FootwearMedia: PrintMarket: Chile
Executive Creative Director: Tony SarrocaCreative Director: Max Konig, Pablo UrrutiaCopywriter: Max KonigArt Director: Pablo UrrutiaPhotography: Shutterstock
Championship
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Brand: MeccanoAgency: Y&R, Boulogne-Billancourt
Industry: Toys & GamesMedia: PrintPublished: May., 2012Market: FranceLanguage: English
Creative Director: Jorge Carre?o, Robin deLestradeCopywriter: Pierre Philippe SardonArt Director: Emmanuel CourteauPhotography: Achim Lippoth
Dog
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Brand: Independent NewspapersAgency: Lowe, Cape Town
Industry: Media & PublishingMedia: PrintMarket: South Africa
Creative Director: Kirk GainsfordCopywriter: Natalie RoseArt Director: Dane AlexanderPhotography: David Prior
Jackie
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You either see the letter or the dog. Don’t textand drive.
Brand: FiatAgency: Leo Burnett, Sao Paulo
Industry: Automotive & ServicesMedia: PrintMarket: Brazil
Chief Creative Officer: Marcelo ReisExecutive Creative Director: Guilherme JaharaCopywriter: Paulo Henrique Gomes, MarceloHenriquesArt Director: Tiago Valadão
Dog
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Brand: LGAgency: Y&R, Sao Paulo
Industry: Electronics & Audio-VisualMedia: OutdoorMarket: Brazil
Chief Creative Officer: Rui BranquinhoExecutive Creative Director: Flavio CasarottiCreative Director: Rui Branquinho, FlavioCasarottiCopywriter: Marcelo Conde, Fábio TedeschiArt Director: Leandro Camara, Eiji Kozaka
LG Cinema 3D Smart TV.With 2D to 3D converter.
King Kong
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Brand: Mom Demand Action
Industry: Public interest & Non-profitMedia: Print
Chief Creative Officer: Patrick ScissonsCopywriter: Patrick ScissonsArt Director: Yusong ZhangPhotography: Shin Sugino Studios, EdenRobbins
DODGEBALL
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Brand: MeccanoAgency: Y&R, Boulogne-Billancourt
Industry: Toys & GamesMedia: PrintPublished: May., 2012Market: FranceLanguage: English
Creative Director: Jorge Carre?o, Robin deLestradeCopywriter: Pierre Philippe SardonArt Director: Emmanuel CourteauPhotography: Achim Lippoth
Moto
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Brand: DcashAgency: Creative Juice, Bangkok
Industry: Beauty & HealthMedia: PrintMarket: Thailand
Chief Creative Officer: ThirasakTanapatanakulExecutive Creative Director: PrangthipSeelosCopywriter: Jate PattanachindaArt Director: Thirasak Tanapatanakul, PithaUdomkanjananan, Leong Chia WeiPhotography: Remix Studio, AnuchaiSrijarunputhong
Your Wife: one of the grey hair planters.Dye!
Wife
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Brand: Water is LifeAgency: DDB, New York
Industry: Public interest & Non-profitMedia: PrintMarket: United States
Chief Creative Officer: Matt EastwoodExecutive Creative Director: Menno KluinCopywriter: Frank CartagenaArt Director: Sam ShepherdPhotography: JT Elbracht, Alec Helm
I hate waiting a full six months before thedentist will clean my teeth again.Donate to help solve real problems.
Dentist
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Toasted Goliath Tarantula:A favourite snack for children in the OrinocoRiver Basin.Adventure rating: 8/10
Brand: Land RoverAgency: Y&R, Dubai
Industry: Automotive & ServicesMedia: PrintMarket: United Arab Emirates
Chief Creative Officer: Shahir ZagCreative Director: Kalpesh Patankar, ShahirZagCopywriter: Shahir ZagArt Director: Kalpesh PatankarPhotography: James Day Photography, JamesDay
Eating Out, GoaliathTarantula
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Brand: The Times of IndiaAgency: TapRoot, Mumbai
Industry: Media & PublishingMedia: PrintMarket: India
Chief Creative Officer: AgnelloDias, Santosh PadhiExecutive Creative Director: AgnelloDias, Santosh PadhiCreative Director: Agnello Dias, SantoshPadhiCopywriter: Pallavi Chakravarti, PallaviChakravati, Santosh PadhiArt Director: Anant Nanavare, SantoshPadhiPhotography: Amol Jadhav, LoknathPanigrahi
FARMERS' SUICIDES 3
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Brand: SnickersAgency: BBDO, New York
Industry: Beauty & HealthMedia: PrintMarket: United States
Chief Creative Officer: David LubarsCreative Director: Gianfranco Arena, PeterKainCopywriter: Matt HerrArt Director: Justin Bilicki
PROMATHERAPY CANDLES
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Brand: 1st for Women Insurance BrokersAgency: Blackriver FC, Johannesburg
Industry: Financial & Legal servicesMedia: PrintMarket: South Africa
Executive Creative Director: Ahmed TillyCreative Director: Suhana GordhanCopywriter: Avish GordhanArt Director: Mandie van der MerwePhotography: Clive Stewart
Dubai
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Brand: TideAgency: Leo Burnett, Mumbai
Industry: House, Garden & PetsMedia: PrintMarket: India
Chief Creative Officer: KV Sridhar, NiteshTiwariExecutive Creative Director: Ashwiny IyerTiwariCopywriter: Nikhil Mehrohtra, NeerajSingh, Ashwiny Iyer Tiwari, Nitesh TiwariArt Director: Deepti Gera, Ashwiny IyerTiwariPhotography: Parag Savla
Whites like nothing happened.
School
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Brand: Mercedes-BenzAgency: BBDO, Johannesburg
Industry: Automotive & ServicesMedia: OutdoorMarket: South Africa
Creative Director: Jenny Glover, RobMcLennan, Brent SingerCopywriter: Jenny GloverArt Director: Brent Singer
Brains
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Brand: Land RoverAgency: Y&R, Cape Town
Industry: Automotive & ServicesMedia: PrintMarket: South Africa
Chief Creative Officer: Graham LangExecutive Creative Director: Rui Alves, BibiLotterCopywriter: Nkanyezi MasangoArt Director: Rowan Foxcroft, JustinJoshua, Gareth Owen
Escape.
Webtropolis
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Brand: LexusAgency: Saatchi & Saatchi, Sydney
Industry: Automotive & ServicesMedia: PrintMarket: Australia
Executive Creative Director: DamonStapletonCreative Director: Steve CarlinCopywriter: Steve MayArt Director: Nils Eberhardt
835W. 17 speaker Mark Levinson soundsystem. All-new Lexus GS.
Drive By, Estate
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Brand: RotthammerAgency: Y&R, Santiago
Industry: Alcoholic drinksMedia: PrintMarket: Chile
Executive Creative Director: AlvaroBecker, Francisco Cavada, EmersonNavarreteCreative Director: Fabrizio BaraccoCopywriter: Ricardo Fontecilla, SamerZeidanArt Director: Andrés Echeverría, GermánQuiroz, Diego RiverosPhotography: Ale Burset
ASTRONAUT
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Brand: InovaAgency: Ogilvy, Santiago
Industry: Electronics & Audio-VisualMedia: PrintMarket: Chile
Chief Creative Officer: Cesar AgostCarreño, Marco ChiossoneExecutive Creative Director: JuanBarahona, Gaston PotaszCreative Director: Francisco CamachoCopywriter: Cristián CostaArt Director: Cristián Costa
Don't let sounds play with your imagination.
Window
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Brand: The Times of IndiaAgency: TapRoot, Mumbai
Industry: Media & PublishingMedia: PrintMarket: India
Chief Creative Officer: AgnelloDias, Santosh PadhiExecutive Creative Director: AgnelloDias, Santosh PadhiCreative Director: Agnello Dias, SantoshPadhiCopywriter: Pallavi Chakravarti, PallaviChakravati, Santosh PadhiArt Director: Anant Nanavare, SantoshPadhiPhotography: Amol Jadhav, LoknathPanigrahi
FARMERS' SUICIDES 2
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Brand: Independent NewspapersAgency: Lowe, Cape Town
Industry: Media & PublishingMedia: PrintMarket: South Africa
Creative Director: Kirk GainsfordCopywriter: Natalie RoseArt Director: Dane AlexanderPhotography: David Prior
Sailor
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Brand: LeicaAgency: Saatchi & Saatchi, Sao Paulo
Industry: Electronics & Audio-VisualMedia: PrintMarket: Brazil
Creative Director: Fábio Fernandes, EduardoLimaCopywriter: Thiago CarvalhoArt Director: Bruno Oppido
Soul Ads
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Brand: BauduccoAgency: BBDO, Sao Paulo
Industry: FoodMedia: PrintMarket: Brazil
Chief Creative Officer: Marcello SerpaExecutive Creative Director: Luiz SanchesCreative Director: André Kassu, MarcosMedeiros, Bruno Prosperi, Renato SimõesCopywriter: Marcelo PignatariArt Director: Marcelo TolentinoPhotography: Mariana Valverde
HEROES
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Brand: TNTAgency: Duval Guillaume, Antwerp
Industry: Media & PublishingMedia: PrintMarket: Belgium
Chief Creative Officer: Erik VervroegenExecutive Creative Director: AndyBird, Katrien Bottez, Geoffrey HantsonCreative Director: Erik VervroegenCopywriter: Dries Dewilde, Gary TurnerArt Director: Bastien Grisolet, KoenraadLefever, Jamie MarshallPhotography: Nadav Kander
We know drama.
