call for proposals
DESCRIPTION
Michele Schofield Director, Content - Prog, Acq & Prodn AETN ALL ASIA NETWORKS, Singapore KOCCA - AETN ALL ASIA NETWORKS - OFF THE FENCE SEPT 11, 2009. CALL FOR PROPOSALS. Joint-Venture. Joint-Venture. ASTRO ALL ASIA NETWORKS plc (ASTRO) is Malaysia ’s leading cross-media group: - PowerPoint PPT PresentationTRANSCRIPT
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Michele SchofieldDirector, Content - Prog, Acq & Prodn
AETN ALL ASIA NETWORKS, Singapore
KOCCA - AETN ALL ASIA NETWORKS - OFF THE FENCESEPT 11, 2009
CALL FOR PROPOSALS
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Joint-Venture
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Joint-Venture
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ASTRO ALL ASIA NETWORKS plc (ASTRO) is Malaysia’s leading cross-media group:
– DTH (Direct-To-Home) TV services
– Commercial radio
– TV programming production.
Astro, the subscription TV service began operations in 1996 with 22 channels and currently broadcasts over 116 pay-TV channels in four major languages across Malaysia and Brunei to more than 2.6 million households.
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Joint-Venture
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AETN channels and branded blocks reach more than 207 million households, speaking 25 languages in over 145 territories.
HISTORY reaches over 198 million households, speaking 25 languages in over 145 territories.
BIO reaches over 85 million households, speaking 10 languages in over 45 territories.
Crime & Investigation Network reaches over 43 million households, speaking 9 languages in over 65 territories.
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O N E O F T H E W O R L D ’S M O S T R E C O G N I Z E D B R A N D S
GLO
BA
L B
RA
ND
Over 10 years228 million households6 continents24 languages
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TH
IS IS
HIS
TO
RY
Play History
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TH
E P
RO
MIS
E
Not a textbook. More than wikipedia
WE ARE STORYTELLERS
DECISIONS that changed history
PEOPLE who made history
Emotional connection
Characters
Entertaining
Engaging
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Ancient History
BIG
BOLD
DRAMATIC
REENACTMENTS
CHARACTERS
CGI BRINGS OLD WORLD TO LIFE
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Military History and Conflict
DRAMATICSTRATEGYLIFE OR DEATH
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Eyewitness History
EVERYDAY PEOPLEDRAMATIC SITUATIONSAS IT HAPPENSI WAS THERE
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Science & Technology
THE BIG BANGEXPLAIN OUR EXISTENCEEVOLVING THROUGH TECHNOLOGYINVENTIONS CHANGE HISTORY
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ArcheologyCLASSIC HISTORY
FASCINATING DISCOVERIES
MYSTERY SOLVING
UNCOVER NEW HISTORY
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Natural HistoryEVOLUTIONOUR BEGINNINGSSTUDYING, EXAMINING
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Local History
OUR HISTORYOUR HISTORYFROM OUR POINT OF VIEWFROM OUR POINT OF VIEWSPEAKING TO US AND THE WORLDSPEAKING TO US AND THE WORLD
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YOUR PITCH
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DE
VE
LOP
ME
NT
Network fit?
Asian w/ International appeal (not Korean)
RESEARCH
ACCESS
Characters
Interviewees
Story angle - YOUR treatment
Not wikipedia
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PIT
CH
Concept page
Format & Story (eg. 1 hr, HD, archives, interview etc)
Key Prod’n Personnel
5 Act Treatment Tell your story
Beginning, middle & end
Story arcs
Schedule pre, prod, post timeline
Budget
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CO
NC
EP
T P
AG
E
SELL, SELL, SELL
Why your company?
YOUR access
YOUR story
YOUR company experience
Why this idea?
Unique?
Access?
Timely?
How you will execute?
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5 AC
TS
STORY, STORY, STORY
Engaging
Entertaining
Characters
Arcs
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EX
EC
UT
ION
Access “characters” to tell story
Stylized - reenactments, subtitles, supers
Pace - difference of ‘slow’ and ‘style’
Artifacts - letters, diaries, eyewitness, archives, photos
PLAY story story story
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CLUES PIECED TOGETHER
CRIMES UNRAVEL
THE MIND OF A CRIMINAL
JUSTICE PREVAILS
re-enactments
interviews with actual victims, their families,investigators and even the criminals themselves
real forensic evidence and analysis
CGI to recreate crime scenes
police investigation as it happensactual crime scene photos
real courtroom drama.
