cannes lions 2012 winning campaigns branded content en

7/21/2019 Cannes Lions 2012 Winning Campaigns Branded Content En

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Grand Prix



Brand: Chipotle

Agency: Creative Artists Agency, Los Angeles,

CA

Industry: Confectionery & Snacks

Media: Promotion & Event

Market: United States

CULTIVATE CAMPAIGN Watch the video

Click for full credits Click for all Cannes Lions winners

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Gold



Brand: Intel

Agency: Projector Inc., Tokyo

Industry: Electronics & Audio-Visual

Media: Cyber

Market: Japan

Creative Director: Koichiro Tanaka

Copywriter: Latina International

Corporation , Lilia Silva

Art Director: Masanori Sakamoto

Director: Eiji Tanigawa

The Museum of Me Watch the video


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Brand: Engagement Citoyen

Agency: Ogilvy, Tunis

Industry: Public interest & Non-profit


Market: Tunisia

Creative Director: Nicolas Courant, Gérald

Héraud

Copywriter: Asma Kanzari, Mehdi

Lamloum, Yosri Mimouna

Art Director: Yassine Boughaba, Nicolas

Courant, Gérald Héraud

Director: Propaganda, Propaganda

Productions, Fedh Chabbi, Fehd

Chabbi, Fehd Chebbi

The Return of Dictator Ben Ali Watch the video


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Brand: Carling Beer

Agency: Ogilvy, Cape Town

Industry: Alcoholic drinks

Media: Cyber Market: South Africa

Executive Creative Director: Chris Gotz

Creative Director: Jonathan Lang, Tommy

Le Roux, Nicholas Wittenberg

Copywriter: Logan Broadley, Tommy Le

Roux, Yazeed Solomons

Art Director: Delano Chengan, Benjamin de

Villiers, Jonathan Lang

Director: The Workroom, Platypus

Productions, Ian Chuter , Stephen Webster

Be the Coach Watch the video


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Brand: Wheat Thins

Agency: Starcom, New York City, NY




WHEAT THINS & COLBERT Watch the video


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Brand: General Mills

Agency: McCann Erickson, New York City, NY

Industry: Food



Chief Creative Officer: Linus Karlsson

Executive Creative Director: Your

Majesty, Andreas Dahlqvist, Jens

Karlsson, Leslie Sims

Creative Director: Mat Bisher , Jason

Schmall

Photography: Your Majesty, Jens Karlsson

NATURE VALLEY TRAIL VIEW Watch the video


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Brand: Nike

Agency: We R Interactive, London (England)

Industry: Apparel, Clothing & Footwear

Media: Cyber

Market: United Kingdom

Creative Director: Richard Welsh

Copywriter: Bigballs Films, Lauren

Davies, Lewis Georgeson

Director: Bigballs Films, Adam

Gendle, Lewis Georgeson

I AM PLAYR Watch the video


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Brand: Montblanc

Agency: Leo Burnett, Milan

Industry: Personal accessories


Market: Italy

Executive Creative Director: Paolo

Dematteis , Riccardo Robiglio, Michele Sechi

Creative Director: Paolo Boccardi

Copywriter: Markus Johansson, Francesco

Simonetti

Art Director: Andre Gidoin

THE BEAUTY OF A SECOND Watch the video


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Brand: K-Swiss

Agency: 72andSunny, Los Angeles, CA




Chief Creative Officer: Glenn Cole

Executive Creative Director: Glenn Cole

Creative Director: Glenn Cole, Barton

Corley, Matt Murphy

Copywriter: Matt Heath

Art Director: Jay Kamath

Director: Jody Hill

LIONMFCEO Watch the video


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Brand: Qantas Airways

Agency: Wonder, Sydney, NSW

Industry: Transport & Tourism


Market: Australia

Creative Director: Glen Condie

Copywriter: Finch, Glen Condie, Nathan

Earl, Nick Hayden, Phil Lloyd, Nick

Mcdougall

Director: Finch, Gregor Jordan

THE GREAT CRUSADE Watch the video


http://www.welovead.com/en/brand/details/882Aisw

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Brand: The Village Voice

Agency: Leo Burnett, New York City, NY

Industry: Media & Publishing



Chief Creative Officer: Jay Benjamin

Creative Director: Kieran Antill, Michael

Canning

NEW YORK WRITES ITSELF Watch the video


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Brand: Banco Popular de Puerto Rico