Bear
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Brand: PalmersAgency: Simple, Santiago
Industry: Apparel, Clothing & FootwearMedia: PrintMarket: Chile
Executive Creative Director: Tony SarrocaCreative Director: Max Konig, Pablo UrrutiaCopywriter: Max KonigArt Director: Pablo UrrutiaPhotography: Shutterstock
Tournament
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Brand: RotthammerAgency: Y&R, Santiago
Industry: Alcoholic drinksMedia: PrintMarket: Chile
Executive Creative Director: AlvaroBecker, Francisco Cavada, EmersonNavarreteCreative Director: Fabrizio BaraccoCopywriter: Ricardo Fontecilla, SamerZeidanArt Director: Andrés Echeverría, GermánQuiroz, Diego RiverosPhotography: Ale Burset
FIRE WOMAN
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Brand: IKEAAgency: DDB, Hamburg
Industry: House, Garden & PetsMedia: PrintMarket: Germany
Chief Creative Officer: Eric SchoefflerExecutive Creative Director: ChristophHildebrand, Sven KlohkCreative Director: Djik OuchiianCopywriter: Jakob EcksteinArt Director: Judith Müller
Chair
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Brand: Coca-ColaAgency: JWT, Sao Paulo
Industry: Non-alcoholic drinksMedia: Direct MarketMarket: Brazil
Chief Creative Officer: Ricardo JohnExecutive Creative Director: RobertoFernandez, Ricardo JohnCreative Director: Angela BassichettiCopywriter: Leandro PinheiroArt Director: Rodrigo Adam, Andrea Pissarro
Amplifier
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Stewed Wildebeest Eyeballs:A tribal delicacy served at weddings in theNamibian Bush.Adventure rating: 9/10
Brand: Land RoverAgency: Y&R, Dubai
Industry: Automotive & ServicesMedia: PrintMarket: United Arab Emirates
Chief Creative Officer: Shahir ZagCreative Director: Kalpesh Patankar, ShahirZagCopywriter: Shahir ZagArt Director: Kalpesh PatankarPhotography: James Day Photography, JamesDay
Eating Out, Wildebeesteyeballs
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Brand: RotthammerAgency: Y&R, Santiago
Industry: Alcoholic drinksMedia: PrintMarket: Chile
Executive Creative Director: AlvaroBecker, Francisco Cavada, EmersonNavarreteCreative Director: Fabrizio BaraccoCopywriter: Ricardo Fontecilla, SamerZeidanArt Director: Andrés Echeverría, GermánQuiroz, Diego RiverosPhotography: Ale Burset
PRESIDENT
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835W. 17 speaker Mark Levinson soundsystem. All-new Lexus GS.
Brand: LexusAgency: Saatchi & Saatchi, Sydney
Industry: Automotive & ServicesMedia: PrintMarket: Australia
Executive Creative Director: Damon StapletonCreative Director: Steve CarlinCopywriter: Steve MayArt Director: Nils Eberhardt
Drive By, Downtown
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Brand: OléAgency: Y&R, Buenos Aires
Industry: Media & PublishingMedia: PrintMarket: Argentina
Executive Creative Director: MartínGoldberg, Martín Mercado, DaríoRial, Diego TuyaCopywriter: Benjamin TornquistArt Director: Ivan ZimmermannPhotography: Eugenio Mazzinghi
Birth
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Brand: LexusAgency: Saatchi & Saatchi, Sydney
Industry: Automotive & ServicesMedia: PrintMarket: Australia
Executive Creative Director: DamonStapletonCreative Director: Steve CarlinCopywriter: Steve MayArt Director: Nils Eberhardt
835W. 17 speaker Mark Levinson soundsystem. All-new Lexus GS.
Drive By, Suburbs
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Brand: Independent NewspapersAgency: Lowe, Cape Town
Industry: Media & PublishingMedia: PrintMarket: South Africa
Creative Director: Kirk GainsfordCopywriter: Natalie RoseArt Director: Dane AlexanderPhotography: David Prior
Winston
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6x49 West Lotto
Brand: Westdeutsche LotterieAgency: BBDO, Dusseldorf
Industry: Toys & GamesMedia: OutdoorMarket: Germany
Chief Creative Officer: Wolfgang SchneiderExecutive Creative Director: SebastianHardieck, Christian MommertzCreative Director: Achim Metzdorf, ChristianMommertzCopywriter: Isabel Campagna-Schwab, PeterEngelbrecht, Gustavo VieiraArt Director: Philipp Alings, Kai-ChristianBade, Karolina Bukowiecka, JulianDany, Gustavo VieiraPhotography: 7 Additional Stock-Photographers, Lars David Neil
Golf
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You either see the letter or the girl. Don’t textand drive.
Brand: FiatAgency: Leo Burnett, Sao Paulo
Industry: Automotive & ServicesMedia: PrintMarket: Brazil
Chief Creative Officer: Marcelo ReisExecutive Creative Director: Guilherme JaharaCopywriter: Paulo Henrique Gomes, MarceloHenriquesArt Director: Tiago Valadão
Girl
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Brand: GarnierAgency: Publicis, Zurich
Industry: Beauty & HealthMedia: PrintMarket: Switzerland
Chief Creative Officer: Thomas WildbergerCreative Director: Grischa Rubinick, ThomasWildbergerCopywriter: David LuebkeArt Director: Thomas Mueller, Tom MüllerPhotography: Billy & Hells
For any hair type.
Blonde
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Brand: IKEAAgency: DDB, Hamburg
Industry: House, Garden & PetsMedia: PrintMarket: Germany
Chief Creative Officer: Eric SchoefflerExecutive Creative Director: ChristophHildebrand, Sven KlohkCreative Director: Djik OuchiianCopywriter: Jakob EcksteinArt Director: Judith Müller
Shelf
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Brand: Playstation Portable (PSP)Agency: TBWA, Madrid
Industry: Toys & GamesMedia: PrintPublished: Feb., 2013Market: Spain
Chief Creative Officer: GuillermoGines, Juan SánchezCreative Director: Vicente RodríguezCopywriter: Vicente RodríguezArt Director: Fran LópezPhotography: Jesús Alonso
Mouse and Cheese
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Brand: American GardenAgency: Y&R, Dubai
Industry: Non-alcoholic drinksMedia: PrintMarket: United Arab Emirates
Chief Creative Officer: Shahir ZagCreative Director: Ash Chagla, KalpeshPatankar, Shahir ZagCopywriter: Shahir ZagArt Director: Hugo Lucas, KalpeshPatankar, Shahir Zag
Ninja
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Brand: Water is LifeAgency: DDB, New York
Industry: Public interest & Non-profitMedia: PrintMarket: United States
Chief Creative Officer: Matt EastwoodExecutive Creative Director: Menno KluinCopywriter: Frank CartagenaArt Director: Sam ShepherdPhotography: JT Elbracht, Alec Helm
Sat in the front row of a movie theater andnow my neck is sore.Donate to help solve real problems.
Movie
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Brand: Student FlightsAgency: TBWA, Johannesburg
Industry: Transport & TourismMedia: PrintMarket: South Africa
Executive Creative Director: MatthewBrink, Adam LiveseyCreative Director: Jade Manning, VincentOsmondCopywriter: James AndrewsArt Director: Byron FraserPhotography: Des Ellis
WEIRD AMERICAN ACCENT
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Brand: TNTAgency: Duval Guillaume, Antwerp
Industry: Media & PublishingMedia: PrintMarket: Belgium
Chief Creative Officer: Erik VervroegenExecutive Creative Director: AndyBird, Katrien Bottez, Geoffrey HantsonCreative Director: Erik VervroegenCopywriter: Dries Dewilde, Gary TurnerArt Director: Bastien Grisolet, KoenraadLefever, Jamie MarshallPhotography: Nadav Kander
We know drama.
Wedding
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Brand: GilletteAgency: BBDO, New York
Industry: Beauty & HealthMedia: PrintMarket: United States
Chief Creative Officer: David LubarsExecutive Creative Director: ToygarBazarkayaCopywriter: Alessandro FruscellaArt Director: Daniel Aykurt
MATCHES
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Brand: Playstation Portable (PSP)Agency: TBWA, Madrid
Industry: Toys & GamesMedia: PrintPublished: Feb., 2013Market: Spain
Chief Creative Officer: GuillermoGines, Juan SánchezCreative Director: Vicente RodríguezCopywriter: Vicente RodríguezArt Director: Fran LópezPhotography: Jesús Alonso
Steel Ball and Magnet
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Brand: AudiAgency: BBDO, Sao Paulo
Industry: Automotive & ServicesMedia: PrintMarket: Brazil
Chief Creative Officer: Marcello SerpaExecutive Creative Director: Luiz SanchesCreative Director: André Kassu, MarcosMedeiros, Bruno Prosperi, Renato SimõesCopywriter: Alexandre ScaffArt Director: Pedro RosaPhotography: Marcos Medeiros, FernandoNalon, Mariana Valverde
The new Audi collection. Audi to wear.
Audi to wear, 3
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6x49 West Lotto
Brand: Westdeutsche LotterieAgency: BBDO, Dusseldorf
Industry: Toys & GamesMedia: OutdoorMarket: Germany
Chief Creative Officer: Wolfgang SchneiderExecutive Creative Director: SebastianHardieck, Christian MommertzCreative Director: Achim Metzdorf, ChristianMommertzCopywriter: Isabel Campagna-Schwab, PeterEngelbrecht, Gustavo VieiraArt Director: Philipp Alings, Kai-ChristianBade, Karolina Bukowiecka, JulianDany, Gustavo VieiraPhotography: 7 Additional Stock-Photographers, Lars David Neil
Plastic Surgery
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Brand: The Times of IndiaAgency: TapRoot, Mumbai
Industry: Media & PublishingMedia: PrintMarket: India
Chief Creative Officer: AgnelloDias, Santosh PadhiExecutive Creative Director: AgnelloDias, Santosh PadhiCreative Director: Agnello Dias, SantoshPadhiCopywriter: Pallavi Chakravarti, PallaviChakravati, Santosh PadhiArt Director: Anant Nanavare, SantoshPadhiPhotography: Amol Jadhav, LoknathPanigrahi
FARMERS' SUICIDES 1
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Brand: VolkswagenAgency: BBDO, Sao Paulo
Industry: Automotive & ServicesMedia: PrintMarket: Brazil
Chief Creative Officer: Marcello SerpaExecutive Creative Director: Luiz SanchesCreative Director: André Kassu, MarcosMedeiros, Bruno Prosperi, Renato SimõesCopywriter: Daniel OksenbergArt Director: André Nassar
You react better with more time to think.Front Assist. Keeps you 3 seconds awayfrom an accident.
