cameron bedell project
TRANSCRIPT
Cameron BedellThursday, October 10, 13
The Basics
• 23 year old from Wichita, Kansas
• Transfer Student
• Songwriting Major at Belmont University
• Style: R&B/Pop/Funk/Soul
• Very Active Local Performer
Thursday, October 10, 13
Branding
• ENERGETIC Performer
• FUNKY Sound
• CLASSY Appearance
• RELATABLE Music
Thursday, October 10, 13
Our Plan• Increase his popularity through the 10-8
campaign
• Develop his brand through the Urban/Pop Showcase/Social Media
• Engage his fan base through relatable content
• Promote his future EP/Tour
Thursday, October 10, 13
Week 1: September 19-Secrecy
• Completely blank page
• NOT launched
• Overnight we had over 60 likes
• 141 likes after Week 1
Thursday, October 10, 13
Week 2: September 26-Confusion
• Official Launch
• Clues every day
• Business Cards
• 282 Likes after day one
• 400 Likes before reveal
• NO Association with Cameron
Thursday, October 10, 13
Week 3: October 3-The Reveal
• Explosion of Content
• Video
• One week to learn the dance
• Promoted through Twitter, Facebook, and Posters
• 443 Likes Total
Thursday, October 10, 13
October 8: The Showcasehttp://www.youtube.com/watch?v=8vHP_hmhGW4
Thursday, October 10, 13
Social Media
• Unify his existing social media
• Create his non-existent social media
• Engage and Measure his fan base
• Express his brand
Thursday, October 10, 13
WebsiteOld: Does not
portray an energetic,
interactive brand.
New: Blogging/Tweeting
almost every day. Black,
white, charcoal, and red theme.
Thursday, October 10, 13
Facebook Page• Changed Default Picture
• Started linking posts to his website to increase traffic
• Already selling music on Vibedeck
Thursday, October 10, 13
Facebook Page Analytics
• We tried to cater to the demographic he reaches by keeping posts young and relevant
Thursday, October 10, 13
• Customized Twitter to match color scheme
• Encouraged Cameron to tweet 3 times a day: one about himself, one about his community, one about his music
• 1.5:1 ratio fulfilled(Twiends/Tweet for a Track)
Thursday, October 10, 13
YouTube/MySpace
• YouTube:
• Customized colors
• Created “CameronBedell” channel
• Idea: Upload weekly videos
• MySpace:
• Customized colors
• Cleaned/updated content
Thursday, October 10, 13
YouTube Analytics
Thursday, October 10, 13
Email Campaign
• Promote EP
• Give info about tour
Thursday, October 10, 13
Analytics• 10-8 Page: 443 Likes in 3 weeks
• Facebook: 802 Likes to 905 Likes
• Twitter: 99 Followers to 338 Followers
• Mail Chimp: 33 Subscribers in 2 weeks
• Linkedin: 19 Connections to 60
• Official Website:
• 294 Views in August, 426 Views in September, 545 Views in October, 701 Views in November
Thursday, October 10, 13
Additional Promotions
• Belmont Office of Communications Article for ‘Tailgating for the Troops’
• Earned Media Impression Through Online PR and News Archive, noodls.com
• The Tennessean Online Calendar Listing
• “God Gave Me You” received almost 3,000 views in one day, over 6,000 to date.
Thursday, October 10, 13
Future• Release EP (December 20, 2011)
• Develop a logo
• Utilize new YouTube Channel
• Promote Spring Tour
• Change VibeDeck to Topspin some day
Thursday, October 10, 13
Thank You!
Contact:Cameron [email protected]
Tom Reinmiller (Manager and Booking)[email protected]
Griffin Wendt (Promotions and Marketing)[email protected]
Come see Cameron tonight at Hotel
Indigo or Friday at 12th and Porter!
Thursday, October 10, 13