cannes lions 2012 analysis

Cannes Lions 2012 Analysis

Ogilvy & Mather made history on Saturday night, winning the coveted Cannes Lions 2012 Network of the Year Award, the most prestigious accolade in the advertising industry.

We had the finest Cannes performance in our history this year, surpassing even our own aggressive goals. In addition to Network of the Year honors, we won a record 83 Lions, and we won them by blowing away our previous record of 61. We also won our first Grand Prix since 2007, and we won it on the biggest of big brands.

This is Pervasive Creativity in action, and it serves as an unmistakable indication that our creative resurgence has taken root in every corner of the network. Results like this require stand-out creatives and outstanding creative leadership. It also entails creative thinking from everyone, everywhere. And so, with this note, I offer my thanks and praise to our creative teams, our business partners and our clients, and also every one of the 18,000 of us around the Ogilvy & Mather network. We did this.

Last year, we said our admirable Cannes performance was a watershed for the network, which it was. But this year, we have set a high bar for our whole industry. We won accolades in every category, we won them throughout the world, we won them on huge brands and small ones, and we won them for naked commerce and the good of the world. In short, we won as a network and with the full breadth of that network.

But our success carries with it an obligation to exceed ourselves. Ogilvy & Mather is now the hot agency – the one clients, media, and competitors look to for creative leadership. We must live up to and then better the standard we have set. Preparations for that begin tomorrow, but for today, we deserve a moment to celebrate.

Let’s look more deeply at what we achieved.

We earned a pride of 83 Lions. That’s 22 more than last year’s record performance and represents a 36 percent increase. 36 percent!

That total includes 12 Gold Lions – the same as last year, but an impressive total nonetheless.

We democratized our gains in a very big way. This year’s 20 Silver Lions is 3 more than last year’s total, and our total of 50 Bronze Lions is 56 percent higher than last year. We had 182 Finalists! – 34 percent more than before.

As a result of this, our points total jumped by 31 percent to 526.

Our victory may have been broad in scope, but there was one office that fairly well drowned itself in glory. In 1st place, São Paulo pulled in 95 pts, which is more than the next two offices combined. They bagged 16 Lions, 5 more than last year, and earned themselves the undisputed leading position in the rankings. Bravo!

!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!! Finalist is an Ogilvy & Mather term for an unconverted Shortlist.

! "!

Aside from São Paulo, our top 5 offices share a remarkable distinction: not a single one of them was in the top 10 last year. London jumped from 24th place to 2nd place with 7 Lions and 37 pts, compared to 1 Lion and 4 pts last year. Cape Town, 12th place last year, is in 3rd now. A year ago, it earned 11 pts and no Lions, but now it is boasting 36 pts and 7 Lions (1 Gold). Sydney, in 4th place, notched 7 Lions (1 Gold) and 31 pts. They hadn’t scored a single point last year! Tunis, our 5th place office, earned 4 Lions, 3 of which were Gold. Last year they had one pt, and they had never won a Gold before. Tunis earned its haul of Lions in a year when the country had a revolution and on the back of a campaign, called The Return of Dictator Ben Ali, that was instrumental in bringing full participatory democracy to Tunisia. Advertising, as our Tunis office just proved, can change the world.

We are distributing the wins more broadly around the network. Last year, we had 37 offices contributing points. This year, that number has climbed to 40. The top 5 offices accounted for 49 percent of our total of Lions this year whereas last year’s top 5 (Buenos Aires, São Paulo, Frankfurt, Kuala Lumpur, Paris) made up more than one-half of our total haul. I look forward to the competition between these two sets of offices next year, as Buenos Aires, Frankfurt, Kuala Lumpur, and Paris look to regain their positions!

Guatemala won its first Gold Lion after winning its first ever, only last year.

Regionally, we had a photo finish with the folks from EAME just beating out the Latina teams by 1 Lion and 2 pts. AP and NA both did a lot better than last year, but EAME and Latina are setting the standard here.

NA scored a Gold in design with the IBM Think campaign. That’s 2 Golds in 2 years for a huge brand in its home market.

AP’s Shanghai office brought home Ogilvy & Mather’s first Grand Prix in 5 years!

As you can see, we had great success with our biggest brands. In addition to bagging the Grand Prix, Coke also earned 12 other Lions – 2 of them Gold. Sprite enjoyed 1 Gold, 1 Silver, and 1 Bronze Lion worth of refreshment. Hellmann’s garnered 4 Lions (1 of them Gold), and IBM picked up 3 Bronze in addition to the Gold. We had wins from other big brands as well, and, as a group, the GBMs accounted for 31 Lions, some 37 percent of our total.

