cameron university school of business
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Cameron University School of Business. Bachelor of Business Administration CIP Code: 520201. Ahmed, H. Ahmed, S. Bowen, D. Burgess, S. Gooch, R. Helvey, A. Hite, D Masters, J. Odom, O. Paridon, T. Rogers, P. Soylu, A. Steyn, D. Sukar, A. Treadwell, G. Washburn, M. - PowerPoint PPT PresentationTRANSCRIPT
Program Name:Bachelor of Business Administration CIP Code: 520201
Fall 2010 Program Quality Improvement Report 2010-2011
1
Cameron UniversitySchool of Business
Bachelor of Business AdministrationCIP Code: 520201
Program Name:Bachelor of Business Administration CIP Code: 520201
Fall 2010 Program Quality Improvement Report 2010-2011
2
LIST OF FULL TIME FACULTY TEACHING IN BBA PROGRAM
• Ahmed, H.• Ahmed, S.• Bowen, D.• Burgess, S.• Gooch, R.• Helvey, A.• Hite, D• Masters, J.• Odom, O.
Paridon, T.Rogers, P.Soylu, A.Steyn, D.Sukar, A.Treadwell, G.Washburn, M.Yuyuenyongwatana, R.
Program Name:Bachelor of Business Administration CIP Code: 520201
Fall 2010 Program Quality Improvement Report 2010-2011
3
Section I: Program Learning Outcomes
Section II: Alignment of Outcomes
Section III: Program Outcome 1: Competencies in key concepts of Common Professional Component
Section IV: Program Outcome 2: Able to Integrate and Apply Key Concepts
Section V: Program Outcome 3: Proficiency in Computers and Business Software
Section VI: Productivity Information
Section VII: Response to 2009 – 2010 Action Plan
Section VIII: 2010-2011 Action Plan
Program Name:Bachelor of Business Administration CIP Code: 520201
Fall 2010 Program Quality Improvement Report 2010-2011
4
Section I: Program Learning Outcomes• Program outcome 1: Graduates demonstrate
foundational knowledge of basic business concepts that will prepare each graduate for success in business upon graduation.
• Program outcome 2: Graduates demonstrate critical business skills and competencies required for effective decision making in modern business.
• Program outcome 3: Graduates demonstrate proficiency in computers and business software required in modern business.
Program Name:Bachelor of Business Administration CIP Code: 520201
Fall 2010 Program Quality Improvement Report 2010-2011
5
Section II: Alignment of Outcomes
School of Business Mission
Cameron UniversityMission
Plan 2013
University of
Choice
The Partner of
Choice
Figure 1
Program Name:Bachelor of Business Administration CIP Code: 520201
Fall 2010 Program Quality Improvement Report 2010-2011
6
Section II: Alignment of Outcomes
Program Outcome1: Competent in the key concepts of Common Professional Component
School of Business Mission
Cameron University Mission
Plan 2013University of Choice Partner of Choice
The Cameron University School of Business exists to educate and prepare the diverse students its serves to become skilled professionals who will add value to their organizations, their professions, and their communities.
Cameron Mission: Prepares students for professional success, responsible citizenship, life-long learning, and meaningful contributions to a rapidly changing world…
Maintain and enhance Cameron's commitment to providing programs of the highest quality in instruction, research, and service to better meet the needs of the citizens of the region. Capitalize on Cameron’s multiple levels of academic programs – associate, baccalaureate, and master’s – to enhance student learning and to increase opportunities for educational advancement.
Develop partnerships with area businesses and industries including encouraging use of conferencing facilities and matching educational offerings to employer needs.
Table 1
Program Name:Bachelor of Business Administration CIP Code: 520201
Fall 2010 Program Quality Improvement Report 2010-2011
7
Alignment of Outcomes
Program Outcome 2: Able to Integrate and Apply Key Concepts
School of Business Mission
Cameron University Mission
Plan 2013University of Choice Partner of Choice
The School strives to expand understanding of the effective and efficient operation of organizations and their dynamic environments. The School creates a student-centered approach to lifelong learning as well as innovative and experiential business-based learning opportunities.
Cameron Mission: Fosters a student-centered academic environment that combines innovative classroom teaching with experiential learning…
Maintain and enhance Cameron's commitment to providing programs of the highest quality in instruction, research, and service to better meet the needs of the citizens of the region. Capitalize on Cameron’s multiple levels of academic programs – associate, baccalaureate, and master’s – to enhance student learning and to increase opportunities for educational advancement.Ensure effective assessment of student learning including experiential learning.
Develop partnerships with area businesses and industries including encouraging use of conferencing facilities and matching educational offerings to employer needs.
Table 2
Program Name:Bachelor of Business Administration CIP Code: 520201
Fall 2010 Program Quality Improvement Report 2010-2011
8
Alignment of Outcomes
Program Outcome 3: Proficient in Computers and Business Software
School of Business Mission
Cameron University Mission
Plan 2013University of Choice Partner of Choice
The School creates a student-centered approach to lifelong learning as well as innovative and experiential business-based learning opportunities.
