caled’s · 2018. 12. 11. · fresno regional wib karen rich usda rural development keith rogers...

April 26-28, 2016South San Francisco Conference Center

Host City: South San Francisco

CALED’S36th Annual Conference

Download the CALED app for full session descriptions

The conference features three distinct session tracks:

These tracks include 1-1 ½ hour Learning Labs that allow for comprehensive conversations about timely topics in economic development as well as shorter, informational sessions.

Tried & TrueEconomic Development

Methods & Best Practices

Next GenerationTraining the future of

Economic Development

How ToIn-Depth Workshops Showing

the A-Z of Particular Tools

Thank you for attending CALED’s FRESH: Ideas, Perspectives, Directions

conference. We hope you enjoy the thought-provoking sessions,

conference activities, and opportunities to connect with California’s

economic development stakeholders.

Matt GardnerCalifornia Technology Council

Sonia HallCity of Madera

David JinkensRetired, City of South Lake Tahoe

Will KochGovernor’s Office of Business & Economic Development

Scott KurtzNinyo & Moore

Mary Ann LeffelMonterey County Business Council

Christine NuttingFresno Regional WIB

Karen RichUSDA Rural Development

Keith RogersVEDC

Paul ScheurenImpact DataSource

Jim SimonRSG, Inc.

Kolette SimontonCity of Pittsburg

Randy StarbuckA2B Consulting Group

Toni SymondsCA Assembly Committee on Jobs, Economic Development, and the Economy

CONFERENCE CHAIRAlex GreenwoodCity of South San Francisco

2016 CONFERENCE BOARD

WELCOME!

SESSION TRACKS

COMPLIMENTARY

SHUTTLE BUS

SERVICECALED is providing complimentary shuttles for our conference attendees

between the Embassy Suites and the South San Francisco Conference

Center. Harvest Vacation Shuttles will run continuously at the following

times throughout the conference:

Tuesday, April 26th 9:00am - 7:00pmWednesday, April 27th 7:00am - 6:00pmThursday, April 28th 8:00am - 3:00pm

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14 min / 0.7mivia Gateway Blvd.

South San Francisco Conference Center255 South Airport Blvd South San Francisco

Embassy Suitesby Hilton250 Gateway BlvdSouth San Francisco



Culinary CrawlStarting Point

Fun RunStarting Point

THE CALIFORNIA ACADEMY FOR ECONOMIC DEVELOPMENT BOARD MEETINGBaden A

THE CALIFORNIA ENTERPRISE DEVELOPMENT AUTHORITY BOARD MEETINGBaden A

THE CALIFORNIA ASSOCIATION FOR LOCAL ECONOMIC DEVELOPMENT BOARD MEETINGBaden A

*All Board Meetings are open to conference attendees

AFTERNOON REFRESHMENT BREAK Sponsored By City of Ontario

Salon F-J

BOARD MEETINGS 1:00PM-3:00PM

REFRESHMENT BREAK 3:00PM-3:30PM

1:00pm to 1:30pm

1:30pm to 2:00pm

2:00pm to 3:00pm

TUESDAY APRIL 26REGISTRATION OPEN FROM 9:00AM TO 5:30PM – LOBBY

GOT ETHICS? WHAT YOU DON’T KNOW CAN HURT YOUBaden B

Come join us for a practical approach to identifying conflicts of interest and ethical dilemmas facing economic developers and learn about tools and policies for addressing them and protecting yourself.

Separate Registration Required ~ Lunch Provided

PRE-CONFERENCE 11:00AM-1:00PM

BROWNFIELDS & LAND REVITALIZATION COMMITTEE MEETINGBaden A

*Open to conference attendees

COMMITTEE MEETING 10:00AM-12:00PM

WELCOME SESSION 3:30PM-5:00PM

WELCOME RECEPTION 5:15PM-6:30PM

WELCOME SESSION ON FEDERAL PROGRAMS & RESOURCESSalon F-J

Come check out FRESH ways to leverage federal resources and get a new perspective on the funding and partnership opportunities available for economic development. As California communities increase their economic development activities, this is a great session to meet your federal partners and learn how they can help you.

We will also be joined by Mayor Mark Addiego for a special welcome from the City of South San Francisco.

