california adult schools marketing & branding
DESCRIPTION
California Adult Schools Marketing & Branding. ACSA Conference September 24, 2009. Agenda. Welcome & history(Joan Polster) Benefits of a unified brand (Roger Brossmer) California Adult Schools digital brand kit (Roger Brossmer) Website tour (Nikki Goth Itoi) - PowerPoint PPT PresentationTRANSCRIPT
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California Adult Schools Marketing & Branding
ACSA ConferenceSeptember 24, 2009
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Agenda
• Welcome & history (Joan Polster)• Benefits of a unified brand (Roger Brossmer)• California Adult Schools digital brand kit (Roger Brossmer)• Website tour (Nikki Goth Itoi)• Using the brand – dos and don’ts (Nikki Goth Itoi)• Rollout plan (Nikki Goth Itoi)• Measuring our success (Nikki Goth Itoi)• Q&A
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Our branding journey
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Consortium milestones
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Benefits of a unified branding effort
• Speak with one voice across the state• Clearly communicate the value that California Adult Schools bring to their
local communities• Enroll more students• Influence education decision makers at a critical time for all schools
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Digital brand kit
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Unified name, tagline, logo
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Three compelling messages
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New public website
www.californiaadultschools.org
• Easy to use school locator map• Detailed profile for every school• Program descriptions• Mailing list• Featured news and student stories
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Using the brand materials
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Rolling out the new brand
Organizations:
• CSCAE• ACSA• CAEAA• CCAE
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Measuring our success
• Visits per day/week/month/year
• Mailing list sign-ups
• Visitor inquiries
• Relevant content
• Links from other sites
• Influence decision makers
• Recruit new students
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Q&A
1. What strategies can we use to ensure that: – All adult school administrators know about this website– All adult school administrators check for accuracy of information and keep it current?
2. What strategies can we use at the regional level to inform other service providers and the community about this website?
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Website home page
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School locator map
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Core programs
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List of schools
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School profile page
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School staff login
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User menu
Brand Kit
Edit your school profile
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Digital brand kit
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School profile update form