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can ict really help meet farmers' needs? yes, but

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soundcentralfestival.com Bell, MA, Agatstein , W, Brewster, R, Madden, N, Santibanez, MP, Sharifi, H, Mayzelle, M, Keith, JD, Peach-Fine, E, Schweiger, J 2013 afghanag.ucdavis.edu ; ip.ucdavis.edu (Photo Heidi Carrubba 2011)

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Page 1: Can ICT really help meet farmers' needs? Yes, but

soundcentralfestival.com

Bell, MA, Agatstein , W, Brewster, R, Madden, N, Santibanez, MP, Sharifi, H, Mayzelle, M, Keith, JD,

Peach-Fine, E, Schweiger, J 2013

afghanag.ucdavis.edu ; ip.ucdavis.edu

(Photo Heidi Carrubba 2011)

Page 2: Can ICT really help meet farmers' needs? Yes, but

Who are they? What do they need and want?

What is practical and relevant to meet the needs?

What do people need to know to make the change?

How can the message be best packaged and delivered?

How can each step be improved?

(Photo Heidi Carrubba 2011) Bell et al., 2013

Page 3: Can ICT really help meet farmers' needs? Yes, but

Practical Demand-driven Clear benefit Easily tested

Engage farmers

Photo – Biobuzz.net

Bell et al., 2013. UC Davis

Credible message and messenger


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