2012 is in the books. We’ve achieved something exceptional. But there’s no pole position we’ll enjoy for next year. We start off at the bottom, just like everyone else. We do have two big advantages, however. First off, you. You have a taste now of ultimate victory, and that, coupled with your towering talent and the creative energy that pervades this network makes me excited and confident for next year. We also have belief – the kind of belief that allows us to take tremendous creative risks and soar as a result. And now we have a new sort of belief. We believe we can win because we already have. Our ability to flood every category with Finalists – something that we have been focusing on for two years now – has paid off. We have still more untapped potential. When we are all sharing and working together, Ogilvy & Mather will be the best in the world, without equal. Our goal for 2013 will be to keep up with our blistering pace of creative growth and pervade creativity throughout our network. Another Grand Prix or 2 wouldn’t hurt either.

I know we can do it. So, let’s get started.

Best,

Khai

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NETWORK OF THE YEAR 10 7 5 3

GRAND PRIX GOLD SILVER BRONZE TOTAL

LIONS TOTAL

SHORTLISTS #1 OGILVY 1 12 20 50 83 308 #2 BBDO 0 14 19 45 78 273 #3 DDB 0 9 18 52 79 288 !

PERFORMANCE BY CATEGORY

10 7 5 3 1

CATEGORY GRAND PRIX GOLD SILVER BRONZE FINALISTS TOTAL LIONS POINTS

Outdoor 1 3 6 8 45 18 130

Press 0 1 3 7 35 11 78

Promo & Activation 0 4 0 3 21 7 58

Direct 0 1 2 4 20 7 49

Media 0 0 3 4 15 7 42 Branded Content & Entertainment 0 2 1 4 3 7 34

PR 0 0 1 4 13 5 30

Design 0 1 0 4 6 5 25

Radio 0 0 1 4 8 5 25

Cyber 0 0 2 2 4 4 20

Film 0 0 0 4 5 4 17

Mobile 0 0 1 1 4 2 12

Film Craft 0 0 0 1 0 1 3

Titanium & Integrated 0 0 0 0 2 0 2

Creative Effectiveness 0 0 0 0 1 0 1

TOTAL 1 12 20 50 182 83 526 !

REGIONAL PERFORMANCE OVERVIEW 10 7 5 3 1

REGION GRAND PRIX GOLD SILVER BRONZE FINALISTS TOTAL LIONS TOTAL POINTS EMEA 0 4 10 17 62 31 191 LATINA 0 5 9 16 61 30 189 AP 1 2 1 14 49 18 120 NA 0 1 0 3 10 4 26

TOTAL 1 12 20 50 182 83 526 !! !

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!REGIONAL BREAKDOWN BY POINTS AND LIONS WON

0 10 7 5 3 1

OFFICE SHORTLISTS GRAND PRIX GOLD SILVER BRONZE FINALISTS

TOTAL LIONS POINTS

EMEA 104 0 4 10 17 62 31 191 London 21 0 0 3 4 10 7 37 Cape Town 14 0 1 2 4 7 7 36 Tunis 8 0 3 0 1 4 4 28 Paris 13 0 0 2 3 8 5 27 Frankfurt 15 0 0 2 3 6 5 25 Dubai 9 0 0 1 0 8 1 13 Johannesburg 8 0 0 0 1 4 1 7 Dublin 1 0 0 0 1 0 1 3 Kiev 3 0 0 0 0 3 0 3 Amsterdam 2 0 0 0 0 2 0 2 Copenhagen 2 0 0 0 0 2 0 2 Coley Porter Bell London 1 0 0 0 0 1 0 1 Milan 1 0 0 0 0 1 0 1 OgilvyAction Dusseldorf 1 0 0 0 0 1 0 1 OgilvyAction London 1 0 0 0 0 1 0 1 OgilvyAction Madrid 1 0 0 0 0 1 0 1 OgilvyOne Athens 1 0 0 0 0 1 0 1 OgilvyOne Madrid 1 0 0 0 0 1 0 1 SPN Ogilvy St. Petersburg 1 0 0 0 0 1 0 1 LATINA 114 0 5 9 16 61 30 189 Sao Paulo 53 0 4 5 7 21 16 95 Buenos Aires 17 0 0 1 2 14 3 25 Bogota 15 0 0 1 2 8 3 19 Mexico City 12 0 0 0 3 7 3 16 Guatemala 6 0 1 0 1 4 2 14 Santiago 8 0 0 1 0 6 1 11 San Jose 2 0 0 1 1 0 2 8 Lima 1 0 0 0 0 1 0 1 ASIA PACIFIC 76 1 2 1 14 49 18 120 Sydney 11 0 1 1 5 4 7 31 Shanghai 4 1 1 0 0 2 2 19 Singapore 16 0 0 0 2 13 2 19 Bangkok 8 0 0 0 3 4 3 13 Kuala Lumpur 12 0 0 0 0 12 0 12 Mumbai 8 0 0 0 3 1 3 10 Brand David Comm. New Delhi 4 0 0 0 0 4 0 4 Hong Kong 4 0 0 0 1 0 1 3 Ho Chi Minh 3 0 0 0 0 3 0 3 Makati City 3 0 0 0 0 3 0 3 Gurgaon 2 0 0 0 0 2 0 2 Ogilvy Impact Australia 1 0 0 0 0 1 0 1 NA 14 0 1 0 3 10 4 26 New York 14 0 1 0 3 10 4 26 TOTALS 308 1 12 20 50 182 83 526