Work
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Brand: Land RoverAgency: Y&R, Dubai
Industry: Automotive & ServicesMedia: PrintMarket: United Arab Emirates
Chief Creative Officer: Shahir ZagCreative Director: Kalpesh Patankar, ShahirZagCopywriter: Shahir ZagArt Director: Kalpesh PatankarPhotography: James Day Photography, JamesDay
DHAB LIZARD
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Brand: GarnierAgency: Publicis, Zurich
Industry: Beauty & HealthMedia: PrintMarket: Switzerland
Chief Creative Officer: Thomas WildbergerCreative Director: Grischa Rubinick, ThomasWildbergerCopywriter: David LuebkeArt Director: Thomas Mueller, Tom MüllerPhotography: Billy & Hells
For any hair type.
Red
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Brand: TulipanAgency: Y&R, Buenos Aires
Industry: Beauty & HealthMedia: PrintMarket: Argentina
Executive Creative Director: MartínGoldberg, Martín Mercado, DaríoRial, Diego TuyaCreative Director: Gonzalo Fernández, JuanIgnacio Galardi
Enjoy longer
Don't think
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Brand: 1st for Women Insurance BrokersAgency: Blackriver FC, Johannesburg
Industry: Financial & Legal servicesMedia: PrintMarket: South Africa
Executive Creative Director: Ahmed TillyCreative Director: Suhana GordhanCopywriter: Avish GordhanArt Director: Mandie van der MerwePhotography: Clive Stewart
Cliff
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Brand: OléAgency: Y&R, Buenos Aires
Industry: Media & PublishingMedia: PrintMarket: Argentina
Executive Creative Director: MartínGoldberg, Martín Mercado, DaríoRial, Diego TuyaCopywriter: Benjamin TornquistArt Director: Ivan ZimmermannPhotography: Eugenio Mazzinghi
Travel
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Brand: The GuardianAgency: BBH, London
Industry: Media & PublishingMedia: PrintMarket: United Kingdom
Creative Director: David KolbuszCopywriter: Simon Pearse, Peter Reid, RobinWarmanArt Director: Carl Broadhurst, Emmanuel SaintM'leux, Harry Orton
MAGGIEMITE
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Brand: LGAgency: Y&R, Sao Paulo
Industry: Electronics & Audio-VisualMedia: OutdoorMarket: Brazil
Chief Creative Officer: Rui BranquinhoExecutive Creative Director: Flavio CasarottiCreative Director: Rui Branquinho, FlavioCasarottiCopywriter: Marcelo Conde, Fábio TedeschiArt Director: Leandro Camara, Eiji Kozaka
LG Cinema 3D Smart TV.With 2D to 3D converter.
Psycho
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Brand: MaspAgency: DDB, Sao Paulo
Industry: Culture, Recreation & SportMedia: PrintMarket: Brazil
Executive Creative Director: MarcoVersolatoCreative Director: Luciano Lincoln, WilsonMateosCopywriter: Marcos AbrucioArt Director: Ulisses RazaboniPhotography: Sérgio Prado
Van Gogh
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Brand: DcashAgency: Creative Juice, Bangkok
Industry: Beauty & HealthMedia: PrintMarket: Thailand
Chief Creative Officer: ThirasakTanapatanakulExecutive Creative Director: PrangthipSeelosCopywriter: Jate PattanachindaArt Director: Thirasak Tanapatanakul, PithaUdomkanjananan, Leong Chia WeiPhotography: Remix Studio, AnuchaiSrijarunputhong
BOSS
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Brand: Mercedes-BenzAgency: BBDO, Johannesburg
Industry: Automotive & ServicesMedia: OutdoorMarket: South Africa
Creative Director: Jenny Glover, RobMcLennan, Brent SingerCopywriter: Jenny GloverArt Director: Brent Singer
Brains
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Brand: SnickersAgency: BBDO, New York
Industry: Beauty & HealthMedia: PrintMarket: United States
Chief Creative Officer: David LubarsCreative Director: Gianfranco Arena, PeterKainCopywriter: Matt HerrArt Director: Justin Bilicki
THEISMANN THIGH HIGHS
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Brand: InovaAgency: Ogilvy, Santiago
Industry: Electronics & Audio-VisualMedia: PrintMarket: Chile
Chief Creative Officer: Cesar AgostCarreño, Marco ChiossoneExecutive Creative Director: JuanBarahona, Gaston PotaszCreative Director: Francisco CamachoCopywriter: Cristián CostaArt Director: Cristián Costa
Don't let sounds play with your imagination.
Rat
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Brand: BauduccoAgency: BBDO, Sao Paulo
Industry: FoodMedia: PrintMarket: Brazil
Chief Creative Officer: Marcello SerpaExecutive Creative Director: Luiz SanchesCreative Director: André Kassu, MarcosMedeiros, Bruno Prosperi, Renato SimõesCopywriter: Marcelo PignatariArt Director: Marcelo TolentinoPhotography: Mariana Valverde
BAND
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Brand: Mercedes-BenzAgency: BBDO, Johannesburg
Industry: Automotive & ServicesMedia: OutdoorMarket: South Africa
Creative Director: Jenny Glover, RobMcLennan, Brent SingerCopywriter: Jenny GloverArt Director: Brent Singer
Brains
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Brand: VolkswagenAgency: BBDO, Sao Paulo
Industry: Automotive & ServicesMedia: PrintMarket: Brazil
Chief Creative Officer: Marcello SerpaExecutive Creative Director: Luiz SanchesCreative Director: André Kassu, MarcosMedeiros, Bruno Prosperi, Renato SimõesCopywriter: Daniel OksenbergArt Director: André Nassar
You react better with more time to think.Front Assist. Keeps you 3 seconds awayfrom an accident.
Saloon
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Brand: Mom Demand Action
Industry: Public interest & Non-profitMedia: Print
Chief Creative Officer: Patrick ScissonsCopywriter: Patrick ScissonsArt Director: Yusong ZhangPhotography: Shin Sugino Studios, EdenRobbins
RED RIDING HOOD
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Brand: TNTAgency: Duval Guillaume, Antwerp
Industry: Media & PublishingMedia: PrintMarket: Belgium
Chief Creative Officer: Erik VervroegenExecutive Creative Director: AndyBird, Katrien Bottez, Geoffrey HantsonCreative Director: Erik VervroegenCopywriter: Dries Dewilde, Gary TurnerArt Director: Bastien Grisolet, KoenraadLefever, Jamie MarshallPhotography: Nadav Kander
We know drama.
Funeral
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Brand: GilletteAgency: BBDO, New York
Industry: Beauty & HealthMedia: PrintMarket: United States
Chief Creative Officer: David LubarsExecutive Creative Director: ToygarBazarkayaCopywriter: Alessandro FruscellaArt Director: Daniel Aykurt
BALLOON
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Brand: OléAgency: Y&R, Buenos Aires
Industry: Media & PublishingMedia: PrintMarket: Argentina
Executive Creative Director: MartínGoldberg, Martín Mercado, DaríoRial, Diego TuyaCopywriter: Benjamin TornquistArt Director: Ivan ZimmermannPhotography: Eugenio Mazzinghi
Wedding
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Brand: Chez RestaurantAgency: Y&R, Sao Paulo
Industry: FoodMedia: PrintMarket: Brazil
Chief Creative Officer: Rui BranquinhoExecutive Creative Director: Flavio CasarottiCreative Director: Rui Branquinho, FlavioCasarottiCopywriter: Samir MesquitaArt Director: José Neto, Daniel Salles
In case you get stuck at home.
Yakuza vs Man
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Brand: AudiAgency: BBDO, Sao Paulo
Industry: Automotive & ServicesMedia: PrintMarket: Brazil
Chief Creative Officer: Marcello SerpaExecutive Creative Director: Luiz SanchesCreative Director: André Kassu, MarcosMedeiros, Bruno Prosperi, Renato SimõesCopywriter: Alexandre ScaffArt Director: Pedro RosaPhotography: Marcos Medeiros, FernandoNalon, Mariana Valverde
The new Audi collection. Audi to wear.
Audi to wear, 1
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Brand: MaspAgency: DDB, Sao Paulo
Industry: Culture, Recreation & SportMedia: PrintMarket: Brazil
Executive Creative Director: Marco VersolatoCreative Director: Luciano Lincoln, WilsonMateosCopywriter: Marcos AbrucioArt Director: Ulisses RazaboniPhotography: Sérgio Prado
Modigliani
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Brand: LeicaAgency: Saatchi & Saatchi, Sao Paulo
Industry: Electronics & Audio-VisualMedia: PrintMarket: Brazil
Creative Director: Fábio Fernandes, EduardoLimaCopywriter: Thiago CarvalhoArt Director: Bruno Oppido
Soul Ads
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Brand: American GardenAgency: Y&R, Dubai
Industry: Non-alcoholic drinksMedia: PrintMarket: United Arab Emirates
Chief Creative Officer: Shahir ZagCreative Director: Ash Chagla, KalpeshPatankar, Shahir ZagCopywriter: Shahir ZagArt Director: Hugo Lucas, KalpeshPatankar, Shahir Zag
Chihuahua
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Brand: Chez RestaurantAgency: Y&R, Sao Paulo
Industry: FoodMedia: PrintMarket: Brazil
Chief Creative Officer: Rui BranquinhoExecutive Creative Director: Flavio CasarottiCreative Director: Rui Branquinho, FlavioCasarottiCopywriter: Samir MesquitaArt Director: José Neto, Daniel Salles
In case you get stuck at home.