General Session SpeakersKevin J. Ham, CEcD, Director of Economic Development, City of Vista & CALED Chair, ModeratorMayor Mark Addiego, City of South San Francisco

Roberto Barragan, President & CEO, VEDC

Alex Greenwood, Director of Economic & Community Development, City of South San Francisco, CALED Conference Committee Chair

Malinda Matson, Economic Development Representative for Northern and Coastal California, Economic Development Administration

Mark Quinn, District Director, Small Business Administration

Karen Rich, Business and Cooperative Program Director, California State Office Rural Development, United States Department of Agriculture

Holly Vineyard, Deputy Assistant for Global Markets, Select USA

The Welcome Reception is a great opportunity to see old friends and meet new ones after the Welcome Session.

Seek out CALED Board members and tell them about what you have been doing in your community and find out how you can be more involved in CALED.

OYSTER POINT ROOM

BOARD WELCOME

RECEPTION

This FRESH event is sponsored by VEDC

WEDNESDAY APRIL 27REGISTRATION OPEN FROM 7:30AM TO 5:00PM – LOBBY

CONTINENTAL BREAKFAST 7:45AM-9:00AM

LET’S TALK LEADERSHIPBaden B

Grab your breakfast and join CALED President & CEO Gurbax Sahota as she leads an informal discussion about personal leadership and professional growth with certified Life Coach, Mooniek Seebregts.

CONTINENTAL BREAKFAST REFRESHMENT BREAKSponsored By RSG

Salon E

LEARNING LAB SESSIONS 9:00AM-10:30AM

A TALE OF TWO TECH CITIES Salon AB

Two California cities discuss how they transformed their communities and broadened their economic development reach using tech as the foundation for their growth.

THE VALUE IN MENTORINGSalon CD

Finding a mentor could be the most important thing you can do to grow professionally. This session will show the importance of mentoring and how newer economic developers can reach out to established peers to strengthen their professional skills. Attendees will also leave with valuable nuggets of professional advice they can use immediately.

Sponsored by the California Academy for Economic Development

SILICON VALLEY EXPANSION Baden A

As Silicon Valley outgrows its valley, communities can prepare to accept the overflow and thrive because of it. This session will help communities attract manufacturing facilities, satellite offices, and other “spin-off” development opportunities coming out of the Bay Area tech industry.

CONVERSATION WITH THE CEO 8:00AM-8:50AM


AFFORDABLE HOUSING & ECONOMIC DEVELOPMENTSalon AB

Exploring the intersection of affordable housing and local economic development: This session will cover how affordable housing can increase spending, employment and put your community in the driver’s seat to attract and retain workers and businesses.

USING DATA TO FUEL AN INTEGRATED ECON DEV STRATEGYSalon CD

Learn how to best use data to support an integrated economic development strategy. The session will look at key economic indicators revealed in the latest California Economic Snapshot released by the Academy, innovation center trends, and ways that data sources can be leveraged by economic developers.


RFP FIRE DRILL Baden A

Learn about the RFP process that Governor’s Office of Business and Economic Development (GO-Biz) goes through when managing a site selection request from company clients. Panelists will share tips on how to pull information together quickly and get proposals back to GO-Biz in a timely manner to meet client expectations.

JOIN THE CONVERSATION:Tweet @CALED_EconDev

Post to the App CALED2016

California Enterprise Development AuthorityTargeting Capital Resources to Grow Local Economies

A CALED sponsored organization

CEDA Off ers Financing Tools That Encourage Economic Development Throughout California

The California Enterprise Development Authority’s (CEDA) experienced fi nance team facilitates statewide tax-exempt fi nancings through:

• Industrial Development Bonds (IDBs) for small- to medium- sized California manufacturers

• 501(c)(3) revenue bonds for the benefi t of non-profi t organizations

In partnership with Figtree Financing®, CEDA also off ers Property Assessed Clean Energy (PACE) funding for energy and conservation upgrades.

To learn more about CEDA and/or fi nd out if you qualify for fi nancing, please call Helen Schaubmayer at (916) 448-8252 ext. 16 or visit the web site at: ceda.caled.org

CALED REPORT & CA TOURISM LUNCH 12:00PM-1:45PM

LEARNING LAB SESSIONS 2:00PM-3:00PM

READY TO COLLABORATE: PRACTICAL WAYS CA’S ECONOMIC DEVELOPMENT AND TOURISM GROUPS CAN WORK TOGETHERSalon F-J

This exciting lunch program kicks off with a report to the membership on how CALED and our affiliates are helping support California’s economic developers. We will also share recent activity from the Legislative Action Committee.