!!

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PERFORMANCE BY OFFICE 0 10 7 5 3 1

OFFICE SHORTLISTS GRAND PRIX GOLD SILVER BRONZE FINALISTS

TOTAL LIONS POINTS

1 Sao Paulo 53 4 5 7 21 16 95 2 London 21 3 4 10 7 37 3 Cape Town 14 1 2 4 7 7 36 4 Sydney 11 1 1 5 4 7 31 5 Tunis 8 3 1 4 4 28 6 Paris 13 2 3 8 5 27 7 New York 14 1 3 10 4 26 8 Frankfurt 15 2 3 6 5 25 9 Buenos Aires 17 1 2 14 3 25

10 Bogota 15 1 2 8 3 19 11 Shanghai 4 1 1 2 2 19 12 Singapore 16 2 13 2 19 13 Mexico City 12 3 7 3 16 14 Guatemala 6 1 1 4 2 14 15 Bangkok 8 3 4 3 13 16 Dubai 9 1 8 1 13 17 Kuala Lumpur 12 12 0 12 18 Santiago 8 1 6 1 11 19 Mumbai 8 3 1 3 10 20 San Jose 2 1 1 2 8 21 Johannesburg 8 1 4 1 7

22

Brand David Communications New Delhi 4 4 0 4

23 Dublin 1 1 1 3 24 Hong Kong 4 1 1 3 25 Ho Chi Minh 3 3 0 3 26 Kiev 3 3 0 3 27 Makati City 3 3 0 3 28 Amsterdam 2 2 0 2 29 Copenhagen 2 2 0 2 30 Gurgaon 2 2 0 2

31 Coley Porter Bell London 1 1 0 1

32 Lima 1 1 0 1 33 Milan 1 1 0 1

34 Ogilvy Action Dusseldorf 1 1 0 1

35 Ogilvy Impact Australia 1 1 0 1

36 OgilvyAction London 1 1 0 1

37 OgilvyAction Madrid 1 1 0 1

38 OgilvyOne Athens 1 1 0 1

39 OgilvyOne Madrid 1 1 0 1

40 SPN Ogilvy St. Petersburg 1 1 0 1 !

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LIONS BY CATEGORY AND METAL Category Title Product Advertiser City Award Branded Content BE THE COACH SOUTH AFRICAN BREWERIES CARLING BLACK LABEL Cape Town GOLD

Branded Content

THE RETURN OF DICTATOR BEN ALI

ENGAGEMENT CITOYEN ENGAGEMENT CITOYEN Tunis GOLD

Branded Content

A STEP FROM ZERO COCA-COLA COMPANY COKE ZERO Paris SILVER

Branded Content RECIPE RECEIPT UNILEVER HELLMANN'S São Paulo BRONZE

Branded Content

A STEP FROM ZERO COCA-COLA COMPANY COKE ZERO Paris BRONZE

Branded Content

THE WORST BREATH IN THE WORLD

FERRERO TIC TAC Paris BRONZE

Branded Content

CENTENNIAL FILMS IBM IBM New York BRONZE

Branded Content

KARAOKE BREATHALIZER BAR AURORA & BOTECO FERRAZ CHAIN OF BARS São Paulo Shortlist

