Content of this presentation:

What Why How Where When How muchOur commitment

What:

In order to tackle this problem efficiently, our team brainstormed about the different perceptions of framing and reframing a loaf of bread.

First brainstorming steps:

The results of the discussion were:1. Practical approach: A loaf of bread That When You take it one slice is pre-sliced into four pieces to make small bit size sandwiches. 2. Creative approach: Use the different ingredients of one loaf of bread and create something new with it 3. Symbolic approach: Bread is, due to historical, cultural, religious and social reasons, a powerful symbol; bread is one of the oldest prepared foods, The symbolic character comes to light especially when looking at the French word for it 'copain' (informal for friend), which underlines the meaning of the shared bread (the joint pain)hence, the value of a loaf of bread must not only be materialistic, but can also be intangible, spiritual We decided in favour of the symbolic approach, to turn it into something that benefits the community.

Why:How can we create as much "value" from ONE LOAF OF BREAD?

To answer this question of assignmet A Crash Course on Creativity released by Stanford University/Venture Lab …Bread Skins Team create:

Why this Campaign?

Food Waste Worldwide

Food Shortage Worldwide

Obesity Health Issue Worldwide

Create a win-win situation: increasing wellness on both sides - less food for better health here, more food for better health there

Think of it: every time you avoid wasting 1$/€ here, save it and give it to the ones in need

What and How?

To encourage pTo encourage people worldwide to donate 1 eople worldwide to donate 1 DDollarollar or 1 Euro or 1 Euro to buy one Loaf Of Bread to buy one Loaf Of Bread distributed to the familiesdistributed to the families the supported by the the supported by the United Nations World Food ProgrammeUnited Nations World Food Programme (WFP) (WFP)

To this end, the first step is to create a FacebookTo this end, the first step is to create a Facebook page page for this campaign where there would be for this campaign where there would be instruction how to donate to the organizationinstruction how to donate to the organization

We would use Facebook because of its great We would use Facebook because of its great reach and of the social media's capability to reach and of the social media's capability to spread and amplify social causesspread and amplify social causes

Facebook Campaign page under

construction:

View:

Where:

Click on the link of our campaign Facebook page to make your donation and join our vision:

A world where all people hold access to a sufficient and balanced diet. This goal begins with ONE LOAF OF BREAD! We believe providing access to food to those in need, helps people create better lives for themselves and their families. Today click on this link and help us to feed this idea:

http://Facebook Campaign Page

When: The World Food Programme (WFP) is the world's largest humanitarian

agency fighting hunger worldwide;

WFP is part of the United Nations system and is voluntarily funded;

Born in 1961, WFP pursues a vision of the world in which every man, woman and child has access at all times to the food needed for an active and healthy life. We work towards that vision with our sister UN agencies in Rome -- the Food and Agriculture Organization (FAO) and the International Fund for Agricultural Development (IFAD) -- as well as other government, UN and NGO partners;

On average, WFP aim to reach more than 90 million people with food assistance in more than 73 countries. Around 15,000 people work for the organization, most of them in remote areas, directly serving the hungry poor.

WFP Video

Whow Match:

Go to our Facebook page and follow the directions to make your donation and help to feed this idea with ONE LOAF OF BREAD.

For only a 1$/1€ we can build a world wihout hunger. Get Involved

Make a Difference, Donate Today

Our Commitment:

100% of every Dollar/Euro donated to this campaign go directly to the World Food Programme. The structure of this campaign does not take a cut. We work under pro bono as volunteers.

We also raise funds through grants, corporate sponsors, and foundations.

We are incredibly thankful for the support that has enabled us to touch the lives of so many poor people... feed this idea!

Bread Skins Team: