california micro devices mobile products presentation kyle baker february 21, 2002

California Micro Devices

Mobile Products Presentation

Kyle BakerFebruary 21, 2002

California Micro Devices www.calmicro.com

Overview

Market SegmentsMarketing StrategyMarket Size and OpportunityOverview of Products

CSP EMI/ESD Devices Power Management Devices


Mobile/Wireless SBU Profile

The focus of this SBU is to provide marketing and sales support of CAMD products in the Mobile and/or Wireless market.

This group will develop and manage products for the Mobile/Wireless market space.

Translate CAMD’s core competencies to provide value to OEMs in the Mobile and/or Wireless sectors.Be responsive to customers needs and resolve all issues with a high level of professionalism & quality.


Mobile ProductsTarget Applications

Cell Phones PDA’s Digitial Still Cameras Digital Camcorders .MP3 Players Wireless Communication Devices Internet Appliance


Market Opportunity

Application ASP Units (MU) Value ($M) ASP Units (MU) Value ($M)

Cell Phone $0.50 400 $200 $0.77 523 $403PDA $1.00 11 $11 $1.14 30 $34Port. CE $1.15 47 $54 $1.03 66 $68

Total $265 $505

Now 2003

•Significant growth of applications•Significant new product development activity

•LDO’s•USB Transceiver

•Does not include On-the-Go products or RF products


Mobile ProductsBasic Strategies

Leverage ESD, EMI Filter and Combo solutions to supplant discretes and competitive IPDs Major competitors are still discrete solutions

Sell Performance, Form Factor, Lower Cost to Implement

Strengths in EMI filtering and ESD give us advantages versus other IPD competitors

Best of class filter performance vs ST, Semtech, BournsFull portfolio of ESD solutionsSuperior combo chips


Aggressive use of CSP technology CAMD has broadest CSP product selection

EMI/ESD devices for mobile applicationsRapid migration of Power Management devices to

CSP

Significant solution form factor reductionsUp to 89% versus discrete implementation

Improved performance vs packaged solutionsReduced parasitics




Aggressively promote advanced analog solutions Power Management

LDO’sBattery charging ASIC

Other advanced analog solutionsUSB 1.1 transceiversUSB On-the-Go


•CSPEMI306A(Data Port)

•CSPEMI200A•CSPEMI201A•CSPEMI202A(Microphone & Headset)

•CSPEMI307A (USB Port)

•CSPESD304•PACDN14xxC•PACDN24xxC•PACDN3401C

•CSPRC030•CSPRC032A (Antenna)

Mobile Market StrategySelling multiple devices per platform…. (Part 1)


Battery Charger Circuit•Step-up and Step-down Switching Regulators•Battery Charger IC•LDO Regulator

USB Section•LDO Regulators w/ Drive•Power Switch

Mobile/Wireless Core Chipsets (i.e. DSPs, GSM, CDMA, CPUs)

•Microprocessor Voltage Monitors•LDO Regulators

LCD Displays •500mA LDO Regulators

Audio Section•LDO Regulators w/ high PSRR•Mircopower LDO Regulators

Mobile Market StrategySelling multiple devices per platform…. (Part 2)

Overview of Products


Chip Scale Packaging (CSP) When Board Space is at a Premium

Analog IC Design

ASIPTM

Networks

Thin Film &Chip Scale

Wireless Handsets

Handheld PCs & PDAs

CompactFlash Cards

Consumer Mobile Electronics

SMART Cards

SmartMedia Cards

CSP OpportunitiesCSP Opportunities


CAMD’s History with CSP

CAMD was an early adopter of CSP technology

Licensed Ultra CSP from FlipChip Technologies

CAMD has its own ball-drop machine for building its own CSP products More flexibility in manufacturing CSP parts

Shipping CSP products since June 2000


Why Go with CSP Products?

The overall costs begin to add up: Resistor Cost = $0.002/resistor Capacitor Cost = $0.002/capacitor ESD Diode Cost = $0.020/diode Insertion Cost = $0.010/component Cost of Board Space = PricelessPriceless

Why go with a discrete solution when you can save board space for other functions?


