campaigns 3
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Media Presentation on campaignsTRANSCRIPT
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Campaigns
By Shani Casey
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What are campaigns?
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Different methods of promotion Billboards TV adverts Internet adverts Facebook pages YouTube adverts Magazine adverts Posters Promotional speakers Surveys Twitter accounts
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What types of campaigns are there?
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Well known Campaigns? Some well known campaigns are:1) ‘Just do it’- Sporting Campaign/ Advertising2) Samsung Galaxy: The next best thing is
already here- Advertising3) Red Bull: Strato’s Jump-Advertising4) TNT: Push to add drama: https://
www.youtube.com/watch?v=316AzLYfAzw5) Invisible Children: Krony- Raising
awareness/public safety/political: https://www.youtube.com/watch?v=Y4MnpzG5Sqc
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Advertising Techniques?
Threat & Shock Catchy/Music
Slogans Enigma Famous/Relevant
people
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Threat & Shock Using an advert to
shock the audience helps encourage them not carry out the actions the campaign is against.
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Catchy/Music Slogans
https://www.youtube.com/watch?v=kEHG0YauD_Qhttps://www.youtube.com/watch?v=LTunhRVyREUhttps://www.youtube.com/watch?v=TnzFRV1LwIohttps://www.youtube.com/watch?v=tZndHQtTHlI
Campaigns which include catchy songs, which you can immediately recognise when they’re played.
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Use of Famous/Revelant People Campaigns will often use a celebrity to help
boost support on their campaigns. For example, Pepsi used Beyonce to help encourage people to drink the brand more.
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Famous/Revelant peopleAnother good example of this, is the ALS Ice Bucket challenge. Celebrities from all over the world did the Ice bucket challenge to raise awareness on the disease ALS. This encouraged normal people to donate to the charity and for them to participate with the ice bucket challenges. The ALS charity used this campaign to spread awareness. It was a very well thought out idea, and has raised an enormous amount of money.
https://www.youtube.com/watch?v=l7zns9nFi_Mhttps://www.youtube.com/watch?v=Cl1TGZptZEY https://www.youtube.com/watch?v=kkty5yI_5RA&list=TLdgE1UxzI62TJj_uPp5VTFyvCSjIEGAmN