can the internet and social media ever really be of value to ifas and financial planners?

Key Issues Facing UK IFAs

Can the Internet ever really be of Can the Internet ever really be of value to Financial Planners?value to Financial Planners?

Philip CalvertPhilip Calvert

Founder of IFA Life – the Financial Planner’sFounder of IFA Life – the Financial Planner’sSocial NetworkSocial Network

Build trust, raise your profile and gain attention

through social media marketing


“We grossly underestimate the degree to which the Internet is now

integrated into the fabric of people’s daily lives…”


“There’s a fundamental shift taking place in the way we find, assess,

purchase and consume products and services.”

“And it’s happening right now.”


“This is not the death of the High Street. It’s the growth of a new

distribution route.”

Stuart Rose – Marks and Spencer

Technology has moved on. Have you?

Technology is part of your clients’ every day lives –

whether you believe it or not

IFAs and Internet Marketing

27% of IFAs don’t have a website Less than 10% send an email newsletter

Less than 10% write a Blog Less than 1% have a Podcast Less than 1% have a YouTube Channel

IFAs and Internet Marketing

27% of IFAs don’t have a website Less than 10% send an email newsletter

Less than 10% write a Blog Less than 1% have a Podcast Less than 1% have a YouTube Channel

LESS THAN 1% OF IFAs HAVE

LESS THAN 1% OF IFAs HAVE

GIVEN ANY THOUGHT TO THE

GIVEN ANY THOUGHT TO THE

INEVITABILITY OF INTERNET

INEVITABILITY OF INTERNET

ADVICEADVICE


“My clients aren’t interested in the Internet”

IFA

Key Issues Facing UK IFAsEvery aspect of our lives

“Click here to be ordained.”

“Click here to get divorced.”

Key Issues Facing UK IFAsEvery aspect of our lives

Asia Pacific Financial Advisers – key issuesSynergy Between Online and Offline Worlds

People Buy People

My Mother-in-Law– Hates technology, but still

used the Internet to find her financial planner

– His photo and personal information was a key part of her decision

– Most other financial planners looked boring – and identical

Key Internet issues for Financial Planners


Yes, your clients really do use the Internet


Yes, your clients really do use the Internet They are being encouraged to use the Internet


Yes, your clients really do use the Internet They are being encouraged to use the Internet They are looking for financial advice, but…


Yes, your clients really do use the Internet They are being encouraged to use the Internet They are looking for financial advice, but… You are not communicating enough


Yes, your clients really do use the Internet They are being encouraged to use the Internet They are looking for financial advice, but… You are not communicating enough They are talking about you


Yes, your clients really do use the Internet They are being encouraged to use the Internet They are looking for financial advice, but… You are not communicating enough They are talking about you You are invisible – so you don’t exist


Yes, your clients really do use the Internet They are being encouraged to use the Internet They are looking for financial advice, but… You are not communicating enough They are talking about you You are invisible – so you don’t exist Reputation is everything


Yes, your clients really do use the Internet They are being encouraged to use the Internet They are looking for financial advice, but… You are not communicating enough They are talking about you You are invisible – so you don’t exist Reputation is everything Interact and engage through Community


Yes, your clients really do use the Internet They are being encouraged to use the Internet They are looking for financial advice, but… You are not communicating enough They are talking about you You are invisible – so you don’t exist Reputation is everything Interact and engage through Community Use the tools and frequent the sites they use


If you’re not on Google, you don’t exist!– Forum posts– Images and video– Recent search– Wonder Wheel– Alerts


90% of college students have a Facebook account.



The fastest growing demographic on Facebook is…



The fastest growing demographic on Facebook is…

Females 55-65

Males 45-54

45% of Facebook users are 26-65


After traditional search engines, people go to Social Networking sites to search.

The second largest search engine is…

Financial Planners’ Websites - The Seven Deadly Sins


They are all identical


They are all identical No SEO


They are all identical No SEO Confusing


They are all identical No SEO Confusing Brochure


They are all identical No SEO Confusing Brochure Too slippery


They are all identical No SEO Confusing Brochure Too slippery No human touch


They are all identical No SEO Confusing Brochure Too slippery No human touch Wrong evidence of credibility

Financial Planners’ Websites - The Sixteen Deadly Sins


Not attracting professional connections


Not attracting professional connections Don’t make money


Not attracting professional connections Don’t make money No communication choice


Not attracting professional connections Don’t make money No communication choice Not viral


Not attracting professional connections Don’t make money No communication choice Not viral No events


Not attracting professional connections Don’t make money No communication choice Not viral No events No press section


Not attracting professional connections Don’t make money No communication choice Not viral No events No press section No RSS


Not attracting professional connections Don’t make money No communication choice Not viral No events No press section No RSS No collecting


Not attracting professional connections Don’t make money No communication choice Not viral No events No press section No RSS No collecting No analysis

Internet tools. Do it today!

Social Media – Why?


A new way to communicate


A new way to communicate A new way to add value


A new way to communicate A new way to add value To build reputation


A new way to communicate A new way to add value To build reputation To build Community around your brand


A new way to communicate A new way to add value To build reputation To build Community around your brand To get people talking about you


A new way to communicate A new way to add value To build reputation To build Community around your brand To get people talking about you To attract the right clients and connections

Business pages– Google– Personalised URL

Widget Events Search Tagging Community

Groups Questions and Answers Personalised URL Post articles, share and link back Video

Regular communication– Group and one-to-one

Google Expertise illustration Personality Community PR Customer service

2nd largest search engine Personal TV channel Another communication method Personal finance comment Sticky Google More hits than your own site

Your PowerPoint presentations and PDF portfolios online

Add video to LinkedIn Google and SEO Widgets

More great sites for financial planners to use

Learn more about how to use the Internet and social media to raise your profile, build trust,

to build value in your business and to add value to clients at

Social Media in Financial Social Media in Financial ServicesServices

With key speakers from Google, LinkedIn, the BBC, The Gate and many more, this is the Internet marketing event of the year for

Financial Planners, IFAs, financial brands and financial services PR experts.

Sign up now at http://www.ifalife.com/socialmediaFS


www.ifalife.comwww.ifalife.com

The Social Networking Website forThe Social Networking Website forFinancial Planners and IFAsFinancial Planners and IFAs

can the internet and social media ever really be of value to ifas and financial planners?

Economy & Finance