Then we will hear about the travel and tourism industry, a major economic driver in every region and county of the state, urban and rural, coastal and inland. Andy and Caroline’s presentation will focus on fresh insights on the ways economic development organizations and destination marketing organizations can collaborate together. They will show how communities can engage in ‘Destination Promotion’ and provide examples of how to work with your CVB to attract visitors, align your brands, and much more.

Food Service begins at noon; Program begins at 12:15pm(Lunch included with Registration)

WEDNESDAY APRIL 27

BROWNFIELDS: LEGAL TOOLS FOR REVITALIZING VALUABLE LANDSalon AB

What are brownfield sites and why do they matter to you? Learn the brownfields basics and what legal tools are available to turn polluted sites into valuable economic development assets in your community.

GET OUT THERE! FIND SUCCESS BY STAYING OUT OF YOUR OFFICESalon CD

Create a dynamic set of programs to increase efficiency and effectiveness in business retention, business attraction and community outreach…without hiring more staff or increasing your budget!


General Session SpeakersCaroline Beteta, President & CEO, Visit California

Aaron Laurel, Economic Development & Housing Director, City of West Sacramento & Legislative Action Committee Chair

Andy Levine, President & CCO, Development Counsellors International (DCI)

Gurbax Sahota, President & CEO, CALED

LEARNING LAB SESSIONS (CONTINUED) 2:00PM-3:00PM

TURN AGING PROPERTY INTO TREASUREBaden A

This deep-dive session looks at public/private partnership in depth and highlights economic impacts, legal framework, and much more.

AFTERNOON REFRESHMENT BREAKSponsored By City of Ontario

Salon E

REFRESHMENT BREAK 3:00PM-3:30PM

INVESTING IN THE AG VALUE CHAINSalon AB

Follow the Ag Value Chain from the fields to the manufacturing floor to the labs of California and learn where your community fits in the agricultural landscape. This session will discuss the agricultural manufacturing “ecosystem” and how to strengthen it.

TAKING CHARGE OF YOUR CAREERSalon CD

Economic development can be a rewarding career, but moving up and having a meaningful impact on communities doesn’t happen by magic. Join us for a lively discussion on how three of California’s female leaders created rewarding careers their own way.


ECONOMIC TOOLS FOR BROWNFIELDSBaden A

Transform underused properties into facilities and businesses that generate jobs, tax revenue, and contribute to their communities again. Learn about economic incentives available for communities to address brownfield areas including federal, state and local grant programs, tax incentives, and low-interest loans.

LEARNING LAB SESSIONS 3:30PM-5:00PM

WEDNESDAY APRIL 27

CULINARY CRAWL

Explore South San Francisco and all of the culinary delights downtown has to offer.

Separate Registration Required

Shuttles to Downtown South San Francisco will leave at 6:15pm from the South San Francisco Conference Center and take participants back to the Embassy Suites by 9:00pm.

Shuttles will depart at the following times after the crawl ends:

8:30 pm to the Embassy Suites 8:45 pm to the South San Francisco Conference Center 8:50 pm to the Embassy Suites (Final Shuttle of the Night!)

EXPO RECEPTION 5:00PM-6:00PM

CULINARY CRAWL – LEAVES FROM FRESH EXPO 6:15PM

WITH SPONSORS IN SALON E

EXPO RECEPTION

This FRESH event is sponsored by Conway/Site Selection Magazine

THURSDAY APRIL 28REGISTRATION OPEN FROM 8:00AM TO 2:00PM – LOBBY

6:30AM

MEET IN THE EMBASSY SUITES LOBBY

FUN RUN

REGISTERED RUNNERS GET A FRESH T-SHIRT!

Separate Registration Required

Start the morning off right with a 2.5 mile run along the San Francisco Bay Trail. Walkers, runners, and sprinters welcome.

ontariothinksbusiness.com | 909.395.2005

O N TA R I O ’ S M AYO R A N D C I T Y C O U N C I L

In Ontario, we think and act like a business. We work with you to find ways to make the community

your business calls home a better place to thrive.

MAYOR PAUL S. LEON

MAYOR PRO TEM DEBRA DORST-PORADA

MAYOR PRO TEMDEBRA DORST-PORADA

COUNCIL MEMBER ALAN D. WAPNER

COUNCIL MEMBERJIM W. BOWMAN

COUNCIL MEMBERJIM W. BOWMAN

COUNCIL MEMBER PAUL VINCENT AVILA

CONTINENTAL BREAKFAST 8:00AM-8:30AM

CONTINENTAL BREAKFAST REFRESHMENT BREAKSponsored By Kosmont Companies

Salon E

BUILDING A LASTING RETAIL RECRUITMENT STRATEGY Salon AB

A winning retail recruitment strategy requires vision and understanding of community needs. Learn how Porterville and San Bernardino built successful retail development strategies, gain a better knowledge of the factors retailers consider when siting stores, and acquire practical tips for your own city’s recruitment efforts.

HOW ARE CA COMMUNITIES COMPETING DIGITALLY?Salon CDJoin this interactive session on the state of digital economic development in California, as well as specific “how to’s” for attendees who want to leverage digital tools for economic development marketing, business development, and research.


ECONOMIC DEVELOPMENT 2.0Baden A

Economic development today includes sustainability, infrastructure, GHG reduction, and a sense of place. This session will address new funding sources/tools that will help you achieve those goals.


The California Academy for Economic Development (the Academy) is dedicated to providing CALED members with quality professional development training programs, meaningful research, and technical assistance services to deliver even greater results for California’s communities.

Did You Know?

Technical AssistanceHalf-day to two-day customized consulting services and access to ongoing technical support

Memorial Scholarship FundInvesting in the future of economic development through funding for professional development training

Professional DevelopmentIntroduction to Economic Development Certi� cation,Digital Economic Development University, and CALED Conference Professional Development Track

ResearchQuarterly California Economic Snapshot provides analysis of statewide trends and in-depth spotlight topics

The Academy RegentsBruce Kern Retired, East Bay Economic Development Alliance, Chair

Jason Crawford City of Santa Clarita, Secretary

Judie Scalise ESI Corporation

Ben Stone

Sonoma County Economic Development Board, Treasurer

Cindy Trobitz-Thomas Retired, City of Eureka

Bruce Stenslie Economic Development Collaborative of Ventura County

Thank you to our Academy partner Wells Fargo for their partnership and investment in economic development in California.

The Academy is a 501(c)3 not-for-pro� t, statewide center for training, education, and research in the � eld of economic development managed by the California Association for Local Economic Development (CALED).

California Academy for Economic DevelopmentInnovation, Education, Research

DO YOU KNOW WHERE YOUR ASSETS ARE?Salon AB Does your city own properties? Do you have assets you don’t know about? Learn about turning your public assets into public revenues. This session is an introduction to asset evaluation and management. Beyond traditional real estate, we will discuss other ways you can use your assets to raise money for the general fund or special programs.

BUSINESS ASSISTANCE TOOLS & TACTICSSalon CD SBDCs have exciting new tools and tactics they are using to support small businesses, and they want to share them with you so you can incorporate them into your toolbox.


THE FUTURE OF EB-5 IN CABaden AEB-5 is a 26-year-old federal program and over the period 2010 -2013, almost $1.2 billion was invested in California projects supporting over 19,000 jobs, the highest of any state. Learn how to effectively use this tool.

THURSDAY APRIL 28


CELEBRATING SUCCESS AWARDS LUNCH 11:30AM-1:30AM

BEST OF THE STATE: CALED CELEBRATES ECONOMIC DEVELOPMENTSalon F-J

Get the scoop on economic development at the state level and help us celebrate what the best and brightest in economic development are doing as we announce the Award of Excellence winners.

Sid Voorakkara will update attendees on the Governor’s Office of Economic Development (GO-Biz). Then we will close the lunch by honoring California’s Economic Development Lifetime Achievement award winner – the Golden Bear Recipient.

Food Service begins at 11:30am; Program begins at 11:45am (Lunch included with Registration)

General Session SpeakersJason Crawford, Economic Development Manager, City of Santa Clarita, EmceeJudie Scalise, Principal, ESI Corporation, EmceeSid Voorakkara, Senior Business Development Specialist (San Diego Area), Governor’s Office of Business & Economic Development (GO-Biz)

Local business partnerships

Partners energize each other’s efforts to achieve common goals. That’s why PG&E actively reaches out to local business in the community. We believe it’s just as important to bring energy to a community through our partnerships as it is through our power lines.

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THURSDAY APRIL 28

LEADERSHIP THINK TANK ON ECONOMIC DEVELOPMENT TRENDS Salon AB

This is an opportunity for you to give input on findings from a recent research study on trends in local economic development in California. CALED Board leaders and staff will facilitate this session and look forward to hearing from you on how CALED can meet your needs.