CSPEMI306A vs. Discrete Solution

CSPEMI306A

Area = 3.94mm2

Discrete Solution

Area =

39.62mm2


Value Proposition Matrix

CAMD PartNumber

# ofdiscretesincludingESD for EMIFilters

# ofdiscretes w/oESD for EMIFilters

Board SpaceSavings

TotalDiscreteSolution Cost

CAMD’s 1MuUnit Pricing

CSPEMI200A 17 12 85% $0.294 $0.270

CSPEMI201A 10 6 86% $0.192 $0.140

CSPEMI202A 10 6 86% $0.192 $0.140

CSPEMI306A 30 18 89% $0.516 $0.180

CSPEMI307A 24 16 87% $0.504 $0.180

CSPESD304 4 N/A 48% $0.120 $0.120


Mobile CSP ProductsCurrent ASIPTM Portfolio

Chip Scale Products EMI Filters ESD Protection Arrays Combinations of EMI

Filters & ESD Protection Devices

CSPRC032A EMI Filter - Antenna

CSPEMI200A Audio EMI Filter w/ ESD Protection

CSPEMI201A Speaker EMI Filter w/ ESD Protection

CSPEMI202A Microphone EMI Filter w/ ESD

Protection CSPEMI306A

6-ch EMI Filter w/ ESD - Data-Port CSPEMI307A

4-ch EMI Filter & ESD - Data-Port + USB CSPESD304

4-ch ESD Array - Volume, Keypad, LCD

Mobile ProductsCAMD Solutions


Mobile CSP ProductsCurrent ASIPTM Portfolio

Chip Scale Products EMI Filters ESD Protection Arrays

CSPRC030 EMI Filter - Antenna

PACDN14xxC 4, 8, and 16 channel ESD Protection

Array for DC signals Keypad, Data-Port, Buttons, USB, LCD

PACDN24xxC 4, 8, and 16 channel ESD Protection

Array for AC and DC signals Keypad, Data-Port, Buttons, USB, LCD

PACDN3401C 1-channel Transient Voltage

Suppressor Keypad, Data-Port, Buttons, USB, LCD



•CSPEMI306A(Data Port)

•CSPEMI200A•CSPEMI201A•CSPEMI202A(Microphone & Headset)

•CSPEMI307A (USB Port)

•CSPESD304•PACDN14xxC•PACDN24xxC•PACDN3401C

•CSPRC030•CSPRC032A (Antenna)

Applications of CSP Devices


Design-wins with CSP Solutions

Significant momentum in CSP design-wins into mobile products Over 50 design wins in last 4 months Wireless Handsets, MP3 Players, PDAs Forecasting and orders with proper

leadtime are critical!


CSP Product in MP3 Player

CSPEMI202A and CSPEMI307A parts designed into MP3 Player Microphone, Data-port, and buttons

were the applications for these 2 parts

CSPEMI307A CSPEMI307A, 202A CSPEMI307A


CSP Product in Wireless Handset

CSPEMI306A, CSPEMI307A, and CSPESD304 designed into a CDMA Wireless Handset CSPEMI306A & CSPEMI307A used in the

data and USB port section CSPESD304 used to protect Microphone

and Speaker jacks


CSP Product in Wireless Handset

CSPESD304Speaker &

Microphone Jacks

CSPEMI307A CSPEMI306AData & USB Ports


New CSP Product Development

1pF ESD Protection Array in CSP Similar to the packaged CM1210-xx

parts Will be available in 2, 4, and 8 channels

LDO Regulators in CSP form factor Single output voltages @ 150mA 2x2 CSP array


Available Data Sheets

Production CSPRC030 - EMI Tapped Filter, CSP - 2x5 array CSPRC032A - EMI T-Filter, CSP - 2x5 array PACDN14xxC - 4, 8 , and 16 ch. ESD Protection

Array PACDN24xxC - 4, 8 , and 16 ch. ESD Protection

Array PACDN3401C - 1-channel Transient Voltage

Suppressor



Pre-Production CSPEMI200A - Audio EMI Filter w/ ESD Protection CSPEMI201A - Speaker EMI Filter w/ ESD CSPEMI202A - Microphone EMI Filter w/ ESD CSPEMI306A - 6-ch. EMI Filter w/ ESD (data-port) CSPEMI307A - 4-ch. EMI Filter & ESD (data-

port+USB) CSPESD304 - 4-ch. ESD Protection Array


Sample Availability

Production CSPRC030 - EMI Tapped Filter, CSP - 2x5 array CSPRC032A - EMI T-Filter, CSP - 2x5 array PACDN14xxC - 4, 8 , and 16 ch. ESD Protection

Array PACDN24xxC - 4, 8 , and 16 ch. ESD Protection

Array PACDN3401C - 1-channel Transient Voltage

Suppressor


Sample Availability

Pre-Production CSPEMI200A - Audio EMI Filter w/ ESD Protection CSPEMI201A - Speaker EMI Filter w/ ESD CSPEMI202A - Microphone EMI Filter w/ ESD CSPEMI306A - 6-ch. EMI Filter w/ ESD (data-port) CSPEMI307A - 4-ch. EMI Filter & ESD (data-

