canfor export project. agenda 1.objective 2.company overview 3.potential wood demand in china...
TRANSCRIPT
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CANFORExport Project
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Agenda1. Objective
2. Company overview
3. Potential wood demand in China
4. Competitive advantage
5. Possible constraints
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Objective
Due to current events and new regulations, this project focuses on the growing market of lumber exports to China.
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Company Overview
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Company OverviewCanadian company based in Vancouver, British
Columbia.
Marketing offices present worldwide.
Major business units.Wood ProductsPulp productsPulp and specialty kraft paperCoastal operations
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Company Overview
MissionProfit + Planet + People
Corporate pillars
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Company Overview
Differentiation with a strong vision in sustainability
Sustainable forest management certifications.
Forests licenses.
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Potential wood demand in China
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Potential wood demand in ChinaChinese housing market.
Current housing situation.
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Potential wood demand in ChinaChinese housing market.
Current housing situation.
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Potential wood demand in ChinaCurrent figures
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Potential wood demand in ChinaMarket forecast
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Potential wood demand in ChinaChinese housing market.
Definitions Short History
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Potential wood demand in ChinaState of affairs wood imports
Wood and lumber imported by China from Canada
2004 2005 2006 2007 2008
Chinese Imports of cork and Wood in $US Million
$4,262.1 $4,923.9 $5,790.8 $7,331.5$9,178.
1
(000’s USD)
2004 2005 2006 2007 2008
China 93,313 92,264 102,616 146,282 207,444
Others 13,946,318 12,759,130 11,223,595 8,787,457 6,169,857
Total 14,039,631 12,851,394 11,326,210 8,933,739 6,377,301
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Competitive advantage
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Competitive advantage
Over international competitors Canadian lumber perceived as a high quality product (smoother,
cleaner, and can be reused).
Over national competitorsLong-term forest tenure agreements with the 3 provinces.
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Competitive advantageOverall
Production capacity.“Responsible” supplier.
Third-party sustainable forest management certification strategy.
Worldwide presence of sales offices.High-skilled labor – patented products (Silvastar®).Distinctive supply chain management.
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Competitive advantage
OverallLocations of
operations.
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Competitive advantageOverall
Wide product portfolio.
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Possible constraints
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1 2 3 40
5,000,000
10,000,000
15,000,000
20,000,000
25,000,000
30,000,000
35,000,000
40,000,000
WorldRussiaCanada
2005 2006 2007 2008 1 2 3 40
50
100
150
200
250
WorldRussiaCanada
2005 2006 2007 2008
China Import Volume (m3)
China Import Price (US$)
Source: UN comtrade
Possible constraints
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Possible constraints
Uncertainty on Russian export tax schedule.
Uncertainty on Canadian exports restriction
Different product classification and dimension
Trade cost and price disadvantage
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Possible constraintsUncertainties on supply.
Foreign exchange exposure and risk
Uncertainties on market acceptance.
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Ease of doing business in China
Possible constraints
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Possible constraints
Culture difference and development separation
Political coldness
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Conclusion
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Q&A
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