Granny vs Sado
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Brand: SnickersAgency: BBDO, New York
Industry: Beauty & HealthMedia: PrintMarket: United States
Chief Creative Officer: David LubarsCreative Director: Gianfranco Arena, PeterKainCopywriter: Matt HerrArt Director: Justin Bilicki
PRECIOUS GLOBES
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Brand: Student FlightsAgency: TBWA, Johannesburg
Industry: Transport & TourismMedia: PrintMarket: South Africa
Executive Creative Director: MatthewBrink, Adam LiveseyCreative Director: Jade Manning, VincentOsmondCopywriter: James AndrewsArt Director: Byron FraserPhotography: Des Ellis
WEIRD IRISH ACCENT
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Brand: Mom Demand Action
Industry: Public interest & Non-profitMedia: Print
Chief Creative Officer: Patrick ScissonsCopywriter: Patrick ScissonsArt Director: Yusong ZhangPhotography: Shin Sugino Studios, EdenRobbins
KINDER EGG
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Brand: Independent NewspapersAgency: Lowe, Cape Town
Industry: Media & PublishingMedia: PrintMarket: South Africa
Creative Director: Kirk GainsfordCopywriter: Natalie RoseArt Director: Dane AlexanderPhotography: David Prior
Desmond
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Brand: GarnierAgency: Publicis, Zurich
Industry: Beauty & HealthMedia: PrintMarket: Switzerland
Chief Creative Officer: Thomas WildbergerCreative Director: Grischa Rubinick, ThomasWildbergerCopywriter: David LuebkeArt Director: Thomas Mueller, Tom MüllerPhotography: Billy & Hells
For any hair type.
Black
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Brand: Water is LifeAgency: DDB, New York
Industry: Public interest & Non-profitMedia: PrintMarket: United States
Chief Creative Officer: Matt EastwoodExecutive Creative Director: Menno KluinCopywriter: Frank CartagenaArt Director: Sam ShepherdPhotography: JT Elbracht, Alec Helm
My son got the wrong toy in his happy meal.Donate to help solve real problems.
Happy meal
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Brand: MeccanoAgency: Y&R, Boulogne-Billancourt
Industry: Toys & GamesMedia: PrintPublished: May., 2012Market: FranceLanguage: English
Creative Director: Jorge Carre?o, Robin deLestradeCopywriter: Pierre Philippe SardonArt Director: Emmanuel CourteauPhotography: Achim Lippoth
Drum Kit
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Brand: Independent NewspapersAgency: Lowe, Cape Town
Industry: Media & PublishingMedia: PrintMarket: South Africa
Creative Director: Kirk GainsfordCopywriter: Natalie RoseArt Director: Dane AlexanderPhotography: David Prior
Selfies
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Brand: MaspAgency: DDB, Sao Paulo
Industry: Culture, Recreation & SportMedia: PrintMarket: Brazil
Executive Creative Director: MarcoVersolatoCreative Director: Luciano Lincoln, WilsonMateosCopywriter: Marcos AbrucioArt Director: Ulisses RazaboniPhotography: Sérgio Prado
Renoir
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Brand: LeicaAgency: Saatchi & Saatchi, Sao Paulo
Industry: Electronics & Audio-VisualMedia: PrintMarket: Brazil
Creative Director: Fábio Fernandes, EduardoLimaCopywriter: Thiago CarvalhoArt Director: Bruno Oppido
Soul Ads
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Brand: 1st for Women Insurance BrokersAgency: Blackriver FC, Johannesburg
Industry: Financial & Legal servicesMedia: PrintMarket: South Africa
Executive Creative Director: Ahmed TillyCreative Director: Suhana GordhanCopywriter: Avish GordhanArt Director: Mandie van der MerwePhotography: Clive Stewart
Fence
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Brand: GilletteAgency: BBDO, New York
Industry: Beauty & HealthMedia: PrintMarket: United States
Chief Creative Officer: David LubarsExecutive Creative Director: ToygarBazarkayaCopywriter: Alessandro FruscellaArt Director: Daniel Aykurt
GRENADE
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Brand: Student FlightsAgency: TBWA, Johannesburg
Industry: Transport & TourismMedia: PrintMarket: South Africa
Executive Creative Director: MatthewBrink, Adam LiveseyCreative Director: Jade Manning, VincentOsmondCopywriter: James AndrewsArt Director: Byron FraserPhotography: Des Ellis
WEIRD AUSTRALIAN ACCENT
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Brand: PalmersAgency: Simple, Santiago
Industry: Apparel, Clothing & FootwearMedia: PrintMarket: Chile
Executive Creative Director: Tony SarrocaCreative Director: Max Konig, Pablo UrrutiaCopywriter: Max KonigArt Director: Pablo UrrutiaPhotography: Shutterstock
Combat
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Brand: IKEAAgency: DDB, Hamburg
Industry: House, Garden & PetsMedia: PrintMarket: Germany
Chief Creative Officer: Eric SchoefflerExecutive Creative Director: ChristophHildebrand, Sven KlohkCreative Director: Djik OuchiianCopywriter: Jakob EcksteinArt Director: Judith Müller
Stool
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Brand: AudiAgency: BBDO, Sao Paulo
Industry: Automotive & ServicesMedia: PrintMarket: Brazil
Chief Creative Officer: Marcello SerpaExecutive Creative Director: Luiz SanchesCreative Director: André Kassu, MarcosMedeiros, Bruno Prosperi, Renato SimõesCopywriter: Alexandre ScaffArt Director: Pedro RosaPhotography: Marcos Medeiros, FernandoNalon, Mariana Valverde
The new Audi collection. Audi to wear.
Audi to wear, 2
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Brand: OléAgency: Y&R, Buenos Aires
Industry: Media & PublishingMedia: PrintMarket: Argentina
Executive Creative Director: MartínGoldberg, Martín Mercado, DaríoRial, Diego TuyaCopywriter: Benjamin TornquistArt Director: Ivan ZimmermannPhotography: Eugenio Mazzinghi
Fish
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BRONZE
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Brand: Jack Daniel'sAgency: Arnold, Boston
Industry: Alcoholic drinksMedia: PrintMarket: United StatesLanguage: English
Chief Creative Officer: Pete FavatCreative Director: Wade DeversCopywriter: Greg AlmeidaArt Director: Travis RobertsonPhotography: Kevin Twomey
Craft
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Every angle matters.Area View System.
Brand: VolkswagenAgency: BBDO, Sao Paulo
Industry: Automotive & ServicesMedia: PrintMarket: Brazil
Chief Creative Officer: Marcello SerpaExecutive Creative Director: Luiz SanchesCreative Director: Bruno Prosperi, RenatoSimõesCopywriter: Renato SimõesArt Director: Tiago Pinho, Bruno ProsperiPhotography: Shutterstock, GettyImages, Banco De Imagens, Marcus Hausser
Scout
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Brand: Chez RestaurantAgency: Y&R, Sao Paulo
Industry: FoodMedia: PrintMarket: Brazil
Chief Creative Officer: Rui BranquinhoExecutive Creative Director: Flavio CasarottiCreative Director: Rui Branquinho, FlavioCasarottiCopywriter: Samir MesquitaArt Director: José Neto, Daniel Salles
In case you get stuck at home.
Ex vs Bride
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Brand: Pera BoyaAgency: TBWA, Istanbul
Industry: House, Garden & PetsMedia: PrintMarket: Turkey
Chief Creative Officer: İlkay GürpınarCreative Director: Volkan KarakasogluCopywriter: Gokhan AkcaArt Director: Guney SoykanPhotography: Rpresenter, Emre Göloglu
Ballet shoes
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Brand: World For AllAgency: Ogilvy, Mumbai
Industry: Public interest & Non-profitMedia: PrintMarket: India
Chief Creative Officer: Abhijit Avasthi, RajivRaoCreative Director: Srreram Athray, ElizabethDiasCopywriter: Rohan D'SouzaArt Director: Sanket Wadwalkar
Noose
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No buzz
Brand: WestoneAgency: DDB, Hong Kong
Industry: Electronics & Audio-VisualMedia: PrintMarket: China
Executive Creative Director: Jeffry GambleCreative Director: NateepatJaturonrasmi, Asawin PhanichwatanaCopywriter: Jeffry Gamble, Thomas SelbyArt Director: Nateepat Jaturonrasmi, AsawinPhanichwatanaPhotography: Surachai Puthikulangkura
Bees
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Brand: Pera BoyaAgency: TBWA, Istanbul
Industry: House, Garden & PetsMedia: PrintMarket: Turkey
Chief Creative Officer: İlkay GürpınarCreative Director: Volkan KarakasogluCopywriter: Gokhan AkcaArt Director: Guney SoykanPhotography: Rpresenter, Emre Göloglu
Ankle strap
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Brand: Getty ImagesAgency: DDB, Singapore
Industry: Professional & Public servicesMedia: PrintMarket: Singapore
Chief Creative Officer: Neil JohnsonExecutive Creative Director: Joji JacobCreative Director: Thomas YangCopywriter: Yuanheng GaoArt Director: Marcus Lim
Hip-Hop
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Brand: Global Alliance Asia-PacificAgency: Ogilvy, Ho Chi Minh
Industry: Public interest & Non-profitMedia: PrintMarket: Vietnam
Executive Creative Director: ToddMcCrackenCopywriter: Craig Love, ToddMcCracken, Martin SutcliffeArt Director: Len Cheeseman, ToddMcCracken
Runner Up
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Brand: Británico English InstituteAgency: Y&R, Lima
Industry: EducationMedia: PrintMarket: Peru
Executive Creative Director: Flavio PantigosoCopywriter: Daniel de León, Daniel LobatonArt Director: Alejandro Bottas, Edher Espinoza
Look
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Brand: Finans LeasingAgency: DDB, Istanbul
Industry: Financial & Legal servicesMedia: PrintMarket: TurkeyLanguage: English
Chief Creative Officer: Karpat PolatExecutive Creative Director: Karpat PolatCreative Director: Karpat PolatCopywriter: Hande Guler, Karpat PolatArt Director: Hande Guler, Ali Yigit Gumus
Printers
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Brand: Metro TrainsAgency: McCann Erickson, Melbourne
Industry: Transport & TourismMedia: PrintMarket: Australia
Executive Creative Director: John MescallCreative Director: John MescallCopywriter: John MescallArt Director: Pat Baron
Dumb Ways To Die
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Brand: GuinnessAgency: BBDO, Singapore
Industry: Alcoholic drinksMedia: PrintMarket: Singapore
Chief Creative Officer: Ronald Ng, DannySearleExecutive Creative Director: Scott WalkerCreative Director: Douglas Goh, Primus NairCopywriter: Primus NairArt Director: Douglas Goh, Jeroel LeyblePhotography: Egg Productions, Cedric Lim
Rock to the top
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Brand: Musée de la Grande GuerreAgency: DDB, Paris
Industry: Culture, Recreation & SportMedia: PrintMarket: France
Executive Creative Director: AlexandreHervéCopywriter: Jean-François BouchetArt Director: Emmanuel CourteauPhotography: Eric Sauvage
Experience what they should have neverexperienced.