Branded Content LE CLUB PERRIER NESTLÉ WATERS PERRIER Paris Shortlist

Branded Content

THE HORIZONS PROJECT DUPONT DUPONT New York Shortlist

Creative Effectiveness WATSON IBM IBM New York Shortlist

Cyber THE SMALLEST IKEA STORE IKEA IKEA Dubai SILVER

Cyber THE DOVE AD MAKEOVER DOVE BRAND UNILEVER London SILVER

Cyber THE DOVE AD MAKEOVER DOVE BRAND UNILEVER London BRONZE

Cyber THE GNOME EXPERIMENT

PRECISION SCALES & CALIBRATION KERN & SOHN London BRONZE

Cyber CHROME EXPERIMENT: RAMAYANA

CHROME LAUNCH IN ASIA GOOGLE Singapore Shortlist

Cyber TAKE THEM TO SCHOOL ING DIRECT ING DIRECT SPAIN Madrid Shortlist

Cyber THE WORLD'S DEEPEST WEBSITE

BORJOMI IDS Kiev Shortlist

Cyber THE GNOME EXPERIMENT

PRECISION SCALES & CALIBRATION KERN & SOHN London Shortlist

Design THINK IBM IBM New York GOLD

Design HAPPINESS REFILL COCA-COLA THE COCA-COLA

COMPANY São Paulo BRONZE

Design BOOKCALENDAR GANDHI BOOKSTORES GANDHI BOOKSTORES Mexico City BRONZE

Design CAFÉ TERRACE AT NIGHT, THE SCREAM

ARTIST COLOR PENCILS FABER-CASTELL Singapore BRONZE CAMPAIGN

Design ICONS OF PROGRESS IBM IBM New York BRONZE

Design ROAD LETTERS MOBILE COMPANY CLARO São Paulo Shortlist

Design COKEHANDS COCA-COLA THE COCA-COLA COMPANY Shanghai Shortlist

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Design QUICK DRAW WINS PICTIONARY MATTEL SOUTHEAST

ASIA Kuala Lumpur Shortlist

Design THE SMALLEST IKEA STORE IN THE WORLD

IKEA IKEA Dubai Shortlist

Design MORRISONS SAVERS FOODS M SAVERS MORRISONS London Shortlist

Design TURNING NEGATIVES INTO POSITIVES

IBM IBM New York Shortlist

Direct HALF OF HBO FOR FREE HBO PREMIUM PACKAGE CLARO TV Guatemala GOLD

Direct RECIPE RECEIPT HELLMANN’S MAYONNAISE UNILEVER São Paulo SILVER

Direct THE GNOME EXPERIMENT

PRECISION SCALES & CALIBRATION KERN & SOHN London SILVER

Direct SHARE A COKE COCA-COLA COCA-COLA SOUTH PACIFIC Sydney BRONZE

Direct IFOLD SAVING PAPER VODAFONE INDIA Mumbai BRONZE

Direct THE BLUEMOTION LABEL

BLUEMOTION VOLKSWAGEN Cape Town BRONZE

Direct BE THE COACH CARLING BLACK LABEL SOUTH AFRICAN BREWERIES Cape Town BRONZE

Direct MOM CALLING CARDS AMMAR AMMAR Buenos Aires Shortlist

Direct CHEER O METER COCA-COLA COCA-COLA Buenos Aires Shortlist Direct TANG SHAKER TANG DRINK TANG Buenos Aires Shortlist

Direct SHARE A COKE COCA-COLA COCA-COLA SOUTH PACIFIC Sydney Shortlist

Direct HAPPINESS REFILL COCA-COLA THE COCA-COLA

COMPANY São Paulo Shortlist

Direct MAGAZINEYOU MAGAZINE MAGAZINE LUIZA São Paulo Shortlist

Direct FINDING TRUE NORTH THE NORTH FACE VF Shanghai Shortlist

Direct DOUBLE BALL POWERADE ION4 COCA-COLA COLOMBIA Bogotá Shortlist

Direct REARVIEW CAMERA RACE REARVIEW CAMERA KIA MOTORS

COLOMBIA Bogotá Shortlist

Direct THE WORST BREATH IN THE WORLD

TIC TAC FERRERO Paris Shortlist

Direct SCRABBLE TALES SCRABBLE GAME LA JUGUETERÍA Guatemala Shortlist

Direct THE COKE HUG MACHINE COCA-COLA THE COCA-COLA

COMPANY Singapore Shortlist

Direct BE THE COACH CARLING BLACK LABEL SOUTH AFRICAN BREWERIES Cape Town Shortlist