port+USB) CSPESD304 - 4-ch. ESD Protection Array


Product Release Schedule

CM3002-xx

CSPEMI20xA

CSPEMI30xA CMPWR163-xx

CSPESD304 CM3014-xx CM1210-xx

Feb. 2002 March 2002 April 2002


Summary

A leader in providing CSP (ASIPTM & Analog IC) Solutions to our customers

Developing new CSP products to support mobile design needs

Working with mobile/wireless customers to develop solutions that lower TCO

Continued support of mobile/wireless customers that are using CAMD products


Power Management When Low Power Consumption Is A Must

Small Form

Factor

Low DropoutVoltage

Low QuiescentCurrent

Wireless Handsets

Handheld PCs & PDAs

CompactFlash Cards

Consumer Mobile Electronics

SMART Cards

SmartMedia Cards

LDO Regulator OpportunitiesLDO Regulator Opportunities


Power WiseTM Regulators

CAMD has developed a new product family of CMOS LDO regulators

Focus this product family in applications for the mobile/wireless market space

Developed specifically for mobile products that require low power performance

More LDO regulators will be released to complete product offering


PWRTM Features

Very Low Dropout voltages at full loadDedicated control input for power-up

sequencing Supply current near zero when disabled

Low quiescent operating current Approximately 100µA

Thermal overload shutdownFoldback overload current protection


More PWRTM Features

Bypass pin enables the LDO regulator to output voltage with very low noise

Standard package options 8-pin MSOP 5-pin SOT23

CSP version of Power WiseTM Regulators under development At least 75% board space savings vs.

SOT23


Why Use PWRTM Devices?

Superior Performance Very low dropout voltage at full load Excellent regulated output voltage Low noise on output voltage

Almost zero supply current in shutdown mode

Low quiescent operating current


Mobile ProductsCurrent PWRTM Product Portfolio

Packaged Products Micropower LDO

Regulators LDO Regulators w/ Drive LDO Regulators w/

Voltage Supervisor Power Switches

CMPWR163-xx 150mA LDO CMOS Regulator

CMPWR025 500mA Dual Input Power Switch

CMPWR150 500mA Power Regulator w/ Drive

CMPWR160 LDO Regulator w/ Voltage

Supervisor



New Product Development

LDO Regulators in CSP form factor Single output voltages @ 150mA

Multi-Output LDO Regulators Dual and triple output voltages Various output voltages and currents

Step-Down Switching Regulators Work in progress to improve performance Oscillator frequency approximately 700kHz


Battery Charger Circuit•Step-up and Step-down Switching Regulators•Battery Charger IC•LDO Regulator

USB Section•LDO Regulators w/ Drive•Power Switch

Mobile/Wireless Core Chipsets (i.e. DSPs, GSM, CDMA, CPUs)

•Microprocessor Voltage Monitors•LDO Regulators

LCD Displays •500mA LDO Regulators

Audio Section•LDO Regulators w/ high PSRR•Mircopower LDO Regulators

Applications of PWRTM Devices



Production CMPWR025 - 500mA Dual Input Power Switch CMPWR150 - 500mA Power Regulator CMPWR160 - LDO Regulator w/ Voltage

Supervisor CMPWR163-33 - 150mA/3.3V LDO Regultaor



Objective CMPWR151 - 500mA LDO Regulator w/ Drive CMPWR161 - 150mA/4.75V LDO Regulator, Low

Noise CMPWR163-28 - 150mA/2.8V LDO Regulator CMPWR163-30 - 150mA/3.0V LDO Regulator CMPWR170 - Micropower, Supply Voltage Supervisor CMPWR171 - Micropower, Universal Supply Voltage

Supervisor CMPWR200-xx - 500mA LDO Regulator


Sample Availability

Production CMPWR025 - 500mA Dual Input Power Switch CMPWR150 - 500mA Power Regulator CMPWR160 - LDO Regulator w/ Voltage

Supervisor CMPWR163-33 - 150mA/3.3V LDO Regulator


Sample Availability

Currently Available CMPWR163-15 - 150mA/1.5V LDO Regulator CMPWR163-28 - 150mA/2.8V LDO Regulator CMPWR163-30 - 150mA/3.0V LDO Regulator

Not Available CMPWR200-28 - 500mA/2.8V LDO Regulator CMPWR200-30 - 500mA/3.0V LDO Regulator CMPWR200-33 - 500mA/3.3V LDO Regulator CMPWR200-00 - 500mA/Adj. O/P LDO

Regulator


Product Release Schedule

CMPWR163-30

CMPWR170 CMPWR163-28

CMPWR161 CMPWR163-18 CMPWR171

CMPWR18x CMPWR163-15 CMPWR192

Jan. 2002 Feb. 2002 March 2002


Power Products Matrix

CAMDPartNumber

Output Voltage Pkg. Type

1.5V 2.8V 3.0V 3.3V MSOP SOT23 SOIC TO263

CMPWR150ILoad=500mA CMPWR160ILoad=150mA

CMPWR163-xxILoad=150mA


Summary

A leader in providing Power Management Solutions to our customers

Developing new products in this area to support mobile design needs

Working with mobile/wireless customers to develop solutions that lower TCO

Continued support of mobile/wireless customers that are using CAMD products

california micro devices mobile products presentation kyle baker february 21, 2002

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