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IT’S A BRAND NEW WORLD

CREATING LIGHT, IN A DARK MARKET

CONFIDENTIAL NOTE: The information contained in this document is intended only for the use of the individual or entity

named above and may contain information that is privileged, confidential and exempt from disclosure under applicable

law. If the reader of this message is not the intended recipient, you are hereby notified that any dissemination,

distribution or copying of this communication is strictly prohibited. If you have received this message in error, please

immediately notify the sender and delete the mail. Thank you.

We're Candlelight Communications, an Indonesian marketing and Jakarta based strategic communications, concepts and branding company dedicated to your success. We see the Candlelight in Communications picture and serve you as Consultants. Coming in from outside, we can take a fresh look at the messages you're sending out and determine how wide the gap is between your brand identity and brand image. Communications perception One advantage we have is we're less likely to take things for granted, both method wise and meticulous

Our communications, brand identity and brand image research and analysis are completely objective. The irony is you do have something to say, something unique. Even in a crowded field - even if your product or service is like your competition's - your company and its brand identity and brand image have a personality all their own. Your company's fingerprint is the key to standing apart from the rest. And that's where we can help. We can close the gap between your brand identity and brand image. Think Volvo and you think safety, now that’s a brand identity and brand image that are in complete alignment 2

CANDLELIGHT COMMUNICATIONS started in 2008. Based in Jakarta, we are today Jakarta’s leading business focused on Word of Mouth and Social Media marketing. What sets us apart is our comprehensive and consultative approach. We work closely with brands to develop strategy. We have technology platforms to support the delivery of the strategy. And, we have the teams to deliver your campaigns. Our teams includes seasoned marketers, developers and community managers who leverage on extensive experience and the best tools available in providing end-to-end Social Media and Word of Mouth marketing services from strategy development to ideation and execution.

We work on project or retainer basis with leading international, regional and local brands spanning a wide range of industries from ITC to government, entertainment, F&B, fashion, retail and more. We have also helped leading brands to roll out successful Word of Mouth and Social Media marketing programs around the region.

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The world is not waiting for you, or your brand identity, brand image,

products, services, your company or its message. Without a clear

program for communications, you just blend in - you become part of

the scenery. So you promote, position and advertise at an attempt to

develop your brand identity and brand image.

But along the way, communication often gets fragmented. A gap

between your brand identity and brand image can cause major

concerns with your overall branding communications. The result is

your audiences get inconsistent, sometimes conflicting impressions

and information. Or they may miss your message entirely.

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People have always made choices based on the opinions of others –

and today they are communicating more online – friends,

colleagues, experts and even strangers influence your customers’

decisions. We approach word of mouth as a Media – the voice of

thousands of your customers recommending your brand to create

awareness, change perceptions and drive trial and sales. We

Influencers for your brand and inspire them to have face to face and

on-line conversations about your products. We have the strategic

planning, technology platforms, campaign experience to help you

successfully leverage this media and create stronger brand

advocacy.

We use a structured, proven approach to planning and executing

social and word of mouth campaigns and proprietary technology

platforms to run and scale your campaigns cost effectively. From

finding your brands advocate-Influencers to activating them with

branded experiences, we can plan and execute your campaign

locally, regionally or globally.5

We are Technologists

We’re not just a group of seasoned marketing consultants, we’re

technology geeks. Our team includes developers focused on

creating innovative solutions to take advantage of new technologies

and services.

We are Creative Brand Strategists

Working with your in-house brand managers and marketing

agencies, our experience and expertise in integrating word-of-mouth

& social media marketing brings new insights to brand strategies

and complements above and below-the-line campaigns.

We are Results-Oriented

Our focus on measurable results means you have a clear picture of

what you achieve for every marketing dollar spent. We use

meticulous methods and custom tools to help you understand and

access your customers, and tailor campaigns to meet your specific

brand needs.6

WORD OF MOUTH

Word Of Mouth marketing is a key component of successful campaigns. CANDLELIGHT COMMUNICATIONS gets that. In fact, research shows that a face-to-face recommendation is more effective in changing a person’s perception of a brand and in driving the action of trial or even brand switching, than an online recommendation.

Our proprietary Groundswell™ method and technology can help you identify your brand’s powerful advocates. We can also help you plan and roll out a calendar of activations to engage these Influencers and Opinion Leaders of your brand, giving them stories to share and topics to talk about with their wide social network, face-to-face as well as online in the Social Media.