Direct HOTEL FOR PLANTS SHOPPING CENTER ISLAZUL SHOPPING

CENTER Madrid Shortlist

Direct THE RETURN OF DICTATOR BEN ALI

ENGAGEMENT CITOYEN ENGAGEMENT CITOYEN Tunis Shortlist

Direct THE RETURN OF DICTATOR BEN ALI


Direct THE WORLD'S DEEPEST WEBSITE

BORJOMI IDS Kiev Shortlist

Direct THE DOVE AD MAKEOVER DOVE BRAND UNILEVER London Shortlist

! (!

Direct DETAILS FIRST CLASS CABIN BRITISH AIRWAYS London Shortlist

Direct PREDICTIONS PREDICTIVE ANALYSIS SOFTWARE IBM London Shortlist

Film CATOAST GLOBALBEV FLYING HORSE São Paulo BRONZE

Film WOODS, BURIED, EXECUTED

GANDHI BOOKSTORES GANDHI BOOKSTORES Mexico City BRONZE CAMPAIGN

Film SILENCE OF LOVE THAI LIFE INSURANCE THAI LIFE INSURANCE Bangkok BRONZE

Film THE RETURN OF DICTATOR BEN ALI

ENGAGEMENT CITOYEN TUNISIAN DEMOCRACY Tunis BRONZE

Film ABC ABRAMET NATIONAL ASSOCIATION OF TRAFFIC MEDICINE

São Paulo Shortlist

Film THE DROP NESTLÉ WATERS PERRIER Paris Shortlist

Film HAPPY NEW YEAR? EMERGENCY MEDICAL CARE

CHARITY Milan Shortlist

Film SHARKFIN BITE-BACK SHARK AND MARINE CONSERVATION ANTI SHARK FINNING London Shortlist

Film BEING WITH YOU MTV STAYING ALIVE MTV STAYING ALIVE London Shortlist Film Craft I CAN'T WAIT ISPCC ISPCC Dublin BRONZE

Media SHARE A COKE COCA-COLA COCA-COLA SOUTH PACIFIC Sydney SILVER

Media DONATION ARMY OROVERDE

OROVERDE - DIE TROPENWALDSTIFTUNG (RAINFOREST FOUNDATION)

Frankfurt SILVER

Media THE BLUEMOTION LABEL

BLUEMOTION VOLKSWAGEN Cape Town SILVER

Media TEDX HAIRDRESSERS TED TALKS TED Buenos Aires BRONZE

Media SHARE A COKE COCA-COLA COCA-COLA SOUTH PACIFIC Sydney BRONZE

Media SHARE A COKE COCA-COLA COCA-COLA SOUTH PACIFIC Sydney BRONZE

Media HALF OF HBO FOR FREE HBO PREMIUM PACKAGE CLARO TV Guatemala BRONZE

Media PAPERTWEETOS COCA-COLA COCA-COLA Buenos Aires Shortlist

Media HAPPINESS REFILL COCA-COLA THE COCA-COLA


Media MAGAZINEYOU MAGAZINE MAGAZINE LUIZA São Paulo Shortlist

Media SPRITE SHOWER SPRITE THE COCA-COLA COMPANY São Paulo Shortlist

Media SPRITE SHOWER SPRITE THE COCA-COLA COMPANY São Paulo Shortlist

Media PIN BALL PARK ASSIST FORD Paris Shortlist

Media NEXT GAMES MILO CANS MILO Kuala Lumpur Shortlist

Media SUBTITLE MAN ENGLISH EXCELLENCE ENGLISH EXCELLENCE Lima Shortlist

Media YOUTUBE INTERVENTIONS ANTI-POACHING INITIATIVE WILDERNESS

FOUNDATION Cape Town Shortlist

Media BE THE COACH CARLING BLACK LABEL SOUTH AFRICAN BREWERIES Cape Town Shortlist

! )!

