canada’s tv viewing through covid-19 · canadian specialty tv news ama (000) a25-54. confirmed...
TRANSCRIPT
Canada’s TV viewing through COVID-19Year-over-Year Trending
Broadcast April 2019 vs. April 2020
0
5
10
15
20
25
30
35
40
Ind.2+ C2-11 T12-17 A18-24 A25-54 A50-64
Total Canada Average Weekly Hours Per Capita
April 2019 April 2020
+ 14%
Source: Numeris PPM, Total Canada Mo-Su, Average Weekly Hours Per Capita, Confirmed Data
+ 7%
+ 6%
Canadians are watching 7% more tv than this time last year
+ 8% - 8%
+ 1%
*April 2019: April 1 – 28; April 2020:: March 30 – April 26
0
500
1000
1500
2000
2500
3000
3500
4000
All Day Daytime 6p-7p Prime Late Night
Total TV AMA (000) A25-54Confirmed Data
April 2019 April 2020
+ 1 % + 15%
+ 10%- 10%
- 7%
Source: Numeris PPM, Total Canada Mo-Su, Confirmed, A25-54
greatest audience growth in daytime and evening
*April 2019: April 1 – 28; April 2020:: March 30 – April 26
0
500
1000
1500
2000
2500
3000
3500
All Day Daytime 6p-7p Prime Late Night
Total TV AMA (000) A25-54(excluding specialty sports)
Confirmed Data
April 2019 April 2020
+ 12%+ 24%
+ 21%+ 3%
+ 1%
Source: Numeris PPM, Total Canada Mo-Su, Confirmed, A25-54 – excluding Specialty sports
growth across all dayparts when sports networks excluded
*April 2019: April 1 – 28; April 2020:: March 30 – April 26
0
200
400
600
800
1000
1200
1400
1600
All Day Daytime 6p-7p Prime Late Night
Canadian Conventional TV AMA (000) A25-54Confirmed Data
April 2019 April 2020
+ 3%+ 13%
+ 25% - 11%
+ 22%
Source: Numeris PPM, Total Canada Mo-Su, Confirmed, A25-54
Canadian conventional tv up significantly in eveningand late night
*April 2019: April 1 – 28; April 2020:: March 30 – April 26
0
200
400
600
800
1000
1200
1400
1600
1800
2000
All Day Daytime 6p-7p Prime Late Night
Canadian Specialty TV AMA (000) A25-54Confirmed Data
April 2019 April 2020
- 3% + 14%
- 6%
- 16%
- 17%
Source: Numeris PPM, Total Canada Mo-Su, Confirmed, A25-54
daytime growth for Canadian specialty tv
*April 2019: April 1 – 28; April 2020:: March 30 – April 26
substantial growth for Canadian specialty tv whensports excluded
0
200
400
600
800
1000
1200
1400
1600
All Day Daytime 6p-7p Prime Late Night
Canadian Specialty TV AMA (000) A25-54(excluding specialty sports)
Confirmed Data
April 2019 April 2020
+ 17% + 31%
+ 17%
+ 14%
- 6%
Source: Numeris PPM, Total Canada Mo-Su, Confirmed, A25-54 – excluding Specialty sports
*April 2019: April 1 – 28; April 2020:: March 30 – April 26
0
100
200
300
400
500
600
700
Canadian Conventional National News AMA (000) A25-54 Confirmed Data
April 2019 April 2020
Source: Numeris PPM, Total Canada, Confirmed, A25-54
impressive growth in Canadian conventional national news
+ 54%
*April 2019: April 1 – 28; April 2020:: March 30 – April 26
0
20
40
60
80
100
120
140
160
180
All Day
Canadian Specialty TV News AMA (000) A25-54Confirmed Data
April 2019 April 2020
+ 201%
Source: Numeris PPM, Total Canada Mo-Su, Confirmed, A25-54
massive growth for Canadian specialty tv news
*April 2019: April 1 – 28; April 2020:: March 30 – April 26
0
200
400
600
800
1000
1200
1400
1600
All Day Daytime 6p-7p Prime Late Night
Total TV AMA (000) A18-34Confirmed Data
April 2019 April 2020
- 2% + 9%
+ 12%- 9%
- 19%
Source: Numeris PPM, Total Canada Mo-Su, Confirmed, A18-34
growth for adults 18-34 in evening and daytime
