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  • California Carpet Stewardship Plan 20172021 February2017

    Submittedby:

    CarpetAmericaRecoveryEffort(CARE)

    RobertPeoples,Ph.D.,ExecutiveDirector

    100SouthHamiltonStreet,Dalton,Georgia30722

    Submittedto:

    CaliforniaDepartmentofResourcesRecyclingandRecovery(CalRecycle)

    ScottSmithline,Director

    1001IStreet,Sacramento,California95814

  • ACKNOWLEDGMENTS CaliforniaCarpetStewardshipPlan20172021

    Version 19

    Acknowledgments CAREwishestothank thefollowingpeopleandorganizationsfortheircontributionsduring the developmentofthisPlan:

    CaliforniaDepartmentofResourcesRecyclingandRecovery(CalRecycle)

    CaliforniaCouncilonCarpetRecyclingEricNelson,ChairandLiaisontotheStewardshipPlanningCommittee GailBrice JulieBryantTeresaBui JohnDavisChristineFlowers

    CarterHallockDougKobold TheresaKotchManuel MadranoCurtisMichelini,Sr.

    WesNelsonGregOllivier RachelPalopoliRachelRoss HowardSapper

    CAREBoard ofDirectors BrendanMcSheehy,Jr.,Chair RussellBennettRussDeLozier,SecretaryPaulDevereuxDonDolanJoeFoye RonGreitzer

    JoeYarbrough,ViceChair PhilipIvey Richard Kruse AnnaLange JimLindsey PaulMurray,Treasurer EricNelson

    RobertPeoplesSeanRagielLouisRenbaumFredWilliamsonMarjanehZarrehparvar

    CAREStewardshipPlanningCommittee(SPC) EricNelson,Chair RussellBennettRussDeLozier

    JoeFoye RonGreitzer

    PaulMurray

    JoeYarbrough

    CARESustainableFundOversightCommittee(SFOC) JoeYarbrough,Chair VanceBell JayGould

    RonGreitzer JefferyLoberbaum

    TomPendley

    CARECaliforniaStaff,Contractors,and Advisors RobertPeoples,ExecutiveDirector CAREStaff: LisaMekis MelanieRadtke JaredZitron

    CAREBoard Advisors: Dr.DennisHayfordGlennOdom Dr.MatthewRealff

    Contractors:AbbieBeaneConsulting Aprio(formerlyHA&W)CascadiaConsultingGroupEmergingEcologiesGiganticIdea Studio Tinney Associates

    pageii

  • TABLE OF CONTENTS CaliforniaCarpetStewardshipPlan20172021

    Table of Contents

    ThisPlanfollowsthestandardoutlineincludedinSection18942(b)ofthe CaliforniaCodeofRegulations(CCR),Title14,Chapter11,Article1.0,ProductStewardship forCarpets.

    PlanSubmittal .....................................................................................................................................2

    A.ContactInformation........................................................................................................................3

    B.Scope...............................................................................................................................................5

    C.PerformanceGoalsandActivities...................................................................................................12

    D.SolidWasteManagementHierarchy..............................................................................................20

    E.CollectionSystem...........................................................................................................................25

    F.MarketDevelopment.....................................................................................................................37

    G.FinancingMechanism ....................................................................................................................51

    H.EducationandOutreach................................................................................................................58

    I.ProgramPerformanceMeasurement..............................................................................................67

    J.StakeholderConsultation................................................................................................................70

    K.Audits............................................................................................................................................74

    L.EnvironmentalInformation............................................................................................................75

    Attachments......................................................................................................................................76

    Attachment1.Definitions.......................................................................................................................77

    Attachment2.CARELeadership.............................................................................................................82

    Attachment3.Summaryof Subsidies.....................................................................................................84

    Attachment4.CaliforniaCarpetStewardshipPlanParticipants ............................................................86

    Attachment5.CaliforniaCarpetRecyclingDropoffLocations..............................................................91

    Attachment6.DescriptionofSubsidyFlowandStacking ......................................................................92

    Attachment7.MonthlyReportingForms...............................................................................................95

    Attachment8.EducationandOutreachMaterials ............................................................................... 102

    Attachment9:SPCReviewSlidesonCouncilIdeas ..............................................................................105

    Version 19 page1

  • PLAN SUBMITTAL CaliforniaCarpetStewardshipPlan20172021

    Plan Submittal

    PursuanttotherequirementsofAB2398,themanufacturersofcarpetsoldintheState ofCalifornia(CarpetMills)submitthiscarpetstewardshipPlan toCalRecycle,perPublicResourceCode(PRC),Section42972.CARE,asthedesignatedstewardshiporganizationoftheCarpetMillsselling carpetinto California,respectfullyrequestsCalRecyclesapprovalofthisPlan.PursuanttoSection42973,CalRecyclemayapprovethisPlanonlyifCalRecyclemakesbothofthe followingfindings:(A)Theplan willnothavetheeffectofreducingthe levelofdiversionandrecyclingofpostconsumercarpetthathasbeenachievedpursuanttothischapteratthetimethedepartmentreviewstheplan.(B)Theamountoftheassessmentintheplan willnotcreateanunfairadvantagein themarketplaceforoneormoreofthecompanies intheorganization.