LEADERSHIP THINK TANK ON A CALIFORNIA ECONOMIC DEVELOPMENT CERTIFICATION Salon CD

There are frequent changes in local economic development positions in California, and we are hoping to find a way to train the next generation of economic development leaders. Do you think a California certification is the answer? Meet with CALED Board Leaders and staff to share your input on this topic and what you think the details of such a program should include.

LEADERSHIP SESSIONS 1:45PM-2:45PM

May 4, 2016 Export PromotionHow to help your local businesses succeed and expand by exporting to global markets.

May 18, 2016 New Market Tax CreditsDoes your project or business qualify for NMTC? Learn the qualifications and the application process.

June 1, 2016 Best of the Conference This webinar will feature the highest-rated breakout session from the 2016 conference.

June 15, 2016 Brownfields UpdateCALED’s Brownfields & Land Revitalization Committee will give an update on current topics.

Pacific Gas & Electric (PG&E) – Series SponsorFresno State University, OCED – Technology Sponsor

Thank you to the following sponsors:

For the full webinar schedule, visit caled.org/eventsTo register, contact Jillian Boyd at [email protected]

DON’T STOP LEARNING WHEN YOU GET BACK HOME!Attend the following webinars free of charge for CALED Members.

CALED BOARD 2015-2016

EXECUTIVE COMMITTEEKevin Ham, ChairCity of VistaJason Crawford, Chair ElectCity of Santa ClaritaBruce Stenslie, Past ChairED Collaborative of Ventura CountyMike Nuby, Treasurer Southern California EdisonCarrie Rogers, Secretary Los Angeles County EDCMike Dozier, Vice Chair Fresno State, Office of Community & ED

Pacific Gas & Electric Company

Keith BoggsCounty of StanislausRichard ChapmanKern EDCTonya DowseSiskiyou County EDCMather KearneySacramento Municipal Utility DistrictTim KelleyImperial Valley EDCStewart KnoxEmployment Training PanelAaron LaurelCity of West SacramentoMargaret SilveiraCity of LakeportDavid L. SpaurCounty of MontereyLarry VaupelCity of Redding

BOARD OF ADVISORSPanorea AvdisGovernor’s Office of Business & EDMary IngersollTeamCaliforniaKraig KojianDowntown Long Beach AssociatesLarry KosmontKosmont CompaniesRalph LippmanCA Community Economic Dev. Assn.Karen RichUSDA Rural DevelopmentDorothy RothrockCA Manufacturing & Technology Assn.Ryan SharpVenture Catalyst Jim SimonRosenow Spevacek Group, Inc.

Since 1980, CALED has been supporting its members through information, technical assistance, training, education, and research. It has since grown to become the premier statewide professional economic development organization in California. Consisting of both public and private organizations and individuals in economic development, CALED’s members are focused on growing local economies by helping businesses.

CALED STAFF

Gurbax SahotaPresident & CEO ~ CALED Executive Director ~ California Academy for Econ Dev

Jillian BoydProgram Coordinator

Kristy NongManager, Admin. & Member Activities

Helen SchaubmayerProgram Manager

Michelle StephensProgram Manager

KEEPING IT

THANK YOUTO OUR SPONSORS

Conference Partner:Governor’s Office of Business & Economic Development (GO-Biz)

Rabobank, N.A.

Sacramento Municipal Utility District (SMUD)

San Mateo County Convention & Visitors Bureau

CALASIAN chamber of commerce

DOWNLOADTHE APP!Download the CALED FRESH Conference App to get more details on sessions, speakers, sponsors, as well as all of the latest information on the conference activities.

USE THE APP—BE A WINNER!The top FRESH app point-getters for the 1st and 2nd halves of the conference will receive a 2017 CALED Conference Registration ($495 value) courtesy of Innovate 78.

The first winner will be announced at the FRESH Sponsor Expo on April 27th and the second winner will be drawn after the Celebrating Success Awards Lunch on April 28th and announced via the CALED Alert the following week.

If you downloaded the 2015 CALED conference app, scroll to the bottom of the sidebar on the app and choose Switch Event/Logout. Once there, choose the CALED Annual Conference (April 26-28, 2016).

caled’s · 2018. 12. 11. · fresno regional wib karen rich usda rural development keith rogers...

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