Agency: JWT, San Juan

Industry: Financial & Legal services


Market: Puerto Rico

Creative Director: Miguel Fernández, Lixaida

Lorenzo, Johanna Santiago, Manuel Torres

Copywriter: Gabriela Bonilla, Lixaida

Lorenzo, Pablo Torres

Art Director: Juan Carlos Montes, Johanna

Santiago, Obed Varela, Daniel Vicente

THE MOST POPULAR SONG Watch the video


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Brand: Snoop Dogg

Agency: Pereira & O'Dell, San Francisco, CA

Industry: Tobacco & Smokers’ Requisites



Chief Creative Officer: PJ Pereira

Creative Director: Paulo Coelho, Arício

Fortes

Copywriter: Arício Fortes, PJ Pereira

Art Director: Paulo Coelho

SNOOP DOGG'S SMOKABLE BOOK Watch the video


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Brand: Pom Wonderful, Hyatt, Jetblue

Agency: Warrior Poets, New York City, NY

Industry: Corporate self-promo



Copywriter: Jeremy Chilnick, Morgan

Spurlock

Director: Morgan Spurlock

POM WONDERFUL PRESENTS: THE GREATEST MOVIE EVER SOLD Watch the video


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Brand: Nissan

Agency: TBWA, Los Angeles, CA

Industry: Automotive & Services



Chief Creative Officer: Rob Schwartz

Creative Director: Jason Locey, Tito

Melega, Nik Piscitello

Copywriter: Steve Bolton

Director: @radical.media, Jeff Zwart

GT ACADEMY USA Watch the video


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Silver

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Brand: Ubisoft

Agency: Crispin Porter + Bogusky, Göteborg

Industry: Toys & Games

Media: Cyber

Market: Sweden

Language: English

Chief Creative Officer: Rob Reilly

Executive Creative Director: Gustav Martner

Creative Director: Mattias Berg

Copywriter: Jim Connolly

Art Director: Mattias Berg, Joakim Khoury

Autodance Watch the video


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Brand: Canon

Agency: Grey, New York City, NY


Media: Promotion & EventMarket: United States

Chief Creative Officer: Tor Myhren, Jeff

Odiorne

Executive Creative Director: Ari

Halper , Steve Krauss

Creative Director: Eric King, Stu Mair Copywriter: Kent Koren

Art Director: Jayson Atienza, Elinor

Buchler, Ian Lui, Sol Oh, Korie Park

Project Imagin8ion Watch the video


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Brand: Nissan

Agency: TBWA, Los Angeles, CA




Chief Creative Officer: Rob Schwartz

Creative Director: Jason Locey, Tito

Melega, Nik Piscitello

Copywriter: Steve Bolton

Director: @radical.media, Jeff Zwart

GT ACADEMY USA Watch the video











































http://www.welovead.com/en/works/details/37eDkrpv





Brand: Coca-Cola

Agency: Ogilvy, Paris

Industry: Non-alcoholic drinks


Market: France

Executive Creative Director: Chris Garbutt

Creative Director: Guy Duncan, Danielle

Henry

Copywriter: Florian Bodet, Baptiste

Clinet, Adam Kennedy, Nicolas

Lautier , Brandon Rochon

Art Director: Florian Bodet, Johnny

Budden, Baptiste Clinet, AdamKennedy, Nicolas Lautier , Brandon Rochon

Director: Greg Brunkalla, Nima Nourizadeh

A STEP FROM ZERO Watch the video


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Brand: Smirnoff

Agency: Special, Auckland



Market: New Zealand

Creative Director: Tony Bradbourne, Rob

Jack

Director: Joel Kefali

THE SMIRNOFF NIGHT PROJECT Watch the video


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Brand: Google

Agency: Hakuhodo, Tokyo

Industry: Internet sites & Services


Market: Japan

Executive Creative Director: Hiroyuki

Ito, Kentaro Kimura

Creative Director: Keiichi Motoyama, Wataru

Sasaki

Copywriter: Yasutaka Ide, Hitoshi Sakamoto

Art Director: Koichi Kosugi

Director: Hiroki Ono

HATSUNE MIKU Watch the video


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Brand: The Climate Reality Project

Agency: M SS NG P ECES, Brooklyn, NY




Creative Director: Josh Nussbaum

Copywriter: Jeremy Lubman

Director: Jeremy Lubman, Adam

McClelland, Josh Nussbaum

24 HOURS OF REALITY Watch the video


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Brand: Skittles

Agency: TBWA, London (England)


Media: Cyber

Market: United Kingdom

Executive Creative Director: André

Laurentino

Creative Director: Johan Dahlqvist, Lee Tan

Copywriter: Lee Tan

Art Director: Johan Dahlqvist

Director: David Frymann, Jakob Markey

BLUE SKITTLES - LIKE THE RAINBOW Watch the video


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Brand: Military Forces of Colombia

Agency: DDB, Bogotá



Market: Colombia

Creative Director: Alfonso Díaz, Juan Carlos

Espitia, Juan Carlos Palma

Copywriter: Alfonso Díaz, Mario Leon

The Code Watch the video


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Brand: Hasbro

Agency: MediaCom, Dusseldorf



Market: Germany

Creative Director: Georgios Engels

OFFICE WAR - HELPING GERMANY HAVE FUN AT WORK Watch the video


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Brand: Activision Publishing