Fosters a student-centered academic environment that combines innovative classroom teaching with experiential learning…
Maintain and enhance Cameron's commitment to providing programs of the highest quality in instruction, research, and service to better meet the needs of the citizens of the region. Capitalize on Cameron’s multiple levels of academic programs – associate, baccalaureate, and master’s – to enhance student learning and to increase opportunities for educational advancement.Ensure effective assessment of student learning including experiential learning.
Develop partnerships with area businesses and industries including encouraging use of conferencing facilities and matching educational offerings to employer needs. Provide a fast and reliable state-of-the-art information technology infrastructure including expanding the availability of wireless internet access on campus.
Table 3
Program Name:Bachelor of Business Administration CIP Code: 520201
Fall 2010 Program Quality Improvement Report 2010-2011
9
Program Name
Table 4
Assessment Activity Matrix
Program Outcome Direct Measure Tool
Headcount of Students
Participating in
Measurement
Date Measuremen
t Administered
Faculty Member (s) Administeri
ng Measureme
nt
Faculty Member (s) Recording
Measurement Data
Faculty Member (s) Analyzing
Measurement Data
Date Faculty Meeting
Discussing Measurement
Results
Specify Measurable Program Outcome
Portfolio Review, Performance Rating,
Locally Developed and Validated Examinations,
Standardized Examinations, Capstone
Course, Benchmark against similar programs,
Other-specify
Program Outcome 1-3; Principles of Marketing
Standardized Examinations, Group Simulation Projects
5 Summer 10 Paridon Paridon Paridon Program Outcome1-3; Business Policy
Standardized Examinations, Group Projects Topic Focused
16 Summer 10 Paridon Paridon Paridon
Program Outcome1-3; AdvertisingStandardized Examinations, Group Projects Develop Advertisement
12/15 Fall 09/Spring 10 Paridon Paridon Paridon
Program Outcome1-3; Consumer Behavior Standardized Examinations 18/18 Fall 09/Spring 10 Paridon Paridon Paridon
Program Outcome1; Consumer Behavior
Group Journal Assignments 18/18 Fall 09/Spring 10 Paridon Paridon Paridon
Program Outcome1, 3; Marketing Research Standardized Examinations 15/4 Fall 09/Spring 10 Paridon Paridon Paridon
Program Outcome2; Marketing Research Group Research Project 15/4 Fall 09/Spring 10 Paridon Paridon Paridon
Program Name:Bachelor of Business Administration CIP Code: 520201
Fall 2010 Program Quality Improvement Report 2010-2011
10
Program Outcome Direct Measure Tool
Headcount of Students
Participating in Measurement
Date Measurement Administered
Faculty Member (s)
Administering Measurement
Faculty Member (s) Recording
Measurement Data
Faculty Member (s) Analyzing
Measurement Data
Date Faculty Meeting Discussing Measurement Results
Program Outcome1-3; Service Marketing Standardized Examinations, Group Case Analyses 11 Spring 10 Paridon Paridon Paridon
Program Outcome1, 2; Service Marketing Standardized Examinations 11 Spring 10 Paridon Paridon Paridon Program Outcome2, 3; Service Marketing Group Projects 12 Fall 09 Paridon Paridon Paridon
Program Outcome1-3; Principles of Cost/Managerial Accounting Locally Developed Exam Spring 10 Gooch Gooch Gooch
Program Outcome1; Business and Society MFT Fall 09/Spring 10 Masters
Program Outcome1-2; Business and Society Capstone Case Fall 09/Spring 10 Masters Masters
Masters, Odom, Gooch,
Soylu
Program Outcome1; Business Policy MFT 24 Fall 09/Spring 10 Rogers Rogers
Masters, Odom, Gooch,
etc.
Program Outcome1-2; Business Policy Capstone Case 24 Fall 09/Spring 10 Rogers Rogers
Masters, Odom, Gooch,
etc.