*April 2019: April 1 – 28; April 2020:: March 30 – April 26
0
200
400
600
800
1000
1200
1400
All Day Daytime 6p-7p Prime Late Night
Total TV AMA (000) A18-34(excluding specialty sports)
Confirmed Data
April 2019 April 2020
+ 8% + 17%
+ 24%+ 5%
- 12%
Source: Numeris PPM, Total Canada Mo-Su, Confirmed, A18-34 – excluding Specialty sports
audience growth increases when sports networks excluded
*April 2019: April 1 – 28; April 2020:: March 30 – April 26
0
100
200
300
400
500
600
700
All Day Daytime 6p-7p Prime Late Night
Canadian Conventional TV AMA (000) A18-34Confirmed Data
April 2019 April 2020
+ 4%+ 20%
+ 24%- 12%
+ 10%
Source: Numeris PPM, Total Canada Mo-Su, Confirmed, A18-34
Canadian conventional tv up 4% for adults 18-34, greatest growth in evening and daytime
*April 2019: April 1 – 28; April 2020:: March 30 – April 26
0
100
200
300
400
500
600
700
800
All Day Daytime 6p-7p Prime Late Night
Canadian Specialty TV AMA (000) A18-34Confirmed Data
April 2019 April 2020
- 9% + 4%
- 1%
- 16%
- 30%
Source: Numeris PPM, Total Canada Mo-Su, Confirmed, A18-34
growth in daytime for adults 18-34 in Canadian specialty TV
*April 2019: April 1 – 28; April 2020:: March 30 – April 26
audience growth significant for Canadian specialty tv when sports networks excluded
0
100
200
300
400
500
600
All Day Daytime 6p-7p Prime Late Night
Canadian Specialty TV AMA (000) A18-34(excluding specialty sports)
Confirmed Data
April 2019 April 2020
+ 8% + 16%
+ 23%
+ 13%
- 21%
Source: Numeris PPM, Total Canada Mo-Su, Confirmed, A18-34 – excluding Specialty sports
*April 2019: April 1 – 28; April 2020:: March 30 – April 26
0
50
100
150
200
250
300
Canadian Conventional National News AMA (000) A18-34 Confirmed Data
April 2019 April 2020
Source: Numeris PPM, Total Canada, Confirmed, A18-34
Canadian conventional national news up 63% for adults 18-34
+ 63%
*April 2019: April 1 – 28; April 2020:: March 30 – April 26
0
10
20
30
40
50
60
70
All Day
Canadian Specialty TV News AMA (000) A18-34Confirmed Data
April 2019 April 2020
+ 173%
Source: Numeris PPM, Total Canada Mo-Su, Confirmed, A18-34
Canadian specialty news up 173% for adults 18-34
*April 2019: April 1 – 28; April 2020:: March 30 – April 26
Top 20 English Network Programs APRIL 2020 A25-54
Program NetworkGrey's Anatomy CTV
Survivor Global9-1-1 Global
The Rookie CTVStation 19 CTV
Young Sheldon CTVNew Amsterdam Global
Schitt's Creek CBCFBI Global
NCIS GlobalModern Family Global
Chicago Fire CITYMagnum P.I. CTV
S.W.A.T. Global Law & Order: SVU CTV
MacGyver GlobalBull Global
Hawaii Five-0 GlobalWill & Grace Global
NCIS: Los Angeles Global
audiences for this year’s April Top 10 and Top 20 first run episodes increased by 10% and 9%respectively over last year (adults 25-54)
0.0
100.0
200.0
300.0
400.0
500.0
600.0
700.0
800.0
Top 10 Top 20
Canadian English Networks A25-54Top Rated Program AMA (000)
April 2019 April 2020
Source: Numeris PPM, Total Canada, Mo-Su Confirmed, April 2020 v April 2019, Original Episodes only
+ 9%
+ 10%
April’s top shows performed better than they did last year
*April 2019: April 1 – 28; April 2020:: March 30 – April 26
Top 20 English Network Programs APRIL 2020 A18-34
Program NetworkGrey's Anatomy CTV
Survivor Global 9-1-1 Global
The Rookie CTVStation 19 CTV