Experience, 1
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Brand: Finans LeasingAgency: DDB, Istanbul
Industry: Financial & Legal servicesMedia: PrintMarket: TurkeyLanguage: English
Chief Creative Officer: Karpat PolatExecutive Creative Director: Karpat PolatCreative Director: Karpat PolatCopywriter: Hande Guler, Karpat PolatArt Director: Hande Guler, Ali Yigit Gumus
Computers
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Brand: HondaAgency: Y&R, Sao Paulo
Industry: Automotive & ServicesMedia: PrintMarket: BrazilLanguage: English
Chief Creative Officer: Rui BranquinhoExecutive Creative Director: Flavio CasarottiCreative Director: Rui Branquinho, FlavioCasarotti, Alexandre VilelaCopywriter: Roberto KilciauskasArt Director: Renato Butori
Bus
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Brand: HuggiesAgency: Ogilvy, Chicago
Industry: House, Garden & PetsMedia: PrintPublished: Feb., 2013Market: United States
Chief Creative Officer: Joe SciarrottaCreative Director: Luissandro DelGobbo, Dave Metcalf, GiovanniSettesoldi, Chris TurnerCopywriter: Luissandro Del GobboArt Director: Luissandro DelGobbo, Giovanni SettesoldiPhotography: Tony d'Orio
Because your world is your baby's canvas
Car
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Don't text and dieRoad safety message from Parents Of RoadVictims
Brand: Parents Of Road VictimsAgency: Happiness, Brussels
Industry: Public interest & Non-profitMedia: PrintMarket: Belgium
Executive Creative Director: Dominique vanDoormaalCopywriter: Karen CorrigenArt Director: Diederik JeangoutPhotography: Andres Serrano
Girl
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Brand: World For AllAgency: Ogilvy, Mumbai
Industry: Public interest & Non-profitMedia: PrintMarket: India
Chief Creative Officer: Abhijit Avasthi, RajivRaoCreative Director: Srreram Athray, ElizabethDiasCopywriter: Rohan D'SouzaArt Director: Sanket Wadwalkar
Terrace
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Brand: GainAgency: Lapiz, Chicago
Industry: House, Garden & PetsMedia: PrintMarket: United States
Chief Creative Officer: Laurence KlingerCreative Director: Maria Bernal, CiroSarmientoCopywriter: Omar Sotomayor. NoelArt Director: Gaston Soto Denegri
Stains happen.
Zombie
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Brand: NaldeconAgency: Fischer & Friends, Sao Paulo
Industry: PharmaceuticalMedia: PrintMarket: Brazil
Creative Director: Mario D'Andrea, SthefanKo, Beto RogoskiCopywriter: Kiko Borger, André LimaArt Director: Vitor Menezes
End nasal congestion. Naldecon, against flusymptoms.
Sharks
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Brand: ScrabbleAgency: Pereira & O'Dell, San Francisco
Industry: Toys & GamesMedia: PrintPublished: Oct., 2012Market: United StatesLanguage: English
Chief Creative Officer: PJ PereiraExecutive Creative Director: JaimeRobinsonCreative Director: Paulo Coelho, ArícioFortesCopywriter: Arício Fortes, Charlie WolffArt Director: Iron Brito, Paulo Coelho, KeliLinehanDirector: Jeff Low
Arrival
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Brand: Británico English InstituteAgency: Y&R, Lima
Industry: EducationMedia: PrintMarket: Peru
Executive Creative Director: Flavio PantigosoCopywriter: Daniel de León, Daniel LobatonArt Director: Alejandro Bottas, Edher Espinoza
Ash
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Brand: Getty ImagesAgency: DDB, Singapore
Industry: Professional & Public servicesMedia: PrintMarket: Singapore
Chief Creative Officer: Neil JohnsonExecutive Creative Director: Joji JacobCreative Director: Thomas YangCopywriter: Yuanheng GaoArt Director: Marcus Lim
Techno Dance
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Brand: NaldeconAgency: Fischer & Friends, Sao Paulo
Industry: PharmaceuticalMedia: PrintMarket: Brazil
Creative Director: Mario D'Andrea, SthefanKo, Beto RogoskiCopywriter: Kiko Borger, André LimaArt Director: Vitor Menezes
End nasal congestion. Naldecon, against flusymptoms.
Children
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Brand: BayerAgency: BBDO, Sao Paulo
Industry: PharmaceuticalMedia: PrintMarket: Argentina
Chief Creative Officer: Marcello SerpaExecutive Creative Director: Luiz SanchesCreative Director: André Kassu, MarcosMedeiros, Bruno Prosperi, Renato SimõesCopywriter: PernilArt Director: Andre Gola
Views
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All the muscles you need.
Brand: StihlAgency: Publicis, Brussels
Industry: House, Garden & PetsMedia: PrintMarket: Belgium
Executive Creative Director: Paul Servaes, ErikVervroegenCreative Director: Erik VervroegenCopywriter: Kwint De MeyerArt Director: Daniel Van Den BrouckePhotography: Nadav Kander
Lumberjacks, 1
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Brand: PedigreeAgency: BBDO, Sao Paulo
Industry: House, Garden & PetsMedia: OutdoorMarket: Brazil
Chief Creative Officer: Marcello SerpaExecutive Creative Director: Luiz SanchesCreative Director: André Kassu, MarcosMedeiros, Bruno Prosperi, Renato SimõesCopywriter: Ana Carolina ReisArt Director: Marco MonteiroPhotography: Elene Usdin
A dog makes your life happier. Adopt.
Dog, 3
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Brand: ACCEMAgency: Draftfcb, Madrid
Industry: Public interest & Non-profitMedia: OutdoorMarket: Spain
Executive Creative Director: Pedro SolerCopywriter: Íñigo Andiarena, Alvaro NavarroArt Director: Antía García, PacoMarcos, Alfredo Vaz
UK FLAG
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Brand: Beneficencia PortuguesaAgency: DDB, Sao Paulo
Industry: Public interest & Non-profitMedia: PrintMarket: Brazil
Executive Creative Director: MarcoVersolatoCreative Director: Luciano Lincoln, WilsonMateosCopywriter: Felipe GallArt Director: Marco Mattos
Heart
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Brand: Jack Daniel'sAgency: Arnold, Boston
Industry: Alcoholic drinksMedia: PrintMarket: United StatesLanguage: English
Chief Creative Officer: Pete FavatCreative Director: Wade DeversCopywriter: Greg AlmeidaArt Director: Travis RobertsonPhotography: Kevin Twomey
The Best Way
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Brand: Musée de la Grande GuerreAgency: DDB, Paris
Industry: Culture, Recreation & SportMedia: PrintMarket: France
Executive Creative Director: AlexandreHervéCopywriter: Jean-François BouchetArt Director: Emmanuel CourteauPhotography: Eric Sauvage
Experience what they should have neverexperienced.
Experience, 7
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Brand: VolkswagenAgency: DDB, London
Industry: Automotive & ServicesMedia: PrintMarket: United Kingdom
Executive Creative Director: Jeremy CraigenCopywriter: Aidan McClure, Laurent SimonArt Director: Aidan McClure, Laurent Simon
Volkswagen City Emergency Break.Automatically stops you car between 5 and30 km/h.
Almost
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Brand: BiolitAgency: Y&R, Prague
Industry: House, Garden & PetsMedia: PrintMarket: Czech Republic
Creative Director: Marco Antonio doNascimento, Matthew Edwards, JaimeMandelbaumCopywriter: Marco Antonio do NascimentoArt Director: Marco Antonio do NascimentoPhotography: Adam Bartas
Mosquitos
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Brand: PedigreeAgency: BBDO, Sao Paulo
Industry: House, Garden & PetsMedia: OutdoorMarket: Brazil
Chief Creative Officer: Marcello SerpaExecutive Creative Director: Luiz SanchesCreative Director: André Kassu, MarcosMedeiros, Bruno Prosperi, Renato SimõesCopywriter: Ana Carolina ReisArt Director: Marco MonteiroPhotography: Elene Usdin
A dog makes your life happier. Adopt.
Dog, 1
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Brand: Foot LockerAgency: BBDO, New York
Industry: Apparel, Clothing & FootwearMedia: PrintMarket: United States
Chief Creative Officer: David LubarsCreative Director: Chris Beresford-Hill, Danilo Boer, Dan LuceyCopywriter: Chris Beresford-HillArt Director: Danilo Boer, Dan LuceyPhotography: Billy Siegrist
It wouldn’t be weird if it was sneakers.
