california carpet stewardship plan 2017– .doug kobold theresa kotch ... private labels, to the

California Carpet Stewardship Plan 20172021 February2017

Submittedby:

CarpetAmericaRecoveryEffort(CARE)

RobertPeoples,Ph.D.,ExecutiveDirector

100SouthHamiltonStreet,Dalton,Georgia30722

Submittedto:

CaliforniaDepartmentofResourcesRecyclingandRecovery(CalRecycle)

ScottSmithline,Director

1001IStreet,Sacramento,California95814

ACKNOWLEDGMENTS CaliforniaCarpetStewardshipPlan20172021

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Acknowledgments CAREwishestothank thefollowingpeopleandorganizationsfortheircontributionsduring the developmentofthisPlan:

CaliforniaDepartmentofResourcesRecyclingandRecovery(CalRecycle)

CaliforniaCouncilonCarpetRecyclingEricNelson,ChairandLiaisontotheStewardshipPlanningCommittee GailBrice JulieBryantTeresaBui JohnDavisChristineFlowers

CarterHallockDougKobold TheresaKotchManuel MadranoCurtisMichelini,Sr.

WesNelsonGregOllivier RachelPalopoliRachelRoss HowardSapper

CAREBoard ofDirectors BrendanMcSheehy,Jr.,Chair RussellBennettRussDeLozier,SecretaryPaulDevereuxDonDolanJoeFoye RonGreitzer

JoeYarbrough,ViceChair PhilipIvey Richard Kruse AnnaLange JimLindsey PaulMurray,Treasurer EricNelson

RobertPeoplesSeanRagielLouisRenbaumFredWilliamsonMarjanehZarrehparvar

CAREStewardshipPlanningCommittee(SPC) EricNelson,Chair RussellBennettRussDeLozier

JoeFoye RonGreitzer

PaulMurray

JoeYarbrough

CARESustainableFundOversightCommittee(SFOC) JoeYarbrough,Chair VanceBell JayGould

RonGreitzer JefferyLoberbaum

TomPendley

CARECaliforniaStaff,Contractors,and Advisors RobertPeoples,ExecutiveDirector CAREStaff: LisaMekis MelanieRadtke JaredZitron

CAREBoard Advisors: Dr.DennisHayfordGlennOdom Dr.MatthewRealff

Contractors:AbbieBeaneConsulting Aprio(formerlyHA&W)CascadiaConsultingGroupEmergingEcologiesGiganticIdea Studio Tinney Associates

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TABLE OF CONTENTS CaliforniaCarpetStewardshipPlan20172021

Table of Contents

ThisPlanfollowsthestandardoutlineincludedinSection18942(b)ofthe CaliforniaCodeofRegulations(CCR),Title14,Chapter11,Article1.0,ProductStewardship forCarpets.

PlanSubmittal .....................................................................................................................................2

A.ContactInformation........................................................................................................................3

B.Scope...............................................................................................................................................5

C.PerformanceGoalsandActivities...................................................................................................12

D.SolidWasteManagementHierarchy..............................................................................................20

E.CollectionSystem...........................................................................................................................25

F.MarketDevelopment.....................................................................................................................37

G.FinancingMechanism ....................................................................................................................51

H.EducationandOutreach................................................................................................................58

I.ProgramPerformanceMeasurement..............................................................................................67

J.StakeholderConsultation................................................................................................................70

K.Audits............................................................................................................................................74

L.EnvironmentalInformation............................................................................................................75

Attachments......................................................................................................................................76

Attachment1.Definitions.......................................................................................................................77

Attachment2.CARELeadership.............................................................................................................82

Attachment3.Summaryof Subsidies.....................................................................................................84

Attachment4.CaliforniaCarpetStewardshipPlanParticipants ............................................................86

Attachment5.CaliforniaCarpetRecyclingDropoffLocations..............................................................91

Attachment6.DescriptionofSubsidyFlowandStacking ......................................................................92

Attachment7.MonthlyReportingForms...............................................................................................95

Attachment8.EducationandOutreachMaterials ............................................................................... 102

Attachment9:SPCReviewSlidesonCouncilIdeas ..............................................................................105

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PLAN SUBMITTAL CaliforniaCarpetStewardshipPlan20172021

Plan Submittal

PursuanttotherequirementsofAB2398,themanufacturersofcarpetsoldintheState ofCalifornia(CarpetMills)submitthiscarpetstewardshipPlan toCalRecycle,perPublicResourceCode(PRC),Section42972.CARE,asthedesignatedstewardshiporganizationoftheCarpetMillsselling carpetinto California,respectfullyrequestsCalRecyclesapprovalofthisPlan.PursuanttoSection42973,CalRecyclemayapprovethisPlanonlyifCalRecyclemakesbothofthe followingfindings:(A)Theplan willnothavetheeffectofreducingthe levelofdiversionandrecyclingofpostconsumercarpetthathasbeenachievedpursuanttothischapteratthetimethedepartmentreviewstheplan.(B)Theamountoftheassessmentintheplan willnotcreateanunfairadvantagein themarketplaceforoneormoreofthecompanies intheorganization.

