callie ultimo
DESCRIPTION
tame hair product lineTRANSCRIPT
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THE MISSION
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Out of control hair that is not tamable has been an issue for sometime for women, Until
now! Tame is a hair product line that is formulated to take control of untamable hair! This hair
product line is designed for women with tangled, frizzy, curly, thick, wiry, and or dry hair. The
age range for Tame brand is for any women with difficult hair. The Tame products are also
formulated by hair color, so no matter what the hair color, there is a Tame product that will
tame there hair and enrich their hair color at the same time.
Tame will start off at selected salons in the Los Angeles area, that will supply all Tame
hair products including their shirts with the Tame logo. This will get the Tame product name
out in public and hopefully will spread by word of mouth. Once the brand is well known in local
salons than the brand will branch out in department stores such as, Target and Walmart. To
advertise the brand even more advertisements will be on billboards located in top areas, such
as LA Live. More ads will appear in magazines such as, Cosmo and Vogue. Once the brand
has achieved a profit in sales than the brand will launch more Tame accessories such as hair
dryer, straightener and curler. Also the brand will branch out to men as well, since men too
can have untamable hair.
The goal for the brand is to eventually have its very own salon. The salon will be fully
equipped with tame products. The salon will be located on Melrose. There will be top trained
hair stylist working at the salon to tame any women’s hair for any occasion. Tame is a brand
that is dedicated to tame women’s difficult hair all over the world. This brand is driven and is a
fresh new solution for women. Tame will be a brand that will keep growing and keep satisfying
women’s hair for lifetimes to come. So tame your mane today and invest in Tame brand.
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Sizes & Black & White
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red
blonde
brunette
black
Logos
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Fonts & Colors
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C=7 M=100 Y=50 K=32
C=15 M=100 Y=90 K=10 1
C=25 M=92 Y=86 K=10
C=0 M=35 Y=85 K=0 1
C=40 M=70 Y=100 K=50 1
C=0 M=0 Y=0 K=100 1
C=95 M=90 Y=0 K=48
C=100 M=95 Y=5 K=0 1
C=100 M=25 Y=0 K=0
BANK GOTHICHeader ABCDEFGHI-JKLMNOPQRSTUVWXYZ
BacktalkSans BTNSub heads & body copy
ABCDEFGHIJKLMNOPQRSTUVWXYZ
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Stationary
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who: Callie Ultimo adress: 1050 Sunset Blvd Los Angeles, CA 90028
company web: www.tame.com personal email:[email protected]
cell number732-777-8194 company number 848-994-0781
who: Callie Ultimo adress: 1050 Sunset Blvd Los Angeles, CA 90028
company web: www.tame.com personal email:[email protected]
cell number732-777-8194 company number 848-994-0781
1050 Sunset Blvd Los Angeles, CA 90028
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Products Stationary Products
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Store Front
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Salon
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Advertisement
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Advertisement
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Advertisement
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Clothing
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Hang Tags
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Company Car
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Website
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Tame YourMane