Program Outcome 1; Principles of Management Locally Developed Exam 40 Fall 09 Rogers Rogers Rogers
Program Outcome 1; Organizational Management Locally Developed Exam 70 Fall 09/Spring
10 Rogers Rogers Rogers
Program Outcome 1-3; Principles of MarketingLocally Developed Exam from Test Bank Accompanying Text (Standardized Examinations)
FA09 ITV -29/ONL -46;
SP10 - 51
Fall 09/Spring 10 Steyn Steyn Steyn
Program Outcome 1; Principles of Management Locally Developed ExamStandardized Examinations
F09 -26/ SP10 -24
Fall 09/Spring 10 Hite Hite Hite
Program Outcome 1-2; Principles of Economics Locally Developed Exam 40 Sukar Sukar Sukar
Table 4
continuation
Program Name:Bachelor of Business Administration CIP Code: 520201
Fall 2010 Program Quality Improvement Report 2010-2011
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Program Name
Section III: Program outcome 1Competencies in Key Concepts of Common
Professional Component
PROGRAMOUTCOME
CURRICULUM AREA OR TARGET
AUDIENCE
MEASUREMENT OF STUDENT-LEARNING OR SERVICE OUTCOME
Measurements
Methods used to determine validity of measurement
instruments
Methods used to determine
reliability of measurement
Schedule for measurements
1. Competent in the key concepts of Common Professional Component
1. Business policy course
2. Courses: ACCT 2013 ECON 2013 MKTG 3413 MGMT 3013
1. Major Fields test (MFT)
2. Locally developed tests
1. Standardized test developed by ETS
1. Benchmark against national norm
1. Every semester 2. Every semester
Table 5
Program Name:Bachelor of Business Administration CIP Code: 520201
Fall 2010 Program Quality Improvement Report 2010-2011
1212
Program Name
Major Field Test (MFT)
• MFT developed by ETS is designed to assess comprehension of concepts, principles and knowledge at the conclusion of the undergraduate program.
• MFT evaluates students’ ability to analyze and interpret materials.
• Students were given MFT in the Business Policy class.
• MFT tests are used to benchmark student learning against national
norms.
Program Name:Bachelor of Business Administration CIP Code: 520201
Fall 2010 Program Quality Improvement Report 2010-2011
1313
Program Name
MFT Scores Cameron University Average (Summer 07-Spring 2010)
National Average (Aug 06 to Jun 09)
0
10
20
30
40
50
60
Acco
untin
g
Econ
omics
Man
agem
ent
Qua
n Bu
s Ana
lysis
Fina
nce
Mar
ketin
gLe
gal a
nd S
ocia
l Env
Inte
rnat
iona
l Iss
ues
National Average(Aug 2006 - Jun 2009)
Cameron Average(Summer 2007-Spring2010)
Figure 2
Program Name:Bachelor of Business Administration CIP Code: 520201
Fall 2010 Program Quality Improvement Report 2010-2011
1414
MFT ScoresAccounting and Economics
58
48 4849
5051 51
50
30
35
40
45
50
55
60
Sum
mer
200
7Sp
ring
2008
Sum
mer
200
8Fa
ll 20
08Sp
ring
2009
Sum
mer
200
9Fa
ll 20
09Sp
ring
2010
Accounting Accounting Norm at 49.8
49
4544
4645 45
44
47
30
35
40
45
50
55
60
Sum
mer
200
7Sp
ring
2008
Sum
mer
200
8Fa
ll 20
08Sp
ring
2009
Sum
mer
200
9Fa
ll 20
09Sp
ring
2010
Economics Economics Norm at 47.8
Figure 3
Program Name:Bachelor of Business Administration CIP Code: 520201
Fall 2010 Program Quality Improvement Report 2010-2011
1515
MFT ScoresManagement & Quantitative Business Analysis
5152
44
5452
49
5354
40
45
50
55
60
65
70
Sum
mer
200
7Sp
ring
2008
Sum
mer
200
8Fa
ll 20
08Sp
ring
2009
Sum
mer
200
9Fa
ll 20
09Sp
ring
2010
Management Management Norm at 54.5
38
42
36
4546
37
47
42
30
35
40
45
50
55
60
Sum
mer
200
7Sp
ring
2008
Sum
mer
200
8Fa
ll 20
08Sp
ring
2009
Sum
mer
200
9Fa
ll 20
09Sp
ring
2010
QBA QBA Norm at 46.1
Figure 4
Program Name:Bachelor of Business Administration CIP Code: 520201
Fall 2010 Program Quality Improvement Report 2010-2011
1616
MFT ScoresFinance & Marketing
5153
5051
55
50
55
52
30
35
40
45
50
55
60
Sum
mer
200
7Sp
ring
2008
Sum
mer
200
8Fa
ll 20
08Sp
ring
2009
Sum
mer
200
9Fa
ll 20
09Sp
ring
2010
Finance Finance Norm at 55.0
50
45
4950
48
55
4748
30
35
40
45
50
55
60
Sum
mer
200
7Sp
ring
2008
Sum
mer
200
8Fa
ll 20
08Sp
ring
2009
Sum
mer
200
9Fa
ll 20
09Sp
ring
2010
Marketing Marketing Norm at 51.9
Figure 5
Program Name:Bachelor of Business Administration CIP Code: 520201
Fall 2010 Program Quality Improvement Report 2010-2011
1717
MFT ScoresLegal and Social Environment & International Issues
45
40
37
44
41
4342
44
30
35
40
45
50
55
60
Sum
mer
200
7Sp
ring
2008
Sum
mer
200
8Fa
ll 20
08Sp
ring
2009
Sum
mer
200
9Fa
ll 20
09Sp
ring
2010
LSE LSE Norm at 45.9
51
48 48 48
51
44
46
50
30
35
40
45
50
55
60
Sum
mer
200
7Sp
ring
2008
Sum
mer
200
8Fa
ll 20
08Sp
ring
2009
Sum
mer
200
9Fa
ll 20
09Sp
ring
2010