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Key SeriesKey SeriesChannel OverviewChannel Overview
PLAY ci SIZZLE
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EVIDENCE SPEAKS
Evidence speaks when victims can’t. With today’s technology in forensic science and crime scene analysis, even the smallest clue can lead detectives to a killer.
• Cold Case Files• 48 Hours Evidence• Crime 360
Key GenresKey Genres
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CRIMINAL MINDS
A biographical look at the life behind the world’s most infamous criminals. Find out how and WHY some of the world’s most notorious crimes are committed.
• Lives of Crime• Criminal Behaviour
Key SeriesKey SeriesKey GenresKey Genres
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JUST PUNISHMENT
Van Nguyen, a 24-year-old Australian, was hanged by the state of Singapore for trafficking 400 grams of heroin. Van was the first Australian to be executed in many years
Featuring: exclusive interviews, never before seen footage and excerpts from Van's prison diaries.
Key SpecialsKey SpecialsKey SpecialsKey Specials
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SECRETS OF THE AUSTRIAN CELLAR
A father imprisoned his daughter in a windowless cellar for 24 years and forced her to bear 7 of his children.
A one-hour program produced shortly after the news broke of this unimaginable crime, gives viewers an up-to-date and in-depth look.
Key SpecialsKey SpecialsKey SpecialsKey Specials
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Key SeriesKey Series
YOUR PITCHYOUR PITCH
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Ø Story worth tellingØ Access Ø CharactersØ Treatment - single story / subject-driven
Key SeriesKey SeriesResearch & DevelopmentResearch & Development
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Ø Story worth telling • Twists and Turns• Real life C.S.I. drama• International appeal
Key SeriesKey SeriesResearch & DevelopmentResearch & Development
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Ø Access
• In-country resources to gain access• Police approval needed?• Police records, evidence & crime scene photos• Court transcripts
Key SeriesKey SeriesResearch & DevelopmentResearch & Development
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Ø Characters
• First-hand account interviewees - KEY!– Victim’s friends/family– The accused– Investigating officers– Lawyers - defence or prosecution– Journalists, Authors– Forensic Pathologist
Key SeriesKey SeriesResearch & DevelopmentResearch & Development
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Ø Treatment - single story or subject-driven
• Single story (like real-life C.S.I.)– One crime - BEGINNING, MIDDLE, END– Twists, turns - Whodunnit?– Chronological - pieces of puzzle come together– Justice Prevails - criminal caught = audience
satisfaction• Subject driven
– Issue based (eg. Piracy, school-yard shootings)– Investigative– Can cover all angles– Multiple story examples
Key SeriesKey SeriesResearch & DevelopmentResearch & Development
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Ø Police CooperationØ Reenactments - less is more, stylizedØ Evidence PhotosØ Crime Scene PhotosØ Storytellers - same story, different p.o.v.
Key SeriesKey SeriesProductionProduction
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“THE ONE THAT GOT AWAY”
Ø Exclusivity - victim speaks Ø Reenactments - never literal. Object placementØ Interview settings Ø Interview SOTs - same story, multi-angle Ø Real photos & footageØ Notice zoom-in on eyes when speaking of “innocence” of this young girl.
Key SeriesKey SeriesProduction ExampleProduction Example
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Key SeriesKey SeriesProduction Example 1Production Example 1
Play Fred & Rose example
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• real stories about real people • in-depth • the PERSON behind the celebrity• ordinary people - extraordinary story of their life
Real. Life. Stories.
Channel Overview
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Real. Life. (observational doc)
• Series
• Fly on the wall
• Watch it happen
• Life creates drama
• Life creates comedy
Genres
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Life. Stories
• One-off
• Real people
• Moving stories
• Triumphs
• Hardships
Genres
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Emmy-winning Biography series (famous)
• bio.beat • Elton John, Coldplay
• famous & fabulous • Kate Moss, Vera Wang
• leaders & legends • Barack Obama, Dalai Lama, Kim Jong Il
• rich & royal • Donald Trump, Princess Diana
• adrenalin rush • Tiger Woods, Hulk Hogan
Genres
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Channel Overview
Play Bio sizzle
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YOUR PITCH
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• Audience recognition• LIFE as (or more) interesting than career• Footage, stills & story avail• Great bio = GREAT STORYTELLING• This is not wikipedia on tape• We want to know PERSON, not career• Take us inside, privileged view
Choosing a bio
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• Subject agrees to take part• Photos - subject’s own + more (around 100-
150 photos per bio)• Interviewees - family, friends, other famous
people, journalists, authors• Archives - many video sources
Video example
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Video example
Play Vera Wang
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Questions?
THE ENDThank you.