Canadian eLearning: An “Appropriate” Trade Force for the World

– and- CeLEA’s (and Hopefully, Your) Role

Victor Leginsky, Director/Sec. Treas.

Canadian eLearning Enterprise Alliance (“CeLEA”)

Canadian eLearning Enterprise Alliance - CeLEA

Presentation Overview

• An overview of Canadian eLearning firms• Products and services of note• CeLEA and its role in building the Canadian industry• “Team BC”

Canadian eLearning Enterprise Alliance - CeLEA

Canada: The Environment for eLearning

• In 1999, Canada first in G7 on education spending• Workplace training lags--in 2001, $768 per employee

versus $1,137 in US• Major government spending on wiring the nation,

developing eLearning applications• Training delivered by eLearning technologies expected

to double from 13% to 26% in 2004

Sources: Industry Canada, Conference Board of Canada

Canadian eLearning Enterprise Alliance - CeLEA

Gold Medal Products and Services

• Content development/integration– Education and/or Training– Customized Curriculum

• Group learning products– Learning, Content, Student Management Systems

• Learning repositories– Re-usable learning objects

• Consulting, research and quality assurance

Canadian eLearning Enterprise Alliance - CeLEA

Snapshot: The Canadian eLearning Industry

• Canadian eLearning Directory• Currently over 200 listings• Accessible to anyone with an Internet connection• Provides useful industry-level information

Available at http://www.celea-aceel.ca

Canadian eLearning Enterprise Alliance - CeLEA

eLearning is a National Industry

• Atlantic: 42 listings/ 28 Companies• Quebec: 43 listings/ 38 Companies• Ontario: 47 listings/ 40 Companies• B. C.: 45 listings/ 34 Companies

Canadian eLearning Enterprise Alliance - CeLEA

Four Major eLearning Clusters

18

45BC

0

17NB

6

18NS

1

47ON 43

QC

1 00

5

10

15

20

25

30

35

40

45

50

ABBCMBNBNLNSPEONQCSKYK/NV/NWT

Total Listings: 196

Canadian eLearning Enterprise Alliance - CeLEA

Majority are Private/Public Corporations

Education Institution

19

Private/Public Corporation

152

Associations5

Government3

Other17

0

20

40

60

80

100

120

140

160

Total Listings: 196Canadian eLearning Enterprise Alliance - CeLEA

Mostly Smaller Firms

25

56

48

1013

0

10

20

30

40

50

60

1 to 3

4 to 10

11 to 50

51 to 100

100+

Company Listings: 152Canadian eLearning Enterprise Alliance - CeLEA

Many Companies Have Multiple Product/Service Offerings

105

Technology

131

0

20

40

60

80

100

120

140

Content Services

Company Listings: 152

116

Canadian eLearning Enterprise Alliance - CeLEA

Focus on Corporate

3

42

84

139Corporate

72

0

20

40

60

80

100

120

140

Pre - K

K - 12

Higher Ed.

Corporate

Consumer

Company Listings: 152

Canadian eLearning Enterprise Alliance - CeLEA

The eLearning Industry in Canada is a major Employer

• Based on the company listings only, we can estimate employment in eLearning at approximately 4,000 persons

• This does not include:– eLearning suppliers that are not listed in the Directory– eLearning workers in companies that consume eLearning products and services– eLearning workers in educational institutions, governments etc.

Canadian eLearning Enterprise Alliance - CeLEA

What is CeLEA’s purpose?

• Facilitate “deal flow”– Match companies to customer needs, especially internationally– Act as broker, agent or “go-between”

• Work with IDEA, Fed. Gov. inter-departmental group

• Accelerate the adoption of Canadian eLearning services and products

• Position eLearning as an important export

• Act as a voice for the eLearning industry in Canada

Canadian eLearning Enterprise Alliance - CeLEA

The Entity

• Federal Incorporation as a not-for-profit, Part II, federal corporation

• Newly (Last November) elected Board of Directors (9)

• (3 year, 2 year and 1 year Directors)

• Roger Hanley, Elluminate (Ab)• Michael Kazeil, Bell Nexia (On)

Co-Chairs

Other Directors

• Ramona Materi, Ingenia Training (BC) Industry Intelligence

• Victor Leginsky, QualitE-Learning Assurance & LIFIA (BC) Secretary-Treasurer

• André Lefebvre, LaSalle College (QC) Industry Liaison

• Ron Labrie, Humeng Inc. (QC) Marketing

• Diane Hollett, Hollett Consulting (NL) Communications

• Terry Conrod, Innovatia Inc. (NB) Business Development

• Barry Nicolle, Nicolle Consulting (NS) Membership/ Web site

The Web Site: http://www.celea-aceel.ca/cmp_home/default.cfm

Welcome to CeLEA - the Canadian eLearning Enterprise Alliance!

Please bookmark the new address and check here often for news and information about the Canadian eLearning industry, and the activities that CeLEA is undertaking to fulfill our mandate of increasing the deal flow for Canadian eLearning companies.

•The French language version

•A list-serve sign-up form to make sure you receive notices and information that CeLEA will distribute from time to time;•Information on the membership structure and fees;

•A members-only area that will provide CeLEA members with access to information and features not available to general site users.