Int'l. Issues Int'l. Issues Norm at 54.1
Figure 6
Program Name:Bachelor of Business Administration CIP Code: 520201
Fall 2010 Program Quality Improvement Report 2010-2011
1818
Table 6
MFT ResultsNational Average Cameron Average (Summer 2007-Spring 2010)
Assessment Indicator Aug06-Jun09 Su07 Sp08 Su08 Fa08 Sp09 Su09 Fa09 Sp10 Overall Accounting 49.8 58 48 48 49 50 51 50 51
50.6
Economics 47.8 49 45 44 46 45 45 47 44 45.6
Management 54.5 51 52 44 54 52 49 54 53 51.1
Quantitative Business Analysis
46.1 38 42 36 45 46 37 42 47 41.6
Finance 55 51 53 50 51 55 50 52 55 52.1
Marketing 51.9 50 45 49 50 48 55 48 47 49.0
Legal and Social Environment
45.9 45 40 37 44 41 43 44 42 42.0
International Issues 54.1 51 48 48 48 51 44 50 46 48.3
Program Name:Bachelor of Business Administration CIP Code: 520201
Locally developed tests
• Locally developed tests are used to test competency in the key concepts of professional component
• Benchmarks of 70% is used to determine the competency in core courses
Fall 2010 Program Quality Improvement Report 2010-2011
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Program Name:Bachelor of Business Administration CIP Code: 520201
Fall 2010 Program Quality Improvement Report 2010-2011
2020
ACCT 2013 – Financial Accounting Quantity of Students Tested 44 35 97 17 21Semester 2006 2007 2008 2009 2010LocationCore Competency # 1To provide students with an understanding of the basic accounting equation 85% 89%
100% 97% 52%
Core Competency # 2To provide students with an understanding of the required steps in the accounting cycle 84% 93% 85% 88% 90%
Core Competency # 3To provide students with an understanding of the four financial statements and how they are prepared 82% 69% 81% 71% 76%
Core Competency # 4To provide students with an understanding of Generally Accepted Accounting Principles and identify the key items of the conceptual framework, basic assumptions used by accountants, and constraints in accounting 78% 64% 82% 82% 69%
Core Competency # 5To provide students with an understanding of double entry bookkeeping 71% 89% 80% 85% 71%
Core Competency # 6To provide students with an understanding of adjusting entries, closing entries, and correcting entries 72% 71% 62% 68% 86%
Core Competency # 7To provide students with an understanding of the differences between service enterprises and merchandisers, including how to record cost of goods under the periodic and perpetual inventory systems 71% 73% 72% 70% 75%
Core Competency # 8To identify the principles of internal control and their application to cash disbursements and cash receipts 76% 85% 80% 73% 85%
Core Competency # 9To provide students with an understanding of notes receivable, including computation of maturity date and interest 62% 52% 78% 67% 87%
Core Competency # 10To provide students with an understanding of plant assets, including how to record acquisition, depreciation, and disposal 73% 62% 70% 68% 75%
Core Competency # 11 (Added in the Summer of 2005)To provide students with an understanding of notes payable and the methods by which they are accounted NA 48% NA NA NA
Core Competency # 12 (Added in the Summer of 2005)To identify the major characteristics of a corporation and provide students with an understanding of how to account for stock and dividend transactions NA 60% NA NA NA
Class Averages 75% 71% 79% 77% 77%
Table 7.a
Program Name:Bachelor of Business Administration CIP Code: 520201
Fall 2010 Program Quality Improvement Report 2010-2011
2121
ECON 2013 Principles of Macroeconomics
Core Competency
On-CampusSpring 2008
n=35
On-Campus Spring20 09
n=44Off-Campus Spring 2009
Spring 2010
Core Competency #1Understand and apply key concepts of scarcity, efficiency, opportunity cost, absolute advantage and comparative advantage.
75% 79% 60% 75%
Core Competency #2Analyze the theory of supply and demand and how they simultaneously determine equilibrium price and quantity.
76% 74% 64% 74%
Core Competency #3Understand and apply key measures of macroeconomic performance such as real GDP, inflation, and unemployment.
76% 70% 70% 76%
Core Competency #4Analyze how the supply of loanable fund and the demand for loanable fund determine the real interest and the importance of saving for economic growth.
76% 77% 67% 74%
Core Competency #5Analyze money demand and money supply process and critically evaluate how the Fed controls the money supply.
76% 78% 70% 66%
Core Competency #6Understand and evaluate the effects of fiscal policy and monetary policy on output, inflation, interest rate and unemployment in the short run and long run.