Birdhouses
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Brand: Taipei Women's Rescue FoundationAgency: Publicis, Shanghai
Industry: Public interest & Non-profitMedia: PrintMarket: China
Chief Creative Officer: Sheena JengExecutive Creative Director: Akae WangCopywriter: Peter Fan, Akae Wang, KevinYuanArt Director: Hsieh Chun-TePhotography: Hsieh Chun-Te
Early Retire
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Brand: BayerAgency: BBDO, Sao Paulo
Industry: PharmaceuticalMedia: PrintMarket: Argentina
Chief Creative Officer: Marcello SerpaExecutive Creative Director: Luiz SanchesCreative Director: André Kassu, MarcosMedeiros, Bruno Prosperi, Renato SimõesCopywriter: PernilArt Director: Andre Gola
Chart
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Brand: JeepAgency: Leo Burnett, Paris
Industry: Automotive & ServicesMedia: PrintPublished: Nov., 2012Market: France
Executive Creative Director: XavierBeauregardArt Director: Rémi Lascault
Bike
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Brand: PedigreeAgency: BBDO, Sao Paulo
Industry: House, Garden & PetsMedia: OutdoorMarket: Brazil
Chief Creative Officer: Marcello SerpaExecutive Creative Director: Luiz SanchesCreative Director: André Kassu, MarcosMedeiros, Bruno Prosperi, Renato SimõesCopywriter: Ana Carolina ReisArt Director: Marco MonteiroPhotography: Elene Usdin
A dog makes your life happier. Adopt.
Dog, 2
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Brand: SuzukiAgency: Africa, Sao Paulo
Industry: Automotive & ServicesMedia: PrintMarket: Brazil
Chief Creative Officer: Sergio GordilhoExecutive Creative Director: Sergio GordilhoCreative Director: Guy Costa, WaldemarFrança, Luiz Gonzaga, Sergio GordilhoCopywriter: Dudu BarcelosArt Director: Waldemar França, ThiagoKonno
Jimny 4SUN. The compact 4x4 withpanoramic sunroof.
Giraffe
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Brand: Miami Ad SchoolAgency: Miami Ad School, Sao Paulo
Industry: Corporate self-promoMedia: PrintPublished: Mar., 2013Market: Brazil
Creative Director: Paco Conde, RobertoFernandez, Anselmo RamosCopywriter: Felipe MachadoArt Director: Thiago Di Gregório
Let her rest in peace.
Let them rest in peace, 1
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Brand: League Against CancerAgency: Y&R, Lima
Industry: Public interest & Non-profitMedia: PrintMarket: Peru
Executive Creative Director: FlavioPantigosoCreative Director: Flavio PantigosoCopywriter: Gino Bernabé, Daniel de LeónArt Director: Edher Espinoza, ChristianSánchezPhotography: Alex Freundt
Streets
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Brand: GainAgency: Lapiz, Chicago
Industry: House, Garden & PetsMedia: PrintMarket: United States
Chief Creative Officer: Laurence KlingerCreative Director: Maria Bernal, CiroSarmientoCopywriter: Omar Sotomayor. NoelArt Director: Gaston Soto Denegri
Stains happen.
Soccer
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Brand: Musée de la Grande GuerreAgency: DDB, Paris
Industry: Culture, Recreation & SportMedia: PrintMarket: France
Executive Creative Director: AlexandreHervéCopywriter: Jean-François BouchetArt Director: Emmanuel CourteauPhotography: Eric Sauvage
Experience what they should have neverexperienced.
Experience, 4
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The 21st Century Beetle.
Brand: VolkswagenAgency: DDB, Mexico City
Industry: Automotive & ServicesMedia: PrintMarket: Mexico
Chief Creative Officer: Walter Aregger, HernanIbarraCreative Director: Anwar NoriegaCopywriter: Anwar NoriegaArt Director: Anwar Noriega
Emoticon
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Brand: DuracellAgency: Grey, Singapore
Industry: Electronics & Audio-VisualMedia: PrintMarket: Singapore
Chief Creative Officer: Ali ShabazCopywriter: Karn SinghArt Director: Deng YingzhiPhotography: Vikram Kushwah
Some toys never die.
Doll
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Brand: World For AllAgency: Ogilvy, Mumbai
Industry: Public interest & Non-profitMedia: PrintMarket: India
Chief Creative Officer: Abhijit Avasthi, RajivRaoCreative Director: Srreram Athray, ElizabethDiasCopywriter: Rohan D'SouzaArt Director: Sanket Wadwalkar
Train
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Brand: Británico English InstituteAgency: Y&R, Lima
Industry: EducationMedia: PrintMarket: Peru
Executive Creative Director: Flavio PantigosoCopywriter: Daniel de León, Daniel LobatonArt Director: Alejandro Bottas, Edher Espinoza
Boat
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Brand: ScrabbleAgency: Pereira & O'Dell, San Francisco
Industry: Toys & GamesMedia: PrintPublished: Oct., 2012Market: United StatesLanguage: English
Chief Creative Officer: PJ PereiraExecutive Creative Director: JaimeRobinsonCreative Director: Paulo Coelho, ArícioFortesCopywriter: Arício Fortes, Charlie WolffArt Director: Iron Brito, Paulo Coelho, KeliLinehanDirector: Jeff Low
Journey
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Brand: HondaAgency: Y&R, Sao Paulo
Industry: Automotive & ServicesMedia: PrintMarket: BrazilLanguage: English
Chief Creative Officer: Rui BranquinhoExecutive Creative Director: Flavio CasarottiCreative Director: Rui Branquinho, FlavioCasarotti, Alexandre VilelaCopywriter: Roberto KilciauskasArt Director: Renato Butori
Car
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Brand: Miami Ad SchoolAgency: Miami Ad School, Sao Paulo
Industry: Corporate self-promoMedia: PrintPublished: Mar., 2013Market: Brazil
Creative Director: Paco Conde, RobertoFernandez, Anselmo RamosCopywriter: Felipe MachadoArt Director: Thiago Di Gregório
Let him rest in peace.
Let them rest in peace, 2
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Brand: PhilipsAgency: Ogilvy, Gurgaon
Industry: Electronics & Audio-VisualMedia: PrintMarket: India
Chief Creative Officer: Piyush PandeyExecutive Creative Director: Ajay GahlautCreative Director: Vikash Chemjong, BasabTito MajumdarCopywriter: Vikash Chemjong, Ajay GahlautArt Director: Basab Tito MajumdarPhotography: Pankaj Arora
Alley
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Brand: Land RoverAgency: Y&R, Dubai
Industry: Automotive & ServicesMedia: PrintMarket: United Arab Emirates
Chief Creative Officer: Shahir ZagCreative Director: Kalpesh Patankar, ShahirZagCopywriter: Shahir ZagArt Director: Kalpesh Patankar
Bjorn Gundersson
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Brand: NiveaAgency: DraftFCB, Sao Paulo
Industry: Beauty & HealthMedia: PrintMarket: Brazil
Executive Creative Director: MaxGeraldo, Joanna MonteiroCopywriter: Felipe CirinoArt Director: Paulo Junger, Felipe PetroniPhotography: Platinum
Solar Charger
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All the muscles you need.
Brand: StihlAgency: Publicis, Brussels
Industry: House, Garden & PetsMedia: PrintMarket: Belgium
Executive Creative Director: Paul Servaes, ErikVervroegenCreative Director: Erik VervroegenCopywriter: Kwint De MeyerArt Director: Daniel Van Den BrouckePhotography: Nadav Kander
Lumberjacks, 3
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No buzz
Brand: WestoneAgency: DDB, Hong Kong
Industry: Electronics & Audio-VisualMedia: PrintMarket: China
Executive Creative Director: Jeffry GambleCreative Director: NateepatJaturonrasmi, Asawin PhanichwatanaCopywriter: Jeffry Gamble, Thomas SelbyArt Director: Nateepat Jaturonrasmi, AsawinPhanichwatanaPhotography: Surachai Puthikulangkura
Mosquitos
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Brand: PhilipsAgency: Ogilvy, Gurgaon
Industry: Electronics & Audio-VisualMedia: PrintMarket: India
Chief Creative Officer: Piyush PandeyExecutive Creative Director: Ajay GahlautCreative Director: Vikash Chemjong, BasabTito MajumdarCopywriter: Vikash Chemjong, Ajay GahlautArt Director: Basab Tito MajumdarPhotography: Pankaj Arora
Forest
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Brand: StaedtlerAgency: Simple, Santiago
Industry: Office equipmentMedia: PrintMarket: Chile
Executive Creative Director: Tony SarrocaCreative Director: Max Konig, Pablo UrrutiaCopywriter: Francisco GonzalezArt Director: Diego Gómez
12 colors, thousands of stories.
Thousands of stories, 2
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Brand: Foot LockerAgency: BBDO, New York
Industry: Apparel, Clothing & FootwearMedia: PrintMarket: United States
Chief Creative Officer: David LubarsCreative Director: Chris Beresford-Hill, Danilo Boer, Dan LuceyCopywriter: Chris Beresford-HillArt Director: Danilo Boer, Dan LuceyPhotography: Billy Siegrist
It wouldn’t be weird if it was sneakers.
Clowns
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Brand: VolkswagenAgency: BBDO, Sao Paulo
Industry: Automotive & ServicesMedia: PrintMarket: Brazil
Chief Creative Officer: Marcello SerpaExecutive Creative Director: Luiz SanchesCreative Director: André Kassu, MarcosMedeiros, Bruno Prosperi, Renato SimõesArt Director: Vinicius Valeiro
Volkswagen Tiguan. With Parking Assist.
Water Pump
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Brand: PhilipsAgency: Ogilvy, Gurgaon
Industry: Electronics & Audio-VisualMedia: PrintMarket: India
Chief Creative Officer: Piyush PandeyExecutive Creative Director: Ajay GahlautCreative Director: Vikash Chemjong, BasabTito MajumdarCopywriter: Vikash Chemjong, Ajay GahlautArt Director: Basab Tito MajumdarPhotography: Pankaj Arora
Gorge
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Brand: Británico English InstituteAgency: Y&R, Lima
Industry: EducationMarket: Peru
Executive Creative Director: Flavio PantigosoCopywriter: Daniel de León, Daniel LobatonArt Director: Alejandro Bottas, Edher Espinoza
Gel
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Brand: StaedtlerAgency: Simple, Santiago
Industry: Office equipmentMedia: PrintMarket: Chile
Executive Creative Director: Tony SarrocaCreative Director: Max Konig, Pablo UrrutiaCopywriter: Francisco GonzalezArt Director: Diego Gómez
12 colors, thousands of stories.