SOCIAL APPLICATIONS

CANDLELIGHT COMMUNICATIONS Social Applications services can help you create your brand’s own rich, multi-way Social Media experiences for your customers.

Bringing together our knowledge and experience in marketing, technology and Social Media, we work with you, leveraging on new and advanced digital technologies, to plan, design and create content or functionalities of high perceived value to your customers. Integrated with the Social Media, your brand will be able to engage, excite and enrich your customers, wherever they are.

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EXPERIENTIAL MARKETING

CANDLELIGHT COMMUNICATIONS believes that experiential

marketing has a big role to play in brand advocacy and Word Of

Mouth marketing. It is among the most powerful techniques we use

today. By creating immersive environments for your customers to

experience your brand, we create opportunities for you to elicit

positive and powerful emotional connections from your customers

for your brand.

Working with you, we can help you to structure, plan and drive your

brand’s calendar of experiential activities and events, engaging your

customers online or face-to-face. These experiences will give your

brand’s advocates compelling and positive stories to tell and the

triggers to start and fuel exciting conversations with their friends

and peers.

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SOCIAL MEDIA STRATEGY

The ultimate aim of every good Social Media campaign is to increase the positive recommendation for your brand – your brand advocacy. CANDLELIGHT COMMUNICATIONS’s inclusive strategy development framework will help you to measure and manage your brand advocacy levels and show you how to multiply the number of positive recommendations for your brand. Why? Because there is nothing more valuable for your brand than a personal recommendation from one friend to another.

MEASURE

Your brand advocacy level is important because it is the leading indicator of success for your brand. The more positive recommendations from your customers, the more success your brand enjoys. To measure brand advocacy, CANDLELIGHT COMMUNICATIONS uses the Net Promoter Score (NPS) – a brand management tool used to gauge the strength of your brand’s relationship with your customers – and gain the insight on how best to raise your brand’s game.

MANAGE

Once you know where you stand, you to need to know what tools and technologies you should use and what activities you should engage in to reach your brand advocacy goals. To help you manage, CANDLELIGHT COMMUNICATIONS will work with you to design a structured set of activities and guidelines for your brand’s interactions in the Social Media.

MULTIPLY

A small number of individuals in your market are Influencers or Opinion Leaders. They have the power to powerfully affect how the market views your brand. Using our proprietary Groundswell™ methodology and technology, we can identify and activate these key individuals to multiply the positive personal recommendations for your brand.

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BRAND ADVOCACY MEASUREMENT

Every positive recommendation helps you win new customers at

lower cost. Every negative recommendation makes it harder and

more costly for you to acquire new customers.

NET PROMOTER SCORE

CANDLELIGHT COMMUNICATIONS can help measure the strength of

your customer loyalty in the marketplace using the NPS® metric.

This essential tool will help you to correlate the measure of your

brand advocacy to the financial performance of your business.

CANDLELIGHT LISTENING TOOL

More insightful that conventional surveys, CANDLELIGHT

COMMUNICATIONS’s own VOC (Voice of the Customer) Listening

Tool can you harness valuable insights from the most powerful

person IN your company – your customer. We can help you to

design and build a programme to track your NPS and give you the

diagnostic insight needed to improve it.10

LISTENING TO YOUR CUSTOMERS

You can listen to your customers in two ways. Directly and indirectly. Do both and gain

not only valuable insight from what your customers share with you but also be seen as

a brand that truly values the opinion of your customers.

Direct Listening: Listen, Engage, Impress Your Customer

Enable your customers to give you ideas, feedback and suggestions about your

products, services and operations. CANDLELIGHT COMMUNICATIONS can help you

empower and impress your customers with your brand’s own customized Direct

Listening platform. You gain value insights from the information and your customer

see you as a brand that cares to invest time and energy in listening to him.

CANDLELIGHT COMMUNICATIONS’s own (Voice of Customer) Listening Tool and

our IdeasXchange solution are proven platforms that many brands have used

to listen to their customers, directly and indirectly.

InDirect Listening: Hear What Your Customers Say To Each Other

Monitor the conversation that your customers have having about your brand in

Social Media. CANDLELIGHT COMMUNICATIONS can help you evaluate, select and

run the right Social Media monitoring tool for you, to scan and aggregate your

customer conversations so they can be analyzed and translated into deep insight

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To be the light at the end of the road for small to medium-sized

businesses that they can rely on for all their communications needs.

To be the communications partner that enables small to medium-

sized businesses to harness the market to positively affect their

bottom line.