New Amsterdam Global Law & Order: SVU CTV
Schitt's Creek CBCNCIS Global
Modern Family Global Chicago Fire CITY Magnum P.I. CTV
S.W.A.T. Global Young Sheldon CTV
MacGyner Global Bull Global
Hawaii Five-0 Global Will & Grace Global Chicago PD CITYBlue Bloods CTV
0.0
50.0
100.0
150.0
200.0
250.0
300.0
Top 10 Top 20
Canadian English Networks A18-34Top Rated Program AMA (000)
April 2019 April 2020
+ 9%+ 8%
Source: Numeris PPM, Total Canada, Mo-Su Confirmed, April 2020 v April 2019, Original Episodes only*April 2019: April 1 – 28; April 2020:: March 30 – April 26
April’s top shows performed better than they did last yearaudiences for this year’s April Top 10 and Top 20 first run episodes increased by 9% and 8%respectively over last year (adults 18-34)
Top 20 French Network Programs APRIL 2020 A25-54
Program NetworkDistrict 31 SRC
Lâcher prise SRC Infoman SRC
Le Tricheur TVALes Chefs SRC
La Vraie Nature TVAL'amour est dans le pré V
Refuge Animal TVADans l'oeil du dragon SRC
La Facture SRCLa Recrue TVAL'Épicerie SRC
Ca Finit Bien La Semaine TVACine-Extra TVA CineMax TVA
Chicago Fire: Caserne 51 TVADu Talent a Revendre TVALes enfants de la télé SRCCombien vaut cette
maison? TVA
Bonsoir bonsoir SRC
0.0
50.0
100.0
150.0
200.0
250.0
300.0
350.0
Top 10 Top 20
Canadian French Networks A25-54Top Rated Program AMA (000)
April 2019 April 2020
+ 8%
Source: Numeris PPM, Total Canada, Mo-Su Confirmed, April 2019 v April 2020, Original Episodes only
+ 9%
*April 2019: April 1 – 28; April 2020:: March 30 – April 26
April’s top French network shows performed better than they did last yearaudiences for this year’s April Top 10 and Top 20 first run episodes of French network shows increased by 8%and 9% respectively over last year (adults 25-54)
Top 20 French Network Programs APRIL 2020 A18-34
Program NetworkDistrict 31 SRC
Lâcher prise SRCInfoman SRC
VLOG TVA Le Tricheur TVALes Chefs SRC
La Vraie Nature TVAL'amour est dans le pré V
Refuge Animal TVADans l'oeil du dragon SRC
La Facture SRCLa Recrue TVAL'Épicerie SRC
Ca Finit Bien La Semaine TVA
Cine-Extra TVACineMax TVA
Chicago Fire: Caserne 51 TVA
Du Talent A Revendre TVADécouverte TVA
Du Talent A Revendre TVA
0.0
20.0
40.0
60.0
80.0
100.0
120.0
140.0
160.0
Top 10 Top 20
Canadian French Networks A18-34Top Rated Program AMA (000)
April 2019 April 2020
+ 16%
+ 12%
Source: Numeris PPM, Total Canada, Mo-Su Confirmed, April 2020 v April 2019, Original Episodes only*April 2019: April 1 – 28; April 2020:: March 30 – April 26
April’s top French network shows performed better than they did last yearaudiences for this year’s April Top 10 and Top 20 first run episodes of French network shows increased by 12% and 16% respectively over last year (adults 18-34)
Live86%
Playback14%
April 2019
Live86%
Playback14%
April 2020
Total TV A25-54
Source: Numeris PPM, Total Canada, Mo-Su Confirmed, April 2019 v April 2020
the vast majority of tv viewing continues to be live, even without sporting events
*April 2019: April 1 – 28; April 2020:: March 30 – April 26
Live86%
Playback14%
April 2019
Live88%
Playback12%
April 2020
Total TV A18-34
Source: Numeris PPM, Total Canada, Mo-Su Confirmed, April 2019 v April 2020*April 2019: April 1 – 28; April 2020:: March 30 – April 26
the vast majority of tv viewing continues to be live, even without sporting events