Thousands of stories, 3
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Brand: Pera BoyaAgency: TBWA, Istanbul
Industry: House, Garden & PetsMedia: PrintMarket: Turkey
Chief Creative Officer: İlkay GürpınarCreative Director: Volkan KarakasogluCopywriter: Gokhan AkcaArt Director: Guney SoykanPhotography: Rpresenter, Emre Göloglu
Oxford shoes
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Brand: Penguin BooksAgency: Y&R, Beijing
Industry: Culture, Recreation & SportMedia: PrintPublished: Mar., 2013Market: China
Executive Creative Director: Nils AnderssonCreative Director: Donghai Liu, Ronnie WuCopywriter: Nils Andersson, GaoHan, Donghai LiuArt Director: Nils Andersson, JianjunGeng, Candy Wang, Ronnie Wu
A book can change the story of your life.
Change Direction, 4
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Brand: DuracellAgency: Grey, Singapore
Industry: Electronics & Audio-VisualMedia: PrintMarket: Singapore
Chief Creative Officer: Ali ShabazCopywriter: Karn SinghArt Director: Deng YingzhiPhotography: Vikram Kushwah
Some toys never die.
Dog
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Brand: Miami Ad SchoolAgency: Miami Ad School, Sao Paulo
Industry: Corporate self-promoMedia: PrintPublished: Mar., 2013Market: Brazil
Creative Director: Paco Conde, RobertoFernandez, Anselmo RamosCopywriter: Felipe MachadoArt Director: Thiago Di Gregório
Let him rest in peace.
Let them rest in peace, 3
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Brand: PhilipsAgency: DDB, Mumbai
Industry: Electronics & Audio-VisualMedia: PrintMarket: IndiaLanguage: English
Chief Creative Officer: Sonal DabralCreative Director: Venkatagiri Rao, DeepakSinghCopywriter: Venkatagiri RaoArt Director: Vivek Dubey, KudratPardiwala, Deepak Singh
Fair
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Brand: Foot LockerAgency: BBDO, New York
Industry: Apparel, Clothing & FootwearMedia: PrintMarket: United States
Chief Creative Officer: David LubarsCreative Director: Chris Beresford-Hill, Danilo Boer, Dan LuceyCopywriter: Chris Beresford-HillArt Director: Danilo Boer, Dan LuceyPhotography: Billy Siegrist
It wouldn’t be weird if it was sneakers.
Elephants
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Brand: DuracellAgency: Grey, Singapore
Industry: Electronics & Audio-VisualMedia: PrintMarket: Singapore
Chief Creative Officer: Ali ShabazCopywriter: Karn SinghArt Director: Deng YingzhiPhotography: Vikram Kushwah
Some toys never die.
Robot
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Brand: StaedtlerAgency: Simple, Santiago
Industry: Office equipmentMedia: PrintMarket: Chile
Executive Creative Director: Tony SarrocaCreative Director: Max Konig, Pablo UrrutiaCopywriter: Francisco GonzalezArt Director: Diego Gómez
Wound
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Brand: Metro TrainsAgency: McCann Erickson, Melbourne
Industry: Transport & TourismMedia: PrintMarket: Australia
Executive Creative Director: John MescallCreative Director: John MescallCopywriter: John MescallArt Director: Pat Baron
Dumb Ways To Die
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Brand: ToyotaAgency: Y&R, Lima
Industry: Automotive & ServicesMedia: PrintMarket: Peru
Executive Creative Director: FlavioPantigosoCopywriter: Alejandro BottasArt Director: Alejandro Bottas
Deer
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Brand: JeepAgency: Leo Burnett, Paris
Industry: Automotive & ServicesMedia: PrintPublished: Nov., 2012Market: France
Executive Creative Director: XavierBeauregardArt Director: Rémi Lascault
Boat
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Brand: Jack Daniel'sAgency: Arnold, Boston
Industry: Alcoholic drinksMedia: PrintMarket: United StatesLanguage: English
Chief Creative Officer: Pete FavatCreative Director: Wade DeversCopywriter: Greg AlmeidaArt Director: Travis RobertsonPhotography: Kevin Twomey
Made in America
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Brand: Beneficencia PortuguesaAgency: DDB, Sao Paulo
Industry: Public interest & Non-profitMedia: PrintMarket: Brazil
Executive Creative Director: MarcoVersolatoCreative Director: Luciano Lincoln, WilsonMateosCopywriter: Felipe GallArt Director: Marco Mattos
Eyes
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Brand: ToyotaAgency: Y&R, Lima
Industry: Automotive & ServicesMedia: PrintMarket: Peru
Executive Creative Director: FlavioPantigosoCopywriter: Alejandro BottasArt Director: Alejandro Bottas
Rock Slide
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Brand: BayerAgency: BBDO, Sao Paulo
Industry: PharmaceuticalMedia: PrintMarket: Argentina
Chief Creative Officer: Marcello SerpaExecutive Creative Director: Luiz SanchesCreative Director: André Kassu, MarcosMedeiros, Bruno Prosperi, Renato SimõesCopywriter: PernilArt Director: Andre Gola
Test
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Brand: Penguin BooksAgency: Y&R, Beijing
Industry: Culture, Recreation & SportMedia: PrintPublished: Mar., 2013Market: China
Executive Creative Director: Nils AnderssonCreative Director: Donghai Liu, Ronnie WuCopywriter: Nils Andersson, GaoHan, Donghai LiuArt Director: Nils Andersson, JianjunGeng, Candy Wang, Ronnie Wu
A book can change the story of your life.
Change Direction, 1
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Some things are best left to the experts.
Brand: VolkswagenAgency: DDB, Sydney
Industry: Automotive & ServicesMedia: PrintMarket: Australia
Executive Creative Director: Dylan HarrisonCreative Director: Nick Pringle, Steve WakelamCopywriter: Guy LembergArt Director: Adam Ledbury
Clutch
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Brand: GainAgency: Lapiz, Chicago
Industry: House, Garden & PetsMedia: PrintMarket: United States
Chief Creative Officer: Laurence KlingerCreative Director: Maria Bernal, CiroSarmientoCopywriter: Omar Sotomayor. NoelArt Director: Gaston Soto Denegri
Stains happen.
Horror
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Brand: Land RoverAgency: Y&R, Dubai
Industry: Automotive & ServicesMedia: PrintMarket: United Arab Emirates
Chief Creative Officer: Shahir ZagCreative Director: Kalpesh Patankar, ShahirZagCopywriter: Shahir ZagArt Director: Kalpesh Patankar
Monkey
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Brand: BiolitAgency: Y&R, Prague
Industry: House, Garden & PetsMedia: PrintMarket: Czech Republic
Creative Director: Marco Antonio doNascimento, Matthew Edwards, JaimeMandelbaumCopywriter: Marco Antonio do NascimentoArt Director: Marco Antonio do NascimentoPhotography: Adam Bartas
Spiders
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Brand: GatoradeAgency: TapRoot, Mumbai
Industry: Non-alcoholic drinksMedia: PrintMarket: India
Chief Creative Officer: AgnelloDias, Santosh PadhiExecutive Creative Director: AgnelloDias, Santosh PadhiCreative Director: Agnello Dias, SantoshPadhiCopywriter: Neeraj Kanitkar, Santosh PadhiArt Director: Viraj Nandivadekar, SantoshPadhi
The rewritten records, 2
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Brand: GatoradeAgency: TapRoot, Mumbai
Industry: Non-alcoholic drinksMedia: PrintMarket: India
Chief Creative Officer: AgnelloDias, Santosh PadhiExecutive Creative Director: AgnelloDias, Santosh PadhiCreative Director: Agnello Dias, SantoshPadhiCopywriter: Neeraj Kanitkar, Santosh PadhiArt Director: Viraj Nandivadekar, SantoshPadhi
The rewritten records, 1
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Brand: ScrabbleAgency: Pereira & O'Dell, San Francisco
Industry: Toys & GamesMedia: PrintPublished: Oct., 2012Market: United StatesLanguage: English
Chief Creative Officer: PJ PereiraExecutive Creative Director: JaimeRobinsonCreative Director: Paulo Coelho, ArícioFortesCopywriter: Arício Fortes, Charlie WolffArt Director: Iron Brito, Paulo Coelho, KeliLinehanDirector: Jeff Low
Suspect
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Don't text and dieRoad safety message from Parents Of RoadVictims
Brand: Parents Of Road VictimsAgency: Happiness, Brussels
Industry: Public interest & Non-profitMedia: PrintMarket: Belgium
Executive Creative Director: Dominique vanDoormaalCopywriter: Karen CorrigenArt Director: Diederik JeangoutPhotography: Andres Serrano
Boy
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No buzz
Brand: WestoneAgency: DDB, Hong Kong
Industry: Electronics & Audio-VisualMedia: PrintMarket: China
Executive Creative Director: Jeffry GambleCreative Director: NateepatJaturonrasmi, Asawin PhanichwatanaCopywriter: Jeffry Gamble, Thomas SelbyArt Director: Nateepat Jaturonrasmi, AsawinPhanichwatanaPhotography: Surachai Puthikulangkura
Fly
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Brand: Harvey NicholsAgency: Y&R, Dubai
Industry: Apparel, Clothing & FootwearMedia: PrintMarket: United Arab Emirates
Chief Creative Officer: Shahir ZagCreative Director: Kalpesh Patankar, ShahirZagCopywriter: Shahir ZagArt Director: Kalpesh PatankarPhotography: Illusion Co.,Ltd., SurachaiPuthikulangkura, Kitidej Rattanasuvansri
Maximum Impact
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Brand: Metro TrainsAgency: McCann Erickson, Melbourne
Industry: Transport & TourismMedia: PrintMarket: Australia
Executive Creative Director: John MescallCreative Director: John MescallCopywriter: John MescallArt Director: Pat Baron
Dumb Ways To Die
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Brand: ScrabbleAgency: Pereira & O'Dell, San Francisco
Industry: Toys & GamesMedia: PrintPublished: Oct., 2012Market: United StatesLanguage: English
Chief Creative Officer: PJ PereiraExecutive Creative Director: JaimeRobinsonCreative Director: Paulo Coelho, ArícioFortesCopywriter: Arício Fortes, Charlie WolffArt Director: Iron Brito, Paulo Coelho, KeliLinehanDirector: Jeff Low
Mistake
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Brand: Penguin BooksAgency: Y&R, Beijing
Industry: Culture, Recreation & SportMedia: PrintPublished: Mar., 2013Market: China
Executive Creative Director: Nils AnderssonCreative Director: Donghai Liu, Ronnie WuCopywriter: Nils Andersson, GaoHan, Donghai LiuArt Director: Nils Andersson, JianjunGeng, Candy Wang, Ronnie Wu
A book can change the story of your life.