72% 77% 65% 50%
Average 75% 76% 63% 69%
Table 7.b
Program Name:Bachelor of Business Administration CIP Code: 520201
Fall 2010 Program Quality Improvement Report 2010-2011
2222
MKTG 3413 – Principles of Marketing Fall 2009 ONL
(n=46)Fall 2009
(n=25)Spring
2010 Face to Face (n=51)
Identify various marketing activities that characterize contemporary business activity
72.31% 79.67% 68.17%
Examine marketing mix variables and apply these variables to marketing opportunities and problems
70.63% 78.61% 72.05%
Understand marketing strategies and marketing related variables and use these to develop preliminary marketing plans
72.92% 77.83% 73.51%
Appreciate why marketing varies through time and why and how market opportunities accompany these variations.
69.94% 79.28% 76.18%
Table 7.c
Program Name:Bachelor of Business Administration CIP Code: 520201
Fall 2010 Program Quality Improvement Report 2010-2011
2323
MGMT 3013 – Principles of ManagementCore Competency Fall 09 (N=24) Spring 10
(N=26) Core Competency #1The student demonstrates an understanding of the overall management process. 75% 71%
Core Competency #2The student demonstrates an understanding of, and an ability to use, contemporary management theories, tools and techniques related to planning in organizations
80% 74%
Core Competency #3The student demonstrates an understanding of, and an ability to use, contemporary management theories, tools and techniques related to organizing in organizations
44% 42%
Core Competency #4The student demonstrates an understanding of, and an ability to use, contemporary management theories, tools and techniques related to leading in organizations
59% 54%
Core Competency #5The student demonstrates an understanding of, and an ability to use, contemporary management theories, tools and techniques related to managerial control in organizations
74% 60%
Core Competency #6The student demonstrates an understanding of the evolution of management. 82% 55%
Core Competency #7The student demonstrates an understanding of managerial decision making techniques and processes.
54% 31%
Table 7.d
Program Name:Bachelor of Business Administration CIP Code: 520201
Fall 2010 Program Quality Improvement Report 2010-2011
242424
Section IV: Program outcome 2Able to Integrate and Apply Key Concepts
PROGRAMOUTCOME
CURRICULUM AREA OR TARGET
AUDIENCE
MEASUREMENT OF STUDENT-LEARNING OR SERVICE OUTCOME
Measurements
Methods used to determine validity of measurement
instruments
Methods used to determine reliability of
measurement
Schedule for measurements
2. Able to integrate and apply key concepts
1. Graduating Senior Students in BUS 4633 (Bus.Policy)
2. Intern Supervisors
3. Alumni4. Employers
1. Survey of Graduating Senior Students in BUS 4633 (Bus.Policy)
2. Survey of Intern Supervisors
3. Survey of Alumni4. Survey of
Employers
1. Every semester2. Every semester3. Every 3 years4. Every 3 years
Table 8
Program Name:Bachelor of Business Administration CIP Code: 520201
Fall 2010 Program Quality Improvement Report 2010-2011
252525
The School of Business conducted surveys of • Student intern supervisors • Faculty • Graduating Seniors
Section IV: Program outcome 2Able to Integrate and Apply Key Concepts
Surveys of student intern supervisors• Supervisors were asked to rate interns’ mastery of skills,
knowledge, etc. on a 5-point scale• The means were 4.1, 3.7 and 5.0 respectively in Fall of 09, Spring
10 and Summer of 10, indicating that students have excellent mastery of concepts and skills.
Program Name:Bachelor of Business Administration CIP Code: 520201
Fall 2010 Program Quality Improvement Report 2010-2011
262626
Table 9
Bachelor of Business Administration Internship Supervisor EvaluationSemester Fa09 Sp10 Su10# of employers with accounting interns 2 4 2# of employers responding 2 4 1Supervisors were asked to indicate their opinion of the intern's mastery of skills, abilities, technologies, etc. Responses were to indicate a "5" as superior, "4" as excellent, "3" as average, "2" as fair, and "1" as poor. The average supervisor’s responses are listed by semester. -Accounting skills 4.5 3.5 5.0 -Adaptability 4.0 3.8 5.0 -Computer skills 4.0 3.8 5.0 -Initiative 5.0 3.5 5.0 -Integrity 4.5 4.0 5.0 -Interpersonal skills 4.0 3.8 5.0 -management potential 3.5 3.7 5.0 -Office systems 4.0 3.3 5.0 -Organizational skills 3.5 4.0 5.0 -Problem solving skills 3.5 3.5 5.0 -Telephone skills/etiquette 4.0 3.8 5.0 -Verbal language 4.0 3.8 5.0 -work ethic 4.0 3.8 5.0 -writing skills 4.5 3.3 5.0Supervisors responded to the following questions by indicate a "1" as yes or "2" as no. The average supervisor's responses are listed by semester. -Did the intern finish assignments in a timely manner? 1.0 1.0 1.0 -Would you hire this intern? 1.0 1.0 1.0 -Would you recommend this intern to another business? 1.0 1.0 1.0
Program Name:Bachelor of Business Administration CIP Code: 520201
Fall 2010 Program Quality Improvement Report 2010-2011
272727
Program Name:
Faculty surveys • Written and oral communication and computer requirements in upper
division business courses are conducted every year.
