calgary & edmonton 2010 - mycharityconnects on the road
DESCRIPTION
These are the slides for the MyCharityConnects Spring 2010 workshops held in Calgary and Edmonton.TRANSCRIPT
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Everything Old is New Again:The Fundamentals of Fundraising in
the Digital World
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Fundraising 1.0
EventsDirect Response/
Annual
Major &
Planned Gifts
Services &
MembersOnline
Fundraising & Revenue Programs
Telephone
In-Person
Prospects
E-mail?
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Fundraising 2.0
EventsDirect Response/
Annual
Major &
Planned Gifts
Services &
Members
Fundraising & Revenue Programs
Telephone
In-Person
Prospects
Online
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EVERYTHING OLD IS NEW AGAIN
STEP ONE
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Be a good fundraiser
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Build a Campaign
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Tell a compelling story.What’s your story?
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EVERYTHING OLD IS NEW AGAIN
STEP TWO
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Be a good fundraiser.
Be a better marketer.
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EVERYTHING OLD IS NEW AGAIN
STEP THREE
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Let go
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Keep your messaging strong, consistent.
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EVERYTHING OLD IS NEW AGAIN
STEP FOUR
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Make mistakes…
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…get data
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Rationalizing Social Media:
The Cost-Benefit Analysis of Fundraising Through Social Media
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Social media (n) –
1. What journalists become after a few drinks
2. The universe of online tools, mostly free, that
allow individuals and organizations to share
their stories, updates, news, and keep up-to-date
on the goings-on of others.
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“The donor is bothering
me…”
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- You and your staff’s time: researching, communicating, listening, planning, doing, exploring
- Consultants, experts, contractors
- Technology
- Promoting: graphic design, advertising, print outreach (direct mail, newsletters)
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ROI
ROE
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