Change Direction, 2
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Brand: Chez RestaurantAgency: Y&R, Sao Paulo
Industry: FoodMedia: PrintMarket: Brazil
Chief Creative Officer: Rui BranquinhoExecutive Creative Director: Flavio CasarottiCreative Director: Rui Branquinho, FlavioCasarottiCopywriter: Samir MesquitaArt Director: José Neto, Daniel Salles
In case you get stuck at home.
Yakuza vs Man
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Brand: Musée de la Grande GuerreAgency: DDB, Paris
Industry: Culture, Recreation & SportMedia: PrintMarket: France
Executive Creative Director: AlexandreHervéCopywriter: Jean-François BouchetArt Director: Emmanuel CourteauPhotography: Eric Sauvage
Experience what they should have neverexperienced.
Experience, 2
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Brand: GuinnessAgency: BBDO, Singapore
Industry: Alcoholic drinksMedia: PrintMarket: Singapore
Chief Creative Officer: Ronald Ng, DannySearleExecutive Creative Director: Scott WalkerCreative Director: Douglas Goh, Primus NairCopywriter: Primus NairArt Director: Douglas Goh, Jeroel LeyblePhotography: Egg Productions, Cedric Lim
Entrepreneur
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Brand: VolkswagenAgency: DDB, London
Industry: Automotive & ServicesMedia: PrintMarket: United Kingdom
Executive Creative Director: Jeremy CraigenCopywriter: Aidan McClure, Laurent SimonArt Director: Aidan McClure, Laurent Simon
Volkswagen City Emergency Break.Automatically stops you car between 5 and30 km/h.
Nearly
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Brand: Chez RestaurantAgency: Y&R, Sao Paulo
Industry: FoodMedia: PrintMarket: Brazil
Chief Creative Officer: Rui BranquinhoExecutive Creative Director: Flavio CasarottiCreative Director: Rui Branquinho, FlavioCasarottiCopywriter: Samir MesquitaArt Director: José Neto, Daniel Salles
In case you get stuck at home.
Granny vs Sado
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Brand: VolkswagenAgency: DDB, London
Industry: Automotive & ServicesMedia: PrintMarket: United Kingdom
Executive Creative Director: Jeremy CraigenCopywriter: Aidan McClure, Laurent SimonArt Director: Aidan McClure, Laurent Simon
Volkswagen City Emergency Break.Automatically stops you car between 5 and30 km/h.
Close
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Brand: Jack Daniel'sAgency: Arnold, Boston
Industry: Alcoholic drinksMedia: PrintMarket: United StatesLanguage: English
Chief Creative Officer: Pete FavatCreative Director: Wade DeversCopywriter: Greg AlmeidaArt Director: Travis RobertsonPhotography: Kevin Twomey
Truth Be Told
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Brand: GainAgency: Lapiz, Chicago
Industry: House, Garden & PetsMedia: PrintMarket: United States
Chief Creative Officer: Laurence KlingerCreative Director: Maria Bernal, CiroSarmientoCopywriter: Omar Sotomayor. NoelArt Director: Gaston Soto Denegri
Stains happen.
Rocker
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Brand: Penguin BooksAgency: Y&R, Beijing
Industry: Culture, Recreation & SportMedia: PrintPublished: Mar., 2013Market: China
Executive Creative Director: Nils AnderssonCreative Director: Donghai Liu, Ronnie WuCopywriter: Nils Andersson, GaoHan, Donghai LiuArt Director: Nils Andersson, JianjunGeng, Candy Wang, Ronnie Wu
A book can change the story of your life.
Change Direction, 5
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Brand: Penguin BooksAgency: Y&R, Beijing
Industry: Culture, Recreation & SportMedia: PrintPublished: Mar., 2013Market: China
Executive Creative Director: Nils AnderssonCreative Director: Donghai Liu, Ronnie WuCopywriter: Nils Andersson, GaoHan, Donghai LiuArt Director: Nils Andersson, JianjunGeng, Candy Wang, Ronnie Wu
A book can change the story of your life.
Change Direction, 3
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Brand: ACCEMAgency: Draftfcb, Madrid
Industry: Public interest & Non-profitMedia: OutdoorMarket: Spain
Executive Creative Director: Pedro SolerCopywriter: Íñigo Andiarena, Alvaro NavarroArt Director: Antía García, PacoMarcos, Alfredo Vaz
USA FLAG
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Brand: GatoradeAgency: TapRoot, Mumbai
Industry: Non-alcoholic drinksMedia: PrintMarket: India
Chief Creative Officer: AgnelloDias, Santosh PadhiExecutive Creative Director: AgnelloDias, Santosh PadhiCreative Director: Agnello Dias, SantoshPadhiCopywriter: Neeraj Kanitkar, Santosh PadhiArt Director: Viraj Nandivadekar, SantoshPadhi
The rewritten records, 3
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Some things are best left to the experts.
Brand: VolkswagenAgency: DDB, Sydney
Industry: Automotive & ServicesMedia: PrintMarket: Australia
Executive Creative Director: Dylan HarrisonCreative Director: Nick Pringle, Steve WakelamCopywriter: Guy LembergArt Director: Adam Ledbury
Brake
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Brand: League Against CancerAgency: Y&R, Lima
Industry: Public interest & Non-profitMedia: PrintMarket: Peru
Executive Creative Director: FlavioPantigosoCreative Director: Flavio PantigosoCopywriter: Gino Bernabé, Daniel de LeónArt Director: Edher Espinoza, ChristianSánchezPhotography: Alex Freundt
Parks
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Brand: HondaAgency: Y&R, Sao Paulo
Industry: Automotive & ServicesMedia: PrintMarket: BrazilLanguage: English
Chief Creative Officer: Rui BranquinhoExecutive Creative Director: Flavio CasarottiCreative Director: Rui Branquinho, FlavioCasarotti, Alexandre VilelaCopywriter: Roberto KilciauskasArt Director: Renato Butori
Truck
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Brand: GuinnessAgency: BBDO, Singapore
Industry: Alcoholic drinksMedia: PrintMarket: Singapore
Chief Creative Officer: Ronald Ng, DannySearleExecutive Creative Director: Scott WalkerCreative Director: Douglas Goh, Primus NairCopywriter: Primus NairArt Director: Douglas Goh, Jeroel LeyblePhotography: Egg Productions, Cedric Lim
Pool player
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All the muscles you need.
Brand: StihlAgency: Publicis, Brussels
Industry: House, Garden & PetsMedia: PrintMarket: Belgium
Executive Creative Director: Paul Servaes, ErikVervroegenCreative Director: Erik VervroegenCopywriter: Kwint De MeyerArt Director: Daniel Van Den BrouckePhotography: Nadav Kander
Lumberjacks, 2
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Brand: JeepAgency: Leo Burnett, Paris
Industry: Automotive & ServicesMedia: PrintPublished: Nov., 2012Market: France
Executive Creative Director: XavierBeauregardArt Director: Rémi Lascault
Van
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Don't text and dieRoad safety message from Parents Of RoadVictims
Brand: Parents Of Road VictimsAgency: Happiness, Brussels
Industry: Public interest & Non-profitMedia: PrintMarket: Belgium
Executive Creative Director: Dominique vanDoormaalCopywriter: Karen CorrigenArt Director: Diederik JeangoutPhotography: Andres Serrano
Uncle
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Brand: Land RoverAgency: Y&R, Dubai
Industry: Automotive & ServicesMedia: PrintMarket: United Arab Emirates
Chief Creative Officer: Shahir ZagCreative Director: Kalpesh Patankar, ShahirZagCopywriter: Shahir ZagArt Director: Kalpesh Patankar
Amazons
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Brand: Taipei Women's Rescue FoundationAgency: Publicis, Shanghai
Industry: Public interest & Non-profitMedia: PrintMarket: China
Chief Creative Officer: Sheena JengExecutive Creative Director: Akae WangCopywriter: Peter Fan, Akae Wang, KevinYuanArt Director: Hsieh Chun-TePhotography: Hsieh Chun-Te
Cheap Flesh
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Brand: HarrysAgency: Herezie, Paris
Industry: FoodMedia: PrintPublished: Mar., 2013Market: France
Creative Director: Andrea StillacciCopywriter: Jacques Denain, NicolasDumenilArt Director: Jacques Denain, NicolasDumenilPhotography: Ilario Magali
All day long
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Brand: Finans LeasingAgency: DDB, Istanbul
Industry: Financial & Legal servicesMedia: PrintMarket: TurkeyLanguage: English
Chief Creative Officer: Karpat PolatExecutive Creative Director: Karpat PolatCreative Director: Karpat PolatCopywriter: Hande Guler, Karpat PolatArt Director: Hande Guler, Ali Yigit Gumus
Commercial Vehicles
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