CAREhasresponded strategically,aggressively,andrepeatedly inanefforttoinfluencegrowthofthecarpetrecyclingindustry.Theglobal polymersupplychainiscomplex,sophisticated,unregulated,and intensely competitive.Therearemultiplecompetitivesourcesofthesematerialsincluding virgin,postindustrial,preconsumer,andpostconsumerpolymerfromdozensofindustriesrepresentinghundredsofproducts.

Anoutlineofthesefactorsmaybefoundinthe2015CAREAnnualReporttoCalRecycle and isincorporated byreference.ItistheintentofCAREto pointoutthefactualelementsthatgovernourabilityasasmallenterprisetoinfluencethemarketsforrecycledpolymericmaterials.TheState hasseenfirsthandthesesame headwindsmanifested asadropinitsstatewiderecyclingrateto 47%in2015.Wefacethis challengetogether, anditmakesgreatsensetocontinuetocollaborateonourpathforwardtosuccessaswe workto evolveandenhancethisPlan.

AsthisPlandemonstratesthatcurrentlevelsofdiversionandrecycling willincreaseinthe next5yearsandwillnot,atthe currentlevelofassessment,createanunfairadvantageinthemarketplace,itmeetstwoofthekeyrequirementsestablished bythelawforapprovalofthisPlanbyCalRecycle.

Respectfullysubmitted,

RobertPeoples,Ph.D.ExecutiveDirectorCarpetAmericaRecoveryEffort(CARE)100SouthHamiltonStreetDalton,Georgia30722

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A. CONTACT INFORMATION CaliforniaCarpetStewardshipPlan20172021

A. Contact Information

DesignatedStewardshipOrganization

OrganizationResponsibleforthePlan CarpetAmericaRecoveryEffort(CARE)

ContactRobertPeoples,Ph.D.

ExecutiveDirector

Phone (706)4282127

Email bpeoples@carpetrecovery.org

Address(mailingandphysical)100SouthHamiltonStreet

Dalton,GA30720

Website www.carpetrecovery.org

CarpetAmericaRecoveryEffort(CARE)isthedesignatedstewardshiporganizationoftheCarpetMills andisresponsibleforsubmittingthisPlan.CAREisa501(c)(3)nonprofitorganization.CAREbeganin 2002asaresultofaMemorandumofUnderstanding(MOU)forCarpetStewardshipsignedbystakeholdersincludingmembersofthecarpetindustry,governmentrepresentatives,nongovernmentalorganizations,andentrepreneurs.CaliforniaAssemblyBill2398required CAREtoserveasthecarpetstewardshiporganizationuntilApril1,2015,andCAREiscontinuinginthatrolewiththesupportofall qualifiedCarpetMills.

CAREis the facilitatorandnetworkerforthe marketbasedsystemforpostconsumercarpet recycling acrosstheUnitedStates.CAREactivelysupportsitsmembersincludingentrepreneurs,thecarpetindustry,governmententities,andnongovernmentalorganizationstoachieveitsmission.CAREsmissionistoadvancemarketbasedsolutionsthatincreaselandfilldiversionandrecyclingofpostconsumercarpet,encouragedesignforrecyclability,andmeetmeaningfulgoalsasapprovedby the CAREBoardofDirectors.CAREsvisionisthatpostconsumercarpetdiversionandrecyclingareeconomically,socially,andenvironmentallysustainableforallstakeholders.

CARELeadershipTheCAREBoardofDirectorscurrentlyincludes19members.Boardmembersareunpaid,andtheycomposeamultistakeholdergroup consistingofrepresentativesofthe carpetindustry,entrepreneurs,government,theplasticsindustry,andsupplierstothecarpet industry.Foralistofcurrentboardmembers,seeAttachment2.CARELeadershiporCAREswebsite (www.carpetrecovery.org/about/aboutcare).

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www.carpetrecovery.org/about/about-care

A. CONTACT INFORMATION CaliforniaCarpetStewardshipPlan20172021

TheCaliforniaCarpetStewardshipPlanandProgramisoverseenbythe StewardshipPlanning Committee (SPC)andthe SustainableFundOversightCommittee(SFOC).The SPCandSFOCareempowered bytheCAREboardintheiroversightroleand includeboth industryandentrepreneurrepresentatives.Currently,oneme