Canada Winter Games

2011Summer Institute – Tourism 11/12

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Why Halifax?

Scoring Method

• Core Areas (Games Village; Revenue Generation; Sports/venues; Volunteers; Legacy)

• Preliminary Plans and Frameworks• Leadership/Competency (among committee

members)

Why Halifax?

Challenges

• Downtown Security• Hosting Alpine and Freestyle Ski• Largest market to ever host the Games• Outreach Plan

Schools Out!

• Schools in HRM will be closed for two weeks February 2011 – Feb. 14 to Feb.25 inclusive.

• Spring Break usually in March is cancelled.• Classes begin early Sept. 1 and end later June 30th.• Christmas break will be shortened and a PD day dropped.• Happens each time there is a Winter Games• Citadel High and Sackville High are being used.• Outside HRM will share the same Sept.1-June 30 calendar;

but have a traditional March Break; longer Christmas break to compensate for the longer school year.

• Outside HRM schools will remain open as usual through Feb. 2011.

Volunteers

• Looking for 1,000 students to volunteer• Must be age 14 and older to volunteer• Youth volunteers between 14 and 18

require a parent or guardian’s consent to volunteer.

• Apply on line www.canadagames2011.ca/volunteer .

Fast Facts• Looking for 1,000 students to volunteer• Must be age 14 and older to volunteer• Youth volunteers between 14 and 18 require a

parent or guardian’s consent to volunteer.• Official dates Feb. 14 to Feb.25 inclusive.• 2,700 athletes• 20 different sports

Fast Facts

• 2011 CWG will be the largest multi-sport event in Halifax’s history.

• 2011 CWG is Halifax’s first • 24 years since it was hosted in Nova Scotia (Cape

Breton in 1987)• 2013 Summer Games – Sherbrook, QC

Canada Games Legacy

• New and upgraded facilities (Centennial Pool, Canada Games Diamond, Beazley Field, Lake Banook)

• Cape Breton (1987) – Centre 200, University of Cape Breton, Surplus ($1.7M)

• Trained officials and inspired volunteers (100,000 since 1967)• Economic benefits (2007 Games - $95 million for Whitehorse) • Developing champions (Sidney Crosby, Steve Nash, Colleen

Jones)

Canada Games Athletes – the NEXT Generation of Olympians

• 16 out of 26 medalists were CG Alumni (2010 Vancouver)• 81% of gold medal women’s hockey team were CG Alumni• Sidney Crosby, Hayley Wickenheiser (Hockey)• Marianne St-Gelais; Charles Hamelin (Speed Skating)• Heather Moyse (Bobsled)• Jenn Heil (Moguls)• Clara Hughes; Kristina Groves (Speed Skating)

2011 Games at a Glance

• 5,000 volunteers • 3,600 athletes, coaches, and managers• 13 provincial/territorial teams • 200+ accredited media/broadcasters• 1,000 VIPs and corporate sponsors• 7,000 – 10,000 additional visitors to NS• 500,000 words translated• 800 Canadian communities represented

2011 Games Funding

RevenueGovernment $35 MSelf Generated $11 M

Total $46 MExpense

Operating $31 MCapital $15 M

Total $46 M

Economic Impact

• Infrastructure • $42 million Canada Games Centre • $15 million in capital upgrades

• Business opportunities, job creation• Enhanced tourism• Estimated $70-$90 M spinoffs for HRM

Halifax 2011 Vision

To inspire a new generation of Canadians to embrace the spirit of the Canada Games.

• The ‘cool’ Games• Touch every community• Leave a legacy

What’s going to happen in February 2011

• 10,000 additional visitors to Nova Scotia

• Parents/families need to eat/shop/experience Nova Scotia

• 5000 ambassadors (volunteers)

• People getting excited about fitness/sport

2011 Sports & Venues

Venue/Site Sport

Ski Wentworth Alpine ski; Freestyle ski

Ski Martock Biathlon; Cross country ski; Snowboarding

Dartmouth Sportsplex Hockey (M/F)

Cole Harbour Place Ringette

St Margaret's Centre Figure skating; Short track speed skating

Halifax Forum Boxing

Canada Games Centre Artistic gymnastics; Badminton; Synchronized swimming

Mayflower Curling Club Curling (M/F)