• As shown in Table 10, faculty place strong emphasis on individual courses, communication and computer skills.
Program outcome 2:Able to Integrate and Apply Key Concepts
Program Name:Bachelor of Business Administration CIP Code: 520201
Fall 2010 Program Quality Improvement Report 2010-2011
282828
COURSE NAME
REQUIRES WRITTEN REPORT
REQUIRES ORAL PRES.
WORD PROCESSING
SPREAD SHEET
BLACK BOARD
POWER POINT
OTHER COMPUTER
USAGEPortfolio Management I X X X X XPortfolio Management II X X X X XBusiness Policy X X X X X X XBusiness and Society X X XOrganizational Behavior X XPrinciples of Management X X X XCase Study in Small Business X X X XAdvertising X X X XService Marketing X X X XIntro to Business (Online) X XBusiness Communications X XBusiness Law I X X XBusiness Law II X X X XBusiness Statistics X XApplied Business Statistics X XPrinciples of Macroeconomics X X X X X Consumer Motivation/Behavior X XHuman Resource Management X XProductions and Operations Management X XSeminar: Current Issues in HRM X X X XPrinciples of Marketing X X X XMarketing Research X X XSeminar in Marketing X X XRetailing X X X LimitedSales Management X X XInvestments X X X X X XPrinciples of Finance X X X X
Table 10Upper-division business courses requiring written reports, oral presentations, and computer software knowledge
by students
Program Name:Bachelor of Business Administration CIP Code: 520201
Fall 2010 Program Quality Improvement Report 2010-2011
292929
Graduating Senior Survey Summary
Program outcome 2: Able to Integrate and Apply Key Concepts
Table 11
Evaluate how Cameron Business program enhanced your skills in the following areas: (In Percentage)
1 = Very Disappointing, 2 = Disappointing,
3 = Rewarding, 4 = Very Rewarding Question 1 2 3 4 NA MEAN
Economics 0.00 53.85 46.15 0.00 0.00 2.46
Finance 15.38 15.38 30.77 38.46 0.00 2.92
Management 0.00 7.69 61.54 30.77 0.00 3.23
Marketing 0.00 15.38 46.15 30.77 7.69 2.92
Business Law 0.00 15.38 53.85 30.77 0.00 3.15
Accounting 0.00 30.77 61.54 7.69 0.00 2.77
Management Information Systems 0.00 15.38 53.85 23.08 7.69 2.85
Business Statistics 0.00 15.38 61.54 23.08 0.00 3.08
Program Name:Bachelor of Business Administration CIP Code: 520201
303030
Graduating Senior Survey Summary
Fall 2010 Program Quality Improvement Report 2010-2011
Table 12
Students who ranked 3 or higher in their skills enhancement in 3 different areas is as follows: Discipline Areas Percentage
Critical thinking 100.00
Research 92.31
Knowledge of theories, methods, and findings in Business Administration. 92.31
Program Name:Bachelor of Business Administration CIP Code: 520201
Fall 2010 Program Quality Improvement Report 2010-2011
313131
Graduating Senior Survey Summary
Table 13
1 = Very Disappointing, 2 = Disappointing, 3 =
Rewarding, 4 = Very Rewarding Question 1 2 3 4 NA MEAN
Rate how well accounting and business courses were scheduled within the program. 7.69 30.77 46.15 15.38 0.00 2.69
Rate how well accounting and business instructors were prepared for classes. 0.00 0.00 69.23 30.77 0.00 3.31
Rate the competence of your accounting and business instructors. 0.00 0.00 38.46 61.54 0.00 3.62
Rate the level of academic advisement. 7.69 23.08 23.08 30.77 15.38 2.46Rate the ease of enrollment in accounting and business courses. 0.00 30.77 46.15 15.38 7.69 2.62
Please rate the program overall. 0.00 0.00 61.54 30.77 7.69 3.08
Program Name:Bachelor of Business Administration CIP Code: 520201
Fall 2010 Program Quality Improvement Report 2010-2011
323232
Graduating Senior Survey Summary
Student compliments:• Quality of instructors (knowledge and clarity)• Preparedness of instructors• Effectiveness of the ITV and online format• Great internship coordinator• Availability of instructors in providing help to students• Courses encouraged more critical thinking on students• Research-skills-enhancing class requirements
Student suggestions:• More courses should be offered per semester for both in-class and online.• School of Business hire additional faculty • A broader selection of course• Academic advisement should provide more information about the classes• More availability of the internship program• More classes in the area of MIS, Business Communications, and those that
deal with international business• More research requirements on classes
Program Name:Bachelor of Business Administration CIP Code: 520201
Fall 2010 Program Quality Improvement Report 2010-2011
333333
Table 14
Evaluate How Cameron Business Programs Prepared You For The Business World in The Following Areas: (Percent Responses)
Areas
(1=Poor; 7=Excellent)
1 2 3 4 5 6 7 MeanResponse
Rate
Written Communication 0 0 3 12.1 28.8 25.8 27.3 5.47 97
Oral Communication 1.5 1.5 4.5 13.6 33.3 18.2 24.2 5.18 97
Quantitative Skills 0 0 1.5 15.2 31.8 33.3 15.2 5.3 97
Computer Proficiency 0 0 4.5 16.7 28.8 25.8 19.7 5.17 95.5
Presentation Skills 1.5 0 3 9.1 19.7 42.4 22.7 5.59 98.5
Leadership Ability 3 0 3 10.6 34.8 24.2 21.2 5.23 97
Team Building Skills 0 1.5 1.5 10.6 24.2 36.4 22.7 5.48 97
Problem Solving Ability 0 0 1.5 6.1 30.3 39.4 21.2 5.65 98.5
Ethics 0 0 7.6 9.1 18.2 33.3 27.3 5.41 95.5
International Perspective 1.5 4.5 4.5 24.2 28.8 19.7 10.6 4.58 93.9
Overall 0 0 0 4.5 31.8 43.9 18.2 5.68 98.5
Knowledge in major or specialization 0 0 1.5 0 33.3 37.9 25.8 5.79 98.5
Alumni Survey Summary
Program Name:Bachelor of Business Administration CIP Code: 520201
Fall 2010 Program Quality Improvement Report 2010-2011
343434
Table 15
Percentage of alumni who ranked 5 or higher in their skills enhancement in 11 different areas.
