“Growing relationships – selling success”

We generated over £100m of new sales opportunities for

our clients in 2010!

Who are we?We are a team of sales and marketing experts that have helped over a thousand businesses to grow over the last 15 years.

What do we do?We help companies of all sizes to deliver exceptional growth; bringing together the 'thinking' and the 'doing' into a straightforward and highly focussed roadmap to success.

What makes us different?•We are experts but we are also down to earth•We work with, rather than for our clients•Our business is built on long term relationships and referrals•15 year proven track record successfully achieving a ROI to support our clients strategic growth plans•We have fun along the way!!

Our approach:•Modular – choose the right level for your business•Strategic – aligned to your individual objectives•Innovative – a totally unique approach•Practical – common sense solutions that work•Affordable – transparent pricing and no hidden fees•Proven – 15 years of great results!

Our unique 4-stage process:

Business Fact Find

Opportunities

Uncovered

SuccessPlan

Delivery Department

Stage One – Business DiscoveryA detailed review of sales and marketing resource alongside your strategic goals

•Half day face-to-face workshop•Honest and independent feedback•Focus on current performance v target•How well placed are you to achieve strategic goals?•What can realistically be achieved with current resource?

Stage Two – Opportunities UncoveredResearching your customer base (current, lapsed, dormant and ‘wish list’). How well do you understand and communicate to your customers?

•A detailed 360 degree understanding of your customers•Insight into what they think and want (re. Your products and services)•How best to segment and personalise messaging for maximum effect•Alignment of marketing strategy to business growth plans

Stage Three – The Success PlanBrings together the internal and external perspectives into a detailed but practical roadmap for growth.

•Detailed opportunities in existing and prospective customers•Ideal method of targeting each segment•All the necessary messaging and channels•Additional sales and marketing resource to achieve target•Clear costings and ROI illustration

Stage Four – The Delivery DepartmentA ‘menu’ of services to compliment your existing in-house sales and marketing resources.•Temporary sales staff•Sales management and training•Lead and appointment generation•Data cleansing and profiling•Quality telemarketing•E-marketing•Copywriting and DM formulation•Customer service and call handling•Sales management and real time marketing insight

What do our clients think?

“Caluna make an instant connection with their clients, know how to put a strategic plan together to get results, and are brilliant on the execution side. They have a consistently professional and successful mentality which they apply to everything they do”.

Find out more – visit www.caluna.co.ukContact info@caluna.co.ukTelephone 0845 2658090