calgary social media workshop
TRANSCRIPT
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Social Media 101
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Everything You Wanted to Know about Social Media but Were
Afraid to Ask
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Social Media: The Basics
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So Why is Everyone So Excited?
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Conversation vs. a Broadcast
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540 million registered users
175 million users
Delivering 2B streams/day,
80 million members
Just the Facts, Ma’am
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17 million Facebook members
3 million Twitter users
17 million YouTube users
57% of online Canadians use social networks at least once a month; 82% of Gen Y consumers use social networks each month
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17 Million Canadians…..
….are in the workforce
….have a pension plan
….own life insurance
….have access to recycling
….use wireless services
….have a passport
….filed their taxes online in 2008
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The Five Myths of Social Media
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Social Media is….
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Takes time, money and resources
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Social media is….
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A Lot of Work
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Social media is about the tools
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even the best tools have no value without clear goals.
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Social media is a standalone activity
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Must be integrated into marketing and sales activities
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Social Media is All About the Numbers
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Size Doesn’t Matter
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Measuring ROI is Difficult
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ROI depends on how you define investment
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Getting Started
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Social Media in Four Steps
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Strategy
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Tactics
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Who’s Using Social Media in Canada?
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Many companies are still afraid to embrace social media
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Don't understand it
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Don't understand it
Don't know how much it will cost
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Don't understand it
Don't know how much it will cost
Can’t see how to measure ROI
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Don't understand it
Don't know how much it will cost
Can’t see how to measure ROI
They’ve had a bad experience with social media
AND
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Break
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- Insight and information- Domain expertise- Powerful Content “engine” - Google
Why Blog?
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Define Your Strategic Priorities
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Create an editorial schedule
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Cross Pollinate
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Variety is the Spice of Life
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Exercise
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The OPP gave Gumball 3000 rally drivers something to chew on this week.
At least one of the rally vehicles, a 2009 Dodge Charger, was impounded by Northumberland OPP for allegedly going 179 km/h.
The same car was stopped hours earlier by the OPP for doing more than 140 km/h.
The police impounded the Charger for 7 days and suspended the driver’s license.
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“Cops chew up Gumball rally speeders”
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• Easy and quick• Real-time conversations• Multiple purposes
Why Twitter?
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Why YouTube/Video?
- People love videos
- Google loves videos
- Videos have multiple purposes
- Entertain, Educate, Engage
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Canadians Love Watching Videos
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- Two minutes…or less
- User-friendly
- Attractive ROI
The Corporate Video
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Facebook Users (Globally)
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The Benefits
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Build Community
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Deliver Engaging Content
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- Visibility- Improved connected-ness- Research tool- Recruitment/Job Tool- Business Development- Expanded digital footprint
Why LinkedIn?
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Your Profile
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Exercise
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Monitoring/Measurement
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- Activity- Sentiment - Demographics- Location- Web Site Traffic- Leads- Sales
What Do You Measure?
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