Agency: NCompass International, West

Hollywood, CA




Creative Director: Patrick Fong

CALL OF DUTY XP 2011 Watch the video


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Brand: Gatorade

Agency: VML, Inc., Kansas City, MO




Chief Creative Officer: Debbi Vandeven

Creative Director: Nick Allegri, Tony

Snethen

Copywriter: Joel Henning, Allison Pierce

Art Director: Katelyn Carson, Chad

Green, Alison Radke

Director: Optimum Sports, Tom McGovern

EVERYTHING TO PROVE Watch the video


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Brand: Intel

Agency: VICE Media, Brooklyn, NY




THE CREATORS PROJECT Watch the video



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Bronze

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Brand: Smart

Agency: BBDO, Dusseldorf


Media: Ambient & Interactive

Market: Germany

Creative Director: Jan Harbeck, Ton

Hollander , David Mously, Jens

Ringena, Wolfgang Schneider

Copywriter: Fredric Antonsson, Lukas Liske

Art Director: Sebastian Forsman, DanielSchweinzer, Tomas Tulinius

EBALL Watch the video


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Brand: Coca-Cola

Agency: Wieden+Kennedy, Portland, OR


Media: Cyber


Executive Creative Director: Mark

Fitzloff , Susan Hoffman, Iain Tait

Creative Director: Hal Curtis, Jeff Gillette

Copywriter: Darcie Burell, Heather Ryder

Art Director: Josh Boston, Dani

Gurlanick, Chris Thurman

Director: David Scott

COCA-COLA POLAR BOWL Watch the video



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Brand: Coca-Cola




Market: France


Creative Director: Guy Duncan, Danielle

Henry

Copywriter: Florian Bodet, Baptiste

Clinet, Adam Kennedy, Nicolas

Lautier , Brandon Rochon

Art Director: Florian Bodet, Johnny

Budden, Baptiste Clinet, AdamKennedy, Nicolas Lautier , Brandon Rochon

Director: Greg Brunkalla, Nima Nourizadeh

A STEP FROM ZERO Watch the video





































































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Brand: Tic Tac


Industry: Beauty & Health


Market: France

Chief Creative Officer: Chris Garbutt


Creative Director: Florian Bodet, Baptiste

Clinet, Nicolas Lautier , Frédéric Levron

Copywriter: Charles-Henry Joyaut

Art Director: Salomé Jestin

Director: François Néméta

THE WORST BREATH IN THE WORLD Watch the video


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Brand: Sour Patch Kids

Agency: Mother, New York City, NY




WORLD GONE SOUR Watch the video


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Brand: Air New Zealand

Agency: Host, Sydney, NSW



Market: Australia

Executive Creative Director: Leslie Ali, Bob

Mackintosh

Creative Director: David Smith

Copywriter: The Jamboree, Edwin

Hughan, Kim Neidhardt, Matthew Ryan

Art Director: Andrew Guirguis, Ciaran

McCarthy

Director: Leslie Ali

THE KIWI SCEPTICS Watch the video