Media BE THE COACH CARLING BLACK LABEL SOUTH AFRICAN BREWERIES Cape Town Shortlist

Media SMOKING KID ANTI-SMOKING AWARENESS THAI HEALTH PROMOTION FOUNDATION

Bangkok Shortlist

Media WETHERSPOON CONNECT

BACARDI BROWN FORMAN BRANDS

BACARDI BROWN FORMAN BRANDS London Shortlist

Media US OPEN COURTCONNECT IBM IBM New York Shortlist

Media US OPEN COURTCONNECT IBM IBM New York Shortlist

Mobile BE THE COACH CARLING BLACK LABEL SOUTH AFRICAN BREWERIES Cape Town SILVER

Mobile HAPPINESS REFILL COCA-COLA THE COCA-COLA


Mobile HAPPINESS REFILL COCA-COLA THE COCA-COLA


Mobile KEYFREE LOGIN KEYFREE SYSTEM FORD Paris Shortlist

Mobile LACTA MOBILE APP LACTA KRAFT FOODS Athens Shortlist

Mobile BE THE COACH CARLING BLACK LABEL SOUTH AFRICAN BREWERIES Cape Town Shortlist

Outdoor COKEHANDS COCA-COLA THE COCA-COLA COMPANY Shanghai GRAND

PRIX

Outdoor SHARE A COKE COCA-COLA COCA-COLA SOUTH PACIFIC Sydney GOLD

Outdoor

DONALD TRUMP, RICHARD BRANSON, TIGER WOODS, MARK ZUCKERBERG

FORBES MAGAZINE FORBES BRASIL São Paulo GOLD CAMPAIGN

Outdoor COKEHANDS COCA-COLA THE COCA-COLA COMPANY Shanghai GOLD

Outdoor TANG SHAKER TANG DRINK TANG Buenos Aires SILVER Outdoor RECIPE RECEIPT HELLMANN’S MAYONNAISE UNILEVER São Paulo SILVER Outdoor SPRITE SHOWER SPRITE COCA-COLA COMPANY São Paulo SILVER

Outdoor EGG, TOAST CARULLA COOKING SCHOOL GRUPO EXITO - CARULLA Bogotá SILVER

CAMPAIGN Outdoor BIG BANG! LEGO UNIVERSAL San José SILVER

Outdoor THE WORST BREATH IN THE WORLD

TIC TAC FERRERO Paris SILVER

Outdoor RUGBEER CERVEZA SALTA CERVEZA SALTA Buenos Aires BRONZE

Outdoor 'SHARE A COKE' - BOTTLES AND CANS

COCA-COLA COCA-COLA SOUTH PACIFIC Sydney BRONZE

Outdoor A, T, I MOBILE COMPANY CLARO São Paulo BRONZE CAMPAIGN

Outdoor EGG, TOAST CARULLA COOKING SCHOOL GRUPO EXITO - CARULLA Bogotá BRONZE

CAMPAIGN Outdoor BIG BANG! LEGO UNIVERSAL San José BRONZE Outdoor THE SCREAM ARTIST COLOR PENCILS FABER-CASTELL Singapore BRONZE

Outdoor SMOKING KID ANTI-SMOKING AWARENESS THAI HEALTH PROMOTION FOUNDATION

Bangkok BRONZE

! *+!

Outdoor PARIS, MOSCOW, LONDON

EXPEDIA CITY BREAKS EXPEDIA London BRONZE CAMPAIGN

Outdoor CHEER O METER COCA-COLA COCA-COLA Buenos Aires Shortlist

Outdoor TEDX HAIRDRESSERS TED TALKS TED Buenos Aires Shortlist

Outdoor COCA-COLA BOTTLE BAT COCA-COLA COCA-COLA SOUTH

PACIFIC Sydney Shortlist

Outdoor SHARE A COKE COCA-COLA COCA-COLA SOUTH PACIFIC Sydney Shortlist

Outdoor HAPPINESS REFILL COCA-COLA THE COCA-COLA


Outdoor A MOBILE COMPANY CLARO São Paulo Shortlist Outdoor T MOBILE COMPANY CLARO São Paulo Shortlist Outdoor S MOBILE COMPANY CLARO São Paulo Shortlist Outdoor I MOBILE COMPANY CLARO São Paulo Shortlist Outdoor BANANA ALARM ODIS Santiago Shortlist Outdoor BIKINI ALARM ODIS Santiago Shortlist Outdoor BABY'S BOTTLE ALARM ODIS Santiago Shortlist Outdoor NUMBERS LOCK ODIS Santiago Shortlist Outdoor BEAR SLEEP BAG SELK-BAG Santiago Shortlist Outdoor BEES SLEEP BAG SELK-BAG Santiago Shortlist