Alumni Survey Summary
Discipline Areas Percentage Mean
Knowledge in Major or Specialization 93.90% 5.68
Problem Solving Ability 90.90% 5.65
Leadership Skills 84.80% 5.59
Team Building Skills 83.30% 5.48
Written Communication 81.90% 5.47
Quantitative Skills 80.30% 5.3
Leadership Ability 80.20% 5.23
Ethics 78.80% 5.41
Oral Communication 75.70% 5.18
Computer Proficiency 74.30% 5.17
International Perspective 59.10% 4.58
Overall 97.00% 5.79
Program outcome 2: Able to Integrate and Apply Key Concepts
Program Name:Bachelor of Business Administration CIP Code: 520201
Fall 2010 Program Quality Improvement Report 2010-2011
353535
Section V: Program outcome 3Proficiency in Computers and Business Software
PROGRAMOUTCOME
CURRICULUM AREA OR TARGET
AUDIENCE
MEASUREMENT OF STUDENT-LEARNING OR SERVICE OUTCOME
Measurements
Methods used to determine validity of measurement
instruments
Methods used to determine reliability of
measurement
Schedule for measurements
3. Proficient in computers and business software
1. Graduating Senior Students in BBA Courses
2. MIS 20133. Faculty4. Alumni
1. Computer Skills Survey of Graduating Senior Students
2. Locally developed tests
3. Survey of Faculty
4. Survey of Alumni
1. Every semester
2. Everysemester
3. Every year 4. Every 3
years
Table 16
Program Name:Bachelor of Business Administration CIP Code: 520201
Fall 2010 Program Quality Improvement Report 2010-2011
363636
Table 17
Evaluation of students who took Management Information Systems Class In-Class (Spring 2010) Online (Spring 2010)
AssignmentTot.
ParticipatingStudents
Avg.PretestScore
Avg.PosttestScore
Tot.Participating
Students
Avg.PretestScore
Avg.PosttestScore
1 - Word Ch1 12 67.73 92.21 13 76.46 97.612 - Word Ch2 12 42.04 93.19 13 85.32 93.353 - Word Ch3 14 77.61 94.29 13 85.12 91.804 - Word Ch4 13 61.56 92.82 13 77.42 96.655 - Excel 1 13 73.50 92.31 9 79.64 96.906 - Excel 2 10 58.15 94.39 9 71.57 93.077 - Excel 3 11 82.25 93.95 11 85.70 99.138 - Excel 4 11 68.58 96.69 11 79.33 93.389 - PowerPoint 1 10 82.50 96.50 13 88.08 95.0010 - PowerPoint 2 10 68.94 96.31 13 84.60 96.3511 - PowerPoint 3 13 75.02 92.82 13 85.10 90.8912 - PowerPoint 4 11 87.07 95.69 12 88.15 96.4813 - Access 1 11 84.85 98.78 5 89.34 95.9814 - Access 2 7 88.56 99.04 2 86.65 96.65
Program Name:Bachelor of Business Administration CIP Code: 520201
Please refer to Tables 10, 11, 14 and 15 for an assessment of program outcome 3.
