canada goes green with gear up campaign
TRANSCRIPT
Jan Lohmann, Marketing Communications Manager, MSNA
The Microsoft Corporation
Canada Goes Green with Gear Up Campaign Plan
“Everyone thinks of
changing the world,
but no one thinks of
changing himself.”
Leo Tolstoy
ADKAR Step Intervention Measurement
Awareness of the need for
change
Communications on
SharePoint, Services Monday
Morning Letter; BG email as
allowed
TBD
Desire to participate and
support the change
Sponsorships TBD
Knowledge on how to
change
Training TBD
Ability to implement
required skills and
behaviors
Practice and videos TBD
Reinforcement to sustain
the change
Coaching
Withdrawal of the Gear UP
TBD
Prosci PCT profile
0
10
20
30Leadership
Change
Management
Project
Management
Campaign Summary
Canada Goes Green with Gear Up
Enter the Canada Goes
Green with Gear Up Campaign
and win a prize!
Win a new
Zune or a digital t-shirt!
Download eToolKit or Gear
Up Mobile and save valuable
resources.
eMail signature for SMSGR TeammyReadiness Mailer/digital announcement in all electronic publications/newslettersAnnouncements during Canadian meetings (If any occur during campaign)Screen display in sales office Email message for Segment Leads and othersAll contest information on Canada Web main page and Readiness page to drive traffic to that site.Include links to Gear Up Survey
Each time you complete a demo
post test or enter the survey,
your name is entered for a
drawing. (Max 3x)
Prize is a Zune and/or digital
tee-shirt from Amazon. Video
link
You can see the tee-shirt @ http://www.amazon.com/SHOPZEUS-Wireless-Transmitter-Tshirt/dp/B00166VLS2/ref=sr_1_1?ie=UTF8&s=apparel&qid=1239934584&sr=8-1
Here is the link to the video of the wireless tee-shirt: http://www.youtube.com/watch?v=4O14yKus1Y8 or http://www.metacafe.com/watch/1875740/wi_fi_t_shirt/ .
Two winners will be chosen by drawing
to create their own viral video.
One video demo for Mobile version
One video demo for Toolkit version
Measuring the Results
Integrate this with the WW Gear Up Survey in May
Winners announced and viral videos posted on Canada Web Readiness site
Segment Readiness sites
Slide with winner information on flat screen in sales office
Check back at 3,6,9 months for success stories
ADKAR Step Intervention Measurement
Awareness of the need for
change
Communications on
SharePoint, Services
Monday Morning Letter; BG
email as allowed
Attendance at training; SMSGR and
BG SharePoint hits
Desire to participate and support
the change
Sponsorships BG EVPs will appoint sponsors
Knowledge on how to change Training Two onsite sessions
One video posted on SharePoint
sites
Viral video contest
Ability to implement required
skills and behaviors
Practice and videos Post-test an video content
Reinforcement to sustain the
change
Coaching
Withdrawal of the Gear UP
Online pivot table pre-and post at 1
and 3 month intervals
GAP Corrective Action
AWARENESS BG managers communicate the need to change and risk of not
changing; face-to-face communication about how the change
impacts them directly
DESIRE Identify the resistor and identify the root cause
Use top-ten steps for managing resistance
KNOWLEDGE Product training
ABILITY Online job aids to support the new behaviors
Video contest
Corporate technical troubleshooting
REINFORCEMENT Messaging that the print version is gone forever and that the
eToolKit and Mobile versions are the only options for the future.