Outdoor DOWNLOAD CONCERT COKE FM COCA-COLA COLOMBIA Bogotá Shortlist

Outdoor FACES WOMEN MERCEDEZ BENZ / BLIND SPOT ASSIST DAIMLER COLOMBIA Bogotá Shortlist

Outdoor FACES MEN MERCEDEZ BENZ / BLIND SPOT ASSIST DAIMLER COLOMBIA Bogotá Shortlist

Outdoor REARVIEW CAMER RACE REARVIEW CAMERA KIA MOTORS

COLOMBIA Bogotá Shortlist

Outdoor PIN BALL PARK ASSIST FORD Paris Shortlist

Outdoor WITH IMMEDIATE EFFECT

CHILDREN'S CHARITY AFRICAN ANGEL Düsseldorf Shortlist

Outdoor THE DONATION ARMY

OROVERDE THE RAINFOREST FOUNDATION

OROVERDE THE RAINFOREST FOUNDATION

Frankfurt Shortlist

Outdoor DOGVERTISER DOG TRAINING ALPHA CAN / EUKANUBA Guatemala Shortlist

Outdoor CHANTING LIGHTER ANTI-SMOKING INITIATIVE CANCER PATIENTS AID

ASSOCIATION Mumbai Shortlist

Outdoor PIG ATTACK PEPTOCID ANTACID TABLETS SOLIANCE PHARMA PRODUCTS New Delhi Shortlist

Outdoor BUFFALO ATTACK PEPTOCID ANTACID TABLETS SOLIANCE PHARMA PRODUCTS New Delhi Shortlist

Outdoor DEER ATTACK PEPTOCID ANTACID TABLETS SOLIANCE PHARMA PRODUCTS New Delhi Shortlist

Outdoor GOOSE ATTACK PEPTOCID ANTACID TABLETS SOLIANCE PHARMA PRODUCTS New Delhi Shortlist

Outdoor TRUCK ATTACHMENT YAHOO MAIL YAHOO INDIA Gurgaon Shortlist

Outdoor CARRY HEAVY ATTACHMENTS YAHOO MAIL YAHOO INDIA Gurgaon Shortlist

Outdoor FENCING PICTIONARY MATTEL SOUTHEAST ASIA

Kuala Lumpur Shortlist

! **!

Outdoor BEAR PICTIONARY MATTEL SOUTHEAST ASIA


Outdoor BATTLESHIP PICTIONARY MATTEL SOUTHEAST ASIA


Outdoor THE BILLBOOK GANDHI BOOKSTORES GANDHI BOOKSTORES Mexico City Shortlist Outdoor EDITH NUBRENZA PATCHES NUBRENZA Mexico City Shortlist Outdoor PASCUAL NUBRENZA PATCHES NUBRENZA Mexico City Shortlist

Outdoor CAFÉ TERRACE AT NIGHT ARTIST COLOR PENCILS FABER-CASTELL Singapore Shortlist

Outdoor THE SCREAM ARTIST COLOR PENCILS FABER-CASTELL Singapore Shortlist

Outdoor THE COKE HUG MACHINE COCA-COLA THE COCA-COLA


Outdoor FANTASY PHOTO BOOTH MANGA PENS RANGE FABER-CASTELL Singapore Shortlist

Outdoor FATAL ATTRACTION MASTER TRAP VENUS TECHNOLOGY Bangkok Shortlist

Outdoor FORESTS FOR LIFE WWF WWF THAILAND Bangkok Shortlist

Outdoor SHAWARMA IKEA RESTAURANT + CAFE IKEA Dubai Shortlist Outdoor HOTDOG IKEA RESTAURANT + CAFE IKEA Dubai Shortlist Outdoor MEATBALLS IKEA RESTAURANT + CAFE IKEA Dubai Shortlist

PR THE DOVE AD MAKEOVER DOVE UNILEVER London SILVER

PR SHARE A COKE COCA-COLA COCA-COLA SOUTH PACIFIC Sydney BRONZE

PR THE NEW STÄDEL FUNDRAISING CAMPAIGN STÄDEL MUSEUM

FRANKFURT Frankfurt BRONZE

PR BE THE COACH CARLING BLACK LABEL SOUTH AFRICAN BREWERIES Cape Town BRONZE

PR MADRID IBM IBM New York BRONZE

PR ALL ABOUT ME FOOD SERVICE INDUSTRY McDONALD'S AUSTRALIA St Leonards Shortlist

PR DONATE YOUR FAME NON-PROFIT INSTITUTION GRAACC São Paulo Shortlist

PR SCARECROOKS CAMPAIGN AGAINST ROBBERY YOUNGSTERS AGAINST VIOLENCE ORGANIZATION

Guatemala Shortlist

PR SCARECROOKS CAMPAIGN AGAINST ROBBERY YOUNGSTERS AGAINST VIOLENCE ORGANIZATION

Guatemala Shortlist

PR VOLTEXERCISE! PAIN RELIEF GEL NOVARTIS CONSUMER HEALTH St Petersburg Shortlist

