Cali McTavish+1 (604) 704 8347 cali.mctavish@gmail.com 2027 West 35th Avenue,

Vancouver

Highlights Conducted research and analysis for development of multi platform strategy to

position Purdys as a socially responsible brand. As a Recruitment Consultant with Exolys, recruited top talent for medium-size retailers, including

development of an Excel database to strategically and efficiently organize clients and talent inventory. Provided subject matter expertise on social media marketing strategy with Purdys to appeal to the

millennial market. Led the website revitalization of Canada’s largest Chocolatier (Purdys) to increase customer traffic, and

create a more dynamic and engaging customer experience. Founded Laurier Students for Learning French Tutoring Program to create a hands on learning

environment for children to develop a love for French Language and culture.

Experience

2016 Purdys Chocolatier – Marketing Assistant (Paid Internship)

Drafted internally circulated documents regarding exciting upcoming projects Website development

o Search Engine Optimization (SEO) o Analyzed customer web experience using Google Analytics o increased page retention by reformatting content to be more dynamic and

engagingo Improved ease of website click-througho Copy edited web text content for grammar and tone

Social Media o Strategized with team on social media campaign to appeal to millenialso Collaborated on content development

2015 Exolys Consulting and Recruitment - Recruiting Consultant(Paid Internship) - Paris

Assisted in acquiring new clients Performed administrative tasks as needed including scheduling, logistics, Talent Acquisition

o Used Microsoft Excel to organize data o Data Mining – used analytics to help find the most likely to be successful candidate

Job Placement o Carefully screened potential candidates in interviewso B to B and B to Co Close attention to detail in understanding client desires in order to find appropriate

candidates for company’s

Education

2011-2015 Wilfrid Laurier University – Bachelor of Arts Major: Honors in Psychology

Special interest in Industrial-Organizational PsychologyMinor: French Language and Culture

Explore! - 6 week Intensive French Language Immersion Program in Chicoutimi, Quebec

2015 İstanbul Şehir Üniversitesi One Term Study Abroad with Erasmus in Istanbul, Turkey Studied Middle Eastern History, Culture and Religion

2016 Thompson Rivers University Management of Information Systems included developing expertise in Knowledge Management

Systems, and advanced proficiency in CRM Systems, ERP, coding, SEO, E-commerce, and Using social networking for marketing

Volunteer2012-14 Executive French Coordinator for Laurier Students for Learning

Founded a French Tutoring Program for elementary school aged kids in association with the existing Program Laurier Students for Learning

Trained, organized and mentored Laurier Student Volunteers Communicated with parents Creative problem solving for challenges including funding, scheduling, location availability,

organizing materials, and promoting the club The best part: coming up with new and engaging ways to inspire learning

Technical Proficiencies

Expertise in Information Management Systems Expertise in Microsoft Office Suite Programs (Especially Excel Data base building) Expertise in Recruitment Analytics Database Management

Languages

French (bilingual) English (mother tongue)

Interests

o Distance Running o Yoga Enthusiasto Hikingo Skiing and Snowboarding (Instructor Level 2)

Please feel free to contact me with any enquiries.

Calimctavish

https://fr.linkedin.com/in/calimctaivh

2

o Writing o Reading o Lived in Australia, France, and

Turkeyo Traveled through: South

America, Europe, US, Kenya, Ivory Coast, South East Asia