To be the communications partner to provide the complete

integrated communications solutions for small to medium sized

businesses

Strategic Communications Concepter with a balance of holistic,

emotional, rational and professional angles in an edgy manner

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Candlelight Communications is a Jakarta based Communications

Strategy Company offering the latest in integrated communications

solutions, and we’ll continue to do so in the future. Our ultimate goal

is to achieve customer satisfaction no other communication firm can

touch

Our offerings include: brand design, brand and communications

development, brand and communications maintenance, graphic

design, logo design and corporate identity, brand positioning,

marketing communications and edgy multimedia strategic solutions

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0ver 15 years exposure and experience in Sales, Brand

Development, Marketing, Business Development, Communications

and Change Management with exposure to finance & human

resource aspects.

Multi industrial experience that proves adaptability and

perseverance to learn and develop business, strategies and

implementation.

Fields in hospitality, FMCG, Banking & Finance, Manufacturing,

Airline, Media House (Publishing & Electronic), Fashion (High-end),

Consulting , Education (lecturer) and in depth translations

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As part of our branding services, we can conduct a brand audit and

analysis of your brand identity and brand image; review all corporate

and marketing communications, internal and external. That means

trade ads, annual reports, trade show booths, brochures, sell sheets,

training videos, newsletters, press releases, etc.

Our Candlelight Communications Consultant Picture and Brand

Masterpiece can outline a profile of your company in terms of how it

now interacts with the world and if your marketing strategy and

branding strategy are in alignment. There may be a few surprises. If

you decide to partner with us, we'll apply sophisticated research and

analysis techniques which result in an action plan unique to your

company's branding, its challenges and goals. At the root of those

goals will be a pointed, focused marketing plan for all levels and

layers of communication

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Delivering a fully integrated marketing communications program

for your company and its brands is what we're all about. With

us as a resource, your brand will take on renewed strength

and vitality, as it stands apart proudly showing its vibrant

brand identity, brand image and personality.

Candlelight Communications specializes in corporate, retail,

product and service branding, strategic marketing, branding,

web design, graphic design, and more. If you are looking for a

top-notch marketing and communications agency in Jakarta,

look no further. We look forward to helping you improve the

brand value of your company

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Delivering a fully integrated training programs for your company and its human capital is what we're all about. With us as a resource, your people will take on renewed passion, adrenalin and excitement in striving for excellence through self recognition and enhancing inner potential

Candlelight Communications has several training and lecturing experiences ;

LSPR Jakarta

Public Relations perception as a career in society

Image reputation management (Corporate, Brand and Individual)

Lasalle College Jakarta

Fashion Marketing Communications

Fashion Advertising

FMDS (First Media Design School) Jakarta & Singapore

Integrated Communications for Business

Communications platforms for Business

Fashion Communications Strategy

Designpreneurship Workshop (facilitator, Mentor & lecturer)

FMDS Singapore Team Building activation

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Other motivational experience throughout corporate career

Coca-Cola Amatil Indonesia

Key Account Selling Strategies

HSBC

Direct Selling Techniques to outsources/contract sales force

Philip Morris Indonesia

Traditional vs. Modern Market selling techniques

Brand Equity impact towards basic selling and marketing

IndoPacific Edelman

Board of Directors Trainer for Media Training

Holcim

Sustainable CSR in Indonesia

Sustainable Development in Sub-urban and rural

Media Training for Key Spokespersons

Mandala Airlines

LCC Concept selling for revenue

MNC Group – HighEnd Magazine.MNC Entertainment

Basic grooming and courtesy

Public Speaking and Media training18

Is branding strategy important to you? It should be! The perceptions

your potential customers have regarding your company and

offerings are vitally important to your business success. Proven

methodologies Brand Masterpiece helps you determine which brand

positioning and branding strategy you should pursue to ensure the

highest revenue potential.

We analyze your market and competitive landscape, and identify

your comparative strengths and weaknesses to determine the

positioning approach that’s right for you. Next we ensure your

messaging is closely aligned with the established positioning and

branding strategy. Candlelight Communications creates messaging

that clearly communicates your value proposition to the needs of

your targeted audience.

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A branding strategy is an important component of any positioning

strategy. Candlelight Communications helps establish the brand

recognition you need to stand out from your competition. Our

corporate branding strategy ensures your company develops a

strong, reliable image that increases sales and builds customer

loyalty. As a part of building a brand, we study the current state of

the market, and how you are viewed within that space. Additionally,

we research market design standards and analyze your competition

in order to help you define a winning brand.