PR THE COKE HUG MACHINE COCA-COLA THE COCA-COLA


PR BE THE COACH CARLING BLACK LABEL SOUTH AFRICAN BREWERIES Cape Town Shortlist

PR WALL OF HOPE CORPORATE RESPONSABILITY KFC Johannesburg Shortlist

PR THE RETURN OF DICTATOR BEN ALI


PR SPRITE CRICKET STARS SOFT DRINK COCA-COLA Dubai Shortlist

PR CENTENNIAL CORPORATE COMMUNICATION IBM New York Shortlist

! *"!

PR

MEXICO: THE PLACE YOU THOUGHT YOU KNEW

COUNTRY PROMOTION CONSEJO DE PROMOCION TURISTICA DE MEXICO

New York Shortlist

PR OGILVY NOTES OGILVY OGILVY New York Shortlist

Press A, T, S, I MOBILE COMPANY CLARO São Paulo GOLD CAMPAIGN

Press

BILL GATES, DONALD TRUMP, RICHARD BRANSON, TIGER WOODS, MARK ZUCKERBERG

FORBES MAGAZINE FORBES BRASIL São Paulo SILVER CAMPAIGN

Press DONALD TRUMP, RICHARD BRANSON

FORBES MAGAZINE FORBES BRASIL São Paulo SILVER CAMPAIGN

Press MAGICIAN, SHOWGIRL, LILLIPUTIAN

ZMG (NEWSPAPER MARKETING ASSOCIATION)

ZMG (NEWSPAPER MARKETING ASSOCIATION)

Frankfurt SILVER CAMPAIGN

Press A, T, S, I MOBILE COMPANY CLARO São Paulo BRONZE CAMPAIGN

Press GETTY BEAR, GETTY RALLY, GETTY SHARK

ROYALTY FREE IMAGES GETTY IMAGES Bogotá BRONZE CAMPAIGN

Press

SISTER, FACEBOOK, RECORD PRODUCER

FLEUROP FLEUROP Frankfurt BRONZE CAMPAIGN

Press CONFUSION, KNOTS, PUZZLE, STROKES

ORBIS FUNDRAISING ORBIS Hong Kong BRONZE CAMPAIGN

Press REFRIGERATOR, DRAWERS, SOFA HOTWHEELS MATTEL TOYS Mumbai BRONZE

CAMPAIGN

Press BARBED WIRE, NAILS, ELECTRIC SHOCK

MENTOS SOUR MARBELS PERFETTI VAN MELLE INDIA Mumbai BRONZE

CAMPAIGN

Press BEDROOM, LIVINGROOM MR.CURTAIN MR.CURTAIN

(THAILAND) Bangkok BRONZE CAMPAIGN

Press MOROCHITA AMMAR AMMAR Buenos Aires Shortlist Press PAMELA AMMAR AMMAR Buenos Aires Shortlist Press SCARLETT AMMAR AMMAR Buenos Aires Shortlist Press BILL GATES FORBES MAGAZINE FORBES BRASIL São Paulo Shortlist Press DONALD TRUMP FORBES MAGAZINE FORBES BRASIL São Paulo Shortlist

Press RICHARD BRANSON FORBES MAGAZINE FORBES BRASIL São Paulo Shortlist

Press NO HAIR AND POTBELLY FERNET BRANCA FERNET BRANCA Copenhagen Shortlist

Press BETTER TASTE IN MEN FERNET BRANCA FERNET BRANCA Copenhagen Shortlist

Press PORSCHE FLEUROP FLEUROP Frankfurt Shortlist Press TOILET SEAT FLEUROP FLEUROP Frankfurt Shortlist Press WITNESS BOX FLEUROP FLEUROP Frankfurt Shortlist

Press BATTLESHIP PICTIONARY MATTEL SOUTHEAST ASIA


Press FENCING PICTIONARY MATTEL SOUTHEAST ASIA




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