Saint Mary's University Judo; Squash

Halifax Commons Oval Long track speed skating

Sackville High School Archery; Target Shooting

Citadel High Table tennis; Wheelchair basketball

http://www.halifax.ca/canadagamescentre/webcamera.html

2011 CANADAWINTER GAMESHALIFAX, NS

Alpine Skiing (Slalom, Giant Slalom,Super Combined) Archery(Indoor)Artistic Gymnastics Badminton Biathlon Boxing (Male) Cross Country Skiing Curling Figure Skating Freestyle Skiing Hockey Judo Para-Alpine Para-Nordic Ringette (Female) Snowboarding Speed Skating Squash Synchronized Swimming (Female) Table Tennis Target Shooting (Air Pistol and Air Rifle) Wheelchair Basketball (Mixed)

Long Track Oval – Halifax Commons

• Construction – Oct 2010

• Open to community (pre and post Games)

• Free event during Games-time

Athletes with Physical DisabilitiesWheelchair Basketball• (first introduced at the ‘95 Games )

Para-alpine (GS & Slalom)• First introduced in ‘95 Games,

brought back for 2011

Para-nordic (Cross Country)• 2011 - first time in Games history• 5K mass start• 2.5K individual start• 9-1200 m sprint

Special Olympics Figure Skating• Singles• Solo dance

Athletes with Intellectual Disabilities

2011 Halifax 2010 Vancouver

20 Sports 14 Sports

$ 46 Million Budget 1.6 Billion Budget

18 Days 17 Days

5,000 Volunteers 22,000 Volunteers

13 Provinces and Territories

80 Nations

2,700 Athletes 2,500 Athletes

A Comparison

Media Reach• More than 120,000 day visits over 18 Days

• 2003 - 5.4 Million viewers over 4 TV networks

• 2005 - 28 million website hits over 2 weeks

• 2007 - 140 hours of television coverage

• Media partners include:

• TSN / RDS (National)

• Newcap Radio (National)

• CBS Outdoor (National)

• CTV (Regional)

• Chronicle Herald (Provincial)

Media - Broadcast• 100+ Hours of Broadcast footage

• 50/50 split between TSN and RDS

• First Canada Games to be broadcast in High Definition• Anchor Desk and Broadcast Centre – NSCC Dartmouth Campus

Media - Online• Active Facebook & Twitter Sites (2600 Fans; 1000 Followers)

• Games Website www.canadagames2011.ca

• Rolling banner ads (Major Level Sponsors)

• blogs, video, newsletters

• Chronicle Herald (online advertising opportunities)

• Aliant.net (over 600,000 unique visitors per month)

• TSN.ca / RDS.ca streaming video

Awareness Levels & Legacy

• 62% Unaided Awareness • Greater than any other sporting event

in HRM• 89% - positive or very positive impact• Cape Breton, NS – 90% said ‘very

positive’

Athletes’ Village

The first of its kind:• World Trade & Convention Centre• Halifax Harbourfront Marriott• Prince George• Delta Halifax• Delta Barrington

Marriott Harbourfront

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Ceremonies

• Opening Ceremony – February 11• Closing Ceremony – February 27• Live National Broadcast• Metro Centre• Prime Minister/Governor General

Mascots (Anni & Sammi)

• annisammi2011.ca• appeal and are accessible to youth • promote the Games and engage communities• promote healthy living• showcase Nova Scotia• link to the three pillars of the Games (Compete. Contribute. Celebrate.)

Memorable Moments

1967 •Recited Athletes Pledge in French and English. Marilyn went on to win 3 gold medals in the 1967 Games

1969 •The Canada Games theme song "Look Out World" is performed for the first time.

1971 •Prime Minister Trudeau raises the Canada Games Flag

1973 •Canada Games Flag arrives by parachute!•British Columbia wins the Canada Games Flag.

Memorable Moments•1973 •first place in Water-Skiing

•1975 •Team Ontario in figure skating winning the Men's Singles Class "B“ Gold •1979 •speedskater showed the way with a victory by more than a full second in the women's 500.

•1983•Heavyweight boxers in the world won a gold medal

•1985 •The Roly McLenahan Torch is unveiled.     

Memorable Moments

1991 Haley Wickenheiser competed for Team Alberta in women's Hockey and scored the gold medal winning goal as a 12 year old.

1995 Disabled Alpine Skiing Event, three gold medals

1997 Farmer's Daughter highlighted the closing ceremonies with performances

2003 Sidney Crosby played in front of standing room only crowds leading team Nova Scotia to highest place finish since 1979

2005 Two Gold Medals at one set of Canada Games and first Gold Medalist since 1969      

Memorable Moments2007

•Team Manitoba Men's Hockey• Four gold and one silver medal •Canada Games celebrates its 40th Anniversary•Honoured the late Peter Milner

2009

•Shaking hands and in some cases high five Prime Minister Harper•Athletics facility is unveiled in Charlottetown, PEI.