    CAREhasresponded strategically,aggressively,andrepeatedly inanefforttoinfluencegrowthofthecarpetrecyclingindustry.Theglobal polymersupplychainiscomplex,sophisticated,unregulated,and intensely competitive.Therearemultiplecompetitivesourcesofthesematerialsincluding virgin,postindustrial,preconsumer,andpostconsumerpolymerfromdozensofindustriesrepresentinghundredsofproducts.

    Anoutlineofthesefactorsmaybefoundinthe2015CAREAnnualReporttoCalRecycle and isincorporated byreference.ItistheintentofCAREto pointoutthefactualelementsthatgovernourabilityasasmallenterprisetoinfluencethemarketsforrecycledpolymericmaterials.TheState hasseenfirsthandthesesame headwindsmanifested asadropinitsstatewiderecyclingrateto 47%in2015.Wefacethis challengetogether, anditmakesgreatsensetocontinuetocollaborateonourpathforwardtosuccessaswe workto evolveandenhancethisPlan.

    AsthisPlandemonstratesthatcurrentlevelsofdiversionandrecycling willincreaseinthe next5yearsandwillnot,atthe currentlevelofassessment,createanunfairadvantageinthemarketplace,itmeetstwoofthekeyrequirementsestablished bythelawforapprovalofthisPlanbyCalRecycle.

    Respectfullysubmitted,

    RobertPeoples,Ph.D.ExecutiveDirectorCarpetAmericaRecoveryEffort(CARE)100SouthHamiltonStreetDalton,Georgia30722

    Version 19 page2

  • A. CONTACT INFORMATION CaliforniaCarpetStewardshipPlan20172021

    A. Contact Information

    DesignatedStewardshipOrganization

    OrganizationResponsibleforthePlan CarpetAmericaRecoveryEffort(CARE)

    ContactRobertPeoples,Ph.D.

    ExecutiveDirector

    Phone (706)4282127

    Email bpeoples@carpetrecovery.org

    Address(mailingandphysical)100SouthHamiltonStreet

    Dalton,GA30720

    Website www.carpetrecovery.org

    CarpetAmericaRecoveryEffort(CARE)isthedesignatedstewardshiporganizationoftheCarpetMills andisresponsibleforsubmittingthisPlan.CAREisa501(c)(3)nonprofitorganization.CAREbeganin 2002asaresultofaMemorandumofUnderstanding(MOU)forCarpetStewardshipsignedbystakeholdersincludingmembersofthecarpetindustry,governmentrepresentatives,nongovernmentalorganizations,andentrepreneurs.CaliforniaAssemblyBill2398required CAREtoserveasthecarpetstewardshiporganizationuntilApril1,2015,andCAREiscontinuinginthatrolewiththesupportofall qualifiedCarpetMills.

    CAREis the facilitatorandnetworkerforthe marketbasedsystemforpostconsumercarpet recycling acrosstheUnitedStates.CAREactivelysupportsitsmembersincludingentrepreneurs,thecarpetindustry,governmententities,andnongovernmentalorganizationstoachieveitsmission.CAREsmissionistoadvancemarketbasedsolutionsthatincreaselandfilldiversionandrecyclingofpostconsumercarpet,encouragedesignforrecyclability,andmeetmeaningfulgoalsasapprovedby the CAREBoardofDirectors.CAREsvisionisthatpostconsumercarpetdiversionandrecyclingareeconomically,socially,andenvironmentallysustainableforallstakeholders.

    CARELeadershipTheCAREBoardofDirectorscurrentlyincludes19members.Boardmembersareunpaid,andtheycomposeamultistakeholdergroup consistingofrepresentativesofthe carpetindustry,entrepreneurs,government,theplasticsindustry,andsupplierstothecarpet industry.Foralistofcurrentboardmembers,seeAttachment2.CARELeadershiporCAREswebsite (www.carpetrecovery.org/about/aboutcare).

    Version 19 page3

    www.carpetrecovery.org/about/about-care

  • A. CONTACT INFORMATION CaliforniaCarpetStewardshipPlan20172021

    TheCaliforniaCarpetStewardshipPlanandProgramisoverseenbythe StewardshipPlanning Committee (SPC)andthe SustainableFundOversightCommittee(SFOC).The SPCandSFOCareempowered bytheCAREboardintheiroversightroleand includeboth industryandentrepreneurrepresentatives.Currently,oneme