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CALIFORNIA DREAMING is a journey through those times and places that have made famous by the New Hollywood production of the 70s. With a spirit of escape, we are taken on the road of freedom in search for our independence and a dream perhaps unrealizable. With the genuine innocence of the great female characters of American cinema, from Bonnie Parker to Thelma & Louise, we start to discover our identity, with a great desire to revolutionize the world. Like the Groupies of the 70s, we discover the world following an ideal that leads us to overcome our limits and live life with carefreeness and a good dose of madness.

CALIFORNIA DREAMING is an invitation to a world where a collision of colours reigns. Pop culture is back in force and this time it’s with boundless codes, fusing subcultures and artistic references with a nostalgic retro attitude. CALIFORNIA DREAMING shakes things up protesting against the norm and encouraging non conformism. By giving life to a festive and creative vision, it’s become all about having fun, appreciating the present and living for the moment.

Always flirting with frontiers, on the cutting-edge of good and bad taste, casualwear engages in an unapologetic manifesto mode with bold shifted effects spiced up with feminism approach. Retro geometrical patterns, classic checks reworked in retro polo knits or in chic transparency and over-flashy track suits are the distinctive signs of this relaxed form of kitsch. The dazzling and quirky palette freely mixes garish funky tones with ultra girly brights and paradoxical half-tones.

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