Candlelight Communications delivers comprehensive messaging

aligned with a strong positioning and branding strategy to build the

brand equity you're seeking.

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The needs and desires of the marketplace are dynamic and ever-

changing. Strategic planning involves adapting your organization to

take advantage of opportunities in the market, while minimizing

market threats. This evaluation of the mission, objectives, business

portfolio and strategies ensures that your company maintains a

close fit with the market.

Candlelight can assist you with:

Facilitating planning or training retreats and sessions

Writing strategic plans, marketing communications and brand

architecture

Developing mission, vision and values statements

Establishing goals, objective and action plans

Supervision and management of strategy/activation process

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Branding / Image Campaign

Strategic Concepts and Activation

Event/Trade Show Design and Promotion

Logo Design and Corporate Identity

Print Advertising

Out-Of-Home and Transit Advertising

Internet & Social Media Viral/Buzz Marketing

Direct Marketing

Digital Solution – state of art

Marketing / Corporate Communications Strategies / Plans

Packaging design

Brand Analysis and recommendations

Marketing/Sales Promotion

Marketing/Sales Literature

Newsletters / Bulletins design and copywriting

Training and workshop facilitator & speaker

Translations (Legal/Business/Lifestyle -Dutch and English)

QR Code campaigns

Copywriting, Articles, Advertorials, Press/Media release, etc

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Industry & Career Talk at First Media Design School

Designpreneurship 2011

First Media Design School & BPK Penabur International

FMDS Singapore/Jakarta Team Building Activities

Booth Design & Digital Solutions

Photography

Photography

Photography

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Touch modeTranslucent interactive touch screen

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UBIQ Window This patented

technology allows touchless

interaction with digital content

through simple hand gestures. The

futuristic interactive screen similar to

those seen in Steven Spielberg’s

movie Minority Report is now a

reality

Singapore Science Centre Gallery – Permanent Installation 2007

Cyberjaya View Sdn Bhd – Virtual Gallery 2007

Trident International Dubai – Permanent Installation 2007

Trident International Abu Dhabi 2007 – Permanent Installation 2007

Trident International Cannes France – Permanent Installation 2007

Museum ADAT, Negeri Sembilan – Permanent Installation 2007

Wall Scan (motion tracking)

A breakthrough in outdoor media

combining the latest in interactive

technologies such as motion tracker

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Blue Scan (Bluetooth interaction)

KLCC underpass, Malaysia

A system enabling

Bluetooth interactivity,

and more. Finally,

advertising spaces

that showcases a

brand and lets it

interact directly with

boardwalk

pedestrians!

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Transforms any floor or wall

immediately into an interactive space

of sizes up to 3m x 6m. Create

anything from an interactive welcome

carpet that greets any one passing

through an entrance, to a virtual game

machine at a waiting lounge.

Touchbience (interactive projection)

KLCC Tunnel – Big Tree

China Properties Gallery – 2007

MACAU Tourism Gallery – Feb 2008

Marlboro F1 (Interactive Zone) – March 2008

Al Wa’ab City Gallery Qatar – Permanent Installation April 2008

Bioxil (EIG Group) Gallery – Permanent Installation April 2008

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Tapz (interactive bar top)

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Flipz (interactive book)

Collaborating: Interactive Media content

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Mixed DevelopmentConventional scale models placed on top of Multi Plasma Display Panels

(MPDP). The scale model becomes a big screen. Programmable masking to

highlight desired structures.43

Grid cast (synchronized projections)

Medini Central, Iskandar Malaysia

@ Cityscape Dubai 2008

Collaborating: Interactive media

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ExhibitionMedini Central @ Iskandar, Malaysia

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Booth Design

HSBC Bank, Malaysia46

Booth Design

Shiseido, Malaysia47

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Website

Kuala Lumpur Exchange, Malaysia49

WebsiteHyundai, Malaysia

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Website

Heineken Green Room, Singapore51

Website

Hennessy Pure White, Singapore52

Website

PJ Trade Centre, Malaysia

Collaborating: 3D rendering

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Smart Phone capability is a game changer. Quick and easy access to mobile

information is rapidly becoming an important decision-making resource. QR Codes

are a very effective way to deliver a relevant sales message in a compelling medium

that is an indispensable part of your prospects daily life; their Smart Phone.

A QR Strategy enables your company to jump ahead of competitors by providing an

unbeatable way to link prospects and customers to your organization. Using

emerging technology in this way makes a statement with prospects and clients. It

demonstrates that your organization is a leading-edge thinker, that your company

embraces new ideas and will bring that same thinking to every customer opportunity.

