CALGARY FOLK MUSIC FESTIVAL GUIDEADVERTISING RATES & SPECIFICATIONS

INTRODUCTION Over the water and through the trees an island teems with thesights and sounds of musical exploration and community, amagic place that springs to vivid life every July for four wonderfuldays. Step off the edge of Calgary’s concrete jungle and feel thegrass beneath your toes, hang with your friends and neighboursand be reminded about what it means to be alive and connected.This is the 38th annual Calgary Folk Music Festival held July27–30, 2017 on Prince’s Island, our small town in the big city,brimming with the joyous sounds of collaboration and inspiration.Diverse voices from across the globe will emancipate your earsand thrill your hearts with a tapestry of once-in-a-lifetimemoments.

THE ARTISTSArtists who have performed at previous festivals include: AlabamaShakes, Chris Isaak, Beruit, Nanci Griffith, Yo La Tengo, kd lang, Buffy Sainte-Marie, M. Ward, Avett Brothers, Roberta Flack, Iron & Wine, Andrew Bird, Feist, Kris Kristofferson, Macy Gray,Broken Social Scene, Elvis Costello, David Byrne, Arrested Development,Andrew Bird, City & Colour, Don McLean, Mary Chapin Carpenter, Rufus Wainwright, Neko Case, Ricky Skaggs, The Neville Brothers, Steve Earle, Joan Baez, Bruce Cockburn, Jann Arden, Blue Rodeo, Jeff Tweedy, Sarah Harmer, Great Big Sea, Los Lobos, Emmylou Harris,Buck 65, Corey Harris, Michael Franti & Spearhead, Richard Thompson,Taj Mahal, Allison Krauss, David Lindley, Joan Armatrading, Spirit of the West, Hawksley Workman and John Hiatt.

THE PROGRAMThe program guide has become the information source for all thingsrelating to the festival. Inside it you’ll find artist biographies,festival-related articles, a site map, and mainstage and sidestageschedules. Over the years the festival’s program guide has becomea coveted survival guide. In addition to the program’s relevanceduring the festival, it also serves as a resource and keepsake that isoften referred to after the festival. It is estimated that each programis read by no less than 4 people throughout the 4-day festival. Overthe weekend that amounts to advertising exposure to more than20,000 of our patrons.

CIRCULATION & DEMOGRAPHICSThe festival prints 6000 copies of the 80 page program. They are soldon site by our volunteer crew at the festival entrance, in the generalstore, and throughout the island. In addition, each one of our over1600 volunteers are given a program as part of their volunteerbenefit package.

Like its programming, the Calgary Folk Music Festival prides itself onattracting a wide range of people to the event. Of surveyed audience,Calgarians accounted for 80 % of our attendees, Edmonton: 5%,Other Alberta: 8%, Outside Alberta: 7%

ADVERTISING INTRODUCTION & DEMOGRAPHICS

MARRIED/COMMON LAW • 58%MARITAL STATUS %

AVERAGE INCOME %OVER $150,000 • 23%

$100,000 – $150,000 •20%

$80,000 – $100,000 •14%

NUMBER OF CHILDREN %2–3 • 68%

1 CHILD •23%

4–5 CHILDREN•6%

GENDER %

AGE %

FEMALE• 59%MALE • 41%

61 + • 9%

UNDER 25 • 9%

31–40 YEARS • 29%

26–30 YEARS • 15%

41–50 YEARS • 21%

51–60 YEARS • 17%

A U D I E N C E P R O F I L E S

ADVERTISING RATES & SPECIFICATIONS* NOTE: ALL ADS ARE IN FULL COLOUR / ALL PRICING IS NET

NON-PROFIT ORGANIZATIONS RECEIVE 15% DISCOUNT ON ALL ADS AND SIZES

DEADLINESAD BOOKINGS: MAY 31, 2017

FINAL AD ARTWORK: JUNE 12, 2017

7.25”W X 10”H*FULL BLEED: 7.75” x 10.5”please add .125” for bleed

FULL PAGE $1500

INSIDE BACK COVER $1800

INSIDE FRONT COVER$1800

OUTSIDE BACK COVER $2800

$8756.75”W X 4.625”H

$8753.25”W X 9.5”H

$4753.25”W X 4.625”H

HALF PAGE HORIZONTAL

$275*HORIZONTAL ONLY

3.25”W X 2.1875”H

EIGHTH PAGE

HALF PAGE VERTICAL QUARTER PAGE

DIGITAL FILE SPECIFICATIONSFILES TO BE SUPPLIED AS HIGH-RES PRESS-READY PDF

300 DPI AT PRINT SIZE (100%)–NO COMPRESSION–CMYK

SUBMIT PRESS-READY FILES VIA EMAIL TO pmoller@eggpress.caDROPBOX AVAILABLE, PLEASE EMAIL FOR INVITE & INFO

CONTACT: CHANDLER COLLINS

chandler@calgaryfolkfest.com • calgaryfolkfest.com

CALGARY FOLK MUSIC FESTIVAL AT FESTIVAL HALL1215 10 AVE SE, CALGARY, ALBERTA T2G 0W8

PLEASE MAKE CHEQUES PAYABLE TO FOLK FESTIVAL SOCIETY OF CALGARY