CANADA in 2008CANADA in 2008

JURISDICTIONSJURISDICTIONS

• Bring Canadian culture into the digital age.• Produce digital cultural content reflecting

Canada’s diversity of cultures and heritage.• Make French content available on the web.• Facilitate access to online cultural content.• Facilitate the sustainability of the new media

cultural sector. 

2000: 2000: Canadian Culture Online StrategyCanadian Culture Online Strategy

• We are ‘wired’.• We can sleep with the elephant.• Access to trustworthy information is key.• Intellectual Property issues remain.• Francophone content still under-represented.• Have we helped resolve the Canadian identity

debate?• Use?

What Have We Achieved?What Have We Achieved?

Image "Hydra" created on 08 June 1997; www.pantheon.org/areas/gallery/mythology/europe/greek_people/hydra.html© MCMXCV - MMVI Encyclopedia Mythica™. All rights reserved.

Resource Discovery – Resource Discovery – Canadian StyleCanadian Style

Alouette CanadaAlouette Canada

• Government Online• Metadata Forum• CanEdCore – metadata for educational

resources• DOCAM – documenting digital art• CHIN Communities of Practice• International Projects

Standards InitiativesStandards Initiatives

Libraries, Archives, and Libraries, Archives, and MuseumsMuseums

• National database of museum objects• 3.5 million records• 340 museums and galleries contributing• High quantity of data• Non-prescriptive approach for standards• Problems with resource discovery

Artefacts CanadaArtefacts Canada

• Use of enhanced Art & Architecture Thesaurus as a bilingual search tool

• Planned implementation of other thesauri as search assistants

• Custom, Faceted Taxonomy – sorting data into standardized categories

• Enforced data standards for funded projects• Planned implementation of commercial “search

solution”

AC – CHIN EnhancementsAC – CHIN Enhancements

• High-profile portal to museum content

• Online exhibits created by museums and other heritage institutions

• More than 13 million visits per year.

• Web pages, unstructured text, some database content, images– various methods used for resource discovery

Virtual Museum of CanadaVirtual Museum of Canada

Build It and They Will Come?Build It and They Will Come?

CHIN Survey of Teachers, 2008

Question: What internet resources do you use for teaching?

"I usually start with a Google search" (elementary school teacher/Ontario)

Source of TrafficSource of Traffic

Search engines are the most important sources of traffic to a website

Search enginesProspects coming from search engines.

Browser Prospects know your brand (domain name)

ReferralsProspects coming from the same community of Web sites.

Virtual exhibit visitors

Bookmark Prospects liked their experience.

Few text Content Rich text content

Metadata SEO

SEMSEM

AdvertisingAdvertisingUser optimisationUser optimisation

UserUseroptimisationoptimisation

Link buildingLink building

75%

25%

SEARCH ENGINE RESULTS SELECTED

Web pages on your Web site

Top 5

Top 30 results

Top 10 results

Web pages indexed on SE

YOUR WEB PAGES ON A SEARCH ENGINE

Search Engine Visitors BehaviourSearch Engine Visitors Behaviour

CHIN strategy for SEO knowledge dissemination

Copyright Thierry Arsenault

• CHIN provides structured SEO training class .• CHIN provides expertise at museum associations’

conferences.• CHIN will provide structured online training on KX.• CHIN included SEO in its new content writing

guidelines, marketing activities and Web site redesign approach.

CHIN and the museum community knowledge in SEO

Visibility and use of Canadian museum heritage content.

- Public engagement with museums…

- Virtual, Walking visits and revenue.

CHIN StrategyCHIN Strategy

• Shifting policy focus • Technology-enhanced standards development• A presence on social networks• Centre of Excellence• Active in international networks• New online presence

A Renewed CHINA Renewed CHIN