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Brand: Pepsi

Agency: Sony Music, New York City, NY




Executive Creative Director: Daniel Frydman

Creative Director: Laurie Mucciolo

Art Director: Michael Calamusa, Jayk

Mesler , Todd Ryan

THE X FACTOR USA DIGITAL ECOSYSTEM Watch the video


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Brand: Ballantine's

Agency: Optimedia, Madrid



Market: Spain

Creative Director: Javier Roldan

PLAN B - BALLANTINE'S Watch the video


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Brand: Jordan

Agency: Wieden+Kennedy, New York City, NY




Executive Creative Director: Ian

Reichenthal, Scott Vitrone

Creative Director: Andy Ferguson, Brandon

Mugar

Copywriter: Eric Steele

Art Director: Azsa West

Director: Ricardo Rivera

THE EXPLOSIVE GAME Watch the video


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Brand: Hyundai

Agency: GreenLight Media & Marketing




Executive Creative Director: Nick Davidge

Creative Director: Scott Muckenthaler , Tom

Pettus

Director: RSA FILMS, Amir Bar-Lev, Jesse

Brandt

RE: GENERATION MUSIC PROJECT Watch the video


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Brand: Mr. Pizza

Agency: SS+K, New York City, NY

Industry: Catering industry



Chief Creative Officer: Kash Sree

Creative Director: Kash Sree

Copywriter: Paul Spelman, Kash Sree

Art Director: Mike Yang

Director: Bong Un Jung, John Parker

TRUE ORIGINS OF PIZZA Watch the video


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Brand: WIDERØE

Agency: McCann Erickson, Oslo



Market: Norway

Copywriter: Hallvard Fjeldbraaten, Karina

Hillestad

Art Director: Christian Aune, Nina

Nedreaas, Kjetill Nybø, Johannes

Rummelhoff

A SUMMER WITHOUT RAIN Watch the video


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Brand: Dewar's

Agency: Bacardi India, Gurgaon



Market: India

THE DEWARISTS Watch the video


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Brand: Denny's

Agency: Gotham Inc., New York City, NY

Industry: Catering industry



Chief Creative Officer: Marty Orzio

Copywriter: Stephen Lundberg

Art Director: Natalie Chambers

Director: Jerry Collins

ALWAYS OPEN Watch the video


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Brand: Jacob's Creek

Agency: Cummins Ross, Melbourne, VIC



Market: Australia

Copywriter: Sean Cummins

Art Director: Jason Ross

Director: Steve Callen

OPEN UP WITH ANDRE AGASSI Watch the video


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Brand: Google

Agency: Hakuhodo, Tokyo

Industry: Internet sites & Services

Media: Cyber

Market: Japan

Executive Creative Director: Kentaro Kimura

Creative Director: Kentaro Kimura, Keiichi

Motoyama

Copywriter: Yasutaka Ide, Hitoshi Sakamoto

Art Director: Yusei Kakizaki

Director: AOI Advertising Promotion

Inc, Hiroki Ono

MEMORIES FOR THE FUTURE Watch the video













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