Web Site - Highlights

• Listserve for National Communications

• Point-of-contact for federal government eLearning Brand-building activities

• Community of Practice for consortia formation and knowledge-sharing

Welcome to the Canadian eLearning Directory!

• The Canadian eLearning Enterprise Alliance (CeLEA), with support from the Department of Canadian Heritage, is pleased to introduce the online Canadian eLearning Directory.

• it is widely and readily available to potential buyers of Canadian eLearning content, technology and services, who will use it to identify potential suppliers.

• It is used by Canadian Heritage, and other government agencies, to promote the Canadian eLearning industry, both at home and abroad.

• it is used by eLearning companies and others to find strategic alliance and joint venture partners

Please Register!

Register your company in the Directory. You will need to complete two basic information forms. Once completed, your listing will be activated immediately, and you can log in at any time to update your Directory listing to ensure that the information you are presenting is current and accurate.

The Directory has been produced by the Canadian eLearning Enterprise Alliance (CeLEA), with support from the Department of Canadian Heritage.

Contact Barry Nicolle (902.461.6600 x249)

Services: News!

• Canadian Speaker Wanted for Academia Lebanon, Feb. 26-28 The Canadian Embassy in Lebanon is looking to invite a speaker for a Conference in Lebanon called Academia Lebanon Feb 26-28, 2004 ….

• Canada Identified as Leading eLearning Country http://www.marketwire.com/mw/release_html_b1?release_id=HYPERLINK 62203

• Economist Intelligence Unit Releases Global e-Learning RankingsWhite Paper Written in Co-Operation With IBM Learning Solutions…..

ARMONK, NY -- (MARKET WIRE) -- 01/26/2004 -- IBM announces the release today of the Economist Intelligence Unit's eLearning readiness rankings. In the U.S. -- to bridge the knowledge gap the baby boomers will leave behind as 76 million approach retirement…..

• Contact: Amy Bachenheimer, IBM Learning Solutions,818-539-3117

amybach@us.ibm.com, NOTE - full report can be downloaded here.

•Canadian eLearning Industry Isn't Alone in Getting Organized ... eLearning bodies in historic talks … eLearning Network | 27-Jan-2004 ….

•Awareness About CeLEA is Growing! CeLEA was well-represented at the recent CANARIE-sponsored Pan-Canadian eLearning Workshop and the eLearning and the Economy seminar, held in Vancouver January 12 –14….

•Government searches for a national eLearning agenda http://www.itbusiness.ca/index.asp?theaction=61&lid=1&sid=54598&adBanner=eGovernment …..

•This recent article by Jeff Jedras in ITBusiness.ca provides an overview of the Canadian eLearning industry and the need for a national eLearning strategy….

Some Current Activities

• Free (for now) Webinars using Elluminate™

(first one two days ago; two more planned; one possible with DFAIT)

• Coordination with CSTD on May 2004 ASTD conference in Washington DC

• Trade Routes application

• Speaker’s Bureau

Excelling at a Global Level

Canadian eLearning Enterprise Alliance - CeLEA

How are we achieving our purpose?

• Partnering with federal government (IDEA)• Developing consortia of large and small firms• Training and education programs - for industry and

government• Developing a marketing plan, working with departments

of trade and industry• Coordinating on trade missions, speakers, incoming

delegations, etc.

Canadian eLearning Enterprise Alliance - CeLEA

The Bottom Line?

• Canadians provide innovative eLearning products and services

• We have a vibrant national association working with the Canadian government and provincial associations

• We welcome opportunities to partner and do business

Visit CeLEA at http://www.celea-aceel.ca

Canadian eLearning Enterprise Alliance - CeLEA

CeLEA Founding Sponsors:

Ingenia Training Chinook Multimedia Tecsult / Eduplus

QualitE-Learning Assurance Inc. Odyssey Learning Systems

Cadmian Inc. Axion Iq BC Government (“Open School”)

Elluminate Inc. Hollett & Associates Bell Canada

FuturEd Consulting Education Futurists Inc. iLasalle       

LearnStream eLearning BC Alliance NumeriQC       

Government of New Brunswick NFLD Alliance of Tech Industry

English Computerized Learning Inc. National Research Council

BNH Software Smartfirm Inc. Innovatia

Team BC

• Team BC comprises more than 70 public and private businesses, corporations, consulting firms, and government service providers. Between those members, we have the expertise required to deliver anywhere, anytime learning to any age level in any subject area.

• Learning Management Systems• Virtual Classroom Products• Off-the-shelf Courseware Products• Consulting Services• Academic Research Services

• Interoperability Centre• Learn more about the eLearningBC Interoperability Centre. A testbed

for certifying that courses and learning management systems are interoperable, that is to say, that courses created by one company will run properly on a learning management system from another company.

Capabilities Directory:

Try out our Capabilities Directory, and find the eLearningBC organizations that provide a best fit in meeting your eLearning needs.

Visit http://www.elearningbc.com/Content/CapabilitiesIndex.asp

The eQcheck certification mark – the symbol of quality in eLearning

• More Info? Visit www.eQcheck.com• or call 250-539-2130 or 250-539-2139

QualitE-Learning Assurance Inc. – the “eQcheck company”