campus advertising effectiveness
DESCRIPTION
Campus advertising effectiveness. BY: Sydney McKinney, Nicole Otto, Stacey Northup, or Ben Long . Agenda. Preliminary Research Background Research Questions Hypothesis Advertising Methods Survey Results Conclusions. Preliminary Research. Media Effectiveness Social Media - PowerPoint PPT PresentationTRANSCRIPT
![Page 1: Campus advertising effectiveness](https://reader035.vdocuments.mx/reader035/viewer/2022062323/56815ede550346895dcd7ee6/html5/thumbnails/1.jpg)
CAMPUS ADVERTISING EFFECTIVENESSBY: Sydney McKinney, Nicole Otto, Stacey Northup, or Ben Long
![Page 2: Campus advertising effectiveness](https://reader035.vdocuments.mx/reader035/viewer/2022062323/56815ede550346895dcd7ee6/html5/thumbnails/2.jpg)
Agenda Preliminary Research Background Research Questions Hypothesis Advertising Methods Survey Results Conclusions
![Page 3: Campus advertising effectiveness](https://reader035.vdocuments.mx/reader035/viewer/2022062323/56815ede550346895dcd7ee6/html5/thumbnails/3.jpg)
Preliminary Research Media Effectiveness
Social Media Print Media Outdoor Media
![Page 4: Campus advertising effectiveness](https://reader035.vdocuments.mx/reader035/viewer/2022062323/56815ede550346895dcd7ee6/html5/thumbnails/4.jpg)
Comedy Show Background Presented by the Carolina Union
Activities Board (CUAB) DSI Improvisational Comedy Featured future Student Body President
Will Leimenstoll
![Page 5: Campus advertising effectiveness](https://reader035.vdocuments.mx/reader035/viewer/2022062323/56815ede550346895dcd7ee6/html5/thumbnails/5.jpg)
Research Questions RQ1: What is the most effective form of
advertising for CUAB’s comedy event? RQ2: In which ways are students at UNC-
Chapel Hill most effectively influenced with advertising?
RQ3: In which ways should CUAB advertise for future events?
![Page 6: Campus advertising effectiveness](https://reader035.vdocuments.mx/reader035/viewer/2022062323/56815ede550346895dcd7ee6/html5/thumbnails/6.jpg)
Hypothesis Social Media, in the form of a Facebook
event, will be the most effective form of advertising.
![Page 7: Campus advertising effectiveness](https://reader035.vdocuments.mx/reader035/viewer/2022062323/56815ede550346895dcd7ee6/html5/thumbnails/7.jpg)
Advertising Methods Facebook Group DTH Story DTH Advertisement Flyers Word of Mouth
![Page 8: Campus advertising effectiveness](https://reader035.vdocuments.mx/reader035/viewer/2022062323/56815ede550346895dcd7ee6/html5/thumbnails/8.jpg)
Facebook Event
![Page 9: Campus advertising effectiveness](https://reader035.vdocuments.mx/reader035/viewer/2022062323/56815ede550346895dcd7ee6/html5/thumbnails/9.jpg)
The Daily Tar Heel Story
![Page 10: Campus advertising effectiveness](https://reader035.vdocuments.mx/reader035/viewer/2022062323/56815ede550346895dcd7ee6/html5/thumbnails/10.jpg)
The Daily Tar Heel Advertisement
![Page 11: Campus advertising effectiveness](https://reader035.vdocuments.mx/reader035/viewer/2022062323/56815ede550346895dcd7ee6/html5/thumbnails/11.jpg)
Flyers Similar style to
the Daily Tar Heel for consistency
Over 1,800 passed out in the Pit and on South campus
![Page 12: Campus advertising effectiveness](https://reader035.vdocuments.mx/reader035/viewer/2022062323/56815ede550346895dcd7ee6/html5/thumbnails/12.jpg)
Survey Total Population
Sampled Representative or
Evaluative?
![Page 13: Campus advertising effectiveness](https://reader035.vdocuments.mx/reader035/viewer/2022062323/56815ede550346895dcd7ee6/html5/thumbnails/13.jpg)
Results
YearFirst Year –
1Sophomore
– 9Junior – 7Senior – 5Fifth Year –
0
Gender
Male – 11
Female – 11
Other – 0
Housing
On-Campus – 12
Off-Campus – 10
![Page 14: Campus advertising effectiveness](https://reader035.vdocuments.mx/reader035/viewer/2022062323/56815ede550346895dcd7ee6/html5/thumbnails/14.jpg)
Results (continued)
![Page 15: Campus advertising effectiveness](https://reader035.vdocuments.mx/reader035/viewer/2022062323/56815ede550346895dcd7ee6/html5/thumbnails/15.jpg)
Conclusions Advertising methods did have an effect
on the number of people who attended the comedy show
The Historic Playmakers Theater
![Page 16: Campus advertising effectiveness](https://reader035.vdocuments.mx/reader035/viewer/2022062323/56815ede550346895dcd7ee6/html5/thumbnails/16.jpg)
Conclusions Results were consistent with our
hypothesis
![Page 17: Campus advertising effectiveness](https://reader035.vdocuments.mx/reader035/viewer/2022062323/56815ede550346895dcd7ee6/html5/thumbnails/17.jpg)
Conclusions Facebook preferred method of contact,
second to word of mouth
![Page 18: Campus advertising effectiveness](https://reader035.vdocuments.mx/reader035/viewer/2022062323/56815ede550346895dcd7ee6/html5/thumbnails/18.jpg)
Our Suggestions In the Future, use Facebook Word of mouth is tied to Facebook
![Page 19: Campus advertising effectiveness](https://reader035.vdocuments.mx/reader035/viewer/2022062323/56815ede550346895dcd7ee6/html5/thumbnails/19.jpg)
Our Suggestions Traditional forms of advertising won’t
hurt, but offer little help