In today’s world of rapidly changing technology it is more important than ever to

demonstrate that your organization is current. In the case of adapting a QR strategy, it

is a chance to jump ahead of the competition or be left behind. QR Codes are a way to

utilize leading-edge technology at a very affordable cost. Candlelight QR Strategies is

a group of experienced marketing and technology professionals that will define and

implement the most effective plan for your organization.

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Your QR Code can be printed on business cards, print ads, flyers, brochures even T-shirts, ball

caps and coffee mugs. The applications are limitless. When your QR code gets in the hands of a

prospect or customer it opens up a world of decision-making information. Your QR strategy could

include:

Linking to a video of a sales presentation, product demonstration, facility tour, a message from

your CEO, an engineer discussing product features, a training session or even a physician

discussing a latest procedure. If you have a video it can be shown.

Downloads of Print Material such as, brochures, flyers, white papers

Manufacturing Firms can provide catalogs, instruction manuals, a video sales presentation, link to

a product demonstration

Restaurants can use a QR strategy to link to their menu or advertise a daily special.

Hotels can use a QR to provide a video tour of the facility, weather updates, maps and current

rates

Retail Stores have the ability to change offers daily or provide a coupon to boost sales.

THE POSSIBILITIES AND APPLICATIONS ARE ENDLESS

QR Strategies will help you define and execute the best plan for your company. Put our experience

to work for you.

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Need a QR tag reader? Here are a few popular apps:

iPhone

i-nigma

QR Reader for iPhone

QR Scanner

Android:

QuickMark, Barcode Scanner and QR Droid

BlackBerry Messenger comes with a built in QR Code reader

Code Muncher

Windows Mobile

i-nigma

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Our QR Services include:

•Full Technical Development and Implementation

•Full-Service Graphics

•Website and Content Development

•Video Production, Editing, and Posting

•Strategy Development

•QR Strategies is ready to bring an affordable QR Strategy to life

for your company.

Its raining white cubes… White cubes invade Indonesia

• Signature trademark white cubes – incorporating QR codes• Utilize all 6 sides of the cube with combination of QR codes

and Brand identity• Trademark white and cube as a synergy for media platform• Incorporate various out of the “cube” ideas using QR codes• Create hype and buzz on QR code campaigns• Partnerships with smart-phones that have

QR code scanning capabilities• Create educational events on QR codes• Blanket main cities with a white cube campaign• Gain media coverage and exposure features• Sustain pioneer positioning by securing rights /patents• Strategic alliances that are mutual beneficial

White ;Because its clean, trendy and stylish, symbolizes purityCost effective, being a basic colorAbility to have variations of enhancement (pearl)

QR Code ;High-tech, trendy and stylishUnique positioning and engagementCaptive market already pre-definedCan be in b/w or colorData and url link capabilitiesSimple and evolving application methodsUnique and one of a kindCan be Top of Mind – brand recognition / pioneer

Simplicity within Complication

6 sided cube with QR codes on each side

• Can be combined with logo’s for branding• White as base, colors can be optional• Each side can have unique data embedded in QR• Evolve into multi sided shape feasible

• Crazzee Thingz• Magic Cube• Other innovative options

• Cost effective as cube can be produced using various material• Cubes can be re-usable (environmental friendly)

• QR codes placed using adhesive stickers

Simplicity within Complication

•Marketing buzz • Stack Cubes in strategic location (no branding except QR codes)

• Handout Cubes in high traffic areas• Table top positioning at F&B outlets• SPG’s wearing white t-shirts with QR code on the front and/or backside

Simplicity within Complication

Engage as the pioneer and owner of QR Code campaign platform and technology in Indonesia

Maintain innovations, edgy, unique and out of the box campaigns geared to assist client in creating the pull effect in marketing initiatives

Candlelight Communications Consultants

Candlelight.consultants@gmail.com Jeffry_sani@yahoo.co.id jimmyachmadsiddieq@gmail.com Candlelightphoto@gmail.com www.candlelightcommunications.webs.com http//rafaeljeff.wordpress.com Casa Lume - South Jakarta – Indonesia

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CONFIDENTIAL NOTE: The information contained in this document s intended only for the use of the individual

or entity named above and may contain information that is privileged, confidential and exempt from disclosure

under applicable law. If the reader of this message is not the intended recipient, you are hereby notified that any

dissemination, distribution or copying of this communication is strictly prohibited. If you have received this

message in error, please immediately notify the sender and delete the mail. Thank you.