Fall 2010 Program Quality Improvement Report 2010-2011
37
Program Name:Bachelor of Business Administration CIP Code: 520201
Fall 2010 Program Quality Improvement Report 2010-2011
38
Section VI: Productivity Information
Program Name:Bachelor of Business Administration CIP Code: 520201
Fall 2010 Program Quality Improvement Report 2010-2011
39
47.9%
29.3%
40.0%
51.2%
41.7%
56.7%
0.0%
10.0%
20.0%
30.0%
40.0%
50.0%
60.0%R
eten
tion
Rat
eFall 06 - Fall 07 Fall 07 - Fall 08
Fall 06 - Fall 07 47.9% 29.3% 40.0%
Fall 07 - Fall 08 51.2% 41.7% 56.7%
Within Major Within Institution
CU School of Business
RETENTION RATE
Source: Unified Data System, Cameron University Data
Figure 7
Program Name:Bachelor of Business Administration CIP Code: 520201
Fall 2010 Program Quality Improvement Report 2010-2011
40
Graduation Rates in Regional Universities
Source: Oklahoma State Regents for Higher Education
0
20
40
60
80
100
120
140
160
Y0405 Y0506 Y0607 Y0708 Y0809 Y_AVG
Degrees Conferred
Num
ber o
f Gra
duat
es
CAMERON UNIVERSITYEAST CENTRAL UNIVERSITYLANGSTON UNIVERSITYNORTHEASTERN STATE UNIVERSITYNORTHWESTERN OKLAHOMA STATE UNIVERSITYROGERS STATE UNIVERSITYSOUTHEASTERN OKLAHOMA STATE UNIVERSITYSOUTHWESTERN OKLAHOMA STATE UNIVERSITYUNIVERSITY OF CENTRAL OKLAHOMA
http://www.okhighered.org/oeis/ProductivityReport/Productivity.aspx
Figure 8
Program Name:Bachelor of Business Administration CIP Code: 520201
41
Headcount Enrollment Rates in Regional Universities
0
200
400
600
800
1000
1200
F0405 F0506 F0607 F0708 F0809 F_AVG
Num
ber o
f Enr
olle
es
Headcount Enrollment
Source: Oklahoma State Regents for Higher Education
CAMERON UNIVERSITYEAST CENTRAL UNIVERSITYLANGSTON UNIVERSITYNORTHEASTERN STATE UNIVERSITYNORTHWESTERN OKLAHOMA STATE UNIVERSITYROGERS STATE UNIVERSITYSOUTHEASTERN OKLAHOMA STATE UNIVERSITYSOUTHWESTERN OKLAHOMA STATE UNIVERSITYUNIVERSITY OF CENTRAL OKLAHOMA
http://www.okhighered.org/oeis/ProductivityReport/Productivity.aspx
Fall 2010 Program Quality Improvement Report 2010-2011
Figure 9
Program Name:Bachelor of Business Administration CIP Code: 520201
42
Section VII: Response to 2009 – 2010 Action Plan
1. Start a mentor system to assist new and adjunct faculty and increase coordination between adjunct and full-time faculty.
The mentor system to assist new faculty has started in the Fall of 2009.
2. Expand the functions of the accounting lab to assist students in all business areas. This should help student retention and improve student performance. The accounting lab has been expanded to a tutorial lab to assist students in all areas of business.
3. Continue with student advising and mentoring. Student advising and mentoring are done by all fulltime faculty.
Fall 2010 Program Quality Improvement Report 2010-2011
Program Name:Bachelor of Business Administration CIP Code: 520201
The BBA faculty adopted the following program outcomes in the July, 2010 faculty/staff meeting.
1) Program graduates will demonstrate understanding of the broad foundations of business. 2) Program graduates will demonstrate the critical thinking skills
necessary to make effective business decisions.3) Program graduates will display the interpersonal skills conducive to positive business relationships. 4) Program graduates will be able to analyze the competitive
environment and develop integrative business strategies.
Fall 2010 Program Quality Improvement Report 2010-2011
43
Section VIII: 2010-2011 Action Plan(Program outcomes)
Program Name:Bachelor of Business Administration CIP Code: 520201
44
Operationalize new program outcomes adopted by BBA program (July, 2010).
Section VIII: 2010-2011 Action Plan For BBA Program
Fall 2010 Program Quality Improvement Report 2010-2011
Program outcomes Assessment Tool Courses
Program outcome 1 Locally developed Standardized tests and MFT
Foundation courses
Program outcome 2 Locally developed Standardized tests and MFT
Foundation courses
Program outcome 3 Peer evaluation Business Communication (BUS 3113)
and Business policy (BUS 4633)
Program outcome 4 Integrative evaluation Business Communication (BUS 3113) and Business policy (BUS
4633)
Program Name:Bachelor of Business Administration CIP Code: 520201
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Other action plans based on feedback from ACBSP report and last year PQIR
1. Improve international perspective in all BBA courses 2. Enhance academic advisement3. Conduct an employer survey4. Encourage enhancement of courses using Blackboard.
Section VIII: 2009-2010 Action Plan For BBA Program
Fall 2010 Program Quality Improvement Report 2010-2011
Program Name:Bachelor of Business Administration CIP Code: 520201
46
End Result
BACHELOR OF BUSINESS ADMINISTRATIONPROGRAM
SUCCESS!Fall 2010
